international information innovation conference 2009 day 2 1st october 2009 steffen schlimmer –...
TRANSCRIPT
International Information International Information Innovation Conference 2009Innovation Conference 2009
Day 2 Day 2
1st October 20091st October 2009
Steffen Schlimmer – NetBiscuits.comSteffen Schlimmer – NetBiscuits.com
Bryan Stockwell – Mobile Commerce
“What consumers want on mobile, and how are they going to get it”
Monetised Search API – live implementations
We handle >5 million searches per week – UK & US
‘By Road’,
‘Find&Seek’ & ‘Find&Seek’‘toptable’, ‘Film’, ‘What’s On’
WAP
WAP
WAP
WAP
WAP
Widget
WAP
WAP
WAP
WAPSMS
WAPSMS
Widget
Java
Local Search (UK)
Travel (UK)
Nov05
Dec03
Jun02
Jul06
Oct08
Jun08
Apr08
Dec06
Nov05
Apr08
Live Service & Content Customer Service nameTypeJul03/Jun07
Aug03
May09
Directions
‘NearMe’
‘Going Out Guide’ – cross network
‘Local Info’
‘Thomson Local’
‘Out&About’‘Find my Nearest’
‘RoadWatch’
‘Traffic & Travel’ ‘By Air’
‘Keep Moving’
WAP
‘RoundU’ – cross network
Local Search
Apr09
Nov04 / Jul08
May09
Search volumes on the rise
– Operator portals now link to off-portal sites– Flat rate data tariffs encourage usage– Search volumes are growing– Live: Orange/Vodafone/3/T-Mobile/O2/Virgin
• Total market c45m searches per month• est. 8m-10m searches via G, rest via Y!• Operators have >85% of all searches
Search volumes on the rise
Tuesday, 30 June 2009 © Mobile Commerce Ltd 2009
What are users searching for?
What are users doing when?
How often?
What are they using?
Mobile Internet
• 11.3m use monthly– 28% up year on year
(June 2009: ComScore)
Mobile Applications
• 600k use monthly– 1724% up year on year
(June 2009: ComScore)
App Stores Galore
Apple App Store Vodafone Apps Shop
Google Android Market GetJar
Palm Pre App Catalog Blackberry App World
Orange Portal LG Application Store Nokia Ovi Store
Samsung Application Store Sony Ericsson PlayNow Store
Telefonica MStore Windows Mobile Marketplace
Develop many times – one size doesn’t fit all
Mobile Internet v Mobile ApplicationsHow to find Apps
1) Built for apps – you can’t miss it
Mobile Internet v Mobile ApplicationsHow to find Apps
1) Built for apps – you can’t miss it
2) Pre-loaded app - Easy to find
Mobile Internet v Mobile ApplicationsHow to find Apps
1) Built for apps – you can’t miss it
2) Pre-loaded app - Easy to find
3) It’s in there somewhere….
Mobile Applications
Apple
• > 100 million d’loads in first two months• 1.5 billion after one year
– It’s Apple, sleek smooth design/delivery– Developers dream– Easy billing & commercials– All you can eat data
Nokia• Nokia c. 10million Ovi d’loads in first 3 months
– Performance issues early on– Users must download the store to the handset
(@03Sep09) – Carrier billing
Discovery becomes the focus
Discovery becomes the focus
Rotating promotionalbanners
• In-service promotion (Free)
• Text campaign (Paid)
• Banner ads (Paid)
• Text links (Paid)
• Search Sponsored listings (Paid)
• Search Backfill (Free)
Discovery becomes the focus
Operator Banner Ads
Text Links Off-Portal
Sponsored
Listing
WAP/WEB backfill
Voda Yahoo! Yahoo! Google Google
O2 4th Screen media
None Yahoo! Yahoo!
Orange Orange None Yahoo! Yahoo!
T-Mobile Yahoo! None Yahoo! Yahoo!
3 Yahoo! None Yahoo! Yahoo!
Discovery on UK Mobile Operators
Paid for banner ads/text links
Sponsored
results
Sponsored results – paid & free
Natural / Free
results
