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John LewisHome success

Wood You LikeAdvice matters

TCSOfficially supplying the best leather upholstery in the UK

Interiorsmonthlyf i r s t f o r f u r n i t u r e a n d f l o o r i n g

Janu

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Stunning and radical! This eclectic transitional styled furniture collection, made from

slightly aged light oak with pewter colour metal frames anddetail simply oozes style, taste and sophistication.

Forecast Collection

Tel: 0845 606 7004 Email: [email protected] www.wguk.com

B e a u t i f u l h o m e s d e s e r v e b e a u t i f u l f u r n i t u r e

NEC Interiors STAND D45 HALL 1

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S T Y L E , Q U A L I T Y &

Group

PART OF THE

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Tel: 01733 318418Email: [email protected]

NEC InteriorsSTAND E72 HALL 5

VA L U E

Following on from the amazing success ofOriginals case goods, we are proud to launchour leather upholstery offer.4 beautiful new ranges will be on show at theNEC, plus our impressive NEW LEATHERBEDS, which all offer the same incredibleStyle, Quality and value as our now establishedbedroom and dining ranges.

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NEC Interiors STAND B20 HALL 5GroupPART OF THE

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UNIVERSAL FURNITURE IS NOWFIRMLY RE-ESTABLISHED IN THEUK, OFFERING GREAT VALUE FORMONEY AND WOW FACTOR.Universal Furniture is recognized as a leader inexceptionally crafted furnishings, and by employinghighly skilled craftsmen and utilising innovativemanufacturing techniques we are able to offer superiorquality and high-end features at appealing prices.

Universal is available from our distribution warehousestock, or by direct container options.A total of 10 NEWRANGES form the backbone ofour UK stocked ranges, but customers can choosefrom the entire US product line by special order.And of course you can be assured we will continue tooffer the same bespoke delivery - across our completerange, from our 200,000 sq ft distribution facility inPeterborough.

Tel:0845 606 7004Email: [email protected] www.wguk.com

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NEC

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Group

PART OF THE

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Tel: 0845 606 7004For further information

Joynson Holland established in 1893 are proud to announce the launchof their premium quality, riser recliner chairs at the NEC Interiors Show.

See and try them for yourself to fully appreciate these outstanding chairs on the Willis & Gambier Stand D45 in Hall1. Features will include:

Choice of 9 fabulous styles

Choice of leather or fabric

Riser/recliner options

Massage options

10 year guarantee

Quality motors and mechanisms

003-011_IM_0110 24/12/09 09:36 Page 9

At this years Furniture Show in January Willis &Gambier group have secured 11,000 sq ft ofexhibition space which will provide our brandsand customers the best environment to selectnew products for 2010. Willis & Gambier will launch a number of new cabinet rangesincluding the stunning Forecast Collection along with Willis &Gambier soft cover upholstery.Originals will show along with other cabinet ranges theoutstanding Cubistic Collection in bedroom and dining alongwith its vintage leather collection of beautiful sofas and beds. Joynson & Holland will have the full gallery instore displayprogramme on show at the Willis & Gambier Stand in Hall 1 Universal Furniture will have three European style valueproducts that will take every retailer back to the days ofoutstanding value with the Universal Brand.

2010 also sees Willis & Gambier as SPONSOR FORTHE YOUNG DESIGNER OF THE YEAR AWARDsomething we are very proud to be associated withespecially given the nature of our Design Lead business.

New Design BritainDesigners of the future discovered at interiors 2010The New Design Britain competition is open to graduatesand postgraduates and has two main categories in thecompetition: Made in Britain and Designed in Britain. Each ofthese has three subsections: Furniture, Accessories andSurface Coverings and Fabrics.The finalists will be displayed at the show with the winnersbeing judged and announced at interiors 2010 on Monday25th January 2010.

Group

Over30NEW RAN

GES

FOR THENEC

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STAND D45 HALL 1 682m2

STAND B20 HALL 5163m2

STAND E72 HALL 5280m2

Tel: 0845 606 7004 Email: [email protected] www.wguk.com

B e a u t i f u l h o m e s d e s e r v e b e a u t i f u l f u r n i t u r e

3 fabulous exhibition stands, covering 4 stunning brands.

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EDITORS COMMENT

www.interiorsmonthly.co.uk 13

Passports at the ready

Andrew KiddEDITOR

TCS celebrates another fantasticyear and the appointment of itsnew designer, Mimmo Abbruzzese.TCS is ready to launch its newItalian designs, numerous newproducts and VIP concept at Hall 4,Stand D10 at Interiors 2010.

Editor: Andrew KiddT: 01273 930 029 E: [email protected] advertising (South): Tim BodenT: 01732 783 561 E: [email protected] advertising (North): Jarrod BirdT: 01565 659 414 E: [email protected] and flooring advertising: Joanne MillerT: 01732 783 561 E: [email protected] executive: Ben WatkinsT: 01732 783 561 E: [email protected] sales agent: Jane DaiT: 00 86 755 8292 5229 E: [email protected]

Published by Interiors Media LimitedUnit 11, Riverside Business Centre, Riverside House, Riverlawn Road, Tonbridge, Kent TN9 1EP T: 01732 783 561 F: 01732 783 562E: [email protected] in England no. 6397722Printed by Headley Brothers Design by TSS DIGITAL Interiors Media Limited ISSN 1756-2236

C A R P E T F U R N I T U R E R U G S B E D S L A M I N A T E U P H O L S T E R Y V I N Y L A C C E S S O R I E S

John LewisHome success

WoodYou LikeAdvice matters

TCSOfficially supplying the best leather upholstery in the UK

Interiorsmonthlyf i r s t f o r f u r n i t u r e a n d f l o o r i n g

Janu

ary20

10

Found them? Good, with the January showseason sorted we can get on.

