international trade fair for bakery and confectionery · pdf filebakery / confectionery...

International Trade Fair for Bakery and Confectionery

22 - 24 APRIL 2015

IEC «ExPoCEnTRE»MoSCoW

PoST SHoW REPoRT

www.modern-bakery.ru

2www.modern-bakery.ru

Modern Bakery Moscowis the only trade fair in Moscow that displays the entire diversity of the Russian bakery and confectionery market.

Product range: Ingredients & Raw Materials Food Processing Packaging Sales and business equipment

Facts and Figures

DATES 22 - 24 April 2015

VEnUE IEC «Expocentre», Pavilion 2, Halls 1, 2 ,3

ToTAL SPACE: 14 978 sqm

nUMBER oF ExHIBIToRS 180 companies from 17 countries

ExHIBITIng CoUnTRIES Austria, Belarus, Belgium, China, Czech Republic, Finland, France, Germany, Greece, Italy, Kazakhstan, The Netherlands, Poland, Russia, Spain, Switzerland, Turkey

nUMBER oF VISIToRS 11 084 from 42 countries

FIRST oRgAnIzED In 1995

CyCLE Annualy

nExT EDITIon 14 - 17 March 2016, IEC «Expocentre», Pavilion 7 (Halls 3,4,5,6), Pavilion Forum


Visitors survey

Total number of visitors of Modern Bakery Moscow 2015 made up

11 084 experts

In 2015 experts from the following 42 countries visited the trade fair:

Australia, Austria, Azerbaijan, United Arab Emirates, Armenia, Belarus, Belgium, China, Croatia, Czech Republic, Great Britain, Germany, Greece, Denmark, Estonia, Finland, France, Israel, India, Italy, Kazakhstan, Kyrgyzstan, Latvia, Malaysia, Moldavia, Mongolia, Montenegro, The Netherlands, Poland, Russia, Singapore, Slovakia, Spain, Switzerland, Sweden, Taiwan, Tajikistan, Turkmenistan, Turkey, Ukraine, United States, Uzbekistan

94% visitors are satisfied with their visit of the trade fair*

89% visitors attained their visit objectives*

92% strongly tend to visit the next edition of Modern Bakery Moscow*

Top 5 Foreign Visiting Countries*:

1. Belarus2. germany3. Kazakhstan4. Italy5. Turkey

Visitor's geography*

92% Russia

Other countries8%

92%

8%

* According to the visitors survey made by Wissler & Partner


Visitors survey

93% visitors are satisfied with the product range presented at the trade fair*

Visitors’ interest in product range*: Multiple answers possible

27%

16%

15%

10%

1%

13%

Senior management

Middle / Low-level manager

Student

Technologist

Editor / Publisher

Other salaried staff

Owner / CEO 18%

Area of Responsibility of Visitors*

27%

18%

1%10%

13%

15%

16%

59% Food processing

Bakery / Confectionery Machinery and Technical Equipment Ovens and Oven Equipment Refrigeration, Fermentation, Ventilation & Air-conditioning

Cleaning and Hygiene Laboratory and Measuring Instruments

64% Ingredients and raw materials

Baking mixes and raw materials Ingredients for the decoration of confectionery, sweets and chocolates Fast food production Ice cream production

Fats and oils Pizza and pasta production Chilled products and frozen products Tea, coffee and coffee machines

27% Packaging

Packaging machines and materials Dispensers

25% Sales and business equipment

Shopfitting Equipment for Hotels, Restaurants, Cafés

6% other



Visitors survey

Alla Sholokhova, The Culinary Chief Technologist, “U Palycha”

Our company never misses Modern Bakery Moscow. It is very important for us to meet suppliers in person - to try a product and choose what we like. This year, we were interested in raw materials - mainly dairy products and some equipment. Product range at the trade fair is very large, so we managed to find what we need.

