international cooperation and public diplomacy at nasa
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Kent BressDirector
Aeronautics and Cross Agency Support Division
Office of International and Interagency Relations
NASA Headquarters
Washington, DC
March 5, 2013 www.nasa.gov
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Agenda
What is Public Diplomacy?
How Does NASA Cooperate Internationally? Overview
Guidelines
What is NASAs Role in Public Diplomacy and How has it Changed
Over Time? Government to Government Cooperation
International S&T Organizations
International Education
Outreach
Social Media
Summary
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What is Public Diplomacy?
Term coined in the 1960s by Edmund Guillon, dean of Fletcher School
of Law and Diplomacy, Tufts
Public diplomacy deals with the influence of public attitudes on the formation and execution of
foreign policies
effectivelycommunicating with publics around the globe - to understand,value and even emulate America's vision and ideas(Jill A. Schuker, former
Senior Director for Public Affairs at the National Security Council, July 2004)
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Bhopal, India
International Observe the Moon Night, 2011
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How does NASA Cooperate Internationally?
Foreign policy objectives, public diplomacy and international cooperationhas been part of NASA since its inception
NASA was created to address the challenge from the Soviet Union. The ApolloProgram captured the worlds imagination and required international cooperation
Directed by the 1958 National Aeronautics and Space Act
NASA will cooperate with other nations
Disseminate information as broadly as practicable
Goal of the 2010 National Space Policy: Expand international cooperation onmutually beneficial space activities to: broaden and extend the benefits of space;further the peaceful use of space; and enhance collection and partnership insharing of space-derived information
Current international cooperation:
Nearly 600 active international agreements 8 partners account for 50% of the agreements (France, Germany, ESA, Japan,
UK, Italy, Canada, Russia)
By mission area: 2/3 are in science missions
By region: 1/2 are with partners in Europe
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Guidelines for International Cooperation
No exchange of funds
Consistent with U.S. law and foreign policy objectives
International partners are generallygovernment agencies Projects/Partnerships:
Must have scientific and technical merit
Must benefit NASA missions
Meet at the interface, i.e., no joint development, limit technology transfer
Have clear managerial and technical interfaces
Documented in written, binding agreements, closely coordinated with the U.S.
Department of State and other U.S. Government agencies
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NASAs Internationalcooperation is typically done
government to government via
formal international
agreements
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What is NASAs Role in Public Diplomacy?
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Government to Government Cooperation
NASA had traditionally focused its international cooperation on advancing its program or
mission goals, i.e. that is working with government-funded partners to obtain instruments,hardware or capabilities to help NASA accomplish its mission.
Many NASA programs that start out filling a mission requirement also aid in diplomatic
relations, and eventually play a role in public diplomacy.
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NASA cooperated with Russia even during the Cold War, and the Shuttle-Mir Program was a
cornerstone of US/Russian S&T cooperation after it ended. Today, the International Space Station
partnership relies on Russia for crew transport.
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Government to Government Cooperation: Top Partners
The International Space Station (largemultinational program
15 Countries, 5 Space Agencies
63 Astronauts from 15 Countries on 87 Shuttle missions
Mars Curiosity Rover (bilateral,instrument-level cooperation)
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Russia: Dynamic Albedo of Neutrons (DAN) Investigation
Canada: Alpha Particle X-Ray Spectrometer (APXS)
Spain: Remote Environmental Monitoring Station (REMS)
and High-gain Antenna Hardware
France: Significant contributions to the Chemistry andMicro-Imaging (ChemCam) and Sample Analysis at Mars(SAM) Instrument Suites
Germany: Contributions to the Radiation AssessmentDetector (RAD)
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Government to Government Cooperation: Other Partners
Space mission cooperation
India Chandrayaan lunar mission Argentina Aquarius/SAC-D mission
Mexico, Saudi Arabia, Ukraine and Israel Space Shuttle
(experiments and astronauts)
Ground based networks Aerosol Robotic Network, AERONET (88 countries)
SERVIR: Central America, East Africa, Himalaya region (~35
countries)
Space Geodetic Network (19 countries)
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NASA Participation in International S&T Organizations
NASA experts lead in their fields by participating in multilateral forums
Examples:
Committee on Earth Observation Satellites (CEOS)
Committee on Space Research (COSPAR)
Consultative Committee for Space Data Systems (CCSDS)
Global Geodetic Observing System (GGOS)
Interagency Operations Advisory Group (IOAG)
Interagency Space Debris Coordination Committee (IADC)
International Astronautical Federation (IAF)
International Committee on GNSS (ICG)
International Forum for Aviation Research (IFAR)
International Living With a Star (ILWS)
International Lunar Exploration Working Group (ILEWG)
International Mars Exploration Working Group (IMEWG)
International Ocean Color Coordinating Group (IOCCG)
International Space Exploration Coordination Group (ISECG)
Space Frequency Coordination Group (SFCG)
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International Education
NASAs education program is focused on U.S.
education, but reaches to almost every corner of the
globe Examples of International Education Cooperation
Amateur Radio on the International Space Station (ARISS)
Digital Learning Network (DLN)
Earth Knowledge Acquired by Middle School Students (EarthKAM)
GLOBE (Global Learning and Observations to Benefit the Environment)
Great Moonbuggy Race
Humans in Space Youth Art Contest
International Observe the Moon Night
ISSLive!
Lunabotics Mining Competition
Mission X Train Like an Astronaut
Mars Student Imaging Program (MSIP)
Planetary Science Summer School RASC-AL Lunar Wheel Design Challenge
SCool Project
Scientist for a Day Essay Contest
Spaceward Bound
Systems Engineering Award
Zooniverse
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International Outreach
NASAs outreach program is U.S. focused
To reach U.S. audiences, some of NASAs most successful outreach
activities happen to be with international companies Angry Birds with Rovio (Finland)
LEGO (Denmark)
John Nurminen Events (The Netherlands)
Mad Science (Canada)
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Social Media
NASA inspires widespread interest
among the public
NASA is second only to the WhiteHouse in Twitter following among U.S.
government agencies
NASA on Twitter: 3.5 million followers
480 other twitter accounts including
astronauts from ISS and NASA Deputy
Administrator
Regular updates from Mars
Note: DOE, US Park Service, DARPA, PTO and NIST have
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Summary: NASA International Cooperation
NASAs history and the nature and scope of its activities have given ita unique role in U.S. public diplomacy.
From the beginning, partnerships have been a matter of both strategicchoice and practical necessity.
While NASA is a mission-driven, science and technology-focusedagency, its international cooperation has both been directed from
above to meet national objectives, and grown up from the grass roots.
Traditional cooperation flying instruments on each othersspacecraft captures only part of what NASA does internationally
NASA communicates with diverse sections of the international public,from experts to students to ordinary people, to help them understand,value and even emulate our vision and ideas
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