international student recruitment - educationdynamics
TRANSCRIPT
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Presenter:Dr. Don Martin
Moderator:Kim Lessig
Successfully Recruiting International Students
Dr. Don Martin
• 28 years in Enrollment/Student Services; Employed by Columbia University, The University of Chicago, Northwestern University
• Developed and grew international enrollment at each institution served
• Author of “Road Map for Graduate Study: A Guide for Prospective Graduate Students”
• Author of International Student Supplement to “Road Map”
Major Presentation Themes:1. Some background information
2. Asking some questions3. Start right in your own back yard
4. The Plan5. How long will this take?
6. Measuring success7. Communicating Success
Theme 1
Some background information
1. Some background information
Higher institutions in the U.S. command strong aspiration among international graduate students. American graduate schools received more than 785,000 applications from international students in fall 2015, and they formed nearly a quarter of all new graduate students.
--The Council of
Graduate Schools
1. Some background information
Driven by the strong momentum at the master’s level, international graduate student enrollment [in the U.S.] reached a total of 504,289 in March 2016 – an increase of 100,000 students as compared to March 2014.
--”SEVIS by the Numbers” report
Theme 2
Asking some questions
2. Asking some questions
Question One: Why do you want to recruit international students?
2. Asking some questions
Question One: Why do you want to recruit international students?
Question Two: What are your current international student enrollment numbers?
2. Asking some questions
Question One: Why do you want to recruit international students?
Question Two: What are your current international student enrollment numbers?
Question Three: What do those students say about their experience at your institution?
2. Asking some questions
Question One: Why do you want to recruit international students?
Question Two: What are your current international student enrollment numbers?
Question Three: What do those students say about their experience at your institution?
Question Four: Are all major stakeholders on board with this effort?
Theme 3
Start right in your own back yard
3. Start right in your own back yard
Tip One: Do you know if your current international students are happy? - Their “word of mouth” is extremely important.
3. Start right in your own back yard
Tip One: Do you know if your current international students are happy? - Their “word of mouth” is extremely important.
Tip Two: Solicit feedback from current students (international and domestic) about the best recruiting plan. Gain their support.
3. Start right in your own back yard
Tip One: Do you know if your current international students are happy? – Their “word of mouth” is extremely important.
Tip Two: Solicit feedback from current students (international and domestic) about the best recruiting plan. Gain their support.
Tip Three: With happy campers and student support, now it’s time to develop your plan.
Theme 4
The Plan
4. The Plan
Tip one: 3 to 5 years (annual review)
4. The Plan
Tip one: 3 to 5 years (annual review)Tip two: realistic goals (start small)
4. The Plan
Tip one: 3 to 5 years (annual review)Tip two: realistic goals (start small)Tip three: includes/involves all stakeholders
4. The Plan
Tip one: 3 to 5 years (annual review)Tip two: realistic goals (start small)Tip three: includes/involves all stakeholdersTip four: communication to all stakeholders
4. The Plan
Tip one: 3 to 5 years (annual review)Tip two: realistic goals (start small)Tip three: includes/involves all stakeholdersTip four: communication to all stakeholdersTip five: put an oversight committee in place
4. The Plan
Tip one: 3 to 5 years (annual review)Tip two: realistic goals (start small)Tip three: includes/involves all stakeholdersTip four: communication to all stakeholdersTip five: put an oversight committee in placeTip six: debut at a campus-wide meeting
4. The Plan
Tip one: 3 to 5 years (annual review)Tip two: realistic goals (start small)Tip three: includes/involves all stakeholdersTip four: communication to all stakeholdersTip five: put an oversight committee in placeTip six: debut at a campus-wide meetingTip seven: support has to be from the top down
Theme 5
How long will this take?
5. How long will this take?
Answer number one: 3 to 5 years
5. How long will this take?
Answer number one: 3 to 5 years
Answer number two: time, and without immediate results or 100% ROI
5. How long will this take?
Answer number one: 3 to 5 years
Answer number two: time, and without immediate results or 100% ROI
Answer number three: long enough to show that you mean business for the long term
Theme 6
Measuring success
6. Measuring Success
Benchmark One: Increase in student satisfaction and retention
6. Measuring Success
Benchmark One: Increase in student satisfaction and retention
Benchmark Two: As part of the recruiting plan, achieving one goal each year for five years
6. Measuring Success
Benchmark One: Increase in student satisfaction and retention
Benchmark Two: As part of the recruiting plan, achieving one goal each year for five years
Benchmark Three: Excellent feedback from incoming international students about their experience as prospects and applicants
Theme 7
Communicating success
7. Communicating Success
Sharing tip one: quarterly email updates
7. Communicating Success
Sharing tip one: quarterly email updates
Sharing tip two: recognize outstanding service
7. Communicating Success
Sharing tip one: quarterly email updates
Sharing tip two: recognize outstanding service
Sharing tip three: annual campus-wide report
Grad School Road Map
www.gradschoolroadmap.com
International Supplement
Available
QUESTIONS?
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Contact Kim Lessig:[email protected]
484-766-2932