Frankfurt, Hannover, Cologne andBirmingham will be where you find the basisfor your new spring products (although Isuspect some will not appear until summer,as ever).

Regardless of where you are doing your2010 product sourcing, what you order willbe an important factor in this years success.

It used to be easier to decide what to order today its a bit more complicated. Obviouslyproducts have to be commercial, with a goodmargin, reliable quality and delivery, butnow, more than ever, they must have greencredentials.

To mark the introduction of ourEnvironment feature, we have severalfeatures in this issue examining howcompanies are responding to thiscommercial challenge. Regardless of thefailure of the Copenhagen summit, it is anissue that isnt going away and shoppers willincreasingly look at a productsenvironmental impact before they buy.

And judging by initial Christmas tradingcomments, it seems that people were buyingduring December. Whether it was therealisation of VAT reverting to 17.5% or amore long-term pick up in consumerconfidence, well have to wait and see. Butone thing that clearly emerged from JohnLewiss record furniture performance was thepopularity of seven day delivery.

The death of Pierre Lano (see p16 andp116) shocked the flooring industry lastmonth. Our thoughts are with the Lanofamily and the companys employees.

As you will have spotted, the magazine the largest yet has an updated look thismonth. Do let me know what you think.

On a final note, our contact details havechanged. See below for the new telephonenumbers and address.

I have an urgent questionfor you: where are youreuros, hotel and flightbooking documents, andyour passport?

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CONTENTS


So howcome you

make it lookso easy?

Come out of the cold thiswinter. Boost your sales

with our show centrereferrals.

It makes sense to be a Vale-Bridgecraft stockist.

www.valebridgecraft.co.uk

INSIDE THIS ISSUENEWS16 John Lewis enjoys bumper run

18 Carpetrights best sales growth for five years

20 Flooring retailer holds for a BT connection

FEATURES24 John Lewis At Home

Standalone success story

32 Shabby Chic CoutureUS based Brit comes back home

38 Wood You LikeMaking decisions easy

44 Abbey CarpetStateside success

51 Interiors 2010Show guide

88 Beds and bedroomsIkeas 2010 bedroom predictions

120 UpholsteryThrough the lens with Zanotta

126 UpholsteryGreen campaigner

137 CarpetThe greening of Ulster Carpets

140 Vinyl A year of change for LVT

146 PreviewLas Vegas Market

REGULARS46 New products

87 Environment

152 Entertainment

154 Final polish

NEXT ISSUEDomotex full review

IMM Cologne all the launches

Interiors 2010 NEC showstoppers

INTERIORS MONTHLY JANUARY 2010

015_IM_0110 5/1/10 17:00 Page 15

NEWS

16 Interiors Monthly January 2010

Contemporary conceptHarveys has opened a flagship store on Tottenham Court Road in central London. The new concept store carries more contemporary designs than its other branches. People will be very surprised by the product they see in there, it is certainly a welcome addition to the solid range we already carry,says the chain.

Confident Unitedreinstates dividendUnited Carpets has expressed its confidence by reinstating its dividend afterputting it on hold to preserve cash. The 80-store chain will pay out 203,500 afterpre-tax profits rose 10.2% to 702,000 in the six months to 30 September.

Flooring like for like sales rose by 1.6% in the period, with like for like bed sales11.2% higher. Since the period, like for like sales have climbed to 6.4% in the 10weeks to 1 November.

After a relatively slow start to the year, the second quarter over the summerperiod was very positive resulting in like for like sales up 2.5% for the period, anexcellent result given the wider economic uncertainty and strong comparatives,says Paul Eyre, United Carpets chief executive.

Our focus on countering consumer caution by delivering excellent value formoney has been effective. Equally pleasing has been the successful conversion ofa significant number of corporate stores to franchisees so that today we have 10corporate stores compared to 23 at the outset of the financial year. Trading hascontinued to be positive since the period end, giving the board sufficientconfidence to reinstate the interim dividend.

Eyre says the chain has seen a modest increase in sales at stores close to formerAllied Carpet branches despite the customer perception that Allied Carpetscatered for the more expensive sector of the market.

The group has increased the number of centrally sourced carpet ranges andseen efficiency and service improvements at its in-house flooring cuttingoperation, with sales to franchisees 18.3% higher. Seven-day coverage has alsobeen introduced.

John Lewiss bumper run up toChristmas continued into the wintersale with home sales 19.6% higher inthe five weeks to 2 January.

Wonderful trading in the Homebuyerships, especially after such atough season previously, came fromcookshop, furniture and gifts, china and glass, says Andy Street, John Lewismd.

During November and December the29-store chain set several home salesrecords, including record weeks forupholstery, furniture and curtains helped by its seven day delivery offeron furniture.

