international edition 2015 rate card …advertisers who purchase 3 or more ads will receive a 15%...
TRANSCRIPT
INTERNATIONAL EDITION 2015 RATE CARD
NCCN eBulletin: Global Edition is an electronic newsletter delivered to all ex -U.S. registered users of the National Comprehensive Cancer Network® (NCCN®) website—NCCN.org. A growing number of registered NCCN.org users come from nations other than the United States. This amounts to an audience of more than 280,000 oncology professionals from approximately 198 countries who are eager to learn from NCCN.
NCCN eBulletin: Global Edition features content addressing a variety of timely and substantial considerations in the oncology environment. Topics may include clinical and operational trends in the delivery of cancer care and the oncology health policy environment; detailed information on burgeoning NCCN Global Initiatives including:
• Live congresses
• New translations and regional adaptations of NCCN Clinical Practice Guidelines in Oncology (NCCN Guidelines®)
• Notification of recent updates to the treatment recommendations of the NCCN Guidelines®
• NCCN Framework for Resource Stratification of NCCN Guidelines (NCCN Framework™)
• NCCN Harmonized Guidelines™
• Notable advances and breakthroughs in treatment and research made at the NCCN Member Institutions
• NCCN Member Institution international engagements
• Participation of NCCN and NCCN faculty in global symposia
• Collaborations with physician groups around the world to help advance the NCCN mission
NCCN eBulletin: Global Edition is a unique, large-reach electronic vehicle in which advertisers have the exclusive opportunity to position their messages in conjunction with distinctive, sought-after NCCN Content. Readers include more than 170,000 physicians practicing outside the United States; other key recipients include oncology nurses, hospital and health care administrators, and additional professionals with an interest in oncology.
OVERVIEW
Reserve your premier 2020 advertising space now!
EDITORIAL TEAMC. Lyn Fitzgerald, MJ Senior Vice President, U.S. & Global Development [email protected]
Caitlin McAuley Senior Global Business Development Specialist [email protected] • 215.690.0557
Erin Frantz Marketing Manager [email protected]
GLOBAL EDITION 2020
READERS Count *
Allied Health 6,722
Case Manager (Non-Nurse) 4,149
Case Manager (Nurse) 1,783
Clinical Nurse Specialist 1,692
Government Employee 1,722
Health Educator 7,983
Industry Employee 14,210
Managed Care Organization Employee 800
Nurse Practitioner 1,203
Nurse/Oncology Nurse 5,693
Other 31,059
Patient Advocacy Organization Employee 290
Pharmacist 21,253
Physician Assistant 8,228
Physician/Surgeon/Oncologist 171,254
Practice or Hospital Administrator/Manager 1,765
Tumor Registrar 2,051
Total 281,857
* As of June 2019
Reach More Than 280,000 Readers
SCHEDULE - Volume 8Issue # Issue Date Ad Material
Due
1 1/9/20 1/2/20
2 2/6/20 1/30/20
3 3/5/20 2/27/20
4 4/9/20 4/2/20
5 5/7/20 4/30/20
6 6/4/20 5/28/20
7 7/9/20 07/2/20
8 08/6/20 7/30/20
9 09/10/20 9/3/20
10 10/8/20 10/1/20
11 11/5/20 10/29/20
12 12/10/20 12/3/20
ADVERTISING CONTACTSJennifer Tredwell, MBA Senior Director, Marketing [email protected] • 215.690.0274
Caitlin McAuley Senior Global Business Development Specialist [email protected] • 215.690.0557
BENEFITS> Advertise with NCCN, a not-for-profit alliance
of 28 leading cancer centers devoted to patient care, research, and education, dedicated to improving and facilitating quality, effective, efficient, and accessible cancer care so that patients can live better lives.
> Include your ad with messages that go to more than 280,000 readers from outside of the U.S.
GLOBAL EDITION 2020
ARTWORK SPECIFICATIONS• Artwork to be submitted in GIF or JPEG format • Animated GIF files are suitable† • Maximum file size is 100 KB • Provide URL for links • Artwork and links to be submitted 5 days prior to drop date †Since many digital platforms do not allow for animated messages within e-mails, it is recommended that key messages are displayed on the first frame of all animated files.
