International Marketing A Review and Expansion

Risk

What is Risk? What would the risk factors be for

international marketing? Political and financial stability Legal & regulatory Trade barriers Economic conditions – business cycles Lack of Cultural knowledge

Examples of Risk/Opportunities

http://www.youtube.com/watch?v=Z1tHPfraji4 Political

http://www.youtube.com/watch?v=wyFsodVUd-o&feature=related Indian Protest

http://www.youtube.com/user/Euromonitor#p/a/u/2/IDyjBEAGybE Apparel Market

http://www.youtube.com/user/Euromonitor#p/u/40/yI5emL7wYX4 Russian Food Market

http://www.youtube.com/watch?v=REId5Ucemj8 Greece – Ripple Effect

Analysis

SWOT Analysis Strengths, Weaknesses,

Opportunities, Threats PEST

Political, Economic, Social, Technological

http://www.nzherald.co.nz/small-business/news/article.cfm?c_id=85&objectid=10732770