internationalisering forretning og ledelse – lektion 6
TRANSCRIPT
Internationalisering
Forretning og Ledelse – Lektion 6
The Growth Share Matrix for SAS
Relative Market Share
Market Growth Rate
10%
1.0
Low
LowHigh
High
DogsCash Cow
QuestionMark
Star
Forretning og Ledelse – Lektion 6
Forretning og Ledelse – Lektion 6
Internationalstrategy
Internationalisation drivers
Mode of entry
Market selection
Geographicadvantages
Et framework
Forretning og Ledelse – Lektion 6
Internationalstrategies
Market drivers
Competitive drivers
Government drivers
Cost drivers
Internationalisation drivers
yip
Forretning og Ledelse – Lektion 6
Porters Diamant – på dansk
Value ChainDiagnose af den strategiske capabilitet
(ressources and competences)
Forretning og Ledelse – Lektion4
Firm Infrastructure
Human Resource Management
Technology Development
InboundLogistics
Procurement
Operations OutboundLogistics
Marketing& Sales
Service
Margin
Margin
Primary Activities
SupportActivities
En virksomheds styrke (og behov for styrke) kan ligge forskellige steder i værdikæden-Profitten (værdigenereringen) kan også ligge forskellige steder
The Value System
Forretning og Ledelse – Lektion4
SupplierValue Chain
CustomerValue Chain
ChannelValue Chain
Organisation’sValue Chain
-Også grundlag for analyse af hvad der kan/skal outsources/købes eksternt og hvadder er strategisk vigtigt at beholde selv
Forretning og Ledelse – Lektion 6
The international value network
• Cost advantage (labour, transportation, communication, taxation, investment incentives, government policy)
• Unique local capabilities (collaboration with leading universities)
• National market characteristics (made in Hollywood)
Forretning og Ledelse – Lektion 6
International strategies
High coordination Global Complex export
Lowcoordination
Multidomestic Simple export
Dispersedconfiguration
Concentrated configuration
Forretning og Ledelse – Lektion 6
Market selection and entry
• PESTEL ( Political, Economic, Social and Legal)• CAGE (Cultural distance, Administrative and political distance, Geographical
distance, Economic)
• International competitor retaliation (Attractiveness to entrant : Reactiveness of defender)
Forretning og Ledelse – Lektion 6
Entry modes – market entry
Tradability
High Low
Competitive
Broad
Export Wholly owned subsidiary
advantages
NarrowLicense/Franchise
Joint venture
Forretning og Ledelse – Lektion 6
Roles in an international portfolio- subsidiary roles in multinational firms
Black hole
ContributerImplementer
Strategicleader
StrategicImportanceof the localenvironment
Level of local resources And capabilities
Low High
High
Forretning og Ledelse – Lektion 6
Opgave
En hobbyvirksomhed ønsker at blive international- what to do ?