international congress 2015 - concept note

AIESEC

INTERNATIONAL CONGRESS 2015August 2015 | Hyatt Regency | Gurgaon, India

Steering change and forging meaning

through youth leadership“ ”

International Congress is the annual convening of AIESEC and itsmembers from 125 countries, aimed at celebrating youthleadership, cultural diversity and global togetherness.

The purpose of the conference is to gather youth delegates,business leaders, entrepreneurs and global trailblazers who willstrategize and co-create AIESEC’s vision for a brief future. This visionwill enunciate the idea of a progressive, traditionally modern Indiausing an international platform like none other.

900Global Youth

FIRST LOOK

500Indian Youth

100Core Team

400Alumni

100Corporates

100Partners

50Embassies

50,000Virtual Delegates

50Speakers

30Performances

126Countries

10Days

PREVIOUS CONGRESSes

Year International Congress Host Year International Congress Host

1991 Germany 2003 Belgrade, Serbia &

Montenegro

1992 Hungary 2004 Germany

1993 Great Britain 2005 India

1994 Spain 2006 Poland

1995 Sri Lanka 2007 Turkey

1996 Poland 2008 Brazil

1997 United States 2009 Malaysia

1998 Finland 2010 India

1999 South Africa 2011 Kenya

2000 United Kingdom 2012 Russia

2001 Switzerland 2013 Egypt

2002 Canada 2014 Taiwan

Adi Godrej

Head of Godrej Family, India

IC 2010, India

Shivendra Singh

Managing Director, Fortis

IC 2010. India

Arkady Dvorkovich

Deputy Prime Minister, Russia

IC 2012, Russia

Laila Iskander

Minister of States, Egypt

IC 2013, Egypt

Jiang Yi-huah

Premier of Republic of China

IC Taiwan, 2014

LAST IC in INDIA

IC 2010 featured in print media over

110 times between July 15th -

September 15th-

Extensive coverage (Avg of 1.8 articles

per day)

Brand ambassadors for IC Indo-Pak tennis players

Rohan Bopannaand Aisam Qureshi.

Over 45 senior management

representatives (CEOs, Global HR &

Branding VPs) of some of the largest global corporations

attended the conference

The IC 2010 Opening Ceremony video was the most tweeted non-profit video in the world

on the 23rd of August. Over

1,00,000 hits on the IC 2010 website

Hotel Taj, Hyderabad (2010)

THE VENUE

Host City for 2015

GURGAONThe Millennium City of India

Gurgaon is home to 250, 50% of

the Fortune 500 Companies.

Gurgaon has now emerged to become

the city with the third highest per capita

income in India.

The city of Gurgaon, is located on

the border with Delhi with New

Delhi to its north east, in the state of

Haryana. Gurgaon has an

estimated population of 876,824

and is of about 282.7 square miles.

Retail is an important industry in

Gurgaon, with the presence of 26

shopping malls. It is also one of the

most important offshoring centres in

the world, providing outsourcing

solutions in software, IT, service and

sales through delivery facilities and

call centres.

OPENING CEREMONY

Objectives:Opening Ceremony of AIESEC’s

67th International Congress will

be about incepting and

changing the perception of

1400 delegates from 126

countries on the growth story of

India and on how far we have

evolved ourselves in terms ideas,

innovation and technology.

Audience: 20 + Government Dignitaries

AIESEC India Board Members

IC advisory Board

Global Partners

1400 Young leaders

50,000 Live viewers.

Agenda Speakers & Performance Duration

Tentative Key Note Speaker 1 Prime Minister of India – Shri Narendra Modi 15mins

Tentative Key Note Speaker 2 Youth Affairs Minister India – Sarbananda Sonawal 10mins

Live Performance Advaita / Raghu Dixit 25mins

Key Note Speaker 3 Title Partner 10mins

Message from President, AIESEC International

President AIESEC International – Ana Saldarriaga 10mins

Live Performance Quincy Charles 20mins

Message from President, AIESEC India

President AIESEC India, Alok Khatri 10mins

Live Performance Samudra School for Indian Contemporary Performing Arts - Jalam

20mins

Message from President, IC 2015 AIESEC IC 2015 President – Sahil Chopra 10mins

Closing Act Steel Poi Performance 12mins

Date : 21st August, 2015

Venue : Hyatt Regency, Gurgaon

Time : 2:00pm - 5:00pm

Advaita to perform at the Opening Ceremony of AIESEC IC 2015.

GLOBAL VILLAGE

Agenda Duration

Travelling time from Hyatt Regency to Global Village venue 5:00pm - 6:00pm

International delegates settle in their respective entities, stall withfood, beverages and presentation material.

