International fair for a better life with pets

24—27 (Thu.—Sun.) July 2014Open to the public on 25—27(Fri.—Sun.)

Tokyo Big Sight 10:00—17:00www.interpets.jp/en

Exhibitor’s guide

Interpets – International fair for a better life with pets – with its confirmed status as the premier event for pet industry in Japan, will shift its fair date one month earlier, from late August to July 24 – 27 (Thu – Sun), in order to better fit the buying season of the industry. We expect to have even more buyers to come to the new venue, Tokyo Big Sight, which is located in the centre of Tokyo.

Var ious concurrent programmes, such as Business matching meeting will assure that you meet your distr ibutor candidates effortlessly.

Due to the successful 2013 edi t ion, which welcomed record breaking number of visitors, majority of international exhibitors have confirmed their return to the show in 2014.

BOOK your booth NOW at Interpets 2014 to enter the second largest pet market in the world !!

Fair nameInterpets- International fair for a better life with pets -

ThemeA happy and healthy life with pets

Period24 — 27 (Thu. — Sun.) July 2014Open to the public on 25 – 27 (Fri. — Sun.)

Opening hours10:00 — 17:00

VenueTokyo Big Sight

Outline of Interpets 2014

New directions for 2014 – pointing the way to success.

Trade Visitors

Public Visitors

JPY 1,500 *Free admission tickets and online registration is available for trade visitors.

Adult JPY1,500 (JPY 1,000)

Children 7– 15 years old JPY 1,000 (JPY 500)

Children 6 years or under Free of charge

Pets Free of charge

( ) = fee with discount ticket

OrganiserMesago Messe Frankfurt CorporationJapan Pet Food Association

Exhibitors (planned)300 from all over the world

Admission fee

2

Food: Pet food and treatsBoutique: Fashion and accessory products@Home: Living and interior productsToiletry: Toiletry productsGifts: Gifts and novelty goodsOuting: Outdoor & leisure products and servicesLearning: Pet training products and servicesHealthcare & beauty: Health care & grooming products and servicesVeterinary & nursing care: Veterinary products, equipment and services Nursing-care products and services

Ceremonial: Wedding, funeral and other ceremonial services, memorial services and productsVeterinary pet insurance:Birds & small animals: Products and services for birds and small animalsAquarium life: Aquarium products and servicesEducation & information: Professional schools for pet trainers, publishing and IT related servicesMultiple: Products covering more than one categories and servicesAssociations / organisations

Living bodies shall not be accepted as exhibits.

Retailers: retail business, mass merchandise outlets, specialty stores, department stores, convenience stores, mail-order businessesDistributors: trading companies, importers, wholesalersManufacturers VeterinariesTraining schoolsGrooming salonsPet hotelsRestaurants & cafesAssociations / organisationsPress

Product Groups Targeted Visitors

BOOK your booth NOW at Interpets 2014 to enter the second largest pet market in the world !!

Official supporters (planned)Ministry of Agriculture, Forestry and Fisheries / Ministry of Environment / Asia Cat Club / CFA Japan Region / Japan Animal Hospital Association / Japan Animal Welfare Society / Japan Bird & Small Animal Association / Japan DIY Industry Association /Japan Kennel Club, Inc. / Japan Ornamental Fish Association / Japan Pet Care Association / Japan Pet Products Manufacturers Association / Japan Small Animal Veterinary Association / Japan Society for the Prevention of Cruelty to Animals / Japan Veterinary Medical Association / Japan Veterinary Products Association / Pet Food and Product Wholesale Dealers Association / Pet Food Fair Trade Association / TICA Japan / Zenkoku Pet Kyokai

Why Interpets:High quality business platform The fair is an effective business platform for you to communicate with both trade buyers and consumers throughout a 4-day fair period.

Media exposureMedia campaigns of 2013 resulted in coverage in the leading press such as 7 TV shows, 2 radio shows, 21 magazines, 34 newspapers, more than 200 online coverage and 2,600 blogs.

High satisfaction rate among exhibitors & visitorsIn 2013, 95% of exhibitors intend to come back to the 2014 fair and 93% of the visitors both business and public intend to visit the fair again in 2014.

Business matching meetingDuring the fair, the organiser of fers a Business matching meeting to overseas exhibitors, providing the chance to have face to face business meetings with purchasing decision makers from leading retailers, wholesalers and importers in the Japanese pet industry.

