interiors monthly may 2015

T H E F U R LO N G F LO O R I N G P O R T F O L I O

Wool Collection

Interiorsmonthly

f i r s t f o r f l o o r i n g , f u r n i t u r e a n d a c c e s s o r i e s

May

2015

CarpetWhat next for wool?

Rho inspiredThe best of Milan

New OpulenceSetting new standards in luxury carpet

t he ca rpe t spec ia l i s t s

SERVICE QUALITY VALUE

The Complete Service The Carpet Specialists upholstery dining bedroom carpets

Unit 4, TCS Industrial Park, South Gate, White Lund Industrial Estate, Morecambe, LA3 3PBPLEASE CALL FOR MORE INFORMATION:Head Office 01524 840177Chris Melling General Manager 0044 (0)7970 269409Craig Melling Sales Manager 0044 (0)7872 861547Roger Seddon Operations Manager 0044 (0)7719 [email protected] www.tcsimports.com

TCS - Solely Committed to Serving Independent RetailersTCS - THE NEW CARPET AND FLOORING SPECIALISTS

EXCITING NEW ROLL LINES &POINT OF SALE NOW AVAILABLE

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EDITOR’S COMMENT

www.interiorsmonthly.co.uk 3

Family connections

Andrew KiddEDITOR

New Opulence is setting newstandards in luxury carpetsVisit:www.furlongflooring.co.uk

Editor: Andrew KiddT: 01273 930 029 E: [email protected] advertising (South): Tim BodenT: 01732 441 130 E: [email protected] advertising (North): Jarrod BirdT: 01565 631 397 E: [email protected], flooring, lighting and accessories advertising:Joanne PaullT: 01732 441 130 E: [email protected]

Published by Interiors Media LimitedMinerva House, Kinnings Row, Bordyke, Tonbridge, Kent TN9 1NPT: 01732 441 130 F: 01732 362 919E: [email protected] in England no. 6397722Print: Knockout Print Design by TSS DIGITAL © Interiors Media Limited ISSN 1756-2236


Wool Collection

Interiorsmonthly

f i r s t f o r f l o o r i n g , f u r n i t u r e a n d a c c e s s o r i e s

May

2015

CarpetWhat next for wool?

Rho inspiredThe best of Milan

New OpulenceSetting new standards in luxury carpet

At first glance the deal to buy Alstons for£24.5m (and then sell 24% of the company toAlstons’ management for £240,000) makeslittle sense for Thailand CarpetManufacturing (see p6).

TCM has been making rugs and carpetssince 1967 and its previous diversificationwas a Japanese supplier of textiles andcarpets for cars, so there are no synergiesthere. However, the deal will ‘expand thedistribution channel for the carpet andinterior decoration products in order toexport more by using the existing customerdatabase and/or the existing distributionchannel of Alstons,’ says TCM.

Add to that both the Alston and Srivikorn(owners of TCM) families have been stressingthe cultural fit between family run

companies. And not to mention that Alstonshas increased profits almost tenfold in thepast three years.

Elsewhere among companies the flow ofupbeat news has continued, with Victoriaand Carpetright anticipating higher profits,and Habitat seeing increased demand asowner Home Retail Group rolls out moreHomebase concessions.

And it appears that the anticipateddisruption to the housing market from thegeneral election campaign hasn’t happened,with house prices returning to growth inApril, according to Nationwide. ‘The housingmarket is now starting to firm afterweakening appreciably through the secondhalf of 2014. We expect house prices to riseby around 5% over 2015,’ says HowardArcher, Nationwide economist. But will it ifwe have protracted coalition talks?

While confirmation of the Alstons dealcame in time for this month’s deadline, as Iwrite this, news of a major flooring marketinginitiative is still a few weeks off. Several wellknown names are likely to be involved inpromoting wool-rich carpets. Ahead of thatyou can see many views on the future ofwool in carpets on page 22 onwards.

After six decades of familyownership, Alstons is nowowned by a Thai family which made its fortune in the flooring market

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CONTENTS


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INSIDE THIS ISSUENEWS

6 Alstons bought by TCM

8 Barker & Stonehouse opens flagship store

12 Carpetright expects higher profits

FEATURES

20 Upholstery

Good fillings

22 Carpet

The future for wool carpet

37 Beds and bedroom

Avoiding pain, keeping cool, luxury options, soft

furnishings, boost in bedding sales, the latest products

and The Bed Show

54 LVT

Creating simple or intricate designs

56 Living and dining

Stylish and functional offerings

58 Service

Furniture logistics firm Andrew Porter keeps on growing

60 Reviews

IFFS, MIFF, IFEX, iSalone, and Greendale

84 Preview

May Design Series and Spring Long Point

REGULARS

16 Warranties

17 New products

NEXT ISSUE

BGNFS review

Interiors exhibition guide

Manchester Furniture Show preview

INTERIORS MONTHLY MAY 2015

NEWS

6 Interiors Monthly May 2015

Thailand company to buy Alstons for £24.5mDavid and John Alston have agreed to sell upholsterymanufacturer Alstons to Thailand Carpet Manufacturing for£24.5m.

TCM, owner of the Tai Ping and Royal Thai brands, hasagreed to sell 24% of the company to Alstons’ managementteam of Philip Grindrod, Terry Cramphorn and AndrewKennaugh for £240,000.

David Alston will remain involved with the business as anadviser focusing particularly on design while John Alston islooking at pursuing new opportunities.

‘We have had a number of approaches for our business,but it was very clear that the combination of the existingmanagement team and Thailand Carpet Manufacturing was the best way forward in so many ways. The culture,commercial knowledge and investment into the company will benefit Alstons immensely. As owners of afamily business, with a long history in Colchester, thedecision to sell wasn’t an easy one. But we both felt that thetime was right to explore other opportunities and we areconfident that Alstons will further prosper under its newowners,’ they say.

Grindrod, who becomes md, says the change ofownership marks the start of a new phase in the company’sfuture. ‘We all appreciate the significant contribution madeby David and John in building a successful business. We willnow build upon that as we take Alstons forward with ahighly skilled, dedicated and committed workforce.’

Although Alstons Furniture Group has yet to file itsaccounts, the Alstons Upholstery subsidiary had a pre-taxprofit of £3.327m from sales of £27.99m in the year to theend of March 2015, according to management accounts. As

recently as 2012, Alstons generated a pre-tax profit of£397,000 from sales of £19.6m.

The move into upholstery by TCM reflects the company’sstrategy of diversification. ‘We are delighted to be investorsin a prestigious company such as Alstons and look forwardto helping the business grow further. We appreciate theculture of the firm and its values that resonate greatly withours as a business. This is an exciting time to be involvedwith Alstons, helping to further realise its great potential,’says Pimol Srivikorn, TCM chairman.

The Srivikorn family are major shareholders in thecompany, and the deal will be approved by TCMshareholders on 12 June.

Alstons Upholstery made a pre-tax profit of £3.327m in year to the end ofMarch 2015

Victoria profits set tobeat City expectationsCarpet group Victoria has said thatits full year profits will be higherthan City forecasts and the currentfinancial year got off to a goodstart.

‘Profit before tax and exceptionalitems are likely to be ahead ofcurrent market expectations for thefull year to 28 March 2015. Thegroup’s performance has benefittedespecially from operationalsynergies that have resulted fromthe recent acquisitions, which havestarted to benefit gross profit

margins and overheads in the lastquarter of the financial year’ saysthe group.

The first few weeks of the newfinancial year have also startedwell, and the board expects to seea continuation of the benefits fromoperational synergies throughoutthe year.

The group has also updated itsborrowing facility with its bankersBarclays and HSBC, providing‘substantial headroom for futuregrowth’.Acquisitions have benefitted Victoria’s results

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NEWS


Great British opening forBarker & Stonehouse storeMore than 3,600 shoppers attended the opening of Barker &Stonehouse’s £4.5m flagship store on the Teesside RetailPark, Stockton. The 48,270sqft three-storey store wasofficially opened by Mary Berry.

The store, inspired by designs from stores in New Yorkand Paris, marks a return to the company’s roots: its firststore was opened in Stockton in 1946.

‘The opening of our new store and head office is trulyexciting for us, and we were delighted to welcome along somany people to our day of celebration. Having Mary Berryto perform our official opening really put the icing on thecake – so to speak – and added to the enjoyment ofeveryone who paid us a visit,’ says James Barker, Barker &Stonehouse md.

‘The opening of the store is the culmination of years ofplanning and months of building – and we couldn’t be morepleased with the results. We wanted to create a beautifulstore to take retail in the region into a completely new

league, and we feel we’re achieved all that and more.‘To see so many people here on our opening day was a

real testament to our passion for creating an outstandingexperience for our customers,’ he adds.

James Barker and Mary Berry

PHO

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F H

UES

Sales are up forHabitat inHomebase

Argos has seen a ‘small decline’ infurniture sales in the past year,while Habitat has seen sales climb.

Argos, with 755 stores, saw likefor like sales rise by 0.6% in the yearto 28 February, with total sales up1.1% to £4.096bn. Operatingmargin grew from 2.8% to 3.2%.Online sales now account for 46%of sales and smartphone and tabletsales make up more than half ofthis, worth £1bn.

Meanwhile, Habitat sales throughHomebase stores increased bymore than 30%. There are now 35Habitat concessions at Homebase,with a further 50 planned in thecoming year.

The chain has also seen successin kitchens. Homebase’s premiumOdina kitchen range has beenrolled out to 73 stores, up from 49stores at the end of 2014/2015. TheSchreiber kitchen range is nowavailable in all stores, with theSchreiber bedroom range in 233stores. In addition, the KitchenEssentials range offers customersmore choice on kitchens andcontinues to be successful,delivering strong sales growthversus 2014/2015.

Like for like sales rose by 2.3%,with total sales down 0.7% to£1.48bn. Operating margin was flatat 1.3%.

Furniture ups and downs

The Furniture Makers’ Company is to launch theYoung Professionals’ course, aimed at giving the bestyoung talent in the industry an opportunity to learnabout the sector.

People are nominated by their employers and areinterviewed by senior members of the FMC. Thethree-week course covers multiple aspects of theindustry, from components and raw materials to thecomplexity of manufacturing, testing, buyingcriteria, pricing, marketing, merchandising, customerservice, consumer law and aftersales. After a trial ofthe scheme last year, up to seven people will takepart this year with The January Furniture Show asthe main sponsor.

‘It is thanks to our network of contacts that we areable to provide a unique and intensive trainingprogramme during which the candidates are taskedwith considering the challenges which will be facedby the industry in the future,’ says Jonny Westbrooke,FMC ceo.

‘The course is a unique opportunity for theindustry’s potential future leaders to gain anunrivalled insight into the furnishings sector. Theprogramme has been designed for aspiring youngprofessionals and graduates who are progressingwell through early employment – and we aredelighted to play our part in helping them on theirway,’ says Theresa Raymond, The January FurnitureShow co-director.

Talent initiative

01795 439 159www.gal ler ydirect.co.uk

With their award winning design-led ethos, Gallery has alwayslooked forward to the future, predicting trends and continuing tostay ahead of up-and-coming interior styles. Innovative designs,coupled with traditional and modern manufacturing methods,

collections, that suit modern-day interiors.

Models ShownHaazelwwwwwwwood Round Mirrorooooooo / Weiss Ampersand / Brunel Conssssole Table

Even more Saxony successIf you are already looking for success with aSaxony in today’s competitive market, AssociatedWeavers have got it sorted ! StainGuard Saxonyfrom Associated Weavers is already a top sellerin this key market sector with sales increasingevery year since its launch onto the market.With its ‘go anywhere’ 20 year StainAwaywarranty and 20 year wear guarantee – plusmulti widths from 2m to 5m StainGuard Saxonyhas had continued success with AssociatedWeavers customers. Now we have built ontothat confidence with smart new colours including

trendy greys and updated neutral colours.Included in the latest range of 12 colourwaysare four fashionable new options to ensurethat this StainGuard Saxony maintains it appealand continues to sell at an even faster pacethis season.

