Presented by:Mehul BariRoll No. M1MMS15

AMUL THE TASTE OF INDIA

Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India. The word amul is derived from the Sanskrit word amulya, meaning priceless.

WHEN AMUL WAS FORMED

Amul was Formed in the year 1946. It is a brand company. Amul is a brand managed by GCMMF (Gujarat

Co-operative Milk Marketing Federation Ltd), which today is jointly owned by 3 million milk producers in Gujarat.

Dr. Verghese kurien, is the founder-chairman of the GCMMF.

HISTORY Registered on 1st December 1946. Firstly It found a Polson Dairy, in the small city

distances to deliver the milk. Angered by the unfair trade practices, the

farmers of Kaira approached Sardar vallabhbhai patel under the leadership of local farmer leader Tribhuvandas.k.Patel.

In June 2013, it was reported that the Kaira District Cooperative Milk Producers Union Limited, better known as Amul Dairy.

Amul is also the largest exporter of dairy products in the country, Amul is available today in over 40 countries of the world.

PRODUCTS

Amul has many products which are found in our market such as :

Milk Butter Ghee Cheese Shrikhand Ice-Cream Paneer Chocolate

AWARDS

Amul wins AIMA high performance Brand Award -2013 for brand amul.

Amul receives Green Globe foundation Award.

It also received Ramakrishna Bajaj National Quality Award in year 2003.

In 1999, it was awarded the "Best of all Rajiv Gandhi National Quality Award.

STRATEGIES

Advertising strategy. Trade Promotional strategy. Growth strategy. Branding strategy. Marketing strategy. Promotional strategy.

REASONS FOR SUCCESS IN GLOBALISATION

Good and Healthy food. Having great efforts and achievements. Innovative ways of production with less wastages. Consistency in Quality of product. Constant up gradation of Technology. Different and own of its Kind.

UTTERLY BUTTERLY DELICIOUS AMUL

Thank You