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Cost and schedule

Application deadline / participation fee

Application deadline 20 March 2014If the requested space reaches our maximum capacity before deadline, you will be on the waiting list.

Standard booth JPY 350,000 per booth(*)

1 booth = 9m2 (D3m x W3m)

-Booth fittings such as octanorm wall panel system, sign, needle punch carpet and power supply are not included and are in exhibitor’s responsibility.-Rental stand is available for your easy participation. Please refer to the details on the right page.-Booth location will be offered on a first-come, first-served basis.

Appeal your participation with minimum expense! "Mini packaged booth"- including both space and booth equipment fees.

Mini packaged booth includes:

Mini packaged booth JPY 246,000 per booth (*)

1 booth = 4m2 (D2m x W2m)

Needle punch carpet / Octanorm wall panel system (2.7m) / Sign (company name, booth number) per open side / Florescent lamp /Double electrical outlet (100V/1kW) / Power supply installation, electricity fee (up to 1kW)-It is not possible to change its design, color of carpets and sign.-There is no wall on the aisle side of the corner booth.

*With adherence to the Consumption Tax Act in Japan, Mesago Messe Frankfurt Corp. charges 8% consumption tax upon all prices declared for fairs taking place after 1st of April, 2014.

(Image)

Early bird discount!

(Standard booth only)

Valid only until 28 February 2014Over 6 booths (54 m2) 3% off Over 9 booths (81 m2) 5% off Over 12 booths (108 m2) 7% off

1

2

Raw Space Only

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Schedule

2013November

201420 March

2014April

2014May

201422(Tue), 23(Wed) July

201424—27 (Thu.—Sun.) July

Rental stand

Basic type (Standard booth only)

Inquiries are available through:INQUIRY SHEET on the back cover of this brochure and the official fair website (www.interpets.jp/en)

The rental stand with basic equipment is offered at a reasonable price.For more details, please contact the organiser.

1 booth (9m2)

2 booth (18m2)

3 booth (27m2)JPY 94,500(*) JPY 140,500(*) JPY 180,500(*)

Needle punch carpet / Octanorm wall panel system (2.7m) / Sign (company name, booth number) per open side / Florescent lamp / Wastepaper bin / Double electrical outlet (100V/1kW) / Power supply instllation, electricity fee (up to 1kW) / Booth cleaning (23–26 July)

*There is no wall on the aisle side of the corner booth.

*For further details, you may check our official fair website.

Rental stand includes:

•Start application acceptance •Application

deadline•Booth allocation

•Fair Opens

•Move- in /stand construction

•Receive exhibitor manual•Start preparation

Price simulation- 1 Standard booth(9m2) with rental stand

Participation fee JPY 350,000(*) Rental Stand JPY 94,500(*) Total JPY 444,500(*)

Optional

(Image)

5

94.1 %

5.9 %

94.5 %

94.1 %

5.5 %

5.9 %

Facts and figures

Fair review 201322 — 25 (Thu. — Sun.) August 2013Makuhari Messe Hall 7,8

239 exhibitors from 13 countries / regions(Domestic: 221, Overseas: 18)

Number of exhibitors

Exhibitor questionnaire

47,579 visitors from 13 countries / regions(Domestic: 47,372, Overseas: 207)

Number of visitors

Visitors by business categories

94.5 %

5.5 %

Will you participate in the fair next year?

Overall impression of the fair

Yes, certainly /Yes, I'll consider

No, certainly not

Very satisfiedSatisfied

Dissatisfied

21.6 %

14.8 %

13.9 %

8.3 %

4.2 %

3.4 %

3.2 %

2.5 %

1.4 %

1.3 %

1.2 %

1.0 %

0.6 %

0.6 %

0.6 %

0.3 %

20.1 %

1.0 %

100.0 %

Specialty retail store

Manufacturer

Distributor / wholesaler

Grooming salon

Mail order house

Trading house / importer

Press

Animal hospital

Construction / Housing manufacturer

Large scale retail outlet / Convenience store

Restaurant, Cafe, Bar

Governmental agency / Association / Embassy

Department store

Pet hotel

Hotel / Leisure facility / Public facility

Tourism / Transportation

Others

N/A

Total

6

7.3% 33.0%

18.2%16.0%

25.5%

5.0% 1.6%

93.4%

2.3% 5.0%

92.7%

Popularity of smaller dogs

Small dogs have been gaining popularity in Japan. Dogs weighing 10kg or less accounted for 70.4% of Japan’s total domestic dog population in 2012 (up from 58.3% in 2003 and 66.4% in 2009). From that figure, ultra-small dogs weighing 3kg or less totalled 14.7% and small dogs between 3kg and 5kg numbered 24.8%.

