international apparel federationcottonafrica.com/documents/actif powerbreakfast/session 2... ·...
TRANSCRIPT
![Page 1: International Apparel Federationcottonafrica.com/documents/ACTIF PowerBreakfast/Session 2... · 2013-05-06 · Building Bridges in the Fashion Chain International Apparel Federation](https://reader033.vdocuments.site/reader033/viewer/2022042411/5f2a57d401187175d557fa3f/html5/thumbnails/1.jpg)
International Apparel Federation
Source Africa, April 12th, 2013, Capetown
| [email protected] | www.iafnet.com
![Page 2: International Apparel Federationcottonafrica.com/documents/ACTIF PowerBreakfast/Session 2... · 2013-05-06 · Building Bridges in the Fashion Chain International Apparel Federation](https://reader033.vdocuments.site/reader033/viewer/2022042411/5f2a57d401187175d557fa3f/html5/thumbnails/2.jpg)
International Apparel Federation
• A brief introduction of IAF• World trade in clothing• Example EU, sourcing in Africa, regionalsourcing
• Developments in e‐commerce• Opportunities!
| [email protected] | www.iafnet.com
![Page 3: International Apparel Federationcottonafrica.com/documents/ACTIF PowerBreakfast/Session 2... · 2013-05-06 · Building Bridges in the Fashion Chain International Apparel Federation](https://reader033.vdocuments.site/reader033/viewer/2022042411/5f2a57d401187175d557fa3f/html5/thumbnails/3.jpg)
Building Bridges in the Fashion Chain
International Apparel Federation
A Brief Introduction to the IAF
| [email protected] | www.iafnet.com
![Page 4: International Apparel Federationcottonafrica.com/documents/ACTIF PowerBreakfast/Session 2... · 2013-05-06 · Building Bridges in the Fashion Chain International Apparel Federation](https://reader033.vdocuments.site/reader033/viewer/2022042411/5f2a57d401187175d557fa3f/html5/thumbnails/4.jpg)
The Dream of our Founders
• founded in 1976 in Williamsburg (USA)• a non‐political platform for the world apparel industry• promote the common business interests and encourage best practice and support for apparel manufacturers worldwide
| [email protected] | www.iafnet.com
![Page 5: International Apparel Federationcottonafrica.com/documents/ACTIF PowerBreakfast/Session 2... · 2013-05-06 · Building Bridges in the Fashion Chain International Apparel Federation](https://reader033.vdocuments.site/reader033/viewer/2022042411/5f2a57d401187175d557fa3f/html5/thumbnails/5.jpg)
IAF’s Mission Statement
IAF intends to develop business contacts which foster dialogue and knowledge exchange between individuals active in the world fashion value chain
| [email protected] | www.iafnet.com
![Page 6: International Apparel Federationcottonafrica.com/documents/ACTIF PowerBreakfast/Session 2... · 2013-05-06 · Building Bridges in the Fashion Chain International Apparel Federation](https://reader033.vdocuments.site/reader033/viewer/2022042411/5f2a57d401187175d557fa3f/html5/thumbnails/6.jpg)
| [email protected] | www.iafnet.com
IAF wants to maximize the positive effectsits members can obtain from
global cooperation
![Page 7: International Apparel Federationcottonafrica.com/documents/ACTIF PowerBreakfast/Session 2... · 2013-05-06 · Building Bridges in the Fashion Chain International Apparel Federation](https://reader033.vdocuments.site/reader033/viewer/2022042411/5f2a57d401187175d557fa3f/html5/thumbnails/7.jpg)
IAF Membership
• National Apparel Associations– 43 countries– representing > 200.000 companies– > 20 million workers
• Corporate Members• Associate Members• Educational Institutes
| [email protected] | www.iafnet.com
![Page 8: International Apparel Federationcottonafrica.com/documents/ACTIF PowerBreakfast/Session 2... · 2013-05-06 · Building Bridges in the Fashion Chain International Apparel Federation](https://reader033.vdocuments.site/reader033/viewer/2022042411/5f2a57d401187175d557fa3f/html5/thumbnails/8.jpg)
IAF’s Membership
| [email protected] | www.iafnet.com
• Australia• Bangladesh• Brazil• China incl. Hong Kong • Chinese Taipei• Colombia• Europe (27 countries)• India• Korea
• Mexico• Pakistan• Peru• South Africa• Sri Lanka• Turkey• USA• Vietnam
![Page 9: International Apparel Federationcottonafrica.com/documents/ACTIF PowerBreakfast/Session 2... · 2013-05-06 · Building Bridges in the Fashion Chain International Apparel Federation](https://reader033.vdocuments.site/reader033/viewer/2022042411/5f2a57d401187175d557fa3f/html5/thumbnails/9.jpg)
Key areas
IAF’s activities concentrate on• market information• global responsibility• innovation and research• health and safety• IAF committees (technical, education, global responsibility and cultural)
| [email protected] | www.iafnet.com
![Page 10: International Apparel Federationcottonafrica.com/documents/ACTIF PowerBreakfast/Session 2... · 2013-05-06 · Building Bridges in the Fashion Chain International Apparel Federation](https://reader033.vdocuments.site/reader033/viewer/2022042411/5f2a57d401187175d557fa3f/html5/thumbnails/10.jpg)
IAF World Fashion Convention• Since 1984 the World Fashion
Convention annually attracts high level executives from companies in the fashion chain.