In the week ending 12 Decemberupholstery sales jumped 52% and livingand dining by 45%. The week beforefurniture sales were up 28% and in thelast week of November, the chain sawits best furniture performance outside a sale period, with turnover more than50% higher.

See p24-26

Pierre Lano, Lano Carpets director, diedon 9 December after committing suicide.He was 65.

As well as running the flooringbusiness, he was an MP and long timemayor of Harelbeke, Belgium, and knownas a flamboyant and social character.

He took over the family business in1970 when his father died, positioningthe company in a number of profitableniche markets.

Lano knew almost all 500 employeesby name in the carpet companysfactories. Many worked for him for theirentire career. Lano built the company upto a 100m turnover, but in commonwith many in the industry, the businesswas hit by the economy. At the end of2008 Lano transferred his operationalresponsibilities to the companysprofessional management.

Mark Vervaeke of the trade associationFedustria said the shock of the news ofLanos death came as a bucket of coldwater poured over me.

Good times rollon for winter saleat John Lewis

PPiieerrrree LLaannoo

16news_IMjan.qxp 5/1/10 15:57 Page 16

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NEWS


Carpetright enjoyed its strongest salesgrowth for five years in the past halfyear, buoyed by increased carpet andvinyl sales.

UK and Republic of Ireland like forlike sales rose by 3.9% in the sixmonths to 31 October, the best figuressince 2004. Increased insurance salesaccounted for about 15% of theincrease, as it continued to benefitfrom the closure of many Allied Carpetstores, an increase in mortgageapprovals and boosting advertising bya quarter.

The group says that, in contrast toearlier months, cut length carpetorders have risen compared to ready

cut sales and consumers are replacinglaminate floors with carpet.

Sales rose 9.6% to 213.3m, withSleepright accounting for just over athird of the rise, boosting operatingprofits 51% to 17.4m.

This was also helped by reducingstore staff numbers by an average of8% to a full-time equivalent of 3.88staff per store.

Its Belgian and Netherlandsoperations increased market share, assales fell 3.8% as the market dropped15%. The Polish stores are expected tobe closed early this year.

The group is doubling its interimdividend to 5.4m.

Carpetright sees bestgrowth for five years

Allied Carpets owner Hilco has addedHabitat to its empire after receiving amassive dowry from the Kampradfamily, owner of Ikea, to take itoff its hands.

The family has agreed towrite off the loss-making chainsdebts and provide 45m ofcapital. Hilco has injected 13.5m.

Habitat was bought by thefamily in 1992 but has not made aprofit since 2005.

Hilco is understood to have identified20m of cost savings in Habitats supplychain it has more than 300 suppliers and head office, rather than closestores.

Nathan has invested in a 4,000sqftmanufacturing facility to meet demandfor customer specials and customisedproducts.

The site, previously used by amanufacturer of mid to high endfurniture, has been acquired fully fittedout with a range of versatile woodworking machinery and is ideal for one-

off and small batch manufacturing.Initially the facility will be staffed by

the current workforce, but more full timeskilled crafts people will be employed asthe operation expands, says DaveGriffiths, Nathan head of UK operations.

The new plant will also help to speedup Nathans new product developmentand prototyping abilities.

The deal should see the three-yearturnaround plan developed by MarkSaunders, Habitat chief executive,accelerated.

A furniture sales manager has won30,000 in damages for unfair dismissalbut his employer was cleared of sexualdiscrimination and sexual harassment.

Dean Awford, 16,000-a-year salesmanager at Grays At Northwick inWorcester is a former drag queen whoappeared in clubs in Birmingham andManchester as Scarlett Eclipse.

He told an employment tribunal inBirmingham that David Gray abused himabout his sexuality, calling him a poofand faggot.

Employment Judge David Kearsleyfound that Awford had been unfairlydismissed.

But his further claims for sexualorientation discrimination and sexualharassment were dismissed.

The judge said many homosexualmales would have found Grayscomments offensive as would manywomen. The tribunal is not condoningGrays behaviour, he said.

But we have considered the characterof the claimant and the absence of anycomplaint during the period ofemployment. The tribunal doesnt acceptthat Gray made any comments that wereparticularly capable of constitutingharassment. He [Awford] referred tohimself as Dean the Queen and wouldrecount details of his sexual activity.

Gray, who had denied the claims, saidhe thought the compensation was toohigh. But I am very pleased on the resultof the sexual harassment.

Nathans special investment

Sexualharassmentclaim fails

Hilco snaps up Habitat

Furniture retailer Race For Furniture hasa new 16,000sqft store next door to itsHome Interiors store in Stocktonfollowing the closure of itsMiddlesbrough store its home for 89years.

The new Race For Furniture store inStockton is more than twice the size ofthe Middlesbrough branch.

Its been a bittersweet move but wedoutgrown the store, says Iain Race, md.Weve spent more than 150,000 onthe new development.

Joint effort


019_IM_0110 23/12/09 10:33 Page 19

NEWS


Peter Green hasnamed SueBurnett as headof merchandisingand buying.

Jon Goodwin, aNathan agentsince 2005, hasbecome territorymanager for EastMidlands, EastAnglia and theHome Counties.