6:00pm - 6:30pm

[Tentative] Inauguration and key note speech - Minister of External

Affairs - Sushma Swaraj6:30pm - 6:45pm

External Visitors Entry - Consul General of International Embassies,NGO Heads, Start up founders, etc

6:45pm onwards

Global Diversity Walk - Delegates from different entities will walk inwearing their traditional attires

Happens parallel.

AIESEC Global Entity - Performances (Jives and Roll Calls) 7:00pm - 8:00pm

Dinner at Hyatt Regency, Gurgaon 8:30pm onwards

Objectives:At International Congress 2015,

expect to witness a walk-in of

1500+ Indians who will go through

126 global cultural experiences

ranging from Venezuelan attires,

Brazilian snacks, German

beverages and more. This also

provides a chance for 900

international delegates across

the globe to witness and discuss

each other’s cultural changes,

habits and country realities.

Audience: 100 embassies

1400 delegates

126 countries

5000 audience

Date : 21st August, 2015

Venue : Leisure Valley

Time: 5:30 pm – 8:00 pm

INDIA NIGHT

Date : 27th August, 2015

Venue : Hyatt Regency. Gurgaon

Time: 7:00 pm – 11:00 pm

Agenda Duration

[Tentative] Key Note 1 Chief Minister of Haryana – Manohar LalChatter

7:00pm – 7:15pm

[Tentative] Key Note 2 Tourism Minister of India – Mahesh Sharma

7.15pm – 7.30pm

Audience: 1400 Delegates

Delhi Ministry

Haryana Ministry

Tourism Ministry

Incredible India dignitaries

Global and National Partners

Regions to be showcased Punjab

Rajasthan

Kerela

Nagaland

Tetseo Sisters to be at India Night

Objectives:India Night is about celebrating

the rich culture, festivals and

diversity of India. An incredible

experience of the tasty food,

folklores and musical

performances of 29 states.

AIESEC ALUMNI

INTERNATIONAL MEETING

Date : 27th-29th August, 2015


Objectives:AAIM is a 3-day event where

AIESEC alumni re-live their

experience; share their stories

with the current set, network

with alumni across the globe

on potential business

partnerships, entrepreneurship

and more. It is time for the

AIESEC alumnus across the

globe to unite and come

home to live their AIESEC

journeys and experiences.



Time: 7:00 pm – 11:30 pm

Objectives:Electrolux Award Night, a night at

International Congress 2015 that

recognizes the winners, and

innovation and ideas contributed

by AIESEC entities across the globe.

It is also about acknowledging the

impact and projects undertaken

by our esteemed AIESEC alumni

around the world.

This event is also about

acknowledging and awarding

AIESEC’s global partners and

companies who support us and

help us growth and evolve in our

operations and strategies.

AGENDA DURATION

[Tentative] Performance – The Manganiyar Seduction 8 pm – 8:45 pm

Opening Key Note – Electrolux 8:45 pm – 9 pm

Awards Recognition 9 pm – 11 pm

India- Poland Ceremony and Speech by CCP Poland 11 pm – 11:15 pm

Tentative Closing Performance – Asia Electrik by Sivamani 11:15 pm – 11:30 pm

President of AIESEC India, Gurin Pal Singh,

on Awards Night, 2013.

AWARDS NIGHT

YOUTH SPEAK

Audience: 1000 International Delegates

700 Indian Delegates

10 Global Partners

12 Workshops

15 Speakers

Agenda Duration

Key note-1 United Nations Secretary – General’s Envoy Youth – Ahmed Alhendawi 10:00am – 10:30am

[Tentative] Key Note 2 Minister of Power – Mr. Piyush Goyal 10:30am - 11:00am

Workshop Spaces 11:00am - 12:00pm

Lunch 12:00pm - 2:00pm

Panel Discussion 2:00pm - 3:00pm

Workshops 1/2/3 (Parallel Workshops) 3:00pm - 5:30pm

Closing Note 5:30pm - 6:00pm



Time : 10:00 am – 7:00 pm

Objectives:Initiated in 2010, Global Youth

to Business Forum was soon

called Global Youth Speak

Forum, an event which

connects top young leaders to

global business leaders to

explore the topics of

leadership, innovation and

corporate responsibility.

Live message from UN Secretary for Youth Speak at AIESEC Conference

STAKEHOLDER DINNER



Time: 7:00 pm – 11:00 pm

Objectives:IC stakeholder dinner will be an

evening of fine dining and

networking with all of AIESEC's

partners, collaborators, media,

alumni, corporate associates and

stakeholders.