• Past venues: Athens, Amsterdam, Bali, Barcelona, Berlin, Bruges, Cancun, Florence, Hong Kong, Istanbul, Maastricht, Milan, New Dehli, Oporto, Riviera Nayarit, San Francisco, Singapore, Sun City, Taipei, Thessaloniki, Vancouver, Washington
• Next conference:Shanghai
| [email protected] | www.iafnet.com
![Page 11: International Apparel Federationcottonafrica.com/documents/ACTIF PowerBreakfast/Session 2... · 2013-05-06 · Building Bridges in the Fashion Chain International Apparel Federation](https://reader033.vdocuments.site/reader033/viewer/2022042411/5f2a57d401187175d557fa3f/html5/thumbnails/11.jpg)
Textiles Intelligence www.textilesintelligence.com
World's 15 leading clothing exporters, 2011
Source: Textile Outlook International from WTO data
ChinaEU27
Hong KongBangladesh
IndiaTurkey
VietnamIndonesia
USAMexico
MalaysiaThailandPakistan
Sri LankaCambodia
0 50 100 150
US$ bn
Rising stars between 2005 and 2011• Bangladesh (up by 19% per annum)• Vietnam (up by 19% per annum)• China (up by 13% per annum)• Malaysia (up by 11% per annum)• Cambodia (up by 11% per annum)
Losers between 2005 and 2011• Mexico (down by 7% per annum)• Hong Kong (down by 2% per annum)• USA (up by only 1% per annum)
![Page 12: International Apparel Federationcottonafrica.com/documents/ACTIF PowerBreakfast/Session 2... · 2013-05-06 · Building Bridges in the Fashion Chain International Apparel Federation](https://reader033.vdocuments.site/reader033/viewer/2022042411/5f2a57d401187175d557fa3f/html5/thumbnails/12.jpg)
Textiles Intelligence www.textilesintelligence.com
World's 15 leading clothing importers, 2011
Source: Textile Outlook International from WTO data
EU27USA
JapanHong Kong
CanadaRussia
SwitzerlandSouth Korea
AustraliaChina
TurkeyUAE
NorwaySaudi Arabia
Mexico
0 50 100 150 200
US$ bn
Collectively, the EU, the USA and Japan accounted for 72% of world clothingimports
Growth markets between 2005 and 2011• Russia (up by 42% per annum)• Turkey (up by 27% per annum)• China (up by 16% per annum)• South Korea (up by 13% per annum)• UAE (up by 13% per annum)
![Page 13: International Apparel Federationcottonafrica.com/documents/ACTIF PowerBreakfast/Session 2... · 2013-05-06 · Building Bridges in the Fashion Chain International Apparel Federation](https://reader033.vdocuments.site/reader033/viewer/2022042411/5f2a57d401187175d557fa3f/html5/thumbnails/13.jpg)
Imports and exports of clothing for Sub Sahara Africa in US$ millions (source WTO)
| [email protected] | www.iafnet.com
0
1000
2000
3000
4000
5000
6000
2003 2007 2011
Clothing exports
Clothing imports
![Page 15: International Apparel Federationcottonafrica.com/documents/ACTIF PowerBreakfast/Session 2... · 2013-05-06 · Building Bridges in the Fashion Chain International Apparel Federation](https://reader033.vdocuments.site/reader033/viewer/2022042411/5f2a57d401187175d557fa3f/html5/thumbnails/15.jpg)
World clothing market(2012, retailvalue in US$ thousands, Euromonitor)
| [email protected] | www.iafnet.com
0.0
200,000.0
400,000.0
600,000.0
800,000.0
1,000,000.0
1,200,000.0
1,400,000.0
2007 2008 2009 2010 2011 2012
Western Europe
North America
Middle East and Africa
Latin America
Asia Pacific
![Page 16: International Apparel Federationcottonafrica.com/documents/ACTIF PowerBreakfast/Session 2... · 2013-05-06 · Building Bridges in the Fashion Chain International Apparel Federation](https://reader033.vdocuments.site/reader033/viewer/2022042411/5f2a57d401187175d557fa3f/html5/thumbnails/16.jpg)
World clothing market(2012, retail value in US$ billions, Euromonitor)
0
50
100
150
200
250
300
350
400
450
500
2008 2009 2010 2011 2012
Asia/PacificLatin AmericaMiddle East/AfricaNorth AmericaWestern Europe