WhitestoneWeavers hasnamed SteveFurness as agentfor the EastMidlands area,covering Derby,Lincolnshire,Leicestershire,Nottinghamshire

and Northamptonshire.

Keith Robinson, Steens UK md, is tostep down from the firm inFebruary to form a marketingcompany. He will be succeeded byAlan Cozens, who joined thecompany earlier this year as salesdirector.

Under Robinsons leadership thecompany has become one of the UKs largest flatpack furnituresuppliers since its foundation eightyears ago. When Robinson leaves at the end of February, Steens UKwill become the first client of hismarketing company.

A Sunderland furniture retailer has insisted it will not beclosing down despite a planning row over its ability tooperate as a store. Paul Downey, owner of Furniture2GoDirect has appealed against a decision by Sunderland CityCouncil to stop him using the Hendon premises as a store.

Last month councillors were told by officials that the firmonly had permission to run a warehouse at the site, but hadbeen operating a showroom on the premises for a numberof years. Planning officials said Downey was told to apply forretrospective planning permission, but that councillorsshould reject the application because the site wasunsuitable for such use.

Downey insists he has permission for the store to have ashopfront, and for five flagpoles advertising the fact thebusiness is open for retail.

If we thought we did not have the correct usage, wewould have never invested so much, but weve got twoplanning permissions for a shopfront and showroom. Hesays if he loses the appeal he will still be able to have someretail space. We cant have as much retail area as we wantedto have, and we will have to have more wholesale thanretail, but we will not be closing down should the appeal berejected, he says. We have never been told to close downand we wont be closing down.

Store vows to stay open

A flooring retailer hascomplained that he is losingbusiness because BT has beenunable to install a telephoneline since September.

Ian Wilson opened DuffieldCarpets and Flooring in Derbyin November. He uses hismobile phone for businessand cannot advertise or haveanything printed until heknows what his telephonenumber is.

The store was empty for sixweeks before Wilson took itover.

During that time BTremoved the telephone lineand gave the connection to aneighbouring business. It saysthere are now no connectionsavailable in the area.

Workers from BT havebeen out here three timesnow and still I have notelephone line installed,

says Wilson. Im trying mybest, opening a new businessin the recession, but I feel likethere are barriers in my way.Its a real pain. Its all reallyfrustrating, particularly inthese difficult times.

Wilson says customers may be reluctant to ring amobile number and thatwithout access to the Internet he is unable to place orders.

Three month wait for telephone line

Ulster Carpets will completethe first phase of its 30minvestment to create a stateof the art manufacturingfacility in Portadown nextmonth, with a newdistribution centre.

Last year Ulster invested3.5m in two wilton looms atPortadown and an automatedassembly-winding machinefor Ulster Yarns, its yarn-spinning factory atRavensthorpe Mills, Yorkshire.

Nick Coburn, Ulster Carpetsmd says: Ulster has beensuccessful throughout theyears because of ourendeavour to listen and acton the needs of customersand the focus we place on

New distribution centre for Ulster

innovation. These factors give us the confidence toinvest long term in the UKand Ireland, strengthening

our service offering to our key customer base andsecuring hundreds of localjobs.

Ulster is creating a state of the art manufacturing facility


INTE

RIOR

MTH

LY

021_IM_0110 23/12/09 10:34 Page 21

NEWS


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The most amazing feature of the past decade was that so fewpeople saw the recession coming. Nassim Nicholas Taleb in hisbook, The Black Swan, The Impact of the Highly Improbableexplains why. The title of the book refers to the surprise of earlysettlers in Australia at seeing black swans all swans are white,so the black swans were unexpected. The present economicsituation was a black swan. These types of economic problemsare analysed as obvious with hindsight.

Overheating of stock markets is fairly common, rememberthe Dotcom bubble another black swan. The point is theextreme difficulty of making financial predictions because ofthe effect of the highly improbable (there will be no bust) andthe inability of economists toget their sums right.

Sooner or later the followingblack swans will glide gracefullyinto our lives. Accept thepossibility even if theprobability is unacceptable.

There is a growing opinion inthe House of Commons and theOffice of Fair Trading to actagainst many of the so-calledspecial offers and doublediscounts et al in retailing. Suchscrutiny takes years, but it has been ongoing for some yearsalready, so time may be running out. Amending current lawscan be done quickly, and remember that following the LisbonTreaty the instructions could well come from Europe.

China has pledged not to cut carbon emissions but to useless carbon units per unit of GDP. This could mean two optionsfor them. First, just increase prices: if they use 100 units ofcarbon to make products worth 10 units of GDP all they need todo is double the price which has the effect of halving thecarbon ration or increase the quality using the same 100 unitsbut at a higher price with the same result.

As a nation we have put ourselves into a position where wewill have no choice but to rely on China as we have a muchsmaller manufacturing sector and it would take years to start tofill the void. When not if this situation happens, the effectwill be catastrophic.

The US has a huge trade deficit with China and China holdsseveral trillion US dollars of government bonds and the US andthe UKs AAA credit rating may not last for much longer. Whatwould happen if China decided to switch from US dollar bondsto euro bonds? After all, Europe is potentially a much largermarket that the US.

