international ad agencies
TRANSCRIPT
International
AD
Agencies
DDBDoyle Dane Bernbach
1200 clients75 countries
FOUNDER
NED DOYLE
BILL BERNBACH MAC DANE
GURU
CULTURE
Work life balance
23Dell
37FedEx
40Johnso
n &
Johnson
42Knorr
5Lipton
34McDona
ld
24Nestlé
23Nokia
23PepsiC
o
28Philips
8Tropican
SUCCESFUL AD CAMPAIGN
COMPANY : VOLKSWAGON
PRODUCT : BEETLE
CAMPAIGN -
THINK SMALL
YEAR : 1959
CLIENT CONFLICT
CAUSE OF
CONFLICT :
MERGER
BETWEEN DDB
AND NEEDHAM
NEW AD AGENCY :
WIEDEN AND
KENNEDY
JWT, the fourth largest marketing communications network in the world, has
nearly 10,000 employees in more than 200 offices in over
90 countries, serving over 1,200 clients.
Bob Jeffrey is the Chairman and CEO of JWT
Worldwide, the world’s best-known marketing
communications brand. As JWT’s CEO, Jeffrey is
responsible for 200 offices and nearly 10,000
employees in more than 90 countries.
Jeffrey closely oversees relationships with blue-chip
global clients including HSBC, Johnson & Johnson,
Kimberly-Clark, Kraft, Nestlé, Nokia, Royal
Caribbean, Schick, Shell and Unilever.
Jeff Benjamin
Jeff Benjamin, former Partner and Chief Creative
Officer at Crispin Porter + Bogusky, joins JWT in this
February as Chief Creative Officer.
Jeff is charged with implementing a bold creative
vision for the agency, as well as leading and
inspiring JWT’s creativity globally
Chief Creative Officer:
Air Canada
Bayer
Ford
HSBC
Johnson & Johnson
Kellogg’s
Kimberly-Clark
Macy’s
Nokia/Microsoft
Rolex
Royal Caribbean
Energizer/Schick
Shell
Tata
Tim Horton's
Unilever
United States Marine
Corps
Nestlé
Major Clients:
CLIENTS
An Advertisement for the J. Walter Thompson Company from 1903
• Creative
• Digital
• Global
• Interactive
• Market research
• Total branding solutions across all communication
•Marketing
•Planning
•Research
•Specialized
Communications
•Strategic
Communications
Agency Type:
Competitors
Founded in 1948 by David Ogilvy which became
Ogilvy and Mather
History
believes in “Every advertisement is part of the long-
term investment in the personality of the brand”
Tham Khai Meng- Chief Creative Officer ,Worldwide
Miles Young- CEO and Chairman worldwide since
1982
Background ofFounded in 1948
450 offices in 120 countries
18,000 employees worldwide
Services Fortune Global 500 companies
including:
•American Express
•BAT
•BP
•Cisco
•Coke
•DuPont
•Ford
•Gillette
•IBM
Services Provided By Ogilvy focuses on advertising, marketing, and public
relations.
•Advertising
•Brand Identity
•Creative Design
•Customer Analytics
•Crisis and Issues
Management
•Direct Marketing
•Digital Production
•Digital Media & Search
Marketing
•Digital Marketing
•Experiential Marketing
•Media Relations
•Promotional Marketing
•Public Relations
•Public Affairs
•Retail Design
•Strategic Planning
•Sustainability
•Sales Acceleration
•Trade Marketing
•Viral Marketing
•Loyalty Marketing
Competitors:
Complaint by customers about worms in dairy
milk chocolates a month before Diwali
Sales dropped by 30% in just 10 weeks
Challenge was to restore confidence in key
Stakeholders
Set of media desk, leaflets and posters
With contact numbers
New purity sealed packaging testimonial Add
on tv
The famous Case of Cadbury
Gold Winners
Ogilvy India
Vodafone "Zoozoos
Ogilvy Delhi
Coca-Cola Sprite "Seedhi
Baat, No Bakwaas
Ogilvy Hyderabad:Bajaj
Pulsar
Silver Winners
Vodafone "Zoozoos on your mobile
Awards
Hathaway Ad Campaign
Designed By- David Ogilvy
One of the best Ad Campaign
Award winning Ads
• Founded by Leo Burnettin 1935
• He was responsible forthe creation of some ofthe most well knowncharacters in the world ofadvertisements such asTony the Tiger, Marlboroman, Charlie the tuna etc.
• He is known forestablishing relationshipwith multinational clientssuch as Coca-Cola,Mc,Donalds, Kellogg’s etc
Leo Burnett Worldwide
• A private company formed in 1935 functioning
under the name of ‘Leo Burnett Company’
• The agency started with a working capital of
50’000 dollars, 8 employees and 3 clients.
Ad Gurus:
Tom Bernadin, Global CEO:
Tom Bernadin has been the
global chief executive officer of Leo
Burnett since April, 2005. Tom
Bernadin believes that ‘creativity is
the most important asset in
business’. Tom says “Creativity now
commands the worlds attention, it is
our cultural connective tissue and it
will give businesses the advantage
they need in marketplaces”.
• Mark Tutssel, Global Chief Creative
Officer:
Mark Tutssel, one of the most-awarded
creative directors in the industry,
oversees the work of Leo Burnett
Worldwide and its 95 plus global
offices. He is passionately dedicated to
finding and cultivating the very best
creative talent and spreading the global
company’s commitment to Human
Kind communications
Major Clients:
• Kellogg’s, 1949
• Pfizer, 2012
• Fiat, 1995
• Samsung, 2005
• P&G, 1952
• Coca-Cola, 2007
• McDonald’s, 1982
Ad CampaignsMARLBORO MAN:
• The Marlboro Man advertisement campaign is said to be the one of the most brilliant ad campaigns of all time as it transformed a feminine campaign into one which was masculine.
Parent Companies
WPP Publicis
Omni
Group
W P PWire and Plastic Products Plc
Martin Sorell
WPP plc is a
British multinational advertising and public
relations company with its main management office
in London, England, and its executive office
in Dublin, Ireland.
It is the world's largest advertising company by
revenues, and employs around 162,000 people in
3,000 offices across 110 countries
Revenue : € 12 Billion
W
P
P
Grey Global Group
Ogilvy & Mather Worldwide
Dentsu
Young & Rubicam
JWT
Hill & Knowlton
Burson-Marsteller
GroupM
Cohn & Wolfe
The Brand Union…Other 359 Ad Agencies
Publicis was named the third largest marketing group worldwide.
revenue € 6.61 billionThe group has operations in over 202 cities in 105 countries
Publicis
Global networks
Leo Burnett Worldwide
Publicis Worldwide
Saatchi & Saatchi
Bartle Bogle Hegarty (BBH)
Fallon Worldwide
Burrell Communications Group
Bromley Communications
RED Communication Arts
…Other 80 Major Firms
Maurice Levy
Omnicom Group, Inc. is an American marketing and corporate communications holding
company, headquartered in New York City
OMNICOM GROUP
Revenue : $14.5 billion Global networks
BBDO
DDB Worldwide
TBWA Worldwide
Diversified Agency Services (DAS)
Omnicom Media Group (OMG)
Javelin
Proximity Worldwide
Rapp
Brodeur Worldwide, Fleishman-Hillard, G+
Europe, Ketchum
Resolution Media
formed in 1986
…Other 126 Major FirmsJohn d. Wren