internal & external analysis of qmobile

7/26/2019 Internal & External Analysis of QMobile

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Assignment

Submitted by Rana Rizwan zahid Reg. # 6302

Muhammad Hanif Reg. # 6287

Muhammad Ali Reg. # 6312

la!! M"A 3.

Sub$e%t St&ategi% Management

Submitted t' Si& (halid huhan

International Islamic University Islamabad


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QMobile

Company Overview:)M'bile ha! be%'me *e&y +'+ula& b&and in ,a-i!tan 'nly be%au!e 'f it! l'w +&i%e and

abilitie! t' !tand al'ng with e+en!i*e m'bile! li-e Sam!ung/ '-ia/ A++le i,h'ne/ H/Hauwei and many m'&e. ith it! inn'*ati*e te%hniue t' g&ab the attenti'n 'f the u!e&! with

m'&e featu&e! and le!! am'unt/ ) M'bile ha! n'w gained the &e+utati'n a! the t'+ !ma&t

+h'ne !elling %'m+any in ,a-i!tan

he b&and )m'bile in ,a-i!tan i! b&'ught t' y'u by 4igi%'m/ a new intent in the indu!t&y but

'ne with l'ng and !u%%e!!ful hi!t'&y 'f b&inging and !elling inn'*ati*e high %ellula&

te%hn'l'gy 'f ,a-i!tan with a futu&i!ti% *i!i'n and ehau!ti*e R54. &'m the l'w %'!t

+a%-ed hand!et t' the b&inging in the )R &a/ and f&'m !'%ial netw'&-ing and high

end mu!i% +h'ne! t' the featu&e ba!ed bu!ine!! +h'ne!. )M'bile i! t' mi!!i'n t' !u%%e!!fully

'*e&%'me t' the te%hn'l'gi%al ba&&ie&! and %'n!tantly +&'du%e 9'm+lete M'bile life!tyle!'luti'n:. ) M'bile will be%'me a b&and whi%h +e'+le a%&'!! the !'%ial !tatu! will &elate and

l''- u+ f'& &ealizing thei& indi*idual de*i%e +&efe&en%e! and 'the& 'ut 'f the b' !'luti'n.

External Analysis:Micro environment

Competitor Analysis:

)M'bile! a&e gi*ing t'ugh time t' %hina and al!' t' the '-ia m'bile! be%au!e '-ia

m'bile! with te%hn'l'gie! a&e e+en!i*e whi%h i! 'ut 'f &ange 'f m'!tly +e'+le! 'f ,a-i!tan

and if we tal- ab'ut %hina m'bile! they ha*e !e&i'u! +&'blem in thei& te%hn'l'gy. S' th'!e

+e'+le wh' buy '-ia '& %hina m'bile a&e n'w +&efe&&ed ) M'bile/ the big ad*antage whi%h m'bile ha*e gain m'&e a++&e%iati'n i! hi! &e!ale *alue whi%h d&amati%ally g''d again!t

'-ia and %hina m'bile!. hey &e%ently laun%hed ;00i by the ) M'bile in an et&emely

!tyli!h t'u%h !%&een m'bile +h'ne with


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'm+any i!%'n!ide&ing that %u!t'me&! a&e alway! the -ing 'f the ma&-et and

m'&e !en!iti*e t' uality and +&i%e! at a time.

Employees:

m+l'yee! 'f )m'bile a&e %'mmitted with %'m+any +e&f'&man%e. M'bile i! u!ing thew'&-f'&%e 'f D< m'bile! that a&e *e&y t&ained and effi%ient in thei& w'&-. ,a-i!tan i!

de*el'+ing %'unt&y !' %hea+ w'&-f'&%e i! a*ailable that %an gi*e %'m+etiti*e ad*antage!.