Andrew AdamsonTrinity Retailing md

Accept the possibilityof the black swans

There is agrowingopinion toact againstso-calledspecial offers

022_IM_0110.qxd 6/1/10 11:19 Page 22

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023_IM_0110.pdf 23/12/09 10:35 Page 23

PROFILE


Furniture is delivered within seven days

24_6JLP_IMjan.qxp 23/12/09 15:01 Page 24

PROFILE


Baby boomJohn Lewiss At Home store is proving sosuccessful that more can be expected soon

Although trying not to show it, TimHarrison, John Lewis head of formatdevelopment and the man charged withthe creation of the chains At Home store,sounds like a father who was worriedabout the health of his unborn child onlyto discover upon its birth that it is inperfect heath.

His conversation is full of expressionslike beyond expectations, incrediblypositive, ticks all the boxes, outstrippingbenchmarks and they love it. The storehas obviously been a success since itopened in October.

There are towns and cities across thecountry that would support a John Lewis department store, but the problem is finding the 120,000sqft ofselling space needed for an averagebranch. One solution is the At Homestore, which at 40,000sqft presents an

are still comparable with its full-linedepartment stores.

I didnt want someone to stand inlinens, for example, and say: Is this allyou do in bedlinen? which is sometimeshow you feel as a customer in a shopwhere they have just shoehorned in acouple of extra assortments. It was allabout making sure you maintain thatJohn Lewis USP of quality and depth ofassortment.

We deliberately went out of our wayto make it feel like a John Lewisdepartment store which gives customersthe reassurance that they are getting thebest of John Lewis, he explains.

The store has a different environmentfrom a department store and feels easierto navigate.

The whole concept is being able toshop at John Lewis very easily

easier task for the chains property team.Located between Poole and

Bournemouth, the two-floor 6m storewas popular with shoppers before itopened, with consumers sneaking in byfollowing contractors or staff. Fromconcept to opening took less than a year something of a sprint for the chain butthe early key decision was what to stock.

We had to make some urgentdecisions about how we chose theassortment to go in there. What wedidnt want to do was have customersfeel cheated when they stand in front ofan assortment. Because its a smallershop we had to make a decision aboutwhether we just take some assortmentsout or do what John Lewis does reallywell, says Harrison.

Most of the departments are at thelower end of a department store size but

Furnishings and furniture occupies about half the store


PROFILE


The store could also shape how thechain deals with online sales. Consumershave the option of having productsdelivered to home or collecting themfrom a store.

Its also interesting how this branch isdoing particularly well on multi-channel,allowing customers to browse online andpick it up from the shop. We are out-stripping a lot of our full-line departmentstore internal benchmarks. Also theonline transaction where customers arecoming in and browsing the store andthen browsing more online and orderingonline, is again, very, very high. Peopleare using this as a John Lewis shop butalso as a portal into the brand. The roleshops play in the future as we know itwill change, and this shop is playing rightat the front of the John Lewis portal forus, he says.

The success of Click and Collect hasgiven the store challenges it didntexpect due to the volumes of sales, withits supply chain having to be better thanbefore. Everything on display is availablefrom a nearby warehouse, apart fromfurniture.

All the furniture on the shopfloor isavailable in seven days we are focusingon the convenience element of what weare doing. If someone is making a moreconsidered purchase we will advise themor they can go to Southampton. Its allfocusing entirely on our desire to fulfilcustomers needs as instantly as possible.

According to Harrison, John Lewis isbenefitting from shoppers from Dorset,those with second homes in the area,existing customers and new customers all without affecting the Southamptonbranch.

Such is the apparent success of thestore, that you cant help suspect thatwhatever the length of the trial wasgoing to be, it has been drastically cut orabandoned.

Spend is almost comparable to full-line department stores in terms of thespace, which is a very comparablebenchmark and more than we couldhave hoped for. Its going really, reallywell. Im trying to open the next one asfast as possible. Ive got a map of the UKwith pins in it and while I cant say whereand when the next one will be, I ampushing the ball very hard to do so, saysHarrison.

Expect a John Lewis At Home near youany time soon.

without having to go to a major city. This is all about convenience, he says.

The one thing we wanted to get rightwas customer service. The ratio ofcustomer facing staff has dropped [withmore than 100 staff ], that was a reallycrucial point. It should look like JohnLewis but feel like John Lewis from acustomer service point of view; I didntwant to dumb down the brand.

The product mix is split almost evenlybetween furniture/furnishings andhomewares, electricals, white goods andTV/audio.

Furniture sits in the middle of all thatbecause there are some hard elements tothat and soft furnishing elements as well.It actually fits quite nicely over twofloors, which from a planning point of

view made our lives a million timeseasier I would have been in a quandaryif wed ended up with two and a halffloors it just fits perfectly.

As well as learning how to do things atpace and designing areas before theopening, Harrison says the learning hascontinued, particularly with howshoppers navigate the store and respondto displays.

What customers have reallyresponded to is where we show greatproduct in a really interesting visual way,making sure its big, bold and powerfuland just showing really inspirationaldisplays where we can. The researchshows where were inspirational theylove it, so there is more of that comingthrough.

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PROFILE


Comfort zoneA Brit with two stores in the US feels the time is right for a UK store

The past year has been one of highs andlows for retailer Rachel Ashwell and herShabby Chic business in the US.

