ABOUT SONY

• Japanese multinational conglomerate corporation

•Headquartered in Tokyo, Japan.

•  founders Akio Morita and Masaru Ibuka

• Founded 7 May, 1946

HISTORY

•  Masaru Ibuka started an electronics shop

• The next year, he was joined by his colleague, Akio Morita, and they founded a company called Tokyo Tsushin Kogyo

• he company built Japan's first tape recorder, called the Type-G

• In 1958 the company name was changed to Sony.

PRODUCTS

TIMELINE

SERVICES

MAJOR ACQUISITIONSAcquisition Date

Company Business Country Integrated with

February 4, 1982Music centre Incorported

Professional audio

USA Sony Professional Products

September 29, 1989

Guber-Peters Entertainment Company

Movies/Television

USA Sony Pictures Entertainment

September 27, 2002

Aiwa Electronics JPN Sony Electronics

September 20, 2007

Evolution Studios

Video Game UK Sony Computer Entertainment

February 16, 2012

Sony Ericsson Electronics  Japan, Sweden Sony Electronics

June 29, 2012 EMI Music Publishing

Music  United States, United Kingdom

Sony/ATV Music Publishing

GLOBAL PRESENCE

•More than 100 countries

•Mainly manufactured in countries like USA, UK, China, Thailand, Malaysia, Japan.

• Indian Head office at Delhi.

 EXPANDING BUSINESS IN EMERGING MARKETS

• Sony will continue to leverage its strong global operations and brand strength to drive sales growth in rapidly expanding emerging markets. 

• Sony has already established strong foundations in emerging markets. For instance, in India and Mexico, among others, Sony has secured the largest share of the consumer AV/IT market.

• Sony generated 1.8 trillion yen through sales of electronics products in emerging markets* in FY11, and aims to increase this figure to 2.6 trillion yen in FY14. The Company will also aim for consumer AV/IT sales in emerging markets to represent 60% of total anticipated global sales of these products by FY14.

FUTURE

• Sony is largely a new entrant to the medical industry

• successfully launched a range of medical printers, monitors, cameras, recorders and other medical-use products

• Sony also plans to enter the market for medical equipment components

• Sony plans to enter the life science industry, where the Company can leverage its expertise in technologies such as semicon