A soft deep pile feel, makes StainGuard Saxonya favourite for retailers and consumers at aprice that does not hurt the pocket. Ask yourAssociated Weavers Sales Manager for samplestoday.

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Multi-WidthHelping the consumer Save MoneyAssociated Weavers have now introduced moreMulti-Width ranges for 2015. 90% of all our rangesnow include extra wide width 5 metres, giving morechoice to the consumer and also helping to avoidthose unsightly seams.

iSense and SensualitySoft is this year’s strongest retail story in carpet and theunprecedented sales phenomenon that is iSense continuesto out-perform the market. The unique soft-touchtechnology of our iSense fibre makes a real differencewhich delights consumers and has made the launch ofthe Sensuality collection one of our best ever. AssociatedWeavers is building on this strength with new rangesthroughout 2015 so it’s essential you get your Sensualitydisplay stands lined up to take advantage of the soft sideof sales growth. Ask your AW sales manager for details.

StainGuard SaxonyStainguard Saxony is an established seller now with new

trendy colours. Another success for the Butterfly Brand.

Jonathan DaviesSales Manager Associated Weavers

“ ”

NEWS


Record number of visitors: Malaysian showExport Furniture Exhibition generated $670mworth of orders at the 4-7 March event. Itattracted 8,300 visitors from a record 128countries. ‘EFE continues to draw new buyersand visitors to source for its furniture. EFE hasdelivered yet again despite the global economicuncertainties. This underscores the continuingappeal of EFE and how it remains relevant inthe global furniture market. Another significantappeal is it is getting more high quality buyersfrom all over the world,’ says organiserMalaysian Furniture Council. This year’s showincluded a pavilion featuring only productsmade for the UK market.

Profits boost for CarpetrightCarpetright says it expects full-yearprofits to be £3m higher than forecast.

Analysts had forecast underlyingpre-tax profits to be between £10m-£11m for the year to 2 May, butthe chain now expects to achieve£13m thanks to a better performanceat its European operations.

The Netherlands, Belgium and theRepublic of Ireland saw euro like forlike sales rise by 2.4% but fall by 0.7%in total in the quarter to 18 April. But,when converted, sales dropped by12.6%. Gross margins are expected tobe 250 basis points ahead of last year.

In the UK, like for like sales were up10.5% with total sales increasing by9.9%. But margin will be down 130

basis points, as it had previouslywarned.

‘I am pleased to report that thegroup’s encouraging tradingmomentum is being maintainedduring the final quarter of ourfinancial year,’ says Wilf Walsh,Carpetright chief executive.

‘In the UK our continued focus oneffective promotional activity and theintroduction of an interest free creditoffer has supported solid like for likesales growth of 10.5%. Sales in therest of Europe have also continued toimprove, building on the progressmade in the third quarter.’

It will announce its full-year resultson 30 June.

SBI sales riseUpholstery group Sofa BrandsInternational enjoyed higher sales lastyear but profits were static.

The owner of G Plan, Parker Knoll andDuresta saw sales rise by 5.6% to £79.8min the year to 30 June 2014. Pre-tax andinterest profits remained at £5.7m.Positive cashflow of £2.1m increased netcash to £3.1m.

‘The group remains on course todeliver the substantial improvement insales and operating performance that weset out to achieve from spring 2014onwards. Operating costs rose in thesecond half of the year as we builtcapacity in anticipation of the growth insales we enjoyed in the first half of2014/15,’ says Scott Malvenan, SBI ceo.

Sales in midmarket brands, G Plan andParker Knoll continued to grow andMalvenan says ‘the transformation ofParker Knoll and its increasingcontribution to group performance isparticularly pleasing’.

Duresta’s sales fell by 1%, reflectingslightly lower export activity resulting ina small underlying reduction in profit.

Parker Knoll increased sales

Interiors companies have been rewarded for their innovation,sustainability and exports with Queen’s Awards for Enterprise.

Varilight brand owner Doyle & Tratt won a Queen’s InnovationAward for creating the world’s first universal energy-savingdimmer-switch for LED lighting.

Benchmark Furniture received its second Queen’s SustainableDevelopment Award, thanks to its long-established focus oncraftsmanship, design and sustainability and an exemplaryapproach to transparency and accountability.

Furniture designer Lee Broom, floor protection mat producerFloortex Europe, carpet manufacturer Hartley and Tissier, andfabric coating firm Nanoflam have shared Queen’s Awards forInternational Trade thanks to strong export sales.

Royal seal of approval for interiors firms

Hartley and Tissier

LoveCHAIRS,

Alexander James

what aPAIR

T U R R E T C H A R R I N G T O N M I L L S L E O P O L D S T R E E T L O N G E A T O N N O T T I N G H A M S H I R E E N G L A N D N G 1 0 4 Q E

COME SEE US AT THE SPRING LONG POINT SHOW11TH - 13TH MAY 2015

FEATURING THE THEO CHAIRFor stockists throughout the UK

visit [email protected]

+44 (0) 115 9835501

WARRANTIES


QA customer has aleather sofa that isbadly marked/

scratched which they havetried to repair using a kitsupplied when they boughtthe sofa. To put it franklythey’ve made a pig’s ear of itand made things worse. Arethey still covered?

AMany protection plan providers offer kits to be soldalongside their plans and this is seen as a way of addingvalue to the customer’s purchase. Generally, a consumer

should not be disadvantaged for using the products provided,however that does depend on whether they have used them inthe correct way.

Care should be taken to read the instructions and check thatthe product is suitable for their particular type of furniture, thisis especially important with leather due to the many types ofleather available. Guardsman kits also advise that the careproducts should be tested in an inconspicuous area first toensure they are suitable for the material type. If your customerhas done all this, they should still be covered.

QAbout two years after buying a rather expensivewardrobe, with a protection plan, a customer hascomplained that one of the doors no longer hangs

properly. Obviously we had a look at it and found that part ofthe door mechanism has cracked and isn’t supporting thedoor as it should. The problem is that the manufacturerclosed down about 18 months ago and I don’t know where toget the replacement part to fix it. What can the customerexpect?

AThe objective of a protection plan is to keep the furniturein use and in the home, so to do this the Guardsmantechnicians carry a variety of equipment in their vans. In

addition, they have access to numerous parts suppliers so theycan identify the item required and source it directly themselves,without necessarily having to go back to the originalmanufacturer. If however, a part can’t be replaced or a repairmade, the customer would then be invited to reselect a similaritem.

Sponsored by

Your questionsansweredHelen Kershaw, Guardsman head of marketing,answers your questions on product protection

Contact Gareth PriceTel: 07974 209761

www.LynchSales.co.ukCopyright 2014 Lynch Brothers Licensing Corporation

To learn more, call Gareth Price today for a complete outline, including a copy of our

easy-to-understand, one-page contract, or visit www.LynchSales.co.uk

C G h i

Over100 Years of Results and Profits!

�Our third sale has come to an end and what a great success it�s been. We ran the sale this time for a shorter period than before and

it has broken all records.�Michael Kartono, Belgica Furniture

16th February 2015

�My thanks to you Gareth, too, for being more than a first class ambassador for

the company but for ending up in the pantheon of friends of Randalls a great

guy to work with.�Sir John Randall, Randalls of Uxbridge

16th February 2015

�The footfall on the first day of our Lynch event was the highest I have seen in

my 40 years as a furniture retailer. The sales target was exceeded by a third in

just 18 trading days.�David Wood, Worcester Furniture Exhibition Centre

13th October 2014

NEW PRODUCTS


1 4

52

3 1 Marset has expanded its Ginger lamp

collection with two standing versions

boasting a striking appearance with a

movable arm, a larger table lamp, a

larger pendant lamp, an unobtrusive wall

lamp and two wall versions with

movable arms.

Visit: www.marset.com

2 The Rich Walnut 2504 shade of

Polyflor’s SimpLay loose lay vinyl floor

tiles helped add the finishing touches to

a refurbished Vodafone store in

Birmingham city centre recently. Suitable

for retail and commercial environments,

SimpLay tiles and planks have been

developed for loose lay installation

without the use of adhesive, so they can

be fitted quickly with minimal downtime.

Visit: www.polyflor.com

3 Available in white, gold and pink, and

two sizes, Vertigo Bird’s Treelight LED

lamp is easily combined into collective

configurations creating large chandeliers,

or used as single lamps. The sizing is

suited for both home and office use, as

well as for bars and hotel lighting.

Visit: www.vertigo-bird.com

4 Balta introduced the first Stainsafe

saxony carpets with the original Noble

Saxony. The Noble Collection is an

update of this classic and original carpet.

With 12 on-trend and timeless colours

matched to four stylish coordinated

stripes all in the welcome familiarity of

saxony, The Noble Collection will be

presented in 22in x 18in sample books.

Tel: 0032 5662 2211

5 Kährs’ interactive website combines a

wealth of wood-floor related resources,

along with a virtual showroom, where

Kährs’ designs can be laid within

decorated roomsets, to aid in selection

and specification. With a simplified

structure and easy navigation, the

website provides an inspiration hub for

retailers, designers and specifiers, and

homeowners.

Visit: www.kahrs.com

NEW PRODUCTS

6 Made from 100% StainSafe polypropylene

in a soft and resilient two-ply yarn, Balta

Broadloom’s Urban Legend will bring

sophistication to any setting. It is bleach

cleanable with impressive performance in 4m

and 5m and nine on-trend shades.

Tel: 0032 5662 22111

7 With its 6.75mm rubber crumb construction

and Ultra High Density Plus density, Endura

underlay is the latest evolution in a long

line of rubber crumb underlays from

Floorwise, heralding the best in

materials and construction to deliver

all-round performance. Endura is double-

stick and stretch-fit compatible.

Tel: 01509 673 974

8 From the neon shades of Alphabet

(pictured) and bright acid block colours of Uni

to the Morocco inspired Sagres, the reworked

traditional diamond of York and the

Sun 9.30am-5pmMon 9am-5pmTue 9am-5pm

6 7

NEW PRODUCTS

REGISTERFREE NOW

hexagonal graphic mosaic of Cortile, Avenue

Floor’s reinvigorated Bubblegum & Liquorice

collection proves the power of cushion

flooring to reflect the latest trends.

Tel: 0800 032 3970

9 Granorte’s latest POS display showcases

the diversity and natural beauty of the

Granorte wall and flooring collection,

including an array of cork, leather, wood

and stone effect vinyl and linoleum finishes.

Each range is featured on a large sample

board.

Tel: 01785 711 131

10 With the Quick-Step Master Installer

scheme, Academy for Excellence in Flooring

installers benefit from the brand association

with one of the biggest names in flooring,

including a listing on www.quick-step.co.uk

and a Quick-Step backed warranty on work.

Visit: www.quick-step-academy.co.uk

8 9 10

UPHOLSTERY


Filling a needDemand for its cushions is creating jobs at FibrelineFibreline is bringing sewn case manufacturing back in-house asit looks to double capacity in the face of increasing demand forits Encore cushions. It is also investing to double its internalcutting and sewing capacity.

By the end of June it will have spent £270,000 refurbishingpart of its Keighley, West Yorkshire, factory and installing newfeather cushion filling equipment capable of processing16tonnes of feathers per shift per week.

This project has been supported by the Textile Growth Fundand so far has resulted in the creation of 20 jobs.

Encore has been a success since its launch in 2010 and nowhas two variants: fibre and feather. Cushions have the look andfeel of fibre or feather with the recovery of foam.

Encore-Fibre has been awarded the FIRA Gold certificationseal of approval, with it outperforming all other fibre cushionsin FIRA tests at the time.

The Encore cushion range retains the casual look, and with afour-year guarantee against sagging gives retailers confidencein the performance of fibre and feather in seat cushions. Itssecret is a core of high performance seating foam that allowsthe cushion to spring back to its original shape again and again.

Encore has the added advantage of being lighter than asimilar sized fibre or feather cushion. It is therefore easier topick up and plump. Less frequent plumping is required as thesimple action of regularly turning the cushion is enough tomaintain its performance.

