By Saurabh Pavnoji

Mahindra and an independent India began their rise

• In 1945, two enterprising brothers named J.C. Mahindra and K.C. Mahindra joined forces with Ghulam Mohammed and started Mahindra & Mohammed as a steel company in Mumbai. Two years later, India won its independence, Ghulam Mohammed left the company to become Pakistan’s first finance minister, and the Mahindra brothers ignited the company's enduring growth with their decision to manufacture Willys jeeps under license in Mumbai. The company’s new name - Mahindra & Mahindra.

• Contract manufacturing

Product range• Mahindra & Mahindra, usually brands its products as 'Mahindra', it

produces –• SUVs• MUVs• Electric cars• Defense vehicles• Saloon cars• Commercial vehicles• Tractors.

Global Presence of Mahindra

• It owns assembly plants in India, Mainland China (PRC), the United Kingdom, and has three assembly plants in the United States. Mahindra maintains business relations with foreign companies like Renault SA, France.

• M&M has a global presence and its products are exported to several countries. Its global subsidiaries include Mahindra Europe S.r.l. based in Italy, Mahindra USA Inc., Mahindra South Africa and Mahindra (China) Tractor Co. Ltd.

Expansion In Asia• Mahindra is involved in agriculture includes the distribution of tractors for

use in China, Southeast Asia, Sri Lanka, Bangladesh, and Nepal through Mahindra Services. In the past few years, they have initiated two joint ventures in China to manufacture top-quality tractors suited to Chinese farming conditions and practices

• Mahindra vehicles are at work transporting goods and people in Malaysia, and the Mahindra Reva electric car enjoys a presence.

• They also sell automotive components to leading Asian companies. Mahindra Forgings clients include Maruti and Suzuki, Mahindra Hinoday serves Mitsuba, and Mahindra Ugine Steel Co supplies Toyota.

Expansion in Australia

• With the launch of tractor assembly and customer support center in 2005, Mahindra established themselves as a major player in the Australian tractor market. Today, we serve a loyal and growing customer base through a network of 40 dealerships across Australia, and we’ve expanded distribution to New Zealand and Fiji.

Middle east and Africa

• They supply hardworking, reliable tractors to Iran, Syria, and the United Arab Emirates in the Middle East and Nigeria, Mali, Chad, Gambia, Angola, Sudan, Ghana, and Morocco in Africa to help mechanize farming processes and boost agricultural productivity.

• They also sell Mahindra vehicles in South Africa.

Expansion in Europe

• In agriculture, they are a major supplier of small, rugged, high performance tractors to Serbia, Turkey, and Macedonia. They are also involved with the European automotive industry. They sell many Mahindra vehicles across Europe, which includes the largest deployed fleets of electric cars under the Mahindra Reva brand.

• The automotive components companies, Mahindra Forgings, Mahindra Composites, Mahindra Hinoday, Mahindra Gears and Transmissions, and Mahindra Ugine Steel Co manufacture a range of high quality parts for outstanding European companies including Volvo, Scania, Land Rover, Daimler, and Renault.

Expansion in US

• Mahindra in the US is broad and longstanding. Since the entry of the tractor company, Mahindra USA, into the US MARKET in 1994, they have consistently achieved a very high customer satisfaction rate.

• The tractors they sold to farmers in Chile and Brazil are calibrated for local topography and farming functions.

• You’ll find Mahindra Reva electric cars on roads through Central and South America along with a range of diesel Mahindra vehicles. We also sell Rakshak armored vehicles to the government of Guyana through our defense products company, Defense Land Systems.

Mahindra believes in….

• Contractual modes- International contract manufacturing.• Trade related- Exports.• Investment modes- Mergers and acquisitions. wholly owned foreign subsidiaries. Joint ventures

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