FREQUENCY DISCOUNTSAdvertisers who purchase 3 or more ads will receive a 15% discount off all ads purchased.
AD SIZESAd Unit Pixel Size Cost
Leaderboard 728 X 90 px $2,000
Skyscraper 160 X 600 px $1,400
Square 90 X 90 px $1,000
(includes up to 75 words of text with links to advertiser pages)
Reserve Your Space Today!
READERSHIP REPORTS**Open Rate = 17% Click-Through Rate = 3.38%** Based on total average statistics from January – June 2019
Readership Reports are generated through NCCN’s e-mail marketing management platform, Cvent, Inc. The reports are provided to advertisers 5 business days after issue date and include data on:
• Total Sent to per E-mail
• Opened per E-mail
• Open Rate per Advertisement
• Total Clicks per Advertisement
• Unique Clicks per Advertisement
• Click–Through Rate per Advertisement
• Percentage of Clicks per Advertisement
GLOBAL EDITION 2020
2020 DIGITAL ADVERTISING SPACE RESERVATION Advertisers can use this form to reserve 1 to 5 ads. With purchase of a third ad, advertisers receive a 15% discount off all ads purchased. If reserving more than five ads, use a separate form.
Advertiser Information (please type or print clearly)
Contact Name _________________________________________________________________________
Title ___________________________________________________________________________________
Organization ____________________________________________________________________________
Address _______________________________________________________________________________
City ______________________________________________ State _________ Zip Code ______________
Phone _________________________________________________________________________________
E-mail (required) _________________________________________________________________________
NCCN eBulletin: Global Edition Digital ReservationsIssue Date: _____________________
☐ $2,000 Leaderboard (728 x 90 px)☐ $1,400 Skyscraper (160 x 600 px)☐ $1,000 Square - Text: 75 words (90 x 90 px)
Issue Date: _____________________
☐ $2,000 Leaderboard (728 x 90 px)☐ $1,400 Skyscraper (160 x 600 px)☐ $1,000 Square - Text: 75 words (90 x 90 px)
Issue Date: _____________________
☐ $2,000 Leaderboard (728 x 90 px)☐ $1,400 Skyscraper (160 x 600 px)☐ $1,000 Square - Text: 75 words (90 x 90 px)
Payment Information☐ Please send an invoice ☐ Check Enclosed Payable to: National Comprehensive Cancer Network
Mail to: NCCN, 3025 Chemical Road, Suite 100, Plymouth Meeting, PA 19462 Attn: Accounting Department
☐ Credit Card: ☐ American Express ☐ Discover Card ☐ MasterCard ☐ Visa
Cardholder’s Name _____________________________________________________________________
Billing Address _________________________________________________________________________
City ____________________________________________ State ____________ Zip Code _____________
Card Number __________________________________________________________________________
Expiration Date _____________________________________________ Verification Number __________
Signature ______________________________________________________________________________
NCCN may charge the credit card for the amount as indicated above.
Issue Date: _____________________
☐ $2,000 Leaderboard (728 x 90 px)☐ $1,400 Skyscraper (160 x 600 px)☐ $1,000 Square - Text: 75 words (90 x 90 px)
Issue Date: _____________________
☐ $2,000 Leaderboard (728 x 90 px)☐ $1,400 Skyscraper (160 x 600 px)☐ $1,000 Square - Text: 75 words (90 x 90 px)
SUBTOTAL: $ ________________________________
Apply 15% discount
(if reserving 3 ads) ______________________________
TOTAL: $ ____________________________________
NCCN eBulletin: Global Edition Insertion Order Form INSTRUCTIONS
Insertion orders must be received 10 business days prior to issue date.
Artwork and link must be received 5 business days prior to issue date.