Since its foundation in 1982, Fibreline has continuallyinvested to keep it at the leading edge of fillingsmanufacturing. It was one of the first companies tomanufacture carded fibre cushions for use in the UK upholsterymarket. Over the years Fibreline has grown to be a leadingsupplier of not only polyester fibre, but also feather and foamcushions.

As a manufacturer of all three fillings it has been at theleading edge of developing a range of combination fillings fordesigners trying to offer something different to the norm.Visit: www.encorecushion.co.uk

Fibreline offersfeather, fibre andfoam cushions

Feathers are at the heart of Fibreline’s latest investment

Now in Ireland with Decor Furniture.028 3844 6000 / 028 8772 4472(048 from ROI)[email protected]

Better service, better price withKettle Interiors Agencies Ltd.01536 444960www.kettleinteriorsagencies.comsales@kettleinteriorsagencies.com

Protect your marginwith Wansfordlike all Kettle Interiors furniture ranges, the Wansford Oak collection is full of stylish details

Small Sideboard

£75.00£87.50£99.99

Narrow Bedside

£25.00£29.99£35.00

Lamp Table

£35.00£39.99£45.00

Containe

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Who

lesa

le.

CARPET


With wool prices stabilising, what isthe future for wool carpets?Martin West, Kingsmead general manager: ‘Wool remains thebest fibre from which to make a carpet and we will continue tolaunch and strongly promote wool carpets in all mixes andblends. We do see a generational gap in demand where theolder generation still appreciates the longevity of the goodlooks and natural sustainability of the fibre, the youngergeneration less so. We have a responsibility to educate this newgeneration to the benefits of the fibre to show that there ismore to a carpet than the ability to clean it with bleach.’

Mike Dobson, Gaskell Wool Rich general manager: ‘There is nodoubt that wool has lost share over the recent past tomanmade fibres, in particular in the twist category. However,there are signs that loop pile is once again gaining inpopularity, and I for one believe wool is still the fibre of choicefor most consumers looking for a loop pile carpet.’

Jeremy Wilson, Ulster Carpets residential sales director: ‘Allour Axminster and Wilton carpets are 80% wool or more. As afibre it has many characteristics that work particularly well inour main markets. We think it is the best fibre type and have noplans to change what we make.’

Darren Longden, Ryalux commercial director: ‘The future forwool we believe is positive, and opportunistic. The industry hasstruggled to sell the benefits and values of a quality wool to its

Wool in a spinIs the future manmade, or is there still room in themarket for wool? We asked manufacturers for answers

Ryalux’s Desert Tones

Lano’s Mayfair Velvet Supreme

CARPET


retailers, and in turn its customers, and this needs to change. Allwools are not the same, and we need to, in an easy tounderstand consumer-centric way, explain the difference, sothat people can understand, as they do in other items theypurchase, the difference between the wools that are used. Theproliferation of cheap wool carpets, where 50oz carpets are soldfor less than £8 per sqm, and with ScS previously offering freecarpets, means that there is a real issue with how peopleperceive the value of a carpet.’

Eamonn Prescott, Adam Carpets sales director: ‘The wool priceis still quite volatile and although the price has fallen, we arestill quite a way from the levels that preceded the spike in2010/2011. That said, the future is still quite bright. There arestill a lot of consumers looking for a better quality which canonly be found in wool and not in manmade.’

David Cormack, Cormar Carpets marketing director: ‘Therewill always be a market for good quality, hard wearing wool.Wool twist has always been big business for Cormar and UKretailers in general, and with the economy appearing to haveturned a corner, there has been an increase in demand forpremium priced carpets.’

Will prices force further changes toproduct offers?Birger Karlsson, Lano Carpets UK sales director: ‘We continueto offer 100% wool carpets through our luxury

‘We hear from more and more people who are frustratedwith the decline in the quality of wool they can source soare looking to us to deliver wool that is grown specificallyfor their product needs,’ says Steven Parsons, Wools of NewZealand market development and innovation manager.

‘We have large retail chains supporting Laneve to protecttheir wool carpet business for the future. The penny hasdropped that the current way of delivering wool below thecost of production means that farmers simply stop growinggood quality wool. At the same time, legislation is puttingpressure on industry to create recyclable products. Landfillcosts will only increase. Demand for sustainable materials isalso only getting stronger. Mixing manmade fibres withwool is a problem that will be stopped. There has been adark age in the carpet industry, the world has evolved butwe are still producing carpet specifications that are 50years out of date.

‘In the future carpets will be 100% natural or 100%synthetic. We are experiencing a high level of demand forcradle to cradle solutions. Wool does not need to recovermarket share: all the wool grown is sold. What will happenis that wool will have a higher value placed on it. Industryconsolidation, smarter product design and smartermarketing will deliver better returns to farmers who growthe best fibre. New Zealand wool is less than 0.2% of globalfibre so we have no intention of giving it away as if it werea common old plastic fibre.’

Brockway’s Carnaby

��

Smart and natural way

Furlong Flooring are renown for the quality

of their Carefree bleach cleanable carpets.

Offering stain resistance, contemporary

styles & colours, plus free wear & stain

warranties – all across multiple ranges of

twist and saxony Carefree carpets.

The latest addition to their Carefree

Prestige collection is Trident.

Available in wooden lecterns with stylish,

acrylic graphics, this elegant range boasts

three grades - Heathers, Highlights and

Pastelle. With each available in 12 tones,

the stands are designed to stylishly fit

together, creating a display that’s certain

to bring retailers financial success.

To complement this extensive range of

carpet flooring, Furlong also offer vinyl

and real wood flooring.

The Natural Solutions collection of real

wood flooring is stunning to say the least.

Comprising of ten ranges, each available

in multiple tones or finishes – designed to

satisfy the most choosy of customers with

extensive features and warranties.

Ranges include Virginia – a solid rustic

oak wood floor in 6 grades, through to

Mont Blanc – a classic 6mm hardwood

veneer on a multiply base in 8 grades.

Aftercare products are available in addition

to a whole range of wood accessories.

Design Elements is Furlong Flooring’s

portfolio of high quality, vinyl flooring.

With four collections, and three ranges

in each collection, there’s plenty of

reasons to get excited.

The collections are Arboria (wood styles),

Graphica (traditional tiles), Infinity (repeat

patterns) and Luxuria (felt back) and all

come with attractive wear & stain warranties.

With these collections readily available across

Furlong’s national distribution network, there’s

never been a better time to find out more.

www.furlongflooring.co.uk

New directionsFurlong take real wood flooring,vinyl flooring and carpet to new levels

ADVERTISING FEATURE

Below:

The new Trident 3 bay POS

display features Heathers,

Highlights and Pastelle ranges

Bottom:

Natural Solutions solid wood

and real wood veneer flooring

Above:

Design Elements adds four

new collections to its high

quality vinyl flooring portfolio

www.furlongflooring.co.uk

At Furlong Flooring we’re constantly striving to improve our product offer to customers.

Keeping up with modern trends and styles is of paramount importance,

and with that in mind we’ve elevated Opulence to our Prestige Collection.

Resampled in a range of 20 stylish neutral tones with a sumptuous red option.

Opulence boasts a host of contemporary features, delivered in a lavish &

deeply luxurious package.

Manufactured with our own Carefree Prestige fibre, Opulence is stain resistant,

bleach cleanable and available in both 4m & 5m widths.

To take advantage of this great range, contact us today or visit our website.


Wool Collection

www.furlongflooring.co.uk I Sales: Preston - 01772 696 787 I Dartford - 01322 628 707 I Gloucester - 0845 520 0800

Prestige Opulence Our lavish & indulgent saxony just got an upgrade.

CARPET


What is the future of 100% woolcarpets?Longden: ‘A high quality wool carpet has a significant amountof benefits and features, from its vibrancy and clarity of colour,to how it looks and feels. We feel there is real scope to developsales of wool more as there are signs of customers beingprepared to pay again for quality items generally. We need tomake sure this happens with their carpets more. There is, andwill always be, as far as we can see, a place for wool-rich and100% wool carpets, as they offer something other products donot. Customers are buying this now, and we believe we canincrease this further, so these blends of carpet will remain thosethat we invest in.’

Prescott: ‘In our view 100% wool suits loop pile carpets. Anyother carpet that has 100% wool pile will not perform to

Ultimo brand. Collections such as Oasis and Mayfair Velvetappeal to the grey pound purchaser as they look for carpetsthat offer them a classic look and a long-lasting investment. Weare certainly committed to creating niche products that servethis market, realising that younger audiences are aftersomething quite different.’

Shaun Lewis, Brockway sales director: ‘We will continue with80/20s and 100% wool products, certainly for the time being.We are currently launching six wool products, recolouring twoolder wool products, and finalising another three or four wool-based products. One of the problems is that retailers think a50/50 will be half the price of 80/20s but obviously that is notthe case, the price reduction is actually very small and not 50%,as some think.’

Wilson: ‘At the value end of the market some suppliers willwant to engineer products to price points and by changing theblend you can do that. It is not being done to improve thecarpet, it is being done to make it cheaper. Our focus is onmaking it look and perform well long-term and an 80/20wool/nylon is the optimal blend for Axminster and cut pileWilton constructions.’

Prescott: ‘We are committed to maintaining an 80/20wool/nylon blend where possible. We would still recommend100% wool in any loop products. Over the years 80/20 hasproved to be the best carpet blend and we won’t compromiseon the quality of our carpets to chase a price point.’

Geert Vanden Bossche, Balta Broadloom marketing director:‘We are sticking to 100% or 80/20 wool-rich products, as 50/50blends are sold at much lower price points and sacrifice toomuch in quality.’

Left: Balta Broadloom’s LothianWool Berber

Below: Gaskell Wool Rich’sBayswater

��

MillenniumTwist

To find out more about our products, please contact us on the information below:

IndustrieparkKlein Frankrijkstraat 389600 Ronse – Belgium

email: [email protected]: +32 (0) 55 50 90 50

The New Leader in Today’s Flooring

CARPET


the level of a similar quality 80/20. Our in-house testing hasshown this and that is why we are committed to 80/20.’

Karlsson: ‘They will certainly remain, but for us as a luxuryproduct for a particular type of buyer. Wool no longer enjoysdominance right across consumer profiles, with younger buyerslooking towards the ease of collections such as Easy Care andSmartStrand.’

Vanden Bossche: ‘Wool will undoubtedly remain an importantniche category for people wanting carpets that are natural,renewable and sustainable. Wool twists in different weights andberber loops will be the core products of this category.’

Cormack: ‘100% wool carpets will continue to have a niche inthe market. We tend to use this only in our premium loop pileranges such as Avebury and Malabar Textures. Sales havealways remained constant for these – even during the tougheconomic climate.’

Wilson: ‘100% Wool is mainly used in loop pile carpets. If 20%nylon was added then pilling would be a major issue, so again itis down to engineering the product to perform optimally.Where the main focus is on the environment, again 100% woolis a great choice and will biodegrade quickly at end of life.’

Can wool rich carpets recover saleslost to manmade fibres?Prescott: ‘I don’t think that wool-rich carpets can recover the

market from the manmades, especially at the lower end. Theyalso offer an alternative in a bedroom or low use area. However,I still cannot see manmades making their way on to the higherend wool market. At that price the customer definitely prefersthe touch and feel of wool, its durability and ultimately thechoice of colour you can get.’

Cormack: ‘Polypropylene has come a long way and the qualityhas improved so much that many consumers are willing to optfor this type of fibre. They have really carved out a place in themarket due to their bleach cleanable, stain-resistant properties.’

Wilson: ‘Easy care fibres have some benefits in busy householdswhere significant amounts of spillages and soiling occur. It still requires maintenance and cleaning, but probably less than an equivalent wool. So again, it is the right product forsome consumers. It is also the popular style of the moment.Wool has suffered as a result but ultimately it is the rightproduct in many situations and so will remain an importantfibre in the future.’

Lewis: ‘As the market gets slightly better, the wool marketplacewill grow accordingly. There will always be the consumer whowants good wool carpets and the retailers that are capable ofupselling good wool carpets.’

Karlsson: ‘The easy to live with nature of “easy clean” carpetsappeals to buyers of all ages and as fibres and yarns improve tobecome softer and more wool-like in appearance, they willremain a significant force.’