| [email protected] | www.iafnet.com
![Page 17: International Apparel Federationcottonafrica.com/documents/ACTIF PowerBreakfast/Session 2... · 2013-05-06 · Building Bridges in the Fashion Chain International Apparel Federation](https://reader033.vdocuments.site/reader033/viewer/2022042411/5f2a57d401187175d557fa3f/html5/thumbnails/17.jpg)
Textiles Intelligence www.textilesintelligence.com
USA and EU: growth in clothing importvolume and price, Jan-Jun 2012
Sources: Euratex; US official statistics
EU USA-20
-10
0
10
20
7.73.7
-12.5
-4.2
(%)
Price Volume
EU
Volume
Price
Volume
Price
USA
Jan-Jun 2012
![Page 18: International Apparel Federationcottonafrica.com/documents/ACTIF PowerBreakfast/Session 2... · 2013-05-06 · Building Bridges in the Fashion Chain International Apparel Federation](https://reader033.vdocuments.site/reader033/viewer/2022042411/5f2a57d401187175d557fa3f/html5/thumbnails/18.jpg)
Forecast retail value growth(2012 = 100, Euromonitor)
90
100
110
120
130
140
150
160
2012 2013 2014 2015 2016 2017
ChinaIndiaBrazilUSAGermanyUKFranceItaly
| [email protected] | www.iafnet.com
![Page 19: International Apparel Federationcottonafrica.com/documents/ACTIF PowerBreakfast/Session 2... · 2013-05-06 · Building Bridges in the Fashion Chain International Apparel Federation](https://reader033.vdocuments.site/reader033/viewer/2022042411/5f2a57d401187175d557fa3f/html5/thumbnails/19.jpg)
Market size clothing(2012, retail value in € billion, Euromonitor)
0
10
20
30
40
50
60
2008 2009 2010 2011 2012
GermanyUKItalyFranceSpain
| [email protected] | www.iafnet.com
![Page 20: International Apparel Federationcottonafrica.com/documents/ACTIF PowerBreakfast/Session 2... · 2013-05-06 · Building Bridges in the Fashion Chain International Apparel Federation](https://reader033.vdocuments.site/reader033/viewer/2022042411/5f2a57d401187175d557fa3f/html5/thumbnails/20.jpg)
Developments at present
• 2nd phase ‘post MFA’ sourcing has started• Consumer wants transparency andassurances, companies take responsibility, sustainability is becoming a marketing tool.
• New markets take off• Buying online takes off• Innovation is back• Polarisation between mass and unique
| [email protected] | www.iafnet.com
![Page 21: International Apparel Federationcottonafrica.com/documents/ACTIF PowerBreakfast/Session 2... · 2013-05-06 · Building Bridges in the Fashion Chain International Apparel Federation](https://reader033.vdocuments.site/reader033/viewer/2022042411/5f2a57d401187175d557fa3f/html5/thumbnails/21.jpg)
Imports into EU of clothing in 1000s €s (source: Eurostat)
| [email protected] | www.iafnet.com
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
Ethiopia Kenya Lesotho Madagascar Mauritius South Africa
2010
2012
![Page 22: International Apparel Federationcottonafrica.com/documents/ACTIF PowerBreakfast/Session 2... · 2013-05-06 · Building Bridges in the Fashion Chain International Apparel Federation](https://reader033.vdocuments.site/reader033/viewer/2022042411/5f2a57d401187175d557fa3f/html5/thumbnails/22.jpg)
Comparison share of imports into the EU, position of China (ca € 30 billion) vs selected
African Countries (Source Eurostat)
| [email protected] | www.iafnet.com
2012
Ethiopia
Kenya
Lesotho
Madagascar
Mauritius
South Africa
China
![Page 23: International Apparel Federationcottonafrica.com/documents/ACTIF PowerBreakfast/Session 2... · 2013-05-06 · Building Bridges in the Fashion Chain International Apparel Federation](https://reader033.vdocuments.site/reader033/viewer/2022042411/5f2a57d401187175d557fa3f/html5/thumbnails/23.jpg)
Expected impact on production (in addition to existing trends)
Impact on textile production clothing production
NAFTA - 5 % - 8 %
