internal communications: the death of the intranet
TRANSCRIPT
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The Death of the Intranet
• Surviving in the 21st century
• Margaret Manning OBE
Group CEO
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• Advertising and PR Entrepreneur of the year
• First Woman in Science and Technology
• Awarded by Blackberry for advancing women in technology
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• 150 staff in 5 countries
• European Gold marketing award winners
• Forrester rated – top digital branding
• Marketing – marketing directors favourite digital agency
Adelphi Digital
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Adelphi Digital in Singapore
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• 3 February 2016
Adelphi Digital
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The digital tipping point
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Social Networks already dwarf most
countries
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“Everything has changed” Apple
A new generation of connectivity
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So what’s holding us
back?
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Cultural norms
Need a mocked up image, for a contract
“Big clunky inflexible contract, monolithic systems ltd”
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Long-range planning (Over long-term strategy)
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• “At my previous companies building a website would be like
unveiling the new Taj Mahal, and then you had the next one
two years later. Now you start in a caravan and upgrade it bit
by bit and keep things moving forward, it’s a more iterative
process.”
• Ryanair CMO Kenny Jacobs
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Big technology commitments
Need a mocked up image, for a contract
“Big clunky inflexible contract, monolithic systems ltd”
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Form over function
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Gamification
http://www.youtube.com/watch?v=yr-kKEylrJ8&feature=related
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