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    Dr. J. Borner |Dr. Jutta Franzen | www.kmgne.de | www.twitter.com/KMGNE | www.facebook.com/KMGNE | Juni 2012| 1

    International Summer University + Web 2.0

    Social + Cultural PracticeWeb as platformTransmedia + Social Storytelling

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    Dr. J. Borner |Dr. Jutta Franzen | www.kmgne.de | www.twitter.com/KMGNE | www.facebook.com/KMGNE | Juni 2012| 2

    International Summer University

    webbased learninglectures and workshops

    The int. Summeruniversity is organised as a 5-month blended learning,combining two periods of webbased learning and two weeks of lectures and

    workshops at the campus in MV resp. Santiago de Chile, Rio de Janeiro.

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    Dr. J. Borner |Dr. Jutta Franzen | www.kmgne.de | www.twitter.com/KMGNE | www.facebook.com/KMGNE | Juni 2012| 3

    International Summer Universitybased on participation | focussed on collaboration:

    sharing knowledge and experience,discussing peer-to-peer, moderated by experts,working on practical tasks + creative productions

    Our approach to ESD combines the ideas of constructivism and connectivism

    and fosters in learners the ability to self-organized and collaborative learning

    within a network of peers and experts.

    All the communication and learning processes- online and on site- are based onparticipation and focussed on collaboration:

    sharing knowledge and experience,

    discussing peer-to-peer, moderated by experts,

    working on practical tasks and creative productions

    We start the int. summeruniversity on a traditional closed learning platform

    (Moodle) and then we go on to the so-called web 2.0., because web 2.0 providespractices and tools that fit and support our approach to education andcommunications of sustainable development.

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    Dr. J. Borner |Dr. Jutta Franzen | www.kmgne.de | www.twitter.com/KMGNE | www.facebook.com/KMGNE | Juni 2012| 4

    TPFKATAThe PeopleFormerlyKnown As TheAudience.(Jay Rosen)

    Web 2.0

    broadcast yourself

    Internet Map, Bill Cheswick and Hal Burch

    Social Media Cultural Practice + Attitude

    social+cultu

    ralpractice

    Web 2.0 is first of all a cultural practice and attitude about communications andthe use of media,

    and secondly a supporting technology with a set of applications and tools.

    Web 2.0 seems to have overcome the anonymous vertical and one-to-manycommunication model (we talk, you listen) by providing social media (instead ofmassmedia). The people formerly known as the audience are just as much

    producers as they are consumers of content, as much broadcasters asreceivers.

    (Jay Rosen)

    Broadcast yourself the claim of the video platform YouTube- is significant forall the social media as they open communication to participation, sharing and

    collaboration.

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    Dr. J. Borner |Dr. Jutta Franzen | www.kmgne.de | www.twitter.com/KMGNE | www.facebook.com/KMGNE | Juni 2012| 5

    http://getsocial.mod-lab.com/page/what_is_a_social_website

    Participatory Turn

    Digital Activism Decoded | The New Mechanics of Change

    social+cultu

    ralpractice

    Social media can be defined by the participatory turn and by connecting people.Rooted in conversations between people, social media work like word-of-mouth

    with viral effects and have a significant impact on politics and socialmovements.

    Using social media, sustainability communications take part in this social andcultural change, opening access to participation and global networking as well asto a diversity of knowledge, interests and resources that fit the complex topic ofsustainability.

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    Dr. J. Borner |Dr. Jutta Franzen | www.kmgne.de | www.twitter.com/KMGNE | www.facebook.com/KMGNE | Juni 2012| 6

    flickr

    Foto

    Video

    Audio

    vimeo YouTube

    soundcloud

    twitter

    facebook

    delicious

    Social Network

    SocialBookmarking

    Blog

    Social

    Storytelling

    Publishing

    storify

    TitanPad

    Collaborativewriting

    Collaborativeworkspace

    Webasplatform

    Now lets have a look on HOW we communicate and learn via web 2.0:

    The Int. Summeruniversity provides a webbased collaborative workspace, using

    the web as platform: This most important principle of web 2.0- as OReilly hasemphasized- implies also a shift, away from download of static learning materialsand working alone to upload of colloborative generated content, open fordiscussion, re-edit, sharing. Experts accompany these processes and givesupport if needed.

    The International Summeruniversitys blog is the core of global publishing, relatedto the social networks, to media-specific platforms (foto, video,audio) and tosharing knowledge by social bookmarking, social storytelling and collaborativewriting.

    With the blog as core, the focus of all activities is content, i.e. the topics of

    sustainability. The blog posts on these issues stay dynamic, open for comments,sharing and re-edit. Micro-blogging (twitter) and social networking (facebook)disseminate the content, referring to the blog posts and by own messages andposts.

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    Dr. J. Borner |Dr. Jutta Franzen | www.kmgne.de | www.twitter.com/KMGNE | www.facebook.com/KMGNE | Juni 2012| 7

    Webasplatform

    Collaborative writing

    TitanPad

    Writing has always been important during the Int. Summeruniversity: participants

    are asked to tell their experiences, their opinions and the personal commitment toa sustainable lifestyle. We have opened the traditional way of writing alone a finaltext for discussion in a forum to collaborative writing: The task now is to writetogether a text for publishing on the blog, sharing and discussion in the socialnetworks. The collaboration begins with the self-organised scheduling andbrainstorming.

    We recommend the tool Etherpad/ titanpad: A pad for, notes, drafts, finalcollaborative editing in real time, combined with chatting, or for diachronic use, forall versions are saved.

    Collaborative writing is more than just using special tools: it is a cultural practiceto which most of our participants are net yet used to: some find it difficult, somefind it inspiring and creative right from the start and some who are open for thischallenge to their attitude will like it finally.

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    Dr. J. Borner |Dr. Jutta Franzen | www.kmgne.de | www.twitter.com/KMGNE | www.facebook.com/KMGNE | Juni 2012| 8

    Social + TransMedia Storytelling

    storify

    The story universe:En el ao 2030 un virus mortalataca a San Bernardo

    Several storylines + mediaa personal storythe scientific point of view,the site-specific history etc.

    Webasplatform

    Social StorytellingCollaborative + social:

    Partizipation viaTwitter #hashtagFacebook

    During the workshops on site we develop visions of a sustainable future as wellby the traditional scenario technique as by online transmedia and social

    storytelling:A transmedia story offers multiple entry points to several intersecting storylines,which merge into a single story-universe. This story universe is developed as acollaborative work and realised trans media, i.e. taking advantage ot the strengthof video, foto, audio and text to create something new out of their symbiosis.

    This year in Santiago we told a transmediastory by developping the storyuniverse as a future scenario. Several stroylines and media created the story,which was arranged on the web platform storify. People were invited toparticipate via twitter or facebook.

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    Dr. J. Borner |Dr. Jutta Franzen | www.kmgne.de | www.twitter.com/KMGNE | www.facebook.com/KMGNE | Juni 2012| 9

    Blog Internationale Sommeruniversittinternationalesommeruni.wordpress.com

    Link stacks KMGNE: www.delicious.com/stacks/kmgne_berlin

    www.nrw-denkt-nachhaltig.de www.slideshare.net/kmgne_berlin