international cooperation and public diplomacy at nasa

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  • 7/29/2019 International Cooperation and Public Diplomacy at NASA

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    Kent BressDirector

    Aeronautics and Cross Agency Support Division

    Office of International and Interagency Relations

    NASA Headquarters

    Washington, DC

    March 5, 2013 www.nasa.gov

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    Agenda

    What is Public Diplomacy?

    How Does NASA Cooperate Internationally? Overview

    Guidelines

    What is NASAs Role in Public Diplomacy and How has it Changed

    Over Time? Government to Government Cooperation

    International S&T Organizations

    International Education

    Outreach

    Social Media

    Summary

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    What is Public Diplomacy?

    Term coined in the 1960s by Edmund Guillon, dean of Fletcher School

    of Law and Diplomacy, Tufts

    Public diplomacy deals with the influence of public attitudes on the formation and execution of

    foreign policies

    effectivelycommunicating with publics around the globe - to understand,value and even emulate America's vision and ideas(Jill A. Schuker, former

    Senior Director for Public Affairs at the National Security Council, July 2004)

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    Bhopal, India

    International Observe the Moon Night, 2011

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    How does NASA Cooperate Internationally?

    Foreign policy objectives, public diplomacy and international cooperationhas been part of NASA since its inception

    NASA was created to address the challenge from the Soviet Union. The ApolloProgram captured the worlds imagination and required international cooperation

    Directed by the 1958 National Aeronautics and Space Act

    NASA will cooperate with other nations

    Disseminate information as broadly as practicable

    Goal of the 2010 National Space Policy: Expand international cooperation onmutually beneficial space activities to: broaden and extend the benefits of space;further the peaceful use of space; and enhance collection and partnership insharing of space-derived information

    Current international cooperation:

    Nearly 600 active international agreements 8 partners account for 50% of the agreements (France, Germany, ESA, Japan,

    UK, Italy, Canada, Russia)

    By mission area: 2/3 are in science missions

    By region: 1/2 are with partners in Europe

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    Guidelines for International Cooperation

    No exchange of funds

    Consistent with U.S. law and foreign policy objectives

    International partners are generallygovernment agencies Projects/Partnerships:

    Must have scientific and technical merit

    Must benefit NASA missions

    Meet at the interface, i.e., no joint development, limit technology transfer

    Have clear managerial and technical interfaces

    Documented in written, binding agreements, closely coordinated with the U.S.

    Department of State and other U.S. Government agencies

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    NASAs Internationalcooperation is typically done

    government to government via

    formal international

    agreements

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    What is NASAs Role in Public Diplomacy?

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    Government to Government Cooperation

    NASA had traditionally focused its international cooperation on advancing its program or

    mission goals, i.e. that is working with government-funded partners to obtain instruments,hardware or capabilities to help NASA accomplish its mission.

    Many NASA programs that start out filling a mission requirement also aid in diplomatic

    relations, and eventually play a role in public diplomacy.

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    NASA cooperated with Russia even during the Cold War, and the Shuttle-Mir Program was a

    cornerstone of US/Russian S&T cooperation after it ended. Today, the International Space Station

    partnership relies on Russia for crew transport.

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    Government to Government Cooperation: Top Partners

    The International Space Station (largemultinational program

    15 Countries, 5 Space Agencies

    63 Astronauts from 15 Countries on 87 Shuttle missions

    Mars Curiosity Rover (bilateral,instrument-level cooperation)

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    Russia: Dynamic Albedo of Neutrons (DAN) Investigation

    Canada: Alpha Particle X-Ray Spectrometer (APXS)

    Spain: Remote Environmental Monitoring Station (REMS)

    and High-gain Antenna Hardware

    France: Significant contributions to the Chemistry andMicro-Imaging (ChemCam) and Sample Analysis at Mars(SAM) Instrument Suites

    Germany: Contributions to the Radiation AssessmentDetector (RAD)

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    Government to Government Cooperation: Other Partners

    Space mission cooperation

    India Chandrayaan lunar mission Argentina Aquarius/SAC-D mission

    Mexico, Saudi Arabia, Ukraine and Israel Space Shuttle

    (experiments and astronauts)

    Ground based networks Aerosol Robotic Network, AERONET (88 countries)

    SERVIR: Central America, East Africa, Himalaya region (~35

    countries)

    Space Geodetic Network (19 countries)

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    NASA Participation in International S&T Organizations

    NASA experts lead in their fields by participating in multilateral forums

    Examples:

    Committee on Earth Observation Satellites (CEOS)

    Committee on Space Research (COSPAR)

    Consultative Committee for Space Data Systems (CCSDS)

    Global Geodetic Observing System (GGOS)

    Interagency Operations Advisory Group (IOAG)

    Interagency Space Debris Coordination Committee (IADC)

    International Astronautical Federation (IAF)

    International Committee on GNSS (ICG)

    International Forum for Aviation Research (IFAR)

    International Living With a Star (ILWS)

    International Lunar Exploration Working Group (ILEWG)

    International Mars Exploration Working Group (IMEWG)

    International Ocean Color Coordinating Group (IOCCG)

    International Space Exploration Coordination Group (ISECG)

    Space Frequency Coordination Group (SFCG)

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    International Education

    NASAs education program is focused on U.S.

    education, but reaches to almost every corner of the

    globe Examples of International Education Cooperation

    Amateur Radio on the International Space Station (ARISS)

    Digital Learning Network (DLN)

    Earth Knowledge Acquired by Middle School Students (EarthKAM)

    GLOBE (Global Learning and Observations to Benefit the Environment)

    Great Moonbuggy Race

    Humans in Space Youth Art Contest

    International Observe the Moon Night

    ISSLive!

    Lunabotics Mining Competition

    Mission X Train Like an Astronaut

    Mars Student Imaging Program (MSIP)

    Planetary Science Summer School RASC-AL Lunar Wheel Design Challenge

    SCool Project

    Scientist for a Day Essay Contest

    Spaceward Bound

    Systems Engineering Award

    Zooniverse

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    International Outreach

    NASAs outreach program is U.S. focused

    To reach U.S. audiences, some of NASAs most successful outreach

    activities happen to be with international companies Angry Birds with Rovio (Finland)

    LEGO (Denmark)

    John Nurminen Events (The Netherlands)

    Mad Science (Canada)

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    Social Media

    NASA inspires widespread interest

    among the public

    NASA is second only to the WhiteHouse in Twitter following among U.S.

    government agencies

    NASA on Twitter: 3.5 million followers

    480 other twitter accounts including

    astronauts from ISS and NASA Deputy

    Administrator

    Regular updates from Mars

    Note: DOE, US Park Service, DARPA, PTO and NIST have

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    Summary: NASA International Cooperation

    NASAs history and the nature and scope of its activities have given ita unique role in U.S. public diplomacy.

    From the beginning, partnerships have been a matter of both strategicchoice and practical necessity.

    While NASA is a mission-driven, science and technology-focusedagency, its international cooperation has both been directed from

    above to meet national objectives, and grown up from the grass roots.

    Traditional cooperation flying instruments on each othersspacecraft captures only part of what NASA does internationally

    NASA communicates with diverse sections of the international public,from experts to students to ordinary people, to help them understand,value and even emulate our vision and ideas

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