The company she launched in SantaMonica, California, 20 years ago to sellfurniture, upholstery and bedding thathad grown to 20 stores at one point, filedfor bankruptcy protection in February2009 as Ashwell mourned her motherwho died at the end of 2008.

After enlisting the help of backersBrand Sense Partners, an investment andmarketing business, she bought back thebrand name and with a New York shopand the Santa Monica flagship store, isrebuilding the business with her first UKbranch.

The Notting Hill unit that opens underthe new retail brand name Shabby ChicCouture this month, is some 1,000sqft.

The UK branch will include a store-within-a-store concept by Two BirdsBridesmaid, a speciality clothing businessrun by New York businesswoman, ArianeGoldman.

Ashwell grew up in north London withher American father and British motherwho worked in the antiques trade. Shesays the reasons for opening a UK storevary from European interest in herproducts to returning to the comfortzone of her family after a tough year.

As to the question why now? Ashwellsays: Ive just been spending time thereand think we will do well. Our New Yorkstore ships quite a lot of furniture toEurope and so this will be our gateway.Its due to wanting to be in my safe placewhen I was going through last yearsemotional turmoils, wanting to keep an

eye on my dad, and my daughter goes toschool in the UK.

Ashwell moved to California to workfor the film industry and at age 19became a stylist specialising in vintageproducts.

She ended up transferring thatspeciality to product sourcing for ShabbyChic, a store that allowed Ashwell to feedher passion for flea market shopping,taking old items and breathing new lifeinto them.

Ashwell describes the Shabby ChicCouture brands target market as highend. Cabinet is custom-made in the USbut will be mainly custom-made in theUK for its new customer base. Althoughsome cabinet is made in the US it willsource other products in Europe for boththe US and British markets.

Rachel Ashwell says the Notting Hill store will serve as a gateway to Europe

32_6furn_IMjan.qxp 5/1/10 11:14 Page 32

033_IM_0110 23/12/09 11:01 Page 33

PROFILE


Ashwell established a licensingagreement with us discount chain Targetfive years ago under the Simply ShabbyChic moniker. The money-consciousbrand includes soft furnishings for thebedroom and bathroom, accessories,dinnerware, home office and storagefurniture and is available in the chains1,500 stores as well as its website,Target.com.

If the New York unit is any indication,visitors to the London shop can expect alayout styled like a house. In an interviewlast year with news and opinion websiteHuffington Post, Ashwell said: I want thestores to feel like a true home, either themore feminine or the primitive rawaesthetic. The balance is still to create thewarmth, but without the depth ofproduct. Also, having more one-of-a-kindvintage items than ever before, there isonly a limited depth of any one item thatI can stock.

Having fewer retail outlets allowsmore attention to detail, heirloom andbespoke, custom-made [products],Ashwell says.

We make our own bedding andvintage plays a big role. I buy this allmyself, mainly in the US.

Despite the tough year, Ashwell stillmanaged to publish a book in

September Shabbby Chic Interiors: MyRooms, Treasures, and Trinkets, backed bya book signing tour throughout the USand at some London venues, includingSelfridges.

Shabby Chic boiled down to its barestbones, is about taking something old

and worn and making it beautiful orcreating this effect. There are a lot offaded white and soft coloured pastels inthe soft furnishings and removablecovers that adorn Shabby Chic Couturesbeds and deep-seated sofas, along withdistressed wooden tables in faded

Ashwell wants thestores to feel like atrue home


035_IM_0110 23/12/09 11:03 Page 35

PROFILE


hues. The style initially came into voguein the 1980s. In an article in The New YorkTimes in October, psychoanalyst DrPrudence Gourguechon likened ShabbyChics outsized, squashy sofas to comfortfood to describe the styles appeal, whichseems particularly appropriate as theworld soldiers through an economicdownturn.

To get a better understanding of whatRachel Ashwell is all about, look nofurther than her blog onShabbychic.com. It is part diary, partShabby Chic Couture news, informationand product guide. It is filled with self-

reflection about the rebuilding of herbusiness, punctuated by interior shots ofthe new Mercer Street store in New York,flea market finds worldwide, designinspiration and family photos; many ofthe images come from her five books.

The outpouring of emotion in thepublic domain is, perhaps a littleuncharacteristic of a Brit, and may bemore to do with spending her influentialyears in America. The concept of Britishfurnishing retailers using social mediasuch as blogs as a marketing tool is stillin the early phases.

Whether Ashwell can successfully run a

furnishing store in her home countryarmed with 20 years of US retail andproduction know-how is an openquestion, but it is certainly an interestingone.

Ashwell summed up her thoughts onthe year past and her outlook for 2010 ina December blog entry:

My understanding of why everythinghad to turn out the way it did has givenme such an insight to faith. And fromfaith there is a key to pure joy. That in theend, if we do what we are supposed tobe doing, in the way our path leads us,laughter is easy. And its lovely.

Many of theproducts are one-offs or vintage


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037_IM_0110 31/12/09 12:51 Page 37

PROFILE


Sometimes redundancy can help people achieve somethingthey wouldnt otherwise have had the opportunity to do. WhenKarin Hermans, Wood You Like md and Ton Slooven, operationsdirector faced redundancy in 2003, they decided to set up ontheir own and the wood flooring retailer was created.