Elizabeth Atskevich, Director for production, “Azbuka Vkusa” supermarket chain

Modern Bakery is a very interesting and useful trade fair. We try to visit it every year to find new ingredients and equipment.

natalia Shakirova, Chief Technologist, “SPAR” International supermarket chain

Novelties and the best examples of the market production are demonstrated at Modern Bakery Moscow. Of course, we always visit the trade fair to keep being up to date. This year we were interested in raw materials, as well as the fermentation machines and new ovens. At Modern Bakery were organized very interesting workshops. There was also a good opportunity to get the advanced training course about new technologies.

Alexander Serebrennikov, Chief Engineer, JSC “zelenodolskiy Hlebokombinat”

We have been visiting Modern Bakery for three years. Here we always find the best qualitative equipment at the best price. For example, this year at Modern Bakery Moscow we signed a contract for the supply of the packaging line.

Visitors’ Statements

Business sector of the Visitors Company*:

23% Industrial bakery

17% Confectionery industry / Cake and pastry

12% Raw materials / Ingredients

8% Small bakery / Coffee shops

6% University / College / Polytechnic

5% Retail trade

4% Manufacturer of bakery equipment

4% Wholesale trade

4% organization / Association

2% Ice cream

1% Hotel and catering industry

1% Transportation / Logistics

13% other



Exhibitors surveyExhibitors by product groups*:

67% Bakery equipment and accessories

41% Confectionary equipment and accessories

36% Services and information

21% Refrigeration, proofing and air-conditioning technology

20% Dozing machines

18% Raw materials / Ingredients

17% Packaging and packaging machines

14% Sales and business equipment

7% Kitchen technology and accessories


93% exhibitors are satisfied with the trade fair results*

88% exhibitors are satisfied with the trade fair organization*

72% exhibitors are satisfied with the visitor profile overall*


Top 5 Exhibiting Countries*:

1. Russia2. germany3. Turkey4. Italy5. Czech Republic

Exhibitors survey

Igor Mayorov, Director, Revent Rus

Modern Bakery Moscow is an effective marketing tool on the Russian market. Here we find new clients and partners, and gain understanding of what is happening on the market. Participation in Modern Bakery Moscow results in increase of the number of the new clients and good economic growth. Annually the trade fair is visited by a sufficient number of new companies from dif-ferent regions. Reach of the audience is huge.

Sergey Smirnov, CEo, Rondo

Rondo is a longstanding participant of Modern Bakery Moscow and for the second time our company is the Golden Sponsor of the trade fair. For our company the trade fair is first and foremost an opportunity to show our new production, new developments and the improvements of those machines that have already been produced and delivered to the global market. At Modern Bakery Moscow we see feedback that is the most important thing in the trade fair, because a manufacturer cannot always fully take into account the needs of the client. The trade fair is the shortest way for the information exchange with our clients.

yana grishina, Marketing Manager, Dawn Foods

At Modern Bakery we always find new customers that are strategically important for us. The trade fair helped us initiate business contacts with large companies. Because of that we improved company’s margins and helped our customers to increase their profits by choosing our products. Participate in Modern Bakery, with the help of this trade fair your business will develop more successfully.

Exhibitor statements:

75% exhibitors plan to participate in the next Modern Bakery Moscow*



Exhibitors survey

Irina Arzhanova, Senior Manager of corporate sector, Peterburgskiy melnichniy kombinat

Our impressions from the trade fair are very positive - during the three days of the trade fair the company managed to gain more than 200 new business contacts in different sectors (distributors, HoReCa, large wholesalers). At the trade fair our company has faced the increased demand for our products due to the interest in import substitution. Everything is organized at the appropriate level for the working environment. Nothing distracts from the communication with our clients. We will definitely exhibit next year.