Send completed insertion orders, artwork, and links to:
Jennifer Tredwell, MBASenior Director, Marketing
NCCN
3025 Chemical Road
Suite 100
Plymouth Meeting, PA 19462
Phone – 215.690.0274Fax – [email protected]
GLOBAL EDITION 2020
LIST OF COUNTRIES OF READER ORIGIN
GLOBAL EDITION 2020
AfghanistanAlbaniaAlgeriaAndorraAngolaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia and HerzegovinaBotswanaBrazilBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaColombiaComorosCongo, Democratic Republic of theCosta RicaCote d’IvoireCroatia (local Name: Hrvatska)CyprusCzech RepublicDenmarkDjibouti
DominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFijiFinlandFranceGabonGeorgiaGermanyGhanaGibraltarGreeceGrenadaGuatemalaGuineaGuinea-BissauGuyanaHaitiHondurasHong KongHungaryIcelandIndiaIndonesiaIraqIrelandIsraelItalyJamaicaJapanJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuania
LuxembourgMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMauritaniaMauritiusMexicoMicronesia, Federated States ofMoldovaMonacoMongoliaMontenegroMoroccoMozambiqueMyanmar (Burma)NamibiaNepalNetherlandsNew ZealandNicaraguaNigerNigeriaNorwayOmanPakistanPalauPanamaPapua New GuineaParaguayPeruPhilippinesPolandPortugalPuerto RicoQatarRomaniaRussiaRwandaSaharawi Arab Democratic RepublicSaint Kitts and NevisSaint LuciaSaint Vincent and the GrenadinesSamoaSan Marino
Saudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakia (Slovak Republic)SloveniaSolomon IslandsSomaliaSouth AfricaSouth Korea, Republic of KoreaSouth SudanSpainSri LankaSurinameSwazilandSwedenSwitzerlandTaiwanTajikistanTanzaniaThailandThe GambiaTimor-LesteTogoTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTuvaluUgandaUnited Arab EmiratesUnited KingdomUruguayUzbekistanVanuatuVatican City (Holy See)VenezuelaVietnamYemenZambiaZimbabwe
The National Comprehensive Cancer Network® (NCCN®) is a not-for-profit alliance of 28 leading cancer centers devoted to patient care, research, and education. NCCN is dedicated to improving and facilitating quality, effective, efficient, and accessible cancer care so patients can live better lives. Through the leadership and expertise of clinical professionals at NCCN Member Institutions, NCCN develops resources that present valuable information to the numerous stakeholders in the health care delivery system. By defining and advancing high-quality cancer care, NCCN promotes the importance of continuous quality improvement and recognizes the significance of creating clinical practice guidelines appropriate for use by patients, clinicians, and other health care decision-makers around the world.
NCCN.org – For Clinicians | NCCN.org/patients – For Patients
Huntsman Cancer Institute at the University of Utah
Fred & Pamela BuffettCancer Center
Robert H. Lurie Comprehensive Cancer Center of Northwestern University
O'Neal Comprehensive Cancer Center at UAB
St. Jude Children’s Research Hospital/The University of TennesseeHealth Science Center
Siteman Cancer Center at Barnes-Jewish Hospital and Washington University School of Medicine
Vanderbilt-Ingram Cancer Center
Duke Cancer Institute
The Ohio State University Comprehensive Cancer Center - James Cancer Hospital and Solove Research Institute
University of Michigan Rogel Cancer Center
Mayo Clinic Cancer Center
University of Wisconsin Carbone Cancer Center
Mayo Clinic Cancer Center
Mayo Clinic Cancer Center
The Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins
Dana-Farber/Brigham and Women’s Cancer Center Massachusetts General Hospital Cancer Center
Roswell Park Comprehensive Cancer Center
Case Comprehensive Cancer Center/University Hospitals Seidman Cancer Center and Cleveland Clinic Taussig Cancer Institute
Moffitt Cancer Center
The University of TexasMD Anderson Cancer Center
University of Colorado Cancer Center
UC San Diego Moores Cancer Center
City of Hope National Medical Center
Fred Hutchinson Cancer Research Center/Seattle Cancer Care Alliance
Stanford Cancer Institute
UCSF Helen Diller Family Comprehensive Cancer Center
Memorial Sloan Kettering Cancer Center
Yale Cancer Center/Smilow Cancer Hospital
Fox Chase Cancer CenterAbramson Cancer Centerat the University of Pennsylvania
EB-N-0442-0619
3025 Chemical Road, Suite 100 • Plymouth Meeting, PA 19462
NCCN MEMBER INSTITUTIONS