Ulster’s Boho Cormar’s Home Counties

��

To see the full range or request a free sample please visit: www.axminster-carpets.co.ukor call us: 01297 33533 / 32244

made inGREAT

BRITAIN www.axminster-carpets.co.uk

Simply Natural Ribgrass Stipple Breccia/Eggshell - 45113

Introducing 12 NEW colours to our Simply Natural range.

Simply NaturalStunning textured carpets produced using our unique cabled yarn to produce hard wearing carpets that retain all the luxury of pure new wool.

NEWCOLOURS

available now

ONLY THE BESTCOMES FROM BALTA

Welcome a new rendition of an original withThe Noble Collection by Balta.

With 12 on-trend and timeless colours matched to four styl ish coordinated

stripes all in the welcome familiarity of saxony, The Noble Collection is a

carpet in-tune with the needs and wants of today’s homeowners.

This new rendition wil l be seen in sample books and

dedicated lecterns from this June.

BALTA BROADLOOMT. +32 (0)56 62 22 11 • F. +32 (0)56 62 23 55

[email protected]

CARPET


Longden: ‘Wool carpets will never recover the market sharethey have lost and the introduction and proliferation ofmanmade fibres has changed the marketplace forever, and Ibelieve synthetic products will continue to dominate sales.However, there is scope for – and I believe it will happen – somerecovery in wool sales. This will enable those manufacturerswho have weathered the financial crisis storm to remain inbusiness for the long-term, allow them to reinvest, and start toinnovate again in wool products, which is something that hasbeen lacking over the past few years.’

How can sales of wool-rich carpetsincrease?Dobson: ‘The wool manufacturers have to do a better job atpromoting the features and benefits of the fibre to both thetrade and the consumer. Wool has great natural properties andis easy to maintain.

‘The introduction of the WOW warranty programme last yearprovides added reassurance to the consumer that, should theystain the carpet, there is a free spray available to help removethe stain, backed up by local professional advice and support.’

Longden: ‘We plan to tackle this head on with training aides forour salesforce, as well as consumer focused brochures.’

West: ‘We also need to continue to work with our retailcustomers to show them how in most cases, they can makemore cash margin on sales of wool carpets, rather than simplychasing volume. Indeed, we are working with several customersto do just this, and they are already seeing sales which theywould have automatically pushed to a synthetic product, forexample bedrooms, switch to wool, improving theirprofitability.

‘There is growth to be found by education and innovationand we at Kingsmead will be leading the charge in thatsustainable quest.’

Left: Kingsmead’s Artwork

Below: Adam Carpets’ Castlemead Twist

Contactswww.adamcarpets.comwww.baltabroadloom.comwww.brockway.co.ukwww.cormarcarpets.co.ukwww.gaskellwoolrich.co.ukwww.kingsmeadcarpets.co.ukwww.lano.comwww.ryalux.comwww.ulstercarpets.comwww.wools-nz.co.uk

To see the full range or request a free sample please visit: www.axminster-carpets.co.ukor call us: 01297 33533 / 32244

made inGREAT

BRITAIN www.axminster-carpets.co.uk

Introducing 5 NEW colours to our Devonia range.

NEWCOLOURS

available now

Devonia Eggshell Blue1306/76000

Devonia CollectionA collection of opulently rich high-wool-content carpets available in an extensive range of solid colours that enhances any interior.

CARPET


Naturalis bestBritish wool has manypractical attributes

‘Design, colour, style... talking “look andlifestyle” is always top of the list wheninfluencing consumers to buy productsfor the home. There is a lot to be said forimpressing with image and today’sconsumer certainly expects to seeproducts that look great. But practicalissues remain the most important aspectof functional purchases and British woolwith its natural bounce-back andrelentless durability offers the very bestin terms of wool carpet,’ says Tim Booth,British Wool Marketing Board marketingmanager.

‘It is wool that can resist the pressureof a busy family home and will maintainits appearance despite the pram in thehall, the party on Friday and the regularspills and thrills of family life.’

Booth says appearance retention is anumber one priority for carpet. ‘There aremany fibres in the carpet market at themoment – and there always will be – andas there is a limited amount of wool inthe world, we actually do needalternatives. Some of these manmadecarpets look absolutely great and have asuper soft touch but the reality is that

they cannot do the job as well as realwool as they flatten and become a littleunappealing as they age.’

British wool grown on sheep breeds inthe UK is acknowledged to be thestrongest quality carpet fibre in theworld: the breeding, the climaticconditions and the buoyant crimp of thefleece make this exceptional wool forcarpet.

‘Our wool is chosen by the bestbrands, the best designers and architectsall over the world. The reason is simple,British wool performs better for longerand we are very proud of that,’ heexplains.

‘The current trend for bleach clean isnot something the average carpetedhome requires: most spills in the home

Axminster Carpets, Cavalier Carpets and Brockway are all users of British wool

are minor anyway and with wool aprompt blot up of the liquid will usuallydeal with most things. And let’s notforget bleach is a toxic cleaning agent.Bleach is unbelievably strong and is acontaminant in many ways so it’s notideal for a family home to have it on acarpet in their living room.

‘Historically British wool is a provenfibre. It has stood the test of timebecause it is a very, very reliablepurchase in carpet. Additionally, it is atotally home-grown natural resource thatwill, like other natural fabrics, breathewith the room. In my view, if you aregoing to share your personal space withsomething, natural is always best,’ addsBooth.Visit: www.britishwool.org.uk

British Wool

Wool from sheep that graze the wild hills of Britain offers the strongest and most durable natural carpet wool in the world. British Wool has a robust structure that will not be crushed and it will perform day in and day out for years whilst keeping good appearance.

Fully sustainable and carbon efficient, it is a fibre that really makes a major difference...not just to the product but the planet too.

www.britishwool.org.ukwww.britishwoollearning.com

From wild landscapes to wonderful,strong wool...

...and beautiful floors

LIGHTING


1Innermost has expanded its Circus collection with single anddouble wall lights, a new grey outer finish and matt white inner.

Visit: www.innermost.net

2Innolux’s Modern Art is a re-edition of the table lamp designed byYki Nummi and launched in 1955, a timeless classic and a pearl of

Finnish design. Visit: www.innolux.fi/en

3AxolIght’s Melting Pot is a collection of pendant and wall-mountedlights made up of lampshades with different shapes and

decorations assembled to create a contemporary Tower of Babel. Visit: www.axolight.it

4Designed for a classic living room with a modern touch,Delightfull’s 1.65m Matheny floor lamp is formed from a circle of

gold plated brass tubes and uses six bulbs. Visit: www.delightfull.eu

5The blown-glass spheres attached to the central structure ofBarovier & Toso’s Lincoln are made with the balotòn method and

feature an embossed criss-cross effect: an interweaving that filters theinternal LEDs. The central aluminium body, with a rose gold finish,contains LEDs that project the light downwards. Visit: www.barovier.com

6Slide’s Pret-a-Porter table lamp has an integral handle, allowing itto be easily moved or hung.

Visit: www.slidedesign.it

Go with the glowThe latest designs shine for everyone

1

4

5

6

2 3

Sealy’s Napoli 1200 is accredited with Which?Best Buy for pocket sprung mattresses…again

Beds and bedroom

BEDS AND BEDROOM


Pain-free zoneSealy’s Profile collection has specific areas of support

pressure points that cause tossing andturning.

In addition, and the key to the wholeconcept, there are two areas of increasedsupport to ensure the neck and spine arekept at exactly the right alignmentthroughout the night.

On a Profile bed, there is a slightlyconvex zone sitting laterally across themattress that is designed to support thespine, whether lying on your side or yourback. Sealy says this is a boon to anyonewho wants more support as they sleep,or anyone who occasionally orpermanently suffers from back problems,

or wants to prevent one fromdeteriorating.

In addition, although not quite aspronounced as the convex torso zone,the subtly convex head area is designedso that only one good pillow is neededto support the head. This is a betterarrangement for the neck as it helpskeep it better aligned with the spine,meaning not waking up with back orneck ache. The convex zones are notinstantly visible unless you look for them,but once lying down, the body can feelthe difference. Visit: www.sealy.co.uk

A bed needs to be a place of comfortrather than a source of pain anddiscomfort. Whether buying for the firsttime or replacing an old mattress, SealyPosturepedic and the British ChiropracticAssociation share a common goal in theirambition to encourage the British publicto make the right choices when buying abed in an effort to improve back healthand help make them deeper sleepers.

The latest development to come fromSealy’s commitment to this objective isthe Profile range. Ergonomic in concept,these mattresses are based on variousanthropometric studies which detail andprofile the proportions of the humananatomy.

Directional and variable zoning alongits length from head to toe means theProfile mattress doesn’t ever have to beturned. It pays special attention tooffering exactly the right kind of supportto the head, shoulders and hips – the key

Contour Reflexion is part of the Profile range

BEDS AND BEDROOM


Sealy’s Napoli 1200 is still the highestscoring product in the pocket springmattress category in Which? magazine’sreview in 2015 and therefore hasretained its coveted Which? Best Buyaccolade which it first won in 2013.

In 2013 the magazine said thismattress stood out from the competitionas it was the most durable of the pocketsprung mattresses it tested. Which?reported it wouldn’t move when peopleturned over in the night, and that itprovided good body and back supportfor most sleepers. Although it wasn’t thecheapest of the beds tested, it was themost durable.

In 2014 Which? said it still providedgood support and would continue to doso after several years of use. It alsocommented that the mattress wouldn’tget harder or softer over time, or sag somuch compared with the other pocketsprung mattresses on test. Overall, itconcluded it was the top choice for

people looking for a pocket sprungmattress.

The current conclusion is that Napoliprovides good support for most, doesn’tsag and is breathable, so won’t get dampwith sweat.

‘The Sealy Napoli is a great example ofthe company’s proactive development ofthe product sector. Sealy is renowned asbeing a leader in sleep technology sothis bed is very much the modern face ofpocket sprung mattresses with its zonalconstruction, Smart Fibres and theexhaustive testing programme foreverything from flammability to pressurepoint management and spinal support,’says Neil Robinson, Sealy marketingdirector.

The Napoli 1200 contains seven zonesof specially designed motion and weightresponsive pocket springs for total spinalalignment by differentiating the firmnessof the springs along the length of thebed.

Around the perimeter and underneath,the springs are surrounded by thepatented Unicase System withEdgeGuard: ensuring the sleeper receivesproper support with no sagging right upto the edge of the mattress. It alsobenefits from Sealy’s Smart Fibrescontaining Tencel and Purotex to helpkeep the mattress materials cool, fresh,dry and hypoallergenic. Smart Fibres areendorsed by Allergy UK to deal withhouse dust mites in mattresses, a majorproblem for sufferers of asthma orallergies.

‘A Which? accreditation is trusted byconsumers as objective, trustworthy andhugely important when it comes tomaking major buying decisions. So, if youhaven’t already done so, make an astutebuying decision yourself and order sometoday so your customers can join theranks of Sealy’s Deeper Sleepers,’ addsRobinson.Visit: www.sealy.co.uk

Good support, no sagand breathableWhich? has again endorsed the Napoli 1200

Left: Napoli 1200Below: NeilRobinson

NO NEEDTO ROTATE

Our Profile mattresses

feature Adaptive technology.

Adaptive is a ‘dynamic response’ textile

that reacts to temperature and moisture.

Hydro-functional polymers change shape, boosting

evaporation, helping to maintain a constant temperature.

All sleep is good for you, but quality of sleep is as important as

quantity.

A poor night’s sleep, where you continually toss and turn, wake up and

drift in and out of sleep, will leave you poorly rested and un-refreshed.

Because Sealy invest so much in the Science of Sleep and the total

sleeping environment, we can promise you a better sleep experience.

Sealy Smart Fibres have been devel-

oped to keep you cool, dry and hy-

poallergenic (house dust mites are

eliminated), and our

zonally con-

structed mat-

tresses minimise

pressure points, properly align

the spine and provide the right

level of support where it is needed most, allow-

ing the body to reach the deeper levels of sleep and to stay there longer.

