internal environment analysis of mahindra &mahindra and
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Is a realistic assessment of the firms internal
resources and capabilities.
Provides means to identify
- the strengths to build on and
- the weaknesses to overcome
while formulating strategies.
Helpful for the internal working of anorganization.
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STRENGTHS:
One of the strongest brands in Indian automobile market
Provides employment to over 110,000employees
Excellent branding and advertising
Low after-sales service cost Sturdy SUVs for Indian roads and off-road terrains
WEAKNESS :
High dependence of the Automobile Industry on the ruralsector, which in turn, is dependent on monsoons. (Badmonsoon has an adverse impact on the demand for tractors)
Partnership with Renault (Failure to live up to theInternational Quality Standards through their brand Logan)
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Keep outside interests from conflicting with your job
Keep confidential information
Generally avoid gifts
Personal appearance of employees
Drug and alcohol policy
Respect Individual dignity
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Supports a culture of collaboration and meritocracy.
Belief that people give their best at work when there is
work/life balance.
Hires the right kind of people from multi-cultural and
diverse backgrounds
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Aims to attract diverse work force on the basis ofgender & ethnicity
Sources of Recruitment:
Internal:
SAHYOG - Employee Referral Scheme
External:
Campus recruitments
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Management Trainee Program - Eklavya
Internships :
Internships for Engineering and Management
students for a period of 8-12 weeks from April to July
(Summer Interns) and December to March (WinterInterns).
Consultants :For managerial level hiring, the company may
collaborate with recruitment consultants.
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VISION
The leader in Indian automobile industry, creating customerdelight and shareholders wealth, and eventually become
a pride of India.
MISSION
To create exceptional automotive value for our customers by
harmoniously blending safety, quality & efficiency.
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STRENGTHS :
Huge and well spread distribution network and effective after-sales
service
Ability to design products with distinct features
Well established brand image
55% market share in India
Technological advancement from Japan through Suzuki
WEAKNESS :
Negative attitude of employees towards Maruti
High import duties & tariffs to be paid on exports from Japan Limited financial capacity compared to foreign entrants.
Frequent strikes due to HR problem & stoppage of production
Long waiting time to get delivery of new cars, especially newly launched
car models.
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OPPORTUNITIES :
First company to roll out suitably designed cars before
2008 as per Governments proposal of new ethanol(renewable) mixed fuel
Market open, as other companies lack economies of scale
Increased purchasing power of Indian middle class
category
THREATS:
Competition from second hand cars and TATA Nano New technology-driven players & manufacturers in the
market
Threats from Chinese manufacturers
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Follows an equal opportunity work culture
Encourages oneness (Senior Managers & their teams sit
together in an open, wall-free environment)
Mix of generations and nationalities
Strives to provide a secure and fearless workingenvironment to its employees
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