International Journal of

Editor-in-Chief: Dr. Baker Ahmad Abdullah Alserhan

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© 2017 Inderscience Enterprises Ltd

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Scope of the Journal

ISSN: 2055-0944 (Print), ISSN: 2055-0952 (Online)

IJIMB lays the foundation for and advances Islamic marketing asa new discipline. Mandated to become the leader in the field, itprovides the international marketing community with up-to-date research on all aspects of Islamic marketing and theIslamic market. IJIMB furnishes information on marketingneeds and trends that introduce new ideas and theories andgive insightful and clear illustrations of Islamic marketingthought and practice.

Contents:IJIMB publishes all works related to Islamic marketing andbranding in the form of original papers, review papers,technical reports, case studies and book reviews. SpecialIssues devoted to important topics in the sub areas of Islamic marketing and branding will occasionally be published.

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Topics covered include:• Trade with the Islamic world• The Muslim consumer and consumption patterns• Islamic branding and positioning• Islamic franchising, retail and distribution channels• Islamic marketing mix• Islamic market segmentation• Islamic pharmaceuticals and healthcare• Islamic lifestyles, hospitality, fashion and entertainment

• Current trends in Islamic markets; Islamic marketing/business ethics• Commercialising Islam and Islamisation of commerce• Global events and the Muslim consumer• Halal markets and halal supply chains• Islamic finance and Islamic microfinance• e-Marketing in Islamic markets• Islamic innovation and entrepreneurship

© 2017 Inderscience Enterprises Ltd

www.inderscience.com/ijimb

International Journal of