Quality of sleep, as opposed to quantity.

All sleep is good for you, but quality of sleepis as important as quantity.

Get to sleep quicker. Stay asleep longer

www.sealy.co.uk

Ergonomic in concept, the Sealy’s Profile mattresses are basedon various anthropometric studies which detail and ‘profile’ theproportions of the human anatomy - and as such it is the firstmattress that’s shaped to fit your body.

Directional and variable zoning along its length from head to toe means the

mattress doesn’t have to be rotated, any way, ever. The mattress pays special

attention to offering exactly the right kind of support to shoulders and hips,

which are the key pressure points that cause tossing and turning.

In addition, there is an area of increased

lumbar support to ensure the spine is

kept at exactly the correct alignment

throughout the night.

E

The first mattress that’s shaped to fit your body.

For more information about the ground-breaking

new Profile range, contact our Sales Hotline on

016973 20342.

www.sealy.co.uk

BEDS AND BEDROOM


Keep your coolKaymed has developed materials that regulate sleep surface temperatureSleeping during hotter evenings can be aproblem, but Kaymed has somesolutions.

It has several new materials developed,manufactured by and exclusive to it,including the latest advances in gel andviscoelastic technologies, all designed tocombine comfort, industry leadingpressure relief and sleep surfacetemperature regulation.

Kaymed has more than a century’sexpertise at the forefront of sleeptechnology and is a leading innovator in gel and viscoelastic memory foam. It is the only foam manufacturer inIreland and can quickly develop beddingand components using cutting edgetechnology.

Its Therma-Phase is a significant stepforward as it combines a high densityviscoelastic with an infusion of uniquephase-change gel crystals. The gel worksconstantly to absorb, store and releasebody heat to maintain the ideal sleep

surface temperature of 30°C-32°C.The result is an innovative material

that provides the body with theoptimum level of comfort, support andpressure relief. Therma-Phase is availablewith a choice of pocket springs or assolid block with optional base tensions,colours, sizes and drawer choices.

K3Gel is a therapeutic sleep systempatented by Kaymed that providessuperior comfort and disperses pressurethrough its unique three-dimensionalcell structure. Manufactured usingnatural mineral oils, K3Gel responds toembrace the sleeper’s shape instantly,helping to relieve aches and pains. K3Gelcells create airpockets that enhance aircirculation, regulating body temperaturefor sleeping comfort.

Kaymed offers three K3Gel bed modelsin its standard range with a choice ofspecifications, contemporary waterfallmattress design, choice of base colours, a10-year warranty and all available in

standard sizes with storage options.Available as a solid block or on pocket

springs, the V85 is a superior gradeviscoelastic that offers a level of comfortusually expected on a premium pricedbed. The high density gives acombination of support and pressurerelief regardless of temperature. Whilesome materials require heat for them tofunction, making them susceptible toenvironmental conditions, V85 remainsconsistently comfortable throughout theyear.

The V85 carries a 10-year warranty andis available with a choice of pocketsprings or as solid block with optionalbase tensions, base colours, sizes anddrawer choices.

Mighty Bed is ultra-durable with areinforced spring system and extra-strong divan base. There are seven basecolours, a choice of sizes and drawers,and a 15-year warranty.Visit: www.kaymed.co.uk

Mighty Bed Summit

V85 Inspire X

Therma-Phase Diamond X

A plan to grow salesthat’s not a fairy tale

Sell happily ever afterFrom Therma-Phase™ to Mighty Bed™, V85™ visco elastic to K3Gel®, Kaymed’s patented technologieshave every base covered. We lead the way in the development of pressure relieving andtemperature regulating materials, all created and manufactured in house. This allows Kaymedstockists to enjoy the benefits of being first to market with groundbreaking technologies, givingthem the edge over their competition.

If you want to increase sales and realise the return on investment of innovation over imitation, contact us now via the ‘Become a Stockist’ link on www.kaymed.co.uk, and sell happily ever after.

BEDS AND BEDROOM


Levels ofluxuryDesigned for comfort, MammothTechnologies’ latest product, the Pocket2000, has proved a huge success since itslaunch at The Bed Show in 2014.

The Pocket 2000 comes on the back ofthe company’s bestselling mattress, thePocket Hybrid 1000. As the onlymattresses in the industry clinicallyproven to improve sleep by NorthumbriaUniversity’s Centre for Sleep Research,Mammoth has expanded its PocketHybrid collection to accommodateretailers’ needs for a high-end mattresswhile catering for various price points.

The Pocket Hybrid 1000 comes in atentry level, is 22cm deep and features7cm medical grade foam. Pocket 2000 isdesigned for luxurious comfort at 30cmdeep with 9cm medical grade foamexclusive to Mammoth offeringadvanced circulation and pressurerelieving benefits.

Each product has integrated washablemattress protectors, a Tencel coolingcover, edge-to-edge support and a 10-year guarantee. The range comes in fivesizes from single up to superking.

Pocket 2000

locator. The marketing support serviceoffers a comprehensive suite of POSmaterials, local advertising campaigndevelopment backed with its ownnational campaigns, employee trainingvideo and materials, incentive schemes,social media marketing, affiliate schemeand lead generating competitions – alldeveloped to drive footfall into stores.

All manufacturing facilities forMammoth mattresses are located in the UK. Visit: www.mammothmattress.co.uk

Mammoth has responded to retailers’ needs

‘Themain aimof ourbusinessis to providethe best possiblenight’s sleep, so we’rehuge believers ininnovation, research andtesting. Having listened carefullyto what our retailers need, we realisedthere was a gap in the market for a high-end mattress. The UK has a love ofsprings, so we’ve taken our pocket hybridcollection to the next level, and the 2000model really delivers an amazing level ofcomfort,’ says John Tuton, MammothTechnologies founder and md.

All Mammoth products are Class 1registered medical devices with theMedicines and Healthcare ProductsRegulatory Agency.

Alongside its advanced product mix,Mammoth understands the importanceof retailer relationships, investing in adedicated retailer marketing supportservice and website with integrated store

Mammoth combines springsand medical grade foam

BEDS AND BEDROOM


CovermanyoptionsGallery Direct offers bedsand soft furnishings for aplethora of looks

Gallery Direct’s Frank Hudson catalogueincludes 10 bedroom collections thathave been designed to reflect differentlifestyles and interiors, with beds to suitall tastes and styles of room.

‘The catalogue really does offer afantastic choice of products, so there’ssure to be something to appeal toeveryone: from the Hartwick, a moderntake on a classic-four post bed, to thecontemporary Annecy to the classicLouis XV. Couple this with Frank Hudson’s usual high quality standardsand we have a range we are incrediblyproud of,’ says James Hudson, GalleryDirect business development director –furniture.

To complement the beds, GalleryDirect offers soft furnishings, includingquilt cover sets, cushions and throws.

‘We designed our range of softfurnishings using only the finest qualityfabrics and impeccable attention todetail, ensuring the collection isproduced to the highest standards. Ourthree inspiring brands each have adifferent look, to add the perfectfinishing touch to any bedroom,’ saysJayne Zalega, Gallery Direct businessdevelopment director – textiles.

Offering a natural, rustic feel is theKilburn & Scott range that features aselection of luxurious tactile fabrics. TheParisian House brand comprises a rangeof timeless classics in a soft and elegantcolour palette. For more modern designsand vibrant colours, the Gallery Homebrand provides on-trend statementpieces.Visit: www.gallerydirect.co.uk Louis XV Charcoal bed with Strada quilt cover set

Annecy bed with Kilburn & Scott’s Harris quilt cover set

Hartwick bed with Chelsea quilt cover set

MEMORY FOAM MATTRESS Visit www.silentnight.co.uk

Awarded Best Memory Foammattress 2015.

BEDS AND BEDROOM


True conversionHaskins Furniture has seen an upturn in bedding salesSomerset’s largest furniture store,Haskins Furniture, has enjoyed a majorupturn in sales in its beddingdepartment.

The Shepton Mallet retailer has beenselling Protect-A-Bed’s mattressprotection products since 2011 withconsistently high conversion rates, butduring this year’s winter sale Protect-A-Bed sales hit a record high.

‘Protect-A-Bed is renowned for itsunrivalled commitment to working withits partners to drive sales and conversion

rates, where a Protect-A-Bed is sold witha bed or mattress,’ says Nigel Hillier,Protect-A-Bed sales agent.

‘Together with Haskins, we created abespoke promotion designed to rewardand motivate the Haskins team and todrive them on to not just goodperformances, but outstandingperformances.’

This was launched with a refreshertraining session to make sure the wholeteam felt confident that they had theskills necessary to grow sales.

‘With total buy in across the team,management support and Protect-A-Bedfield sales support, there has been atremendous buzz and energy on thefloor at Haskins with some quiteextraordinary results,’ says Hillier.

During the promotion period, HazelSanger, Haskins sales adviser, peaked atan 83% conversion rate.

‘The overall store performance acrossthe period was excellent at close to 60%conversion rate, a figure which hasgrown by 20% in the past 18 months,’says Hillier. ‘Not only has Hazel dazzledbut Sue Dawson and Tiffany Wiltshire,who is new to the team, have allincreased and maintained conversionrates of more than 50% through andbeyond the promotion.’

‘We have been working together formany years now and have built a strongsales performance together. However therecent refocusing has pushed sales tonew heights,’ says Dave Banwell, Haskinsgeneral manager.

‘Lots of credit has to be given to Sue,Tiffany and Hazel, individually andcollectively, for their performances interms of conversion rates, which areamong some of the best in the country.

‘Hazel’s and the team’s performancehas been nothing short of superb.Protect-A-Bed has been a fantasticpartner and has not been content toallow the sales performance to plateau. Ithas driven us to continue to improve.’Visit: www.protectabed.co.uk

Left to right: Simon Zamet, Protect-A-Bed ceo, Tiffany Wiltshire, Hazel Sanger, Nigel Hillier andSue Dawson

Hazel Sanger and Dave Banwell

BEDS AND BEDROOM


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1 The Pocket Spring Bed Company’s

National Trust Collection is aimed at affluent

baby boomers. Each pocket spring mattress

comes in two comfort options – medium/soft

and medium. The handcrafted divan bases

and headboards are in a traditional design

and available in three fabric colours inspired

by National Trust gardens and grounds.

Visit: www.pocketspringbed.co.uk

2 The upholstery of Bonaldo’s Cuff

headboard can have leather or fabric covers,

with visible leather inserts both on the

headboard and on the bed surround, while

the feet are made of painted metal, in

colours including white, anthracite grey,

dove-grey, amaranth, black or silver. There is

also a non-storage version.

Visit: www.bonaldo.it

3 Rest Assured is proud of its luxurious

Heritage Collection, bringing traditional

styling and affordable luxury to the

bedroom. The beds and mattresses in the

Heritage Collection have been created using

traditional pocket springs with premium

fillings to provide the ultimate in comfort.

Visit: www.rest-assured.co.uk

4 An extreme softness that you can sense

at first glance – when you look at the

headboard of Natuzzi’s Piuma bed it’s easy

to imagine two pillows side by side offering

absolute comfort. The bed of your dreams, a

place to keep dreaming.

Tel: 01322 312 588

5 SMA’s Butterfly bed features a prominent

headboard with vertical wenge and painted

ash wood decoration and white soft and

smooth eco-leather capitonné upholstery

with Swarovski crystal buttoning.

Visit: www.smamobili.it/en/

S I E S T A B E D SCOMFORT & QUALITY ASSURED

Est 1986

BEDS AND BEDROOM


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Best of BritishNBF members show off their wares

Now firmly established in the tradecalendar as the UK’s biggest bedexhibition, The Bed Show will return forits sixth event this autumn.

It will open from 9am-5.30pm onTuesday 22 September and 9am-4pm onWednesday 23 September at the TelfordInternational Centre.

‘We’ve been delighted with thefantastic level of interest for Bed Show2015. There’s a good mix of both bedmanufacturers – all with Britishmanufacturing plants – and componentsuppliers. It’s this combination that gives

the show its unique quality,’ says JessicaAlexander, NBF executive director.

