internet advertising forecast 2013 and beyond
DESCRIPTION
Internet advertising spend forecast for 2013 and beyond broken down by geography and ad type.TRANSCRIPT
Internet Advertising Forecast 2013 and Beyond
Forecasted Growth Advertising Spend Worldwide all Models
Slow growth expected in 2013 (.09%) as we still expect pressure from a weak eurozone economy. Expected to rebound in 2014 (2.3%).
Forecasted Growth in Internet Advertising Spend Worldwide
Internet advertising spend expected to increase market share to 21.4% of total ad spend by 2014. Up from 16.0% in 2011.
Advertising Spend - Focus on Canada
Moderate growth in overall ad spend due to world economic pressures. One in every three dollars will be spent on Internet advertising by 2014, up from one in every four dollars since 2011.
Forecasted Growth US Internet Advertising Spend – Focus Video
For 2012 online video ad spending expected to increase by 29% over 2011 and continue strong growth into 2013 (29%) and 2014 (27%).