Their previous employer had abandoned plans for a string ofwood flooring superstores, having only got as far as two in theSouth East of England.

They were selling from home in the village of Charing, nearAshford, Kent for 18 months (something Hermans advisesagainst) before their present showroom became available, andthey havent looked back since.

For a thriving retailer, its rural location may seem offputtingat first but its excellent transport links means shoppers fromacross the county and London can visit easily, while making aday of it in the historic village.

But it is not just locally that WYL draws clients from: it hascustomers from as far afield as Devon, Northern Ireland andGlasgow.

There are two main reasons for such a wide catchment area:advice and its website. It takes a few hours to read all theinformation on the website, providing reassurance to

Wood counsellorOffering consumers adviceis paying off for retailerWood You Like

The store is well located

38_42wyl_IMjan.qxp 30/12/09 12:47 Page 38

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039_IM_0110 31/12/09 12:52 Page 39

PROFILE


potential customers who may know little about wood flooringand are worried about making an expensive mistake.

The more you tell, the more you sell. People wantinformation and to be able to talk to someone. When theyrealise you know what you are talking about thats what does itevery time. You take away their worries so you can shorten thedecision cycle. Thats the main thing we do take away theworry about making a wrong decision, she says.

Hermans says the store has three types of clients those whohave done their homework and know exactly what to look for,know what they want and are selecting a colour and gettingprices; others know a little and come for further advice; andthen there are those who are just starting to look and dontknow anything.

Information on the website provides reassurance. Thewebsite is the first building of trust. We are experiencing thismore and more and it has helped us this year to continue ourgrowth, she says. Business is good. We are keeping it steady, weare still growing, despite the recession. Of course we notice it the growth isnt as much as we would like or expect after the years we have been trading, but there is still growth. In themiddle of the year we had fewer, but more expensive, orders.Since October the middle market customers are coming back,not just DIY but those who want us to install, so things aregetting better.

For Hermans, there is no typical customer, which makes itfun. We get those who want us to install it, we get DIYers,builders, architects, people looking to restore or maintain theirfloor, we get very wealthy people saying I want that, I want thatand I want that, when can you come tomorrow, and every onein between.

People may come back the week later, three months later,two years later, we get them all. Those who have done theirhomework I always call clients falling out the sky. They knowwhat they want, decide there and then and leave. Its a bitboring for me but it keeps the till happy. Others say can I comeagain, can I call again? The only thing customers have incommon is wanting value for money.

The more you tell, the moreyou sell. We take away theworry about making awrong decision

Oak is a bestseller and Hermans usually convinces customers to opt for engineered floors


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PROFILE


WYL offers flooring for everyone except the very low end (these she directs to superstores), with basic, middle andexpensive ranges and quality being the overriding factor.

Sometimes we have clients who are on a budget, dont havethat much money to add for installation so they come to us fora better quality floor, which helps them install it themselves sothey can splash out a bit more on the wood, she explains.

This means spending between 45 per sqm to 65 per sqm(excluding VAT and installation), and almost certainly opting for oak.

Oak has always been the most popular. Last week we sold abamboo floor the first in seven years, says Hermans.

Most customers buy engineered flooring, as its stable, ecofriendly and suitable for more locations.

People come in looking for solid but we manage to explainto them the benefits of engineered, she says.

Customers are reminded every six months aboutmaintenance and offered a free maintenance treatment if theyrecommend WYL to a new customer. Judging by the commentson the stores website, most customers seem happy to do so,thanks to the advice they receive at WYL.

So what is Hermans advice for trends in wooden flooring forthe coming year?

2010 will still be oak. Everyone loves oak and knows oak.Even when you are staining it, if you sell your house and thenew owner doesnt like it they can sand it off. With tropicalones, you cant change it its a really personal choice. Oak isthe safest bet.

About 70 flooring types are on display


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043_IM_0110 31/12/09 12:53 Page 43

PROFILE


In the suburbs of the US, good value carpet is making a comeback

The economic downturn has producedmuch misery in the US housing marketand forced many people to reevaluatetheir priorities, leading to someunexpected consequences for thesuburban market in Philadelphia. It haspushed customers back to carpet as acost-saving alternative to wood flooring.

Robert Barufkin, sales manager ofAbbey Carpet & Floor franchisee TomAdams Windows & Carpets has witnesseda dramatic turnaround in carpet sales.

In the 1950s if you had carpeting youwere considered rich, but in the 1990s ifyou had hard surfaces you were rich.There has been a shift back to carpet inthe past two to three years because it ischeaper. For builders, hardwood floorsaverage $6 per sqft compared with $2per sqft for carpet. The residual value ofhardwood floors may be a lot more, butbuilders just want to sell a house. A verynice stain-resistant carpet is still only $3to $4 per sqft, he says.

Vinyl sales have also increased,especially for the kitchen as it is morestain resistant than wood and half theprice.

But Barufkin says rising vinyl andlaminate sales are not down to pricealone. Amendments to the Lacey Act,which protects endangered species,came into effect in 2009 to includeendangered trees and provide additionaltransparency on where distributorssource their wood.

He says the amended Act, combinedwith consumers heightenedenvironmental awareness, has spurredthe sale of green products.