This year’s exhibition features four newexhibitors: Duvalay, Global Components,Kozee Sleep Midlands and MA Living.

‘The continuing support we receivefrom the industry – from both exhibitorsand visitors – is overwhelming. Over thepast six years we’ve listened to feedbackand increased space to accommodatemore exhibitors and larger stands whichhas resulted in our visitor numbersincreasing year-on-year. Whateverchanges we’ve made we’ve always kept

true to the original concept which is toprovide a cost-effective, focused, no frillsevent dedicated to British made beds –and it works,’ says Alexander.

The show is deliberately reserved forNBF members and since the introductionof the independently audited Code ofPractice, Alexander says buyers can beconfident that all the exhibitors meettheir legal obligations and supplyproducts that are safe, clean and honest.

There will again be free entry, parkingand refreshment vouchers.Visit: www.bedshow.co.uk

Shine and dine The NBF Bed Show Gala Dinner and Awards nightwill again be held on the Tuesday evening of theshow, with Gyles Brandreth returning as host. Forthe fifth year running there will be five Best in ClassAwards: Multiple Bed Retailer of the Year (won byFurniture Village in 2014); Independent BedRetailer of the Year (Surrey Beds); Bed E-Tailer ofthe Year (Loaf); Bed Manufacturer of the Year(Hypnos) and Bed Component Supplier of the Year(J De Walleg).

The show is a cost-effectiveno frills event

London

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22-23 SEPTEMBER 2015INTERNATIONAL CENTRE

TELFORDRegister now at www.bedshow.co.uk

LVT


Versatility guaranteedSimple or intricate designs can be created with Polyflor’s offerings

Polyflor At Home has a trio of collectionsfor homeowners to create their ownstyle.

Suitable for any room, Camaro, Coloniaand Secura flooring collections combinethe beauty of natural materials with aproduct that is easy to maintain with asimple cleaning regime and has surfaceembossing for added realism.

The Camaro and Colonia LVT rangescan be straight laid or used for moreambitious and intricate installations. Forexample, a combination of designs or amixture of wood and stone effects canbe used together and planks or tiles canbe cut and laid into brickwork designs,chequerboard effects or herringbonepatterns, to name a few.

LVT can also be laid around the edgesof a room to create borders and aroundfeatures such as kitchen islands orfireplaces to highlight these areas.Decorative patterned borders andcorners can be also be made to order.

The company also offers inlayaccessory products in complementaryand contrasting shades that can furtherenhance a floor design. Marquetry stripsare designed to be used with wood-effect LVT to accentuate plank lengths.Grouting strips can create eye-catchingstone effect floor designs, for exampleusing the Ice white grouting strip as acontrast against Colonia Imperial BlackMarble tiles.

Solid colour feature strips add a moredramatic effect to planks and tiles. Anaval plank design that replicates thelook of ships’ decking can be created byusing a rustic-looking wood design suchas Camaro Vintage Timber with a darkbrown feature strip between each plankwidth.

For those who want a statement floorwith a quicker installation time, Polyflor’sSecura range of sheet vinyl includeswood and stone decoration with theeffect of patterns and accessories inbuiltinto the design. This range includes theAntique Herringbone parquet effectdesign and the Black Slate design whichfeatures white grouting strips.Visit: www.polyflorathome.com

Above: Colonia Imperial Black Marble 4515 withIce grouting strip

Right: Colonia Golden Koa 4403 with brownfeature strip to create a naval plank design

Camaro Warwick Oak2235 in herringbonedesign with Natural Oakand Classic Oak triplemarquetry strip

Polyflor at Home has been developed to inspire you by offering exciting and authentic design ideas to suit any style of home interior. Introduce yourself to the Colonia, Camaro and Secura flooring collections.

Visit polyflorathome.com to create and save your own image moodboard, view and download idea-packed brochures, order FREE product samples and more than anything get the inspiration you’ve been looking for. Also visit blog.polyflorathome.com for further exciting hints and tips.

COLONIA Nordic White Oak

POLYFLOR LTD. PO BOX 3 RADCLIFFE NEW RD WHITEFIELD MANCHESTER M45 7NR

TEL: 0161 767 1122 FAX: 0161 767 1128 E-MAIL: [email protected] WWW.POLYFLOR.COM

LIVING AND DINING


Three more choices are on the menu from GautierGautier’s latest collections offerpracticality and styles that team withmost interiors.

Artigo is available in two finishes:smoked walnut and natural oak. With therange of columns and low units amongthe 28-strong range, the manycombinations means shoppers cancreate an interior unique to them.

Setis blends creativity and practicalityfor the living and/or dining room withrectangular and round tables, chairs,coffee tables, console tables andcomplementary units available.

Go minimal with the Adulis collectionin an airy, elegant design in threefinishes: Graphite Oak or White Lacquerfor an ultra-trendy spirit and Sierra Oakfor a natural ambience. With its cleanlines, the living room collection can bearranged in multiple ways to integratewith any interior style.Visit: www.gautier.co.uk

Adulis

Silver service

Artigo

Setis

GAUTIER UK - Unit 9, Park Industrial EstateSt ALBANS - AL2 2 DR

Tel. 01727-875114 / Email: [email protected]

100 STORES WORLDWIDE DUBAÏ PARIS DELHI GENEVA MOSCOW LONDON TORONTO RIYADH CASABLANCA

Be inspired by our stylish range of kids, adult, living and dining room furniture at www.gautier.co.uk

FRENCH MANUFACTURER

ARTIGOCollection

SERVICE


First classdeliveriesAndrew Porter is preparing to increaseits service for new and existing clientsSpecialist furniture logistics firm Andrew Porter celebrates its20th anniversary this year, but it is not complacent.

Based in Chorley, Lancashire, the business has madesignificant investments to ensure the highest levels of customerservice, and this commitment is paying off. From customerservice protocols to high quality staff training and facilities, plusthe introduction of a range of added value services, AndrewPorter’s investments have resulted in extended contracts andnew business wins.

The firm has seen 15% growth from last year and is preparingto welcome a number of new clients to the fold. During thenext two months Andrew Porter will see weekly direct homedeliveries increase by 250 and weekly retail deliveries by 175.And by July, a multi-million pound deal will have been signed

Tim Aspey says real-time delivery and tracking information will soon be available

SERVICE


help with the smooth expansion of their businesses,’ he says.The company has made a number of investments recently to

bolster its offering. A £200,000 warehouse refurbishment is mid-way through its second phase. Six months of improvementworks on the 6,000 pallet bay warehouse will include theinstallation of new lighting, the relaying and repainting offloors, plus installation of new dock levellers. The first phase wascompleted in 2014 at the purpose-built warehouse facility.

It is also finalising the implementation of a dynamic routeingsystem, set to introduce a range of benefits for customers. Thefully-automated system will ensure the most efficient,customer-focused planning of deliveries, making the processeven faster as well as minimising any unnecessary mileage.

‘We introduced our current bespoke routeing system twoyears ago, which had a huge impact on efficiency and forwardplanning. But this new program takes things to a higher level.For example, it can plan routes around low bridges or storeopening times, which eliminates the possibility of human error.It also links with our crews’ handheld PDAs, so that customerscan receive real-time delivery and tracking information online. Itgives customers more options and flexibility than ever before.

‘We’ve made a £50,000 investment in the new software andare currently finalising the installation and staff training. Our20th anniversary year seemed like the perfect time to launch asystem which will have such a positive impact for all ourcustomers,’ adds Aspey.Visit: www.andrewporterltd.co.uk

with a national retailer for the provision of a full warehousingand logistics service.

Tim Aspey, Andrew Porter md, takes it as a huge complimentthat most of the new contracts are a result of recommendationsfrom current clients. ‘We take pride in maintaining really highstandards and that’s reflected immediately when we invitecompanies to take a look around our premises. Customersnaturally want their products to be stored somewhere safe,clean and dry, and to be handled securely. It’s instantly clearthat we treat all products with care and we take the time toassess the individual needs of each of our customers on a caseby case basis,’ he explains.

‘It sounds obvious, but by continually striving to improve andmake sure all aspects of our service provision are the best theycan be, we keep customers happy. Our staff work proactively toidentify any areas for improvement and to gain feedback fromclients. If we learn that something could be made better, wework to change it.’

As well as winning new customers, the company is receivinga large amount of additional work from existing clients.

‘Our furniture logistics clients are doing really well at themoment, particularly those who we provide a full warehousing,DHD and retail delivery service for. We have several customerswho have opened a host of new stores, with some continuingto open a new branch every month. We’ve been able to assistthem with delivery and assembly of products for the newstores, as well as providing a range of added value services to

A new routeing system will speed up deliveries

‘It’s instantly clearthat we treat allproducts with care’

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GatewayThe International Furniture FairSingapore showed its global appeal byattracting exhibitors from a record 39countries from 13-16 March. Of the 487exhibitors, more than 150 took part insister event The Decor Show, now in itsfifth year.

‘In the last decade, we’ve seen a steadygrowth in the soft furnishings and homeaccessories segment within our show.This development has benefittedexhibitors as well as buyers, and it alsoconfirms The Decor Show’s uniqueidentity next to IFFS,’ says Ernie Koh, IFFSchairman.

EU Business Avenues, the businesssupport programme for EU small and

medium-sized firms, hosted 39 interiordesign companies in a debut trademission to South East Asia. ‘Europeancompanies have always been at theforefront of modern interior decoration.Their reputation as trendsetters is basedon excellent craftsmanship andinnovative ideas. We have chosen toshowcase some of the best small andmedium enterprises the EU has to offerin this sector at IFFS,’ says Michael Pulch,EU ambassador to Singapore.

‘Our experience on this mission trip byEU Business Avenues has been a positiveone. The business matching serviceallowed us to meet with the right people.While we export to over 20 countries,

this is our first trip to Asia. It’s given usgood business leads and we’ll seriouslyconsider returning as an independentexhibitor,’ says Peter Bastiaensen, exportmanager of Belgian firm Linea Verdace.

Other exhibitors and visitors wereequally upbeat. ‘IFFS is a powerfulplatform for us to meet new customers,reach out to our existing clientele, andalso to further increase brand awarenessin the region. We received a high volumeof leads, which comprises a wide varietyof people. We strongly believe that ourparticipation will translate into directsales opportunities,’ says Khadidja Thys,export manager of debut exhibitorUmbrosa.

Clockwise from top:Les Jardins;India Covers;Woven+

IFFS again gathered a global audience

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Trade only. No children

DESIGNEDFORBUSINESS

Organised by

The May Design Series is the UK’s definitive

interiors event. Architects and interior designers

will meet British and international suppliers across

five show sectors:

Furniture | KBB | Lighting | Decor | DX

The May Design Series welcomes previously unseen

international suppliers from 26 countries, alongside

the best of new British talent. No other UK event

provides such a diverse and evenly split floorplan.

London ExCeL17–19 May 2015

Be part of it now

maydesignseries.com/im

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Tripasai was among the companiestaking part in the Asian Star showcase.‘The showcase gives me the opportunityto present a complete concept, asopposed to singular pieces of furniture,to my clients and visitors. Being here alsoallows me to gather feedback frompotential clients, as well as meet andinteract with designers from other partsof the world,’ says founder Pich Tripasai.

‘IFFS is the most international of all theindustry’s regional fairs. The quality ofthe stands is excellent, and I come mainlyto gather ideas and inspiration for mycompany’s retail outlets,’ says JanKarlsson, product manager of Swedishretailer Mio.

The shows attracted 18,836 visitorsfrom 102 countries.

Next year’s event will receive a majorboost when the biannual woodworking,furniture and panel production industriesshow furniPRO Asia moves fromNovember to run alongside IFFS. ‘Thismove strengthens the collective offeringthat IFFS provides to the furniturefraternity, providing IFFS exhibitors witha more holistic experience and greatervalue in one convenient location,’ saysPhua Boon Huat, IFFS show advisorypanel chairman.

Next year’s Furniture Design Awardcompetition will have a new format, withone category and no set theme.

And in a collaboration between theshow’s organiser and the AmericanHardwood Export Council, IFFS 2016 hasbeen selected as the showcase platformfor Design Artisans – The Charms of Asia,a sustainable campaign to promotefurniture design and business in skilledmanufacturing.