Advanced aging among pets

Dogs over 7 years old accounted for 50.4% Japan’s total domestic dog population in 2012, while cats over 7 years old equalled 41.7%. The average life-span for dogs is 13.9 years while the average life-span for cats is 14.5 years. Due to wide availability of well-balanced pet foods as well as well-advanced pet medical care, pets are living longer lives.

Increase in indoor pets

The Japan Pet Food Association survey showed that over 76% of dogs and over 82% of cats are kept indoors. Keeping pets indoors is now more common than in the past in Japan. Pets kept indoors are less likely to become sick and live longer. This trend is also a driving factor to a longer lifespan among pets.

Pets ownership in Japan

According to a research conducted by the Japan Pet Food Association in 2012,24.9% of total households in Japan own a dog, cat, or both as pets. The results also show that 36.9% of total households own some kind of household pet, including dogs, cats, birds, fish, or other domesticated animals. One of the characteristics of pets ownership in Japan is shown below; high percentage of potential pet owners (people who are willing to own pets).

By 2002, the Japanese pet market was worth 1 trillion yen, and has increased steadily over the last decade. For the past few years, the value has been stable at around 1.4 trillion yen. This market capitalisation is due to the population of dogs and cats in Japan reaching 11,5million and 9,7million respectively in 2012.

Dogs

Cats

[Source of reference: Japan Pet Food Association]

Households which own pets (%)

Households willing to own pets (%)

16.8% 30.4%

10.2% 18.2%

Do you have an authority in purchasing decisions?

Trade visitors questionnaire

33.0%

18.2%

16.0%

25.5%

7.3%

Have authority to purchase

Have partial authority to purchase

Have influence in purchasing

No authority to purchase

N/A

93.4%

5.0%

1.6%

How likely do you intend to visit the next interpets 2014?

Will participate

Not participate

N/A

92.7%

2.3%

5.0%

How likely do you intend to visit the next interpets 2014?

Will participate

Not participate

N/A

Public visitors Questionnaire

Trends in pets ownership

Japanese pet market = 1.3 Trillion yen

Market info

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Mesago Messe Frankfurt Corp.Shosankan 7F 1-3-2 Iidabashi Chiyoda-ku Tokyo 102-0072, JapanTel.+81-3-3262-8460 Fax.+81-3-3262-8442E-mail.info@interpets.jp www.interpets.jp/en

Inquiry

INQUIRY SHEETThis is NOT an application form. In order to let us know about your current exhibit plan, please fill out the following form.

Company information

Company Dept

Contact person Mr. Ms. Title

Address

Postal code City Country

Tel. (Country code / area code / number) Fax.

E-mail. Web.

Exhibit inquiry

Please check one of the followings

We are planning to exhibit. ( Booth(s)) *Application deadline is 20 March 2014

We are interested in exhibiting. The decision will be made by____/____/____ (date) and ( Booth(s))

We are interested in visiting.

Our product categories include

Food (Pet food and treats) Boutique (Fashion and accessory products) Home (Living and interior products) Toiletry (Toiletry products) Gifts (Gifts and novelty goods) Outing (Outdoor and leisure products and services) Learning (Pet training products and services) Healthcare & beauty (Healthcare & grooming products and services) Veterinary & nursing care (Veterinary and nursing care products and service) Ceremonial (Ceremonial and memorial services) Pet insurance Birds & small animals (Products for birds & small animals) Aquarium life (Aquarium products and services) Education & information (Schools for pet trainers, publishers, IT) Multiple (Products covering more than one category and services) Associations Others

Personal information

Your personal data may be used for the purpose of providing information on fairs / magazines and related services of the Messe Frankfurt Group companies as well as on products and services provided by exhibitors and sponsors. We will utilize your data for no other purposes. The personal information received will be kept under our strict control and management.