Macro environment

1. Political Factors:

,'liti%al !tability and %'n!i!ten%y in g'*e&nment +'li%ie! +lay a *ital &'le in the !u%%e!! 'f

'&ganizati'n! w'&-ing in any %'unt&y. A! menti'ned ea&lie& )M'bile im+'&t! m'bile de*i%e!

f&'m hina and !ell! them unde& )M'bile b&and/ !' the %hange in g'*e&nment im+'&t +'li%e!

ha*e a di&e%t im+a%t 'n the +&'du%t! 'ffe&ed by )M'bile li-e the !ale! 'f )M'bile we&e

&edu%ed in A+&il and May 2013 a! the +&i%e! 'f the +&'du%t! 'ffe&ed by )M'bile we&e

in%&ea!ed by R!.1/ 000 t' R!.1/ 00 due t' !ale! ta %'lle%ti'n 'f R!.00 and R!.1/ 000 'n the

im+'&t 'f diffe&ent %ateg'&ie! 'f m'bile hand!et! and a%%e!!'&ie!. he +'li%ie! 'f new

g'*e&nment ha! hel+ed in en%'u&aging new in*e!t'&! t' in*e!t in ,a-i!tan by &elaing ta

law! and &edu%ing im+'&t dutie! that will %e&tainly hel+ %'m+anie! li-e )M'bile t' w'&-

m'&e effe%ti*ely and effi%iently in ,a-i!tan. An 'ffi%ial f&'m )M'bile 'm+any !aid that

be%au!e 'f the !te+! ta-en by the g'*e&nment the m'bile hand!et! &ate! ha*e been &e!t'&ed t'

+&e*i'u! +&i%e! and the !ale! a&e al!' b''!ting again whi%h had de%&ea!ed by 0 +e&%ent in

la!t few m'nth! feeling the heat 'f the et&a dutie!.

2. Economic Factors:

e li*e in a %'unt&y whe&e inflati'n i! !-y&'%-eting and unem+l'yment i! al!' !+&eading li-e

fi&e. *e&y'ne %an?t aff'&d buying e+en!i*e m'bile +h'ne!. '& the !'%iety li-e 'u&!

)M'bile ha! b&'ught a ni%e alte&nati*e f'& +e'+le wh' demand m'bile +h'ne! with +lenty 'f

featu&e!/ a! the +&'du%t! 'ffe&ed by )M'bile a&e n't 'nly att&a%ti*e/ !tyli!h/ and l'aded with

nume&'u! featu&e! but they a&e al!' l'w at +&i%e a! %'m+a&ed t' m'bile +h'ne! 'f 'the&

b&and! that 'ffe& !imila& featu&e!. )M'bile i! int&'du%ing bette& !ma&t +h'ne! f&'m time t'time at *e&y aff'&dable &ate!. Bt ha! !u%h &ate! that e*en a night gua&d %an aff'&d 'ne 'f it!

And&'id !ma&t +h'ne!. 'day/ in ,a-i!tan/ +e'+le 'f e*e&y l'%ality and %la!! 'wn! a )M'bile

hand!et. Bn!tead 'f !+ending !' mu%h m'ney 'n a '-ia m'bile '& Sam!ung m'bile/ y'u %an

get the !imila& fun%ti'n! 'n )M'bile at a &ea!'nable +&i%e that y'u %an ea!ily aff'&d. he

uality and aff'&dability 'f )M'bile i! the main &ea!'n behind the t&emend'u! !u%%e!!ful

)M'bile in the %'unt&y.

3. Social Factors:

M'bile +h'ne! 'ffe&ed by )M'bile a&e u!ed by +e'+le 'f all age! with'ut di!%&iminati'n 'fgende&. he a%tual b&ea-th&'ugh f'& the )M'bile wa! witne!!ed afte& the &elea!e 'f )M'bile


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'i& !e&ie!. hi! !e&ie! ha*e gained immen!e attenti'n and &e!+e%t f&'m the +e'+le 'f

,a-i!tan. Afte& the &elea!e 'f thi! !e&ie! the +e&%e+ti'n 'f )M'bile ha! enti&ely %hanged

am'ng!t the +e'+le. h'!e wh' u!ed t' deg&ade )M'bile 'n%e n'w 'wn a )M'bile and they

a&e n't u!ing it ha++ily but al!' a++&e%iate the eff'&t! 'f )M'bile. Bt! late!t !ma&t +h'ne!

%'ntain the late!t u+dated And&'id *e&!i'n 'n whi%h e*e&y a++li%ati'n &un! !m''thly with'ut

gi*ing any t&'uble.

4. Tecnolo!ical Factors

Bm+&'*ement in te%hn'l'gy and u!e 'f late!t te%hn'l'gy i! im+'&tant t' !u%%eed in t'day?!