This project aims to unite regionaltalents to promote and reinvent acontemporary language in furnituredesign through the use of Americanhardwood. AHEC will commission agroup of acclaimed designers, architects,and artists from Asia to create a bespokecollection of 10 furniture pieces.Visit: www.iffs.com.sg

Clockwise from top left:Elmo;Elmy Interiors;Kare Design;The French pavilion

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Despite concerns about the value of the US dollar and low oilprices, the Malaysian International Furniture Fair (3-7 March)achieved its second highest sales in its 20-year history. Last yearthe almost 20,000 visitors spent US$892m, and this year 18,000visitors spent US$865m. A third of visitors were new to theshow while the number of buyers from Russia, Ukraine andWest Africa fell.

Exhibitors were upbeat. ‘Buyers from over 50 countries visitedus and over 80% were new customers. We also had quite goodresponse from our regulars as well, although some were unableto come due to budget reasons. In fact, our sales were

High orderThere were fewer visitors than lastyear, but they were in a buying mood

Sern Kou

Sung Yong Elk Furniture

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VELDA is a registered trade mark of VELDEMAN GROUP – BELGIUMVeldeman Bedding n.v. Industrieweg-Nord 1155 B-3660 Opglabbeek Belgium Tel: +32 (0)89 366606 Fax: +32 (0)89854536

For further information please contact: [email protected] Tel. 07714 340141

Or contact your new Regional Sales Agents:

www.velda-multisense.co.ukwww.velda.net

Not just a wonderful sleeping experience but a combination of intelligent components designed and developed to provide luxurious and healthy support for you to enjoy night after night. Style and well-being, crafted together with over 60 years of true Belgian passion.

Experience Velda at

London Excel 17th - 19th May 2015Stand D100

Scotland and North EastMichael Brown07831 572601

MidlandsTony DiVito07775 998105

South WestSimon Rexworthy07855 299719

East AngliaRichard Piercey 07714 272082

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better than 2014 – we sold a lot to buyers from the US andAfrican and South American countries,’ says Tey Lay Hui, HomeBest md.

For Eric Lee, Deep Living md, there were a lot of foreignbuyers and enquiries. ‘MIFF is the first choice for us to get intothe export market.’

‘MIFF is an amazing experience and the most important forme because it has been so easy to find the right buyers fromAfrica, the Middle East, India and South East Asian countries,’says Weon Ki Yun, Hansung representative.

The Shunde Furniture Association brought more than 20

Chinese exhibitors to MIFF for the first time and sealed 50% oforders on the opening day, saying all participants ‘received agreat response and definitely will come back again next year.’

Karen Goi, MIFF general manager, says: ‘It was reallyencouraging to see the high diversity and quality ofinternational buyers despite the challenging global economicclimate. Clearly, MIFF has again demonstrated its resilience andrelevance as an effective global furniture platform and the topindustry event in South East Asia.’

Next year’s show takes place from 1-5 March.Visit: www.miff.com.my

Hottrax Furniture Inset: Home Upholstery

Deep Living

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IFEX

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Revving upexportsIFEX showcased the best of theIndonesian furniture industryThe Indonesia International Furniture Expo attracted 470Indonesian companies and 41 international exhibitors toJakarta from 12-15 March. Some 8,596 visitors from 108countries saw what the Indonesian furniture industry had tooffer, including 50 from the UK.

The show was officially opened by Joko Widodo, president ofIndonesia who said the government had set a target of US$5bnof furniture and craft exports in the next four years.

Rachmat Gobel, minister of trade, stressed the importance ofexhibitions to the Indonesian furniture industry and promisedto give support to boost exports within a year.Visit: http://ifexindonesia.com

Belvaley

The show again hosted a furniture and craft design competitionSeken

Vivere

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IFEX Jakarta

Sky Line

Hasta Karya Mandiri

Tanjaya

ProDesign


More than 310,000 visitors descended on the Rhoshowgrounds, including more from the UK. Here aresome of the highlights. Visit: www.salonemilano.it

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n Baxter drew inspiration fromthe minimalist aestheticspromoted by the Japanesearchitect Tadao Ando.Pictured is the modularPanama Bold

Flou expanded Olivier, including new marble-topped tables

Calligaris’ Sipario appears tofloat on its metal feet Desiree’s Savoye sofa has brushed aluminium or leather covered feet and

removable fabric or leather cover

The concave backrest of Flexform Mood’sErmione chair offers solidity and softness

Giorgetti’s Swingchair with awalnut frame andleather seat

Rho inspired

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Bonaldo’s TL, named afterthe shape of the lettersformed by its central leg,has several base finishoptions, five wood andglass table top options,three fixed sizes and twoexpanding sizes

Diesel Livingexpanded intowood flooringwith partnerBerti, anddebuted its firstoutdoor rangewith Moroso

Arketipo’s Morrison features light piping aroundthe edge of the slightly inclined back and sides

Zalf’s Dabliu bookcase uses welded metal rods to support the fourshelves

Domitalia added two chairsto its Leaf dining range

Kartell’s Dream’Aircombines a black orwhite chair frame witha transparent seat ��

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The conspicuous wheel on Magis’ Trottersteel-framed chair is designed toencourage children to move it

Koinor’s modular Patch sofa combinessimplicity and clean lines

Moroso’s modular Teo has a filigree metal baseMolteni & C reissued 1954’s D.154.2chair as part of its Ponti collection

Natuzzi’s Fenice sports large headboard cushionswith the headboard at a slight angle for acomfortable reading position. It is available inleather or fabric

Kristalia’s 1085 has a tie-rod device on the back of thechair to keep the leather tight as it softens over the years

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Poliform’s modularSydney has acoordinatingrange of tables

Plank’s Remo isavailable with metaland plywood legsin stackable andnon-stackableversions

Fashion and productdesign combine forMDF Italia’s Thea

Arco’s Drawer table conceals six drawers without compromising on leg room

Cappellini’s Bison offerscontrasting leathers andfabrics between the backand the seat and pouffe

Modus’ Edge is available in six configurationsfor the dining room/home office/office

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Alias’ Saen has a concrete base, in grey orwhite, and top in concrete, oak or glass

Thonet continued its tradition ofsteam-bent designs with Targa

Artifort’s Kalm is intendedto offer a relaxing refuge

Normann Copenhagen added a square andrectangular table to Form

Marking its 150th anniversary,Walter Knoll reissued the 1975Berlin chair, designed for the VIPlounge of Berlin’s Tegel Airport

The cover of Arper’s Steeve is stretched to fit the frame

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Zanotta addedchair units and atable-shelf toWilliam

Poltrona Frau’s Scarlett has a steel and leather strap back androtates through 360deg

Inno’s Taivu is just as at home in ahotel lobby as it is in a living room

Sancal’s Tiptoe has a host of modular optionsand feet in copper or anthracite finishes

Cattelan Italia’s River, one of 59 launches, has a walnut or oak top with a glass insert andembossed lacquered steel base

Swedese’s Happy now comeswith beech or oak feet

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Supply anddemandFifty suppliers attended the buyinggroup’s annual show at the RicohArena in March. Visit: www.greendalecarpets.co.uk ��

Axminster Carpets showcased a number of new ranges including the Woven Axminster andWilton Collections launching in the autumn. ‘Listening to stockists is central to ensuring thatAxminster Carpets remains focused on the needs of our stockists,’ says Josh Dutfield, Axminstercommercial director. Visit: www.axminster-carpets.co.uk

Associated Weavers had its supersoft Serenity on display, available in 14 colours. Italso showed off Seduction and Splendour, both in 14 colours. Visit: www.carpetyourlife.com

Hall’s Floorings’ has five new display units available with 10 ranges for its HomeComfort brand and four vinyl lecterns that can accommodate nine books and threesets on each stand. Tel: 0208 803 1400

Thomas Witter had a 100% take-up from Greendalemembers. Decadence is a limited edition three-ply Britishwool plain and stripe range, with new colours includingcharcoal and silver grey. Visit: www.thomaswitter.com

Ulster Carpets’ debuts includedits latest plaid range,Braeburn. The fivecolourways arereminiscent of Britishcoastlines, ruggedlandscapes and wildhedgerows. It alsopreviewed the sixadditions to theYork Wilton range:Cotswold, Pavilion,Squirrel,Gainsborough,Flannel and Cuckoo.Visit: www.ulstercarpets.com

Jonathan Thomas worked for a successful Greendalemember for a number of years so when the chancecame to set up his own store in Worcester with a partnerspecialising in high end furniture, Greendale was theobvious port of call for his flooring requirements.

Working with John we designed a fully bespoke instore displaytailored to the store dimensions and layout, and his individualbranding requirements.

The result is an interior which fully complements the upmarketfeel of the store and the local area.

In a matter of weeks John had a beautiful yet functional displaystocked with samples of Greendale ranges, selected andsourced from all the leading UK and continental suppliers andfully own labelled down to colour level.

John also knows that Greendale operate a policy of exclusiveareas to enable him to market Greendale products withconfidence. They are also never sold on the internet as webelieve that members shops are the best place to see, touchand learn about Greendale’s quality carpets.

All these ranges are stocked in Greendale’s own 2000 rollwarehouse exclusively for members use. And because Greendaleis a “not for profit” cooperative, we pass on all savings to membersgiving them industry beating prices. All backed by our own “OneStop Shop” dedicated service centre at our head office.

As John says

If you want to see what Greendale can do for your businesscontact Rob Harding the Chief Executive on 01432 852000or [email protected]

“Greendale has a fabulous range ofproducts at great prices and everything is tailored tomy requirements. I could never get such a great

package on my own. I fully recommend any retailer tolook at what they can do for their business”

Top: InteriorFurnishersWorcester

Middle: Huge RangeIn Store

Bottom: GreendaleCarpetsWarehouse

www.greendalecarpets.co.uk

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The British Independent Retailers Association offers Greendale memberslegal services, pensions, a deposit and loan service for independent retailersand lower cost HSBC banking. Visit: www.bira.co.uk

Crucial Trading highlighted Mississippi in seven colours and a 4m width; Storm, inseven colours and 4m and 5m widths; Oasis in eight colours and 4m and 5m widthsand its Grand Herringbone in a 4m width.Visit: www.crucial-trading.com

Abingdon showed off Aqua Pro-Tec and gave demonstrations of how thecarpet, available in 20 colours, three weights and five widths, repels liquid. Visit: www.abingdonflooring.co.uk

Hugh Mackay had 10 new designs to accompany its bestsellingtartan collection. Hassle Free Sensuous is a new addition to theHassle Free range and is available in 10 colours. Visit: www.hughmackay.co.uk

James Latham showedthe first of threeengineered woodBausen floors with 10designs. Supplied inboards of 15mm x190mm x 1900mm, therange includes abrushed and smoothfinish as well as UVoiled, lacquered andhardwax coatingoptions. Tel: 0800 917 70560

Ball and Young had its latest Charleston underlay on display, available in 9mm and11mm thicknesses. Visit: underlay.co.uk

Mayne showed its Mayne Mosaic Mobile software for retailers, thatruns on tablets, iPads and iPhones, giving the retailer the ability toraise estimates and orders in the showroom or the customers’home. Many Greendale members took up the offer of a free trial. Visit: www.maynetechnology.co.uk

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Ryalux Carpets displayed several of its recent launches, including V&A Twistwith 15 new colours and stunning new graphics; Ultimate Twist, with its 104standard colour palette; Ryasilk (pictured) with 12 new colours; the refreshedPeriod Velvet with 30 colours; and Desert Tones, featuring six new colours. Visit: www.ryalux.com

Gaskell Wool Rich showed Faroe, with a three-ply from 100% Wools of NewZealand wool. It comes in three designs – Tonal Design, Zigzag Herringboneand Plain Rib, with three colours in each. Visit: www.gaskellwoolrich.co.uk

Regency promoted its Trident Highlights and Trident Pastelle collections,while Satisfaction and Opulence have been recoloured. Visit: www.regencycarefree.co.uk

Brockway showed its latest display units alongside new plain wool twist,velvet and loop pile ranges, while the Lakeland Herdwick and Cavendishcollections have been revamped.Visit: www.brockway.co.uk

Wools of New Zealand has relaunched its Woolclean kit in response to demand fromconsumers and retailers. It contains all the essentials needed for tackling spots and spillson carpeting as soon as they happen. The products contain no solvents, alcohol,phosphates, bleaching or optical brighteners and are not tested on animals. The kit is eco-friendly and recommended for use with Laneve branded carpets. Visit: www.wools-nz.co.uk

Interfloor’s improved range of Tredaire premium PU underlaysinclude Softwalk, Dreamwalk and Sensation. The Textron-backed products have been upgraded, free of charge, to offermore vibrant colours and brighter and stronger packaging. Thebacking is now a brilliant white with bolder, red Tredairebranding. Visit: www.interfloor.com

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May Individuality from Cyprus

Four Cypriot companies will be taking part in May Design Series this month

Cyprus continues to strengthen its position as a recognisedcentre of excellence in furniture production. Modernconcepts coexist with the traditional approach of payingattention to detail and quality, resulting in interesting effectssought by the buyers from many countries.

