international media
TRANSCRIPT
International Media, its Impacts and Future In
Pakistan
Introduction• Pakistan is one of those developing countries which
are suffering from Americanization and cultural
invasion due to the foreign channels on TV.
• International channels like star plus, HBO, Sony, star
movies and other national channel showing foreign
content are most favorite channels for people in
Pakistan.
Significance of Study• International Media is often considered to have a lot
of importance in Pakistan.
• This study will provide readers with an insight of the
idea whether there are any impacts that are caused
by international media. If there are, then what are
those impacts and what is its future in Pakistan?
Objectives• To find out the popularity of international media in
Pakistan.
• To find out what are the effects cause by international media on Pakistani media, youth, children, culture and whole society.
• To find out the future of international media in Pakistan.
Literature Review• Things have gotten out of hand for Pakistan because
of a lot of foreign content in Pakistani media.
• The foreign media especially dramas has severely
affected our society from the five years old to 80.
• Many of our advertisements, television programs,
films, cable and even websites have adopted Indian
and western styles and themes.
• In Pakistan almost every child is a television addict.
• The average child watching television sees adults
behaving immoral, cheating, killing each other,
shouting, crying etc.
• It teaches children that all adults behave in similar
manner as shown in TV programs and that they too
have every right to do the same.
• But Foreign media especially western media also
liberalize the Pakistani media and introduce the
new dimensions of films.
• It also helps youth to be up to date and learn new
things.
Research Methodology
• The method that has been used to carry out this
research is Survey.
• This survey has been carried out in the general
people, but most of them are students.
• The total number of respondents for this research
were 100.
• The Unit of Research that has been used for the
research is questionnaire.
• In order to remove any ambiguity, respondents
were entertained one by one so that they might not
get confuse and can easily respond to questions.
Results
• Type of Media mostly watched
International Media ---60%
National Media --- 40%
• Type of International Media people mostly watch
Hollywood --- 47% Bollywood --- 36% Turkish --- 17%
Result
Result• The Media Which
Cause More Effects
Electronic Media --- 88%Print Media --- 12%
Result• Effect on Pakistani
Media
• Negative --- 31%• Positive --- 14%• Both --- 55%
Result• Effect on
Society
• Negative --- 19%• Positive --- 12%• Both --- 69%
Result• Effect on
Youth
Negative --- 30%Positive --- 8%Both --- 62%
• Effect on Children
Negative --- 43%Positive --- 5%Both --- 52%
Result
• Effect on Culture
Negative --- 49% Positive --- 6%Both --- 45%
Result
• People want international media in Pakistan
Yes --- 58%No --- 21%Maybe --- 21%
Result
Conclusion
• The youngsters usually spend 3-4 hours daily against
Television and have only two reasons or list of
preferences to watch TV: Entertainment and Leisure.
And this Entertainment and Leisure is sought out from
the foreign channels mostly instead of Pakistani
channels (As shown in results).
• lots of people are satisfied with international media.
While those who are not satisfied, are so because they
believe that international programs are spreading
vulgarity and immorality. But, even if they are not
satisfied they still want international media in country.
Thank you