intermittent participation how sociability and usability shape mediated mobile interaction

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Intermittent Participation: How Sociability and Usability Shape Mediated Mobile Interaction ana Rotman, Prof. Jennifer Preece

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Page 1: Intermittent participation how sociability and usability shape mediated mobile interaction

Intermittent Participation: How Sociability and Usability Shape Mediated Mobile Interaction

Dana Rotman, Prof. Jennifer Preece

Page 2: Intermittent participation how sociability and usability shape mediated mobile interaction

INTRODUCTION

Smart phone are everywhere, offering constant connectivity, creating a culture of constant engagement – through social networking tools and collaborative applications.

Social networking – used to take place in a stationary environments, now can be done everywhere, anytime, on the go.

How do these changes affect social interactions?

Page 3: Intermittent participation how sociability and usability shape mediated mobile interaction

PREVIOUS WORK

HCI – research of specific applications, lesser emphasis on the overall effect of perpetual connectivity on mediated interaction

Education – emphasis on mobile applications in the learning environment, less on the social aspects of mobile connectivity in educational settings

Mobile communication “affect every aspect of our personal and professional lives either directly or indirectly” (Katz and Aakhus, 2002)

Page 4: Intermittent participation how sociability and usability shape mediated mobile interaction

PREVIOUS WORK

Young users are considered part of a “multimedia generation”, they are “digital natives” that were born with technology, and specifically mobile technology, at the palm of their hands.

“There is a youth culture that finds in mobile communication an adequate form of expression and reinforcement” (Castells et al. 2007)

Page 5: Intermittent participation how sociability and usability shape mediated mobile interaction

UNIVERSITY OF MARYLANDMOBILITY INITIATIVE

• Honors students and other selected groups of students received mobile devices (iPhones) to be used on and off campus. • Integrated curricular and student-life applications within a university portal • Mobile devices are used in class or for class projects• The university promoted mediated interaction between students and faculty

Page 6: Intermittent participation how sociability and usability shape mediated mobile interaction

PARTICIPANTS

Honors students Communication

students

N 12 (13%) 21 (64%)

Age 18.7 (SD = .5) 20.1 (SD = 1)

Gender (M:F) 2:3 2:3

Previous ownership of mobile device

100% 100%

Previous ownership of computer

100% 100%

Social networking profiles

100% 100%

Page 7: Intermittent participation how sociability and usability shape mediated mobile interaction

METHODOLOGY

• Focus groups – • Open ended discussions that were used to elicit and

validate collective testimonials, and produce particular experiences, practices and insights.

• Personal interviews – • Based on data collected in the focus groups, some

participants were contacted for personal interviews in which the same topics were discussed in depth

• Cooperative Inquiry – • An interactive method for engaging users in technology

design, in which participants reflect on their use of technology, their likes and dislikes (Druin et al. 2005)

• Survey data – • Collecting demographics and data about personal

interaction patterns

Page 8: Intermittent participation how sociability and usability shape mediated mobile interaction

Conne

ct to

Inte

rnet

Check

Em

ail

Check

Soc

ial N

etwor

k

Updat

e Soc

ial N

etwor

kCha

t

Photo

s

Comm

uniti

es

Mic

roblo

g

0

10

20

30

40

50

60

70

80

90

100

All the Time

Every Hour

Several Times a Day

Once a Day

Not Everyday

Never

% o

r R

esp

on

ses

FINDINGS – COMMUNICATION PATTERN

Page 9: Intermittent participation how sociability and usability shape mediated mobile interaction

SOCIABILITY

People

PolicyPurpose

(Preece, 2000)

Page 10: Intermittent participation how sociability and usability shape mediated mobile interaction

SOCIABILITY

Communication Partner

EtiquetteMessage Content

Page 11: Intermittent participation how sociability and usability shape mediated mobile interaction

SOCIABILITY

Communication Partner

Etiquette

Message Content

Subjective norm

Page 12: Intermittent participation how sociability and usability shape mediated mobile interaction

USABILITY

Usability - ensuring that interactive products are easy to learn, effective to use and enjoyable from the user's perspective (Shneiderman, 2009).

“My daily life revolves around my iPhone, I just have everything on my iPhone, my music, my email, my calendar, Facebook, reminders. I can write myself notes, just everything on one spot" (Kate, female)

Page 13: Intermittent participation how sociability and usability shape mediated mobile interaction

USABILITY ISSUES

Dissimilar mobile and online applications

Page 14: Intermittent participation how sociability and usability shape mediated mobile interaction

USABILITY ISSUES

Keyboard layout and lack of tactile movement

Page 15: Intermittent participation how sociability and usability shape mediated mobile interaction

USABILITY ISSUES

Screen size – problematic when interacting online

Page 16: Intermittent participation how sociability and usability shape mediated mobile interaction

INTERMITTENTPARTICIPATION

“I can check it (Facebook) on my mobile too, but I don't reply to anyone on this; I don't send out any information. I check my email, my Gmail, if I have to send an email or if it's something I can writequickly, that is more urgent, then I do send it off my mobile…. But if I have my laptop I would probably take out my laptop and use it" (Ben, male)

"If I have messages or check into chat, I'm not going to reply to all of them. I just like to check and know that, yes, I have to reply to these messages" (Samantha, female).

Page 17: Intermittent participation how sociability and usability shape mediated mobile interaction

CONCLUSIONS

• When using iPhones, sociability and usability pulled users in different directions

• Users could not enjoy the affordances of mobile connectivity in their entirety due to design hindrances

• The tension between sociability and usability creates an awareness of others, while circumventing usability constraints, and calibrating participation to the most desired and useful level.

•Filtering information and maintaining intermittent participation is somewhat similar to the communication overload phenomenon (Whittaker et al. 1998)

Page 18: Intermittent participation how sociability and usability shape mediated mobile interaction

AND THEN…..

Page 19: Intermittent participation how sociability and usability shape mediated mobile interaction

THANK YOU

[email protected]