Interior observations

Look all around the inside of the store for: Tobacco advertising

Any representation of a product May be audible (ads that you hear),

graphic (pictures or images) or print (words or text)

Serve no other purpose than to attract and arouse interest in the product

Interior observations

Tobacco ads If you see one or more ads, circle “1”.

Interior observations

Location of tobacco ads: Look all around the inside of the store and

choose the one response that best describes the location of tobacco ads Ads only where tobacco is sold? Ads in other parts of the store? Ads everywhere you look?

Interior observations

Tobacco ad with “special price”: Price is a special or limited time offer Contain words like:

“Special value” “Special offer” “Cents off”

Do NOT include: “Everyday low price” “Value brand”

Interior observations

Tobacco ad with “special price”

Newport

Marlboro

Interior observations

Tobacco ad-multi-pack discount: Customer must buy more than one pack

to get the discounted price Examples: “buy two packs, get one free”,

“two for the price of one”

Interior observations

Tobacco ad-free gift with purchase Something is given to the customer at the

time of the purchase of cigarettes Example: lighters, bottle openers, key chains,

or mini-radios Do not include mail-in offers, contests, prizes

or “points” programs Do not include complimentary matches

Interior observations

Tobacco ad-free gift with purchase

Interior observations

Tobacco ad-illuminated: Uses neon, back-lighting or other lighting to

attract attention

Interior observations

Tobacco ad-mechanical Uses moving parts to

provide interest

Interior observations

Tobacco ad-child’s eye level:

Below 3 ½ feet or about counter height