internal cross-promotion
DESCRIPTION
Internal Cross-Promotion. How mobile Game Developers are leveraging their own user base. Participants. Philipp Döschl FDG Entertainment Executive Producer. Igor Karev Tatem Games Founder and CEO. Thomas Lee Animoca Regional Business Development. Moderator. Pepe Agell Chartboost - PowerPoint PPT PresentationTRANSCRIPT
Internal Cross-Promotion
How mobile Game Developers are leveraging their own user base
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Participants
Thomas LeeAnimoca
Regional Business Development
Igor KarevTatem Games
Founder and CEO
Philipp DöschlFDG EntertainmentExecutive Producer
Pepe AgellChartboost
International Business Development
Moderator
Internal cross-promotion
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Results: in September, overall performance of our Cross-promo campaigns was 2X Direct Deals and 3X Network
Example: Get Set Games
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Makers of the #1 free games Mega Jump and Mega Run with over 10M users
When games are a great fit, performance jumps. Click through rate: 45.1% Install rate: 9.9%
Example: Neon Play
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Average CTR 35.51% IR 34.27%
Average CTR 15.74% IR 11.82%
Traffic Panic London 2
Carpark Carnage
App launches in July 2012
Panel
Let’s get started!
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