international summer university
TRANSCRIPT
-
7/25/2019 International Summer University
1/9
1
Dr. J. Borner |Dr. Jutta Franzen | www.kmgne.de | www.twitter.com/KMGNE | www.facebook.com/KMGNE | Juni 2012| 1
International Summer University + Web 2.0
Social + Cultural PracticeWeb as platformTransmedia + Social Storytelling
-
7/25/2019 International Summer University
2/9
2
Dr. J. Borner |Dr. Jutta Franzen | www.kmgne.de | www.twitter.com/KMGNE | www.facebook.com/KMGNE | Juni 2012| 2
International Summer University
webbased learninglectures and workshops
The int. Summeruniversity is organised as a 5-month blended learning,combining two periods of webbased learning and two weeks of lectures and
workshops at the campus in MV resp. Santiago de Chile, Rio de Janeiro.
-
7/25/2019 International Summer University
3/9
3
Dr. J. Borner |Dr. Jutta Franzen | www.kmgne.de | www.twitter.com/KMGNE | www.facebook.com/KMGNE | Juni 2012| 3
International Summer Universitybased on participation | focussed on collaboration:
sharing knowledge and experience,discussing peer-to-peer, moderated by experts,working on practical tasks + creative productions
Our approach to ESD combines the ideas of constructivism and connectivism
and fosters in learners the ability to self-organized and collaborative learning
within a network of peers and experts.
All the communication and learning processes- online and on site- are based onparticipation and focussed on collaboration:
sharing knowledge and experience,
discussing peer-to-peer, moderated by experts,
working on practical tasks and creative productions
We start the int. summeruniversity on a traditional closed learning platform
(Moodle) and then we go on to the so-called web 2.0., because web 2.0 providespractices and tools that fit and support our approach to education andcommunications of sustainable development.
-
7/25/2019 International Summer University
4/9
4
Dr. J. Borner |Dr. Jutta Franzen | www.kmgne.de | www.twitter.com/KMGNE | www.facebook.com/KMGNE | Juni 2012| 4
TPFKATAThe PeopleFormerlyKnown As TheAudience.(Jay Rosen)
Web 2.0
broadcast yourself
Internet Map, Bill Cheswick and Hal Burch
Social Media Cultural Practice + Attitude
social+cultu
ralpractice
Web 2.0 is first of all a cultural practice and attitude about communications andthe use of media,
and secondly a supporting technology with a set of applications and tools.
Web 2.0 seems to have overcome the anonymous vertical and one-to-manycommunication model (we talk, you listen) by providing social media (instead ofmassmedia). The people formerly known as the audience are just as much
producers as they are consumers of content, as much broadcasters asreceivers.
(Jay Rosen)
Broadcast yourself the claim of the video platform YouTube- is significant forall the social media as they open communication to participation, sharing and
collaboration.
-
7/25/2019 International Summer University
5/9
5
Dr. J. Borner |Dr. Jutta Franzen | www.kmgne.de | www.twitter.com/KMGNE | www.facebook.com/KMGNE | Juni 2012| 5
http://getsocial.mod-lab.com/page/what_is_a_social_website
Participatory Turn
Digital Activism Decoded | The New Mechanics of Change
social+cultu
ralpractice
Social media can be defined by the participatory turn and by connecting people.Rooted in conversations between people, social media work like word-of-mouth
with viral effects and have a significant impact on politics and socialmovements.
Using social media, sustainability communications take part in this social andcultural change, opening access to participation and global networking as well asto a diversity of knowledge, interests and resources that fit the complex topic ofsustainability.
-
7/25/2019 International Summer University
6/9
6
Dr. J. Borner |Dr. Jutta Franzen | www.kmgne.de | www.twitter.com/KMGNE | www.facebook.com/KMGNE | Juni 2012| 6
flickr
Foto
Video
Audio
vimeo YouTube
soundcloud
twitter
facebook
delicious
Social Network
SocialBookmarking
Blog
Social
Storytelling
Publishing
storify
TitanPad
Collaborativewriting
Collaborativeworkspace
Webasplatform
Now lets have a look on HOW we communicate and learn via web 2.0:
The Int. Summeruniversity provides a webbased collaborative workspace, using
the web as platform: This most important principle of web 2.0- as OReilly hasemphasized- implies also a shift, away from download of static learning materialsand working alone to upload of colloborative generated content, open fordiscussion, re-edit, sharing. Experts accompany these processes and givesupport if needed.
The International Summeruniversitys blog is the core of global publishing, relatedto the social networks, to media-specific platforms (foto, video,audio) and tosharing knowledge by social bookmarking, social storytelling and collaborativewriting.
With the blog as core, the focus of all activities is content, i.e. the topics of
sustainability. The blog posts on these issues stay dynamic, open for comments,sharing and re-edit. Micro-blogging (twitter) and social networking (facebook)disseminate the content, referring to the blog posts and by own messages andposts.
-
7/25/2019 International Summer University
7/9
7
Dr. J. Borner |Dr. Jutta Franzen | www.kmgne.de | www.twitter.com/KMGNE | www.facebook.com/KMGNE | Juni 2012| 7
Webasplatform
Collaborative writing
TitanPad
Writing has always been important during the Int. Summeruniversity: participants
are asked to tell their experiences, their opinions and the personal commitment toa sustainable lifestyle. We have opened the traditional way of writing alone a finaltext for discussion in a forum to collaborative writing: The task now is to writetogether a text for publishing on the blog, sharing and discussion in the socialnetworks. The collaboration begins with the self-organised scheduling andbrainstorming.
We recommend the tool Etherpad/ titanpad: A pad for, notes, drafts, finalcollaborative editing in real time, combined with chatting, or for diachronic use, forall versions are saved.
Collaborative writing is more than just using special tools: it is a cultural practiceto which most of our participants are net yet used to: some find it difficult, somefind it inspiring and creative right from the start and some who are open for thischallenge to their attitude will like it finally.
-
7/25/2019 International Summer University
8/9
8
Dr. J. Borner |Dr. Jutta Franzen | www.kmgne.de | www.twitter.com/KMGNE | www.facebook.com/KMGNE | Juni 2012| 8
Social + TransMedia Storytelling
storify
The story universe:En el ao 2030 un virus mortalataca a San Bernardo
Several storylines + mediaa personal storythe scientific point of view,the site-specific history etc.
Webasplatform
Social StorytellingCollaborative + social:
Partizipation viaTwitter #hashtagFacebook
During the workshops on site we develop visions of a sustainable future as wellby the traditional scenario technique as by online transmedia and social
storytelling:A transmedia story offers multiple entry points to several intersecting storylines,which merge into a single story-universe. This story universe is developed as acollaborative work and realised trans media, i.e. taking advantage ot the strengthof video, foto, audio and text to create something new out of their symbiosis.
This year in Santiago we told a transmediastory by developping the storyuniverse as a future scenario. Several stroylines and media created the story,which was arranged on the web platform storify. People were invited toparticipate via twitter or facebook.
-
7/25/2019 International Summer University
9/9
9
Dr. J. Borner |Dr. Jutta Franzen | www.kmgne.de | www.twitter.com/KMGNE | www.facebook.com/KMGNE | Juni 2012| 9
Blog Internationale Sommeruniversittinternationalesommeruni.wordpress.com
Link stacks KMGNE: www.delicious.com/stacks/kmgne_berlin
www.nrw-denkt-nachhaltig.de www.slideshare.net/kmgne_berlin