Agenda Duration

[Tentative] Key Note 1 Finance and Corporate Affairs Minister ofIndia - Mr Arun Jaitely

7:00pm – 7:15pm

[Key Note 2 Title Sponsor / Partner Dinner Sponsor 7.15pm – 7.30pm

Dinner and Networking 7:30pm - 9:30pm

Audience: 20 Global Partners

10 National Board members

80 IC Partners

40 Special Dignitaries

Mr. Adi Godrej with AIESECers at a Stakeholder Dinner

GLOBAL YOUTH VOICE

Audience:200 International Delegates

200 Indian Delegates

Agenda Duration

Opening Note 10mins

Story 1 15mins

Story 2 15mins

Break / Talent Gig 10mins

Session 1 – GYV Theme 15mins



Closing 5mins

Networking Space 20mins

Date : 21st- 24th August, 2015

Objectives:Global Youth Voice is a platform that

enables youngsters to understand the

importance of speaking up for things

of personal, professional and social

relevance.

7 TALKS

7 CITIES

1 PREMIER TALK

The Premier Talk:A convention of Indian & foreign

youth to share stories which have

pursued innovative, creative and

thoughtful solutions to issues

prevalent in our society.

Global Youth Voice Talks:The following cities will host Global

Youth Voice Talk :

Ahmedabad

Bangalore

Chennai

Delhi

Hyderabad

Mumbai

Pune

Timelines: March – July

Audience: 2100 Indians

GYV Talks Co-PresenterCareer Analytics

COLLABORATION BENEFITS

With about 65% of India’s 1.2 billion people being aged 35 or less,

International Congress provides organizations a unique platform to reach,

engage and interact with a highly filtered target demographic not only in

India but across the 125 counties in the AIESEC Network. Reach your target

audience before the competition does.

o India’s largest International youth conference

o Brand engagement opportunities with 126 country youth

o Digital Promotion, TV, Radio and web

o Outreach through campaigns on Facebook, Twitter, Youtube, Snapchat,

and Instagram

o Content generation and community building through interactive platforms

o Diversity of delegates, speakers and dignitaries during 11 special events

o Product activation and instant feedback mechanism through the 10 day

conference

o Being a part of the Global Youth Leadership Movement

3.7 MILLION 1.35 MILLION

13,06,007 2,45,840

8,207 4.1 MILLION

BRAND DELIVERABLES

SPECIAL EVENTS SIGNAGEOpening Ceremony

Global Village

Youth Speak Forum

India Night

Culture Dinner

Global Alumni Congress

Global Youth Voice Premier

Partner’s Dinner

Club Night

Awards Night

ONSITE VISIBILITYConference Naming Rights

Feature on Main Banner & Backdrop

Dedicated Company Banners

Branding on floor decals

Company Souvenirs on delegate rooms

Exclusive Standees on regional board rooms

Company videos playing during breaks

Company banners at the entrance

Feature on Media Center backdrop

BRAND DELIVERABLES

SPECIALITY ITEMS & APPARELBranding on attendee bags

Branding on conference t-shirts/shirts/kurta

Branding on bag stuffers

Branding on conference mason jars

Branding on conference slippers

Branding on conference notebooks & other stationary

ATTENDEE COMMUNICATIONCompany Advertisement/Feature on conference mobile app

Company Advertisement in ‘IC Live’ webcast

Centrally Located ‘Your Company presents IC website’ banner

Advertisements on conference brochure

Advertisement on conference after movie

Personalized partner launch video

Articles on post conference reports

Company features on IC emails

Session Branding

BRAND DELIVERABLES

BRAND ENGAGEMENTCampaigns (Videos, Testimonials, Pictures)

Kiosk Space for delegation interaction and product display

Product testing to enhance user brand experience

Giveaways through awards and recognitions

MEDIA OUTREACH (ON GROUND)50 mentions in newspapers

10 radio mentions

Feature during television ads

Branding on 5 hoardings

Backdrop branding for press conferences

Promotion through media in 7 cities through “Global Youth Voice” talks

MEDIA OUTREACH (ONLINE)Customized Facebook posts

Customized Tweets

Personalized twitter cards

Customized Instagram pictures with company hashtag

Exclusive blogs

Mentions in external website

INTERNATIONAL CONGRESS BOARD OF ADVISORS

AIESEC INDIA BOARD OF ADVISORS

OUR PARTNERS AT PREVIOUS CONFERENCES

Mr. Dilip ChenoyNational Skill Development

Corporation

Mr. SK SwamyMr. Manish Advani

International Advertising Association

Mr. Anand PillaiSen. Ex. VP HR, Chief Learning Officer

Reliance Industries Ltd.Member World Economic Forum GAC

www.aiesec.in

www.aiesec.org

Sahil ChopraPresident

[email protected]+91 90412 77233

Spatika Suparaneni

Business [email protected]

+91 96039 19945

Shail PancholiBusiness Development


Sarvesh PandeOperations and Logistics


CONTACT

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