Barufkin attributes higher laminatesales along the lines of European trendsthanks to easier installation with clicksystems. This means fitting is faster withlower labour costs.

Colour trends also reflect a focus onthe environment with natural colours,particularly green, leading carpet sales.

Sales of blue shades have also risen. The green marketing story appears to

be compelling, but as Barufkin notes,only to a point.

The average person will spend 5% to7% more to be green, but not 20% more;there is a threshold, he explains.

Other trends include a move fromnylon to polyester fibre carpets andpolyester hybrids made with polymersderived from corn fibres. Manufacturingadvances allow polyester to be producedin continuous filaments as strong as

nylon, a less superior yarn, but one whichwears better, says Barufkin.

The Tom Adams Window & Carpetbusiness has four stores in Philadelphiaand is a weird mesh of windowinstallation, redecoration and carpets,explained by the fact that Adamsfounded the business in 1955 to sellwindows. Carpeting came later as didother floorcoverings and flooring; itjoined the Abbey Carpet franchise some30 years ago.

Adams four children run different

Philadelphias

44_5floorB_IMjan.qxp 5/1/10 17:30 Page 44

PROFILE


aspects of the business; Glen serves aspresident, Tommy Jr works with builders,Debbie focuses on operations andfinance while Cherrie handles theflooring side.

The business initially joined the AbbeyCarpet franchise to improvemerchandising and get exclusivity forcarpet and flooring lines. These days,Barufkin says the primary motivation tojoin a franchise is to increase a retailersbuying power.

He likens Abbey Carpets approach to a

Chinese restaurant menu wherefranchisees can pick and choose theproducts from Abbey Carpet alongsideindividual store options.

By giving us our individualism we canbuild our own clientele, he says.

Abbey Carpet holds an annualconvention for its 800 franchisees thatserves as a forum for the exchange ofideas from ways to increase market shareand boosting profits to developingeffective websites.

Lending credence to the companys

encouragement of individuality is itsadvertising tag line Every Floor is a Work of Art carried in nationalmagazines such as Elle Decor and itswebsite, which is a key component to itsmarketing. At a 2009 convention, BarbaraWells, Abbey Carpets director ofadvertising, said the campaign wouldserve as a call to action to driveconsumers into franchise stores.

Abbey Carpet links its franchisesthrough the website, offering them 10web pages that can be customised. Thewebsite gives consumers an overview ofits products by colour and by room, andinformation on the product lines.Franchisees can update their storeinformation through the group websiteBuyabbey.com which transmits the datato 75 search engines.

The ability to tailor advertising to itsstores and markets is critical for TomAdams stores which Barufkin describesas the most eclectic Abbey franchisee forproducts beyond carpet.

In addition to the website, Barufkinnotes the increased importance of TVadvertising, a medium that would havebeen unthinkable for a retailer of TomAdams scale a few years ago. Thanks tothe steep decline in advertising by cardealerships, some cable TV channelshave become affordable. It is particularlyuseful for local promotions becauseretailers can pinpoint campaigns topostal codes. Advertising on network TVmeans reaching a catchment area muchlarger than the retailers customer base.

Although local press remainsimportant it continues to advertise inThe Philadelphia Inquirer, with discountvouchers it no longer accounts for50% of its advertising. The move intocable TV is an interesting developmentand one that is likely to continue to grow.

Despite the uncertainty that continuesto dog retailers, Barufkin says thebusiness is holding its own.

flooring story

44_5floorB_IMjan.qxp 5/1/10 17:31 Page 45

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46NP1_IMjan.qxp 23/12/09 15:15 Page 46

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6 Inject nostalgia into the kitchen

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10 Halos Bensington leather

sofa is available in several sizes:

two, 2.5, three and four-seater

along with matching armchair. It

is available in the full selection of

Halo leathers: Vintage Cigar,

Vintage Ebony, Old Glove

Chestnut, Old Glove Espresso,

Biker Tan, Biker Dark Brown, Old

Saddle Cocoa, Old Saddle Nut,

Antique Whisky and Antique

Tobacco.

Tel: 0161 9230 500.

6 7

8

9

10

48np2_IMjan.qxp 23/12/09 15:19 Page 48

Come and see us at INTERIORS 2010Stand C17 Hall 4

G

Come and see us at INTERIORS 2010Stand C17 Hall 4

049_IM_0110.pdf 22/12/09 16:20 Page 1

NEW PRODUCTS


11

11 Associated Weavers will launch

more than 40 ranges at Domotex

this month, including Home Twist

(pictured). Part of the Stainaway

collection, the 100% polypropylene

twist comes in 12 colours, two

backings and 4m and 5m widths.

Tel: 01422 431 100.

12 Bsquet is a new table lamp from

B.Lux with a simple structure, which

means it can be combined with all

kinds of decor. Its form is inspired by

traditional carrier baskets.

Tel: 00 34 9 0210 7735.

13 Gallotti & Radices Movie Office

home office workstation, to be

launched at IMM Cologne, has three

elements: a glass desk with pull-out

shelf and cable cover; glass module

with black lacquered wood shelves

and a glass module with one shelf.

Tel: 00 39 031 777 111.

14 Next month sees the launch of

Kais Mendoza fabric collection of

sheers in pewter, smoