international scientific conference on innovative ... · we are honored to invite you at the first...
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Department of Marketing – Faculty of Business,
“Aleksandër Moisiu” University of Durrës, invites you to:
INTERNATIONAL SCIENTIFIC CONFERENCE ON INNOVATIVE
MARKETING - ISCOIM
24 & 25 February, 2017 Durres, Albania
CONFERENCE THEME
“Marketing Management and Digital
Transformation”
Organized by, Department of Marketing, UAMD, in collaboration with:
INVITATION - CALL FOR PAPERS
We are honored to invite you at the first International Scientific Conference on Innovative Marketing, entitled
“MARKETING MANAGEMENT AND DIGITAL TRANSFORMATION” that will take place on 24 & 25 February, 2017, in
Durres, Albania. The conference will bring together leading marketing scholars, practitioners and policy makers with a
mutual interest in scientific research on marketing problems, in order to exchange knowledge, discuss, share
innovations and to network with each other.
CONFERENCE TOPICS
Topics of interest for submission include, but are not limited to:
Brands and Brand Equity
Sustainable Marketing & Strategies
Research Marketing
Strategic Marketing Management
Marketing Places
Direct ad Event Marketing
Marketing Communication Management
Strategic Business Sustainability
Marketing Channels & Strategic Sales Force Management
Ethical concerns in marketing and management
Food service marketing and management
Future trends in the hospitality and tourism marketing and management
SMEs Marketing
Financial Institutional Marketing
Green Marketing
Healthcare Marketing
Digital Media Ethic
Customer Experience Design
Data-Driven Marketing
Content Marketing
Customer Journey Analytics
Social Media Marketing
Mobile Marketing
Digital Commerce
B2B & B2C Best Practices
SCIENTIFIC COMMITTEE
Prof. Dr. Kseanela SOTIROFSKI “Aleksandër Moisiu” University, Durrës, Albania
Prof. Dr. Kristaq KUME “Aleksandër Moisiu” University , Durrës, Albania
Prof. Francesco SCALERA "Aldo Moro" University, Bari, Italy
Prof. Asocc. Dr. Shaip BYTYCI “AAB College”, Kosovo
Dr. Katalin SZENDRŐ Kaposvár University, Kaposvár, Hungary
Prof. Asocc. Dr. Ervin MYFTARAJ “Aleksandër Moisiu” University , Durrës, Albania
Prof. Bruno S. SERGI University di Messina, Harvard Devis Center Prof. Asocc. Dr. Hasim DEARI University of Tetova, Macedonia
Prof. Dr. Vjollca HYSI University of Tirana, Tiranë, Albania
Prof. Savino SANTOVITO "Aldo Moro" University, Bari, Italy
Prof. Asocc. Dr. Azeta TARTARAJ “Aleksandër Moisiu” University, Durrës, Albania
Prof. Dr. Aleksandër BIBERAJ Canadian Institute of Technology, Albania
Prof. Dr. Fatmir MEMA University of Tirana, Tiranë, Albania
Prof. Asocc. Dr. Shpetim CERRI “Aleksandër Xhuvani” University, Elbasan, Albania
Prof. Dr. Ilia KRISTO University of Tirana, Tiranë, Albania
Dr. Annie TUBADJI University of Bologna, Italy
Prof. Dr. Mit'hat MEMA “Aleksandër Moisiu” University , Durrës, Albania
Dr. Ilir BEJTJA Ministry of Energy and Industry of Albania
Dr. Aurel KOROCI Albanian University, Tiranë, Albania
Prof. Asocc. Dr. Elvira FETAHU “Aleksandër Xhuvani” University, Elbasan, Albania
PhD. Cand. Hysen SOGOJEVA “Pjeter Budi” College, Kosovo
ORGANIZING COMMITTEE
Prof. Asocc. Dr. Ervin MYFTARAJ
Prof. Asocc. Dr. Elton NOTI
Prof. Asocc. Dr. Blerim Kola
Dr. Eldian BALLA
Msc. Erjonilda HASRAMA
IMPORTANT DATES
Abstracts submission: 15 January 2017 on e-mail address: [email protected]
Abstracts acceptance notification: 25 January, 2017
Conference: 24 & 25 February, 2017
CONFERENCE LANGUAGE
English, French, Italian and/or Albanian (translation is supported)
REGISTRATION FEE
30 € (First author) / 10 € (Each co-author)
The fee includes: Conference materials; Book of Abstracts (with ISBN); and full paper publication on
scientific journal (with ISSN), Certificate of attendance and Social Activities.
Note: Full agenda will be sent 2 weeks before the Conference
Account number:
Non-Governmental Organization “Qendra per Zhvillim”
Raiffeisen Bank, Albania
IBAN: AL37202110130000008010416411
SWIFT: SGSBALTX
Description: Marketing Conference 2017, Name Surname of the first author
ABSTRACT GUIDELINES
Abstract (12 pt font size) should not exceed 300 words and it must clearly indicate the problem, objectives,
research methods, results and conclusions.
Key words: From 3 up to 5 words (12 pt font size). Avoid abbreviations unless they are firmly established. Key
words should efficiently represent the paper content.
Abstract Language: English and/or Albanian.
All accepted abstracts will be published in the conference abstract book.
Authors' autobiographical details should appear as the first footnote of each contribution, and include the
name, academic and professional qualifications, institutional affiliation, current title, position and e-mail of each
author.
Authors are also advised to proofread their abstracts because they will be reproduced from the online
submission. Any error in spelling, grammar or data will appear online or in print.
FULL PAPER GUIDELINES
Selected papers will be published at the International official journal of the "Aleksandër Moisiu" University of Durrës,
Interdisciplinary Journal of Research and Development (IJRD http://www.uamd.edu.al/new/?page_id=4406) without any
further charge.