international and multicultural marketing communication
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ResearchingInternational and Multicultural
Marketing Communications JOUR 834
Edwards CampusSpring 2015
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Dissertation Research Bloghttp://dissertationresearch.blogspot.com
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We need to know this:(1) The Libraries Homepage (www.lib.ku.edu)
(2) Find articles using databases
(3) How to request full text articles if we find only abstracts
(WebRetrieve)
(4) How to find e-Journals
(5) How to use the online catalog to find books and request delivery
to Edwards Campus
(6) How to use Google Scholar from the list of library databases
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When you have a topic that is rather complicated and may involve several topics, try using a multidisciplinary database, like Proquest Research Library
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If the search terms are too specific to get a reasonable number of good articles, try taking a term out of the range
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Restrict the number of results by date.
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Let’s try another database: ABI/INFORM
For Business
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Try: international multicultural marketing communications
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Did you say: Google Scholar?
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What if . . . There was no article to be found?
These articles are here BUT . . .
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What we have done:
KU Libraries Homepage http://www.ku.edu
Databases and Articles: 1. Proquest Research Library 2. ABI/INFORM 3. Google Scholar
Success in finding articles and citing articles
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Where are the Books?
Books are found in the Library Catalog
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http://www.lib.ku.edu
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E-Books
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Does the Libraries have e-Journals?
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Questions?
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