intern project - jairo vasco
TRANSCRIPT
MTV’S Wild ’N Out Fashion Show
x
Atlanta, GA.3.3.17
WILD ’N OUT
STYLE
Fashion Show for CharityModels will wear new limited edition Wild ‘N Out merchandise.
Guest will be able to buy pieces at show or online for limited time.
All proceeds will go to the Live Healthy & Thrive Youth Foundation, Inc.
Mission: To educate, activate, motivate and empower youth in the areas of academic achievement, health, fitness, nutrition and total wellness.
Based in Atlanta, GA.
Website: http://livehealthyandthriveyouth.org
Mason Fine Art
Address: 415 Plasters Ave NE, Atlanta, GA 30324
Website: http://masonfineartandevents.com
Phone: 404.879.1500
Email: [email protected]
Capacity: 1000 standing / 450 seating
Start time: 7:00pm End time: 10:00pm
Influencers
Nick Cannon
Bio: Rapper, actor, comedian, television host, record producer, radio personality, entrepreneur. Created, produces, and hosts Wild ’N Out.
Facebook: 2.9M Likes
Instagram: 1.7M Followers
Twitter: 5.2M Followers
Contact: http://www.nickcannon.com/contact
Lil Duval
Bio: Stand-up comedian and actor. Resides in Atlanta, GA. Notable work includes: Appears in Guy Code and hosts Ain’t That America.Has been on Wild ’N Out twice, (S5 E8 and S7 E13).
Facebook: 253K Likes
Instagram: 1.2M Followers
Twitter: 847K Followers
DJ EscoBio: “The Coolest DJ in the World”. Born and raised in Atlanta, GA. Future’s official DJ and producer. Notable work: Project E.T.
Facebook: 6.2K Likes
Instagram: 592K Followers
Twitter: 92K Followers
Branded Materials
Branded Signage
3 Customized Snapchat Geotags● Wild ‘N Out● Complex● Bacardi
Gobo featuring Wild ‘N Out, Complex, and sponsors’ logos
Various small banners strategically placed throughout venue.
T-Shirts
Shirts will be worn by Influencers, Wild ‘N Out Girls, and staff.
Guests will have the opportunity to win shirts. How?
● Improv Competition
● Social Posts using #WildNComplex, #WildStyle, or #ComplexStyle
Step and Repeat w/ Polaroid
Atlanta Red Carpet Runway.
8 x 8 Backdrop
4 x 12 Red Carpet
Will feature both Wild ‘N Out and Complex logos
Fits 3-4 Adults
Will be done by polaroid photography
GIF Booth
Provided by The Bosco
Captures 4 pictures creating a GIF.
Sitting scenario with white backdrop.
Customized photo prints + branded in GIF.
4 x 6 print outs.
IPad sharing station.
Vendors
All About PropsGot Props?
Will be providing props to use in improv battles and for GIF booth.
Props such as: Extension cords. Movie Clapboard. Lamps. Ironing Board
Website: http://www.allaboutprops.com/index.html
Wild’N Out Girls
Will be used as brand ambassadors
Will be wearing customized shirts and have new Wild ‘N Out merchandise
Four girls who are currently on the Wild ‘N Out crew
Sponsorships
Sponsorship OpportunitiesCreate branding activations that will include product placement, samples, and giveaways.
Sponsors’ logos will be included into branded signage.
● Gobo
● Geotag
● Banners
Sponsorship exposure using virtual ads and a social media campaign. Campaign will begin pre-event and end post-event. Involve guests to follow sponsors and use hashtags for promotions.
Costs
Venue: $6,000
Nick Cannon: $0
Lil Duval: $6,000
DJ Esco: $4,000
Branded Signage: $515
Shirts: $1,775
Step & Repeat: $500
GIF Booth: $2,850
Bar: $4,500
Motion Family: $1,000
Photographer: $1,035
Props: $500
Wild ‘N Out Girls: $2,000
Security (3): $600
= Final Costs: $31,275 *$8,725 Remaining