%hanging ma&-et. ) M'bile ha! di!tu&bed the enti&e l'%al ma&-et 'f %ell +h'ne! th&'ugh it!

et&emely aff'&dable +&i%e &ate!. Bt al'ne ha! n't 'nly affe%ted !ale! 'f A++le in ,a-i!tan but

al!' ha! affe%ted 'the& &en'wned manufa%tu&e&! namely S'ny/ H and Sam!ung. he !ma&t

+h'ne! that a&e +&'du%ed by )M'bile a&e n'thing le!! than 'the& e+en!i*e b&and!. hey al!'

ha*e fa!t +&'%e!!'&!/ g''d !t'&age %a+a%ity and l'ng life. he amazing thing i! that 'ne %an

get the !imila& te%hn'l'gy at half the +&i%e 'f inte&nati'nal b&anded !ma&t +h'ne!. )M'bile+&'du%e! de+endable/ inn'*ati*e and !u+e& uality hand!et! at *e&y fea!ible %'!t!. *en the

%a&e !e&*i%e! f'& %u!t'me&! a&e +&'+e& and e%ellent. Bn *e&y few time it ha! att&a%ted g&eat

ma!! 'f +e'+le be%au!e it! %ell +h'ne! a&e n't 'f late!t te%hn'l'gy 'nly but they a&e al!'

+&etty !tyli!h.

"nternal AnalysisS#ot Analysis:

Stren!ts:

St&ength! a&e inte&nally gene&ated l'ng te&m ad*antage in the indu!t&y. St&ength gi*e! a%'m+any a l'ng te&m ad*antage '*e& it! &i*al!. hen we tal- ab'ut ) m'bile we !ee that )

m'bile i! %'n!tantly inn'*ating. )m'bile i! b&ingingnew featu&e! in it! +h'ne!. hi! i!

ne%e!!a&y due t' the %'m+etiti'n in the ma&-et. ) m'bile! +&'*ide a di*e&!ified +&'du%t line

ta&geting b'th middle and l'we& end %u!t'me&. he!e +h'ne! *a&y in de!ign! featu&e

"luet''th/ dual Sim!/ 1.3 m+ %ame&a and 2


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' inf'&mati'n in &u&al a&ea!.

&pportunities

E++'&tunitie! a&e ete&nal %'nditi'n! that a&e hel+ful t' a %'m+any.

Sma&t ,h'ne! =And&'id> D''!e& &egulati'n! all'w ) m'bile t' +e&f'&m in a way that i! m'!t ad*antage! f'&

them and thei& %u!t'me&!.

ew +&'du%t! %an hel+ Q mobilet' e+and thei& bu!ine!! and di*e&!ity thei& %u!t'me&

ba!e.

) m'bile %an u!e 'nline ma&-et t' &ea%h thei& %u!t'me&! with l'w %'!t.

Treats

Cn!table +'liti%al %'nditi'n 'f the %'unt&y. '' mu%h in*e!tment i! n't fea!ible.

hina a!!embled %an de!t&'y thei& ma&-et.

,e'+le ha*e m'&e t&u!t in e!tabli!hed b&and! '-ia and Sam!ung.

Bf any big +&'blem f'und in ) m'bile +h'ne it will damage the image 'f ) m'bile

be%au!e it i! new +laye& in the ma&-et.

'ugh %'m+etit'&! in the ma&-et li-e '-ia and Sam!ung. And they a&e '+e&ating in

ma&-et f'& l'ng +e&i'd.

,&i%e wa&

"FE Matrix:Internal Strength Weight Rating Weighted Score

LargestManufacturer In

the market

!" # !$#!

%ood reputation

and image

&" # !$#'

Strong

management

team

#" ( !$&

Increasing cash

)ow

'" # !$&

Loyal employees #" ( !$*

+ccess to cheapand relia,le

-nancing

*" # !$&

.istory of minimal

service complaint

#" ( !$&

/inancial ratio *" ( !$&!"nternal

$ea%nessesSaturated Market !" !$!Little

0iversi-cation

'" & !$1

+,sence toStrategic 2artner

#" & !$!#


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Limited +ccess to

international

market

#" !$!#

3otal Weighted

Score

!!" &$45

internal & external analysis of qmobile

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