Internet Consumers

·Erol Ziya·CUT

Overview

• Why we are different• Some examples of the difference• CUT as indication of future trends• What this means for companies• What this means for regulators

• Summary

Why we are different

• We are connected• We are informed

• We are empowered• We are 'ahead of the curve'

Some examples of the difference

• ISP Newsgroups• The Register

• ISP Review and Net4Nowt

CUT as indication of future trends

• Could CUT exist without Internet?• Could FRIACO have been possible

without CUT?• Telecoms today, everything

else tomorrow

What this means for companies

• Customer is King• New approaches to marketing and PR

• Greater pressure to meetcustomer needs

• New ways to use customers as assets

What this means for regulators

• Consumer is King• New approaches to seeking

consumer input• Using transparency to enhance

consumers' power

Summary

• Times they are a-changing • New problems and new

opportunities• Must use the power of the Internet