The British market is traditionally the largest exportdestination of Cypriot furniture as the companies are

enthusiastic about incorporating bespoke features for theirclients.

Four manufacturers will be taking part at May DesignSeries, supported by the Cyprus High Commission TradeCentre.Visit: www.cyprustrade.comwww.maydesignseries.com

For more than 45 years Tomazou Furnishings has beencreating personal and professional places tailored tocustomers needs. Its vision is to create spaces worth livingby designing and offering furniture that satisfies personalneeds with the highest craftsmanship. A selection ofbedroom, dining, wall systems and sofas are offered alongwith exclusive collections from well-known Europeanbrands.

Tomazou’s design and production is carried out in amodern factory in Nicosia, operating to British Standardsand flammability regulations.

The company only uses natural raw materials. Throughthe combination of sound craftsmanship and state of the arttechnology, Tomazou produces furniture that lasts.

Needs and preferences of customers are of the utmostimportance as the company’s furniture is customised to

With a love of quality design and solidhand-crafted furniture that spans threegenerations, Hemonides Applied Artslaunched its newest studio in 2008.

Its aim is to combine its skill sets andchannel its creativity into products andservices that resonate with its style andpreferred techniques.

The company focuses on developingcreative furniture design ideas thatwithstand the test of time and remaincontemporary and relevant.

Each item shows its commitment toexcellent structuring and productionworkflow producing one-off piecesbased on the fundamental values:functionality, usability, quality anddesign. Those looking for individual

Commitmentto quality

Bespoke vision

their individual space, designs, dimensions colours andupholstery.

Its high quality standards are important principles thathelp it to act as a link between nature, industry and theconsumer. Visit: www.tomazou-furnishings.com

styles form a large part of its client base.The passion for stylised furniture

production is adamantly obvious in itsresults; and the stubbornly high

standards, attention to detail andconfidence is a promise it aims to keepfor all present and future clients.Visit: www.hemonides.eu

CYPRUS HIGH COMMISSION TRADE CENTRE13 St. James's Square, London SW1Y 4LB

Tel: 020 7321 4145 • Fax: 020 7321 4169 • Email: [email protected]: www.cyprustrade.com

CYPRIOT COMPANIES ARRIVE AT

May Design Series

Tomazou Furnishingswww.tomazou-furnishings.com

Stand D140

emmeMiby ekma

www.emmemi.comStand D150

Hemonides Applied Artswww.hemonides.eu

Stand D140

H & H Furnishingswww.hhfurnishing.com

Stand A304

London ExCeL • 17 – 19 May 2015

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The focus of EkmaFurnishings’ emmeMi brand is on providing its customerswith turnkey solutions for both small and largeprojects.

Since the company opened35 years ago, it hasshowcased and deliveredstyle, quality and service to a long list of discerningclients.

It is passionate aboutcontemporary design andluxury living and knows thatthis is also shared by itsclients.

This passion, together withits attention to deliveringexactly what the clientrequires, has contributed tothe company’s internationalrise and reputation.

After pinpointing the fact

that an increasing number ofclients were looking forbespoke solutions, geared tospecific needs, Ekma openedits own factory in 1980 givingit complete control of thedesign and productionprocess.

All custom-made craft workis made in its Cypruspremises. With the use of afive-axis CNC mill centre andAlphacom software it canproduce what a clientrequests.

Its specialist digitalproduction areas includearchitectural millwork, wood,joinery and acrylics.

It can produce prototypesand one-off piecescommissioned through full3D CAD drawings.Visit: www.emmemi.com

Passion for design

H&H Furnishings wasfounded in 1967 asHouseHold Furnishings,with the aim of playing aleading role in the Cypriotfurniture industry, and inits early years its mainproduction was homefurniture.

It created its first kitchenrange with the brand PrimaKitchens in 1981.Production was based onEuropean systems andstandards and sales grewexponentially.

In 1983 H&H Furnishingsbecame the first Cypriotcompany to exportkitchens to Saudi Arabia.Its first project was tomanufacture 700 kitchenswithin six months andmany other projectsfollowed.

When Cyprus enteredthe European Union in2004 many things changedin the market. With theliberalisation of the localmarket the Cypriotfurniture industry wasfaced with significantopportunities. Importedkitchen furniture entered

the market, leading tointense competition.

To keep up withcompeting brands, H&HFurnishings investedheavily to create a modernand technologicallyupgraded factory, offeringcustomers better qualityand variety. At the sametime the company boostedits design and technologydepartments.

After completion of theupgrade H&H Furnishingssays it became one of themost efficient companiesin Cyprus, withmanagement and staffdetermined to move thecompany to the next level.

Its use of technology, inboth administrative andproduction procedures,helps it reduce productioncosts while enhancing thequality of its products. Theinvestment has alsoallowed the company tomanufacture otherproducts such as custom-made wardrobes anddoors.Visit:www.hhfurnishing.com

High tech investment

Neptune is a lifestyle concept that creates everything needed to set the scene for a subtle, stylishand calm way of living. Our quality, value and service, are shaped by our philosophy towardsbusiness. Our passion for our products and appreciation of our customers are at the heart ofeverything we do. We design modern classics and a whole home concept that gives our customers alifestyle choice for every room in the house.

We are experiencing phenomenal growth, both expanding the number of Neptune stores across theUK and Europe, as well as continuing to support our existing retail partner network. Our turnover isincreasing significantly year on year as is the range of products. We have superb creative direction,brand development and a highly customer centric philosophy.

Our aim is to improve the customer service in everything we do. As the Neptune Technical & QualityControl Manager your focus would be the management of all UK Quality Control both inbound andoutbound within the Wiltshire distribution centre.

Your key areas of responsibility will include:• Ensure the furniture and accessories customers receive are to the brand standards• Manage the UK QC team of 6 ensuring targets are met and develop and coach team members to

increase their skills and technical knowledge • Liaise with the Neptune factories in the Far East on production issues • Check all production and customisation activities are completed in Wiltshire• Provide technical guidance on product improvements and investigate workable solutions • Report on a weekly basis all QC activities and validate data • Develop efficient systems of work using the Kaizen methodology delivering change and

improvements in the team’s performance• Co-ordinate the inspections of containers arriving direct to high profile key accounts off site• Complete QC inspections from European manufacturing partners

Our ideal candidate will possess:• A minimum of 5 years management experience within operations, production, or quality control • Experience of working within the wooden furniture industry and wood manufacturing• A degree or equivalent in engineering or quality management• An engineering approach to resolving problems and finding a workable solution• High level organizational skills with great attention to detail• Excellent computer skills with a good understanding of Excel• Knowledge and exposure to the Far East supply chain

At Neptune, we offer a collaborative and positive environment and as we're experiencing rapidgrowth we can offer genuine career development with the business. We offer a highly competitivesalary and benefits package.

If you feel you meet the criteria and can really contribute to our business, please email your CV, covering letter and current salary details to [email protected]

You can discover more about us at www.neptune.com and follow us on Facebook athttps://www.facebook.com/neptunehome

Neptune ... improving the customer experience.

Technical & QualityControl Manager

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Viewing at homeExhibitors all now havepermanent space at Long Eaton

Carlton Furniture will be showcasing its latestproducts from Carlton, Ease By Carlton and VintageSofa Company.

Carlton Furniture is adding to its dining collection;Ease by Carlton will build on its launch at The ��

Left: Steed’s Cromwell

Below: Gainsborough’sMulberry

Bottom: Peter Guild’sFulham

Area Sales Manager Wanted!Working with our UK-wide network of enthusiastic and committed representatives, you will be responsible for ensuring that Balta Broadloom continues to deliver the very best for retailers and distributors across the

This is a fantastic opportunity for an experienced and motivated Sales Manager keen to leave a lasting impression and to become part of one of

07836 231153

Contact James Caldwelljames.caldwell@crownfl oors.co.uk07899 074509

Sales Agents Wanted!As it continues to take the UK carpet industry by storm, Crown Floors

is looking for Sales Agents with style for the South of England.

Wholly owned by Balta Industries, Europe’s largest carpet manufacturer, this is a rare chance to be part of one of the brightest brands in flooring. As one of an expanding UK-wide network of enthusiastic and committed agents, you will be responsible for ensuring that Crown Floors

continues to enjoy its phenomenal success and keeping the brand a jewel in the crown for retailers across the land.

This is a fantastic opportunity for experienced and motivated Sales Agents keen to leave a lasting impression and to become part of one of flooring’s biggest recent success stories.

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the company’s latest fabric collection oftactile velvets and plaids.

Wade Upholstery will continue thetheme it began at The January FurnitureShow with new models and fabricscombined in striking combinations.

For the first time, all Wade’s chairs will

be presented together in a galleryshowing the diversity of the collection.

Henry is a buttoned back and seatmodel with a flared scroll arm. Availablein a large sofa, small sofa, chair andsnuggler, this will be shown in a casuallinen and with the option of contrastbuttoning.

Ruby is a classically shaped compactcutaway scroll arm model and will bedisplayed in a multicolour stripe.

Buzby, Wade’s most contemporarydesign, is a contemporary bench stylesofa on high ‘scandi’ style legs. It will beshown in a lime green and charcoal wool.

Rafferty is a contemporary styled high-backed wing chair with deep buttonedback, available with optional contrastbuttoning; and Fraser is a button-toppedstool designed to sit across most ranges.Visit: www.longeatonguild.co.uk

January Furniture Show with the debutof the solid European oak Sirrio range.

Vintage Sofa Company debuts itscollection of Harris Tweed ranges, andadditions to wools and fabrics. This willbe coupled with Vintage Beds launchingon to the UK market, offering a bespokebed collection with its full fabric rangeavailable.

Gainsborough Beds makes its showdebut alongside sister companiesCavendish and Collins & Hayes atAirpsrung Group’s permanent showroom.

Henderson Russell’s debuts include aclub-style sofa with a gently curved backand a wing chair with a contemporarytwist. The new products complement thecurrent range of models, and highlight

Left: David Gundry’sDorchester

Below: Wade’s Barnaby

Bottom: Vintage Bedsis launching into theUK market

CARPET VINYL WOOD RUGS LVT UNDERLAY

To register visit www.bgnfs.co.uk

THE PLACE TO BE THIS MAY!

“The Buying Groups’ National Flooring Show held at Cranmore Park in Solihull, is the ideal opportunity for Buying Group Members to meet all their approved suppliers mid-way through the year and get up to date with all the new carpet collections and in-store displays.” David Cormack, Cormar Carpets

“The Buying Group Show is second only to Domotex Hannover and is most certainly the best UK flooring show a must to visit for all retailers” Peter Pithie, Godiva Carpet.

“Location, Location, Location... Professional show with the right suppliers, we look forward to this show every year” Simon Manley, Michael John Flooring.

Tuesday 12th May, 9:00 - 17:30Wednesday 13th May, 9:00 - 17:00

Cranmore Park, Solihull, West Midlands, B90 4LF

interiors monthly may 2015

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