Ekaterina Ilg, Financial Director, Riehle Rus

We are totally satisfied with our booth attendance. We are contented with the visitors, which came to us, with the quality of these clients and our communication with them. We are also fully satisfied with the trade fair organization. All issues were resolved very quickly. Visitors’ geography is extremely wide, a lot of visitors were from the Far East, St. Petersburg, and southern Russia. There were also customers from Sevastopol, Ukraine, Kazakhstan, and Uzbekistan.

olga Deryabina, Head of Debag Division, Ascobloc Debag Rus

Participation in Modern Bakery is very important for our company. Debag have been participating in the trade fair for 5 years. Ex-hibiting at Modern Bakery we managed to implement large projects and get a lot of promising contracts. Modern Bakery contrib-utes greatly to our business development on the Russian market.



İlhan Vatansever, Export Sales Manager, Polen

The Russian market is extremely important for the company, as in the Russian Federation live up to 150 million people. The Rus-sian people love sweets and like trying the latest products. Every year we are planning to demonstrate the newest products to our customers. Next year we are planning to participate again in Modern Bakery Moscow”

Hans-Jürgen Päsler, CEo, Schrutka-Peukert

The geography of visitors at the trade fair is very wide. Visitors from all over Russia came to Modern Bakery Moscow: from the south and east of the country. To our stand came visitors from cities such as: Chelyabinsk, Magnitogorsk, Belgorod, St. Peters-burg, Moscow and the Moscow region and from the CIS countries as well.

Andrey Bezdyga, Sales manager for Eastern Europe and Russia, Mecatherm

For Mecatherm Modern Bakery is a place of meeting with our customers and a platform for discussion of current and future projects. Modern Bakery is the largest regional trade fair in Russia and Eastern Europe. Therefore, this is an trade fair where you need to be if you want to have visibility in the market. The trade fair covers a very large number of customers.

Waldemar Selich, Export Sales Manager, Miwe

This year Modern Bakery Moscow as usual was a great success for our company. It is evident that the market is already recover-ing from the effects of raising rates. For Miwe the Russian market has always been and remains important. We had fruitful trade fair days and managed to meet our partners and customers. For us it is a strategic market. We will continue to work here.


Exhibitors survey


• Seminar “Bakery of the 21st century: concept and business development”

• Seminar “Confectionery goods labelling: vital questions of compulsory orders application”

• Seminar “Food Ingredients: tasty, healthy, and technological”

• Plenary Session “The Russian bakery and confectionery industry: challenges & prospects”

• Symposium “Bread as the basis of healthy nutrition”

• Symposium “Application of technical regulations in bakery products production”

• Scientific-practical conference “Creating the conditions to strengthen the competitive potential of bakeries”

• Third Eurasian Forum of Leaders in the Bakery Industry “Bread and the health of the planet”

• Business Club “The best regional technologies of Russian national bread making”

• Further Education for Technologists “The use of innovative technologies for bakery and confectionery ingredients”

• Round table “Bread and health”

• Seminar “The latest technology and equipment in the production of glaces for ice cream”

• Seminar “Cooling and refrigeration technologies in the baked goods industry: from production to sales”

Fringe program

More than 20 events were held within the framework of the Modern Bakery Moscow fringe program. During these events experts from industry, politics and associations informed about current issues of bakery and confectionery industry.

Daily master classes and contests

• Richemont Master Classes

• All-Russian Contest “Best bread of Russia - 2015” Bread tasting, Award ceremony

• Confectionery Art Cup

• Master Classes “Coffee and Tea”

• Tasting Contest

• Master-class on production of bakery goods


official support

golden sponsor

Silver sponsor

Bronze sponsor

Strategic sponsor

Sponsors 2015:

Ministry of Agriculture of the Russian Federation

North CaucasusFederal University

Russian Bakery Association

St. Petersburg Institute of Management and Food Technology

Union of Ice Cream Producers of Russia

Union of Producers of Food Ingredients

International Industrial Academy

Chamber of Commerce and Industry of the Russian Federation

SRC of Bakery IndustryMSUTM named after K.G.Razumovskiy

Russian Association«Rusteacoffee»

SRC of Confectionery Industry of the RAA

our Partners:

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