PULSES

PULSES IN SOUTH AFRICAAn overview of awareness

CONSUMER WANTS AND NEEDS - PULSE ATTRIBUTES

NutritionI

% Cup

Cooked

Protein (g) Fibre (g) Fat (g)

Rice 2 0.3 0.2

Corn 2.5 1.8 1.1

Wheat

Berries

3. 5 4.3 0 . 5

Quinoa 4 2.6 1.8

LENTILS 9 8 0.4

IYP 2016

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COMMITTEES

• 36 countries

• South Africa – 11 partners

• Focus on consumer awareness,

government relations,food security

PULSES

PULS ES

PULSE FEAST

• 141events in 36 countries

• #PulseFeast trending globally on Twitter

• #LovePulses

• #PulseRecipes

• #IYP2016

• @LovePulses

Global Pulse Brand

Consumer Campain

Funding Partners

§ILTA

SASuilWAN

Pr rowers

GLENCO. \CIU( LLTUK,\ L ['11.0DLClS

Pulse Canada

C"anadum

( 'Of!'

( e ACOS

ILAGraininc

AWAM CROUPOFCOMPANIESPULSES

EMCOlnwrnational DMCC

Nutrition and Health Based Pr omotions

H e a l t h Sustainability

THE GOAL

• Increase awareness

• Increase consumption

• Increase production

• Increase business pulse industry to

create demand domest ical ly and

in ternat ional ly

THEOPPORTUNITY

Align pulseattributes...

with consumer wants and needs.

Create the awareness of

how sustainable pulses are

• Increase awareness

• Increase consumption of

pulses

Estimated South

African media value

of over R10 million

Ages 8-60

LSM – 1 – 10

Millennial Target 18 - 34

Creating

Awareness

THEMATIC AREAS

Food Security, Nutrit ion

& Innovation

IYP 2016

Init iatives

Market Access &

Stability

Productivity & Environmental

Sustainability

PULSES

CONSUMER WANTS AND NEEDS - PULSE ATTRIBUTES

Health

Lesson Plans

Lesson Plans

Banner Ads

Print Ads

South African Signature Dish - Potjie

South African Signature Dish - Potjie

Local Partners

PULSES

For more information,visit

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dmiller@agtfoods.com

THANK YOU

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dmiller@agtfoods.com