China + 12 % + 31 %
India + 1 % + 5 %
Turkey - 23 % - 33 %
North Africa - 9 % - 16 %
![Page 26: International Apparel Federationcottonafrica.com/documents/ACTIF PowerBreakfast/Session 2... · 2013-05-06 · Building Bridges in the Fashion Chain International Apparel Federation](https://reader033.vdocuments.site/reader033/viewer/2022042411/5f2a57d401187175d557fa3f/html5/thumbnails/26.jpg)
Trends in share of imports of knitted garmentsinto the EU (2010‐2011‐2012) Source: Eurostat
| [email protected] | www.iafnet.com
Series1
Series2
Series3
0
10
20
30
40
50
60
70
ChinaBangladesh
TunesieRoemenie
Turkije
![Page 27: International Apparel Federationcottonafrica.com/documents/ACTIF PowerBreakfast/Session 2... · 2013-05-06 · Building Bridges in the Fashion Chain International Apparel Federation](https://reader033.vdocuments.site/reader033/viewer/2022042411/5f2a57d401187175d557fa3f/html5/thumbnails/27.jpg)
Trends in share of imports of woven garmentsinto the EU (2010‐2011‐2012) Source: Eurostat
| [email protected] | www.iafnet.com
Series1
Series2
Series3
0
10
20
30
40
50
60
70
ChinaBangladesh
TunesieRoemenie
Turkije
![Page 28: International Apparel Federationcottonafrica.com/documents/ACTIF PowerBreakfast/Session 2... · 2013-05-06 · Building Bridges in the Fashion Chain International Apparel Federation](https://reader033.vdocuments.site/reader033/viewer/2022042411/5f2a57d401187175d557fa3f/html5/thumbnails/28.jpg)
| [email protected] | www.iafnet.com
![Page 30: International Apparel Federationcottonafrica.com/documents/ACTIF PowerBreakfast/Session 2... · 2013-05-06 · Building Bridges in the Fashion Chain International Apparel Federation](https://reader033.vdocuments.site/reader033/viewer/2022042411/5f2a57d401187175d557fa3f/html5/thumbnails/30.jpg)
Average web orderin Euro’s
0
20
40
60
80
100
120
140
Euro's
Euro's
| [email protected] | www.iafnet.com
![Page 32: International Apparel Federationcottonafrica.com/documents/ACTIF PowerBreakfast/Session 2... · 2013-05-06 · Building Bridges in the Fashion Chain International Apparel Federation](https://reader033.vdocuments.site/reader033/viewer/2022042411/5f2a57d401187175d557fa3f/html5/thumbnails/32.jpg)
Internet sales clothing in Europe
• 20 – 50% of retail sales will be done electronicallyin 2020
• B2B eCommerce is estimated to be ten times bigger than B2C eCommerce
• eCommerce is a new management discipline justlike finance (1500)
• mass‐Production (1900) and marketing(1960) once were…
• everybody is reinventing the wheel while the market is hypercompetitive
| [email protected] | www.iafnet.com
![Page 33: International Apparel Federationcottonafrica.com/documents/ACTIF PowerBreakfast/Session 2... · 2013-05-06 · Building Bridges in the Fashion Chain International Apparel Federation](https://reader033.vdocuments.site/reader033/viewer/2022042411/5f2a57d401187175d557fa3f/html5/thumbnails/33.jpg)
Opportunities!
• 2nd phase, post MFA reshuffles the sourcingmap. Compared to existing quantities, volume looking for new production locations is large
• Sustainability as a marketing tool• Growing importance of niches in mature markets• Growing share of internet sales change the way the supply chain works
• More trade flows, larger share of Intra Africantrade
| [email protected] | www.iafnet.com
![Page 34: International Apparel Federationcottonafrica.com/documents/ACTIF PowerBreakfast/Session 2... · 2013-05-06 · Building Bridges in the Fashion Chain International Apparel Federation](https://reader033.vdocuments.site/reader033/viewer/2022042411/5f2a57d401187175d557fa3f/html5/thumbnails/34.jpg)
Building Bridges in the Fashion Chain
International Apparel Federation
www.iafnet.com
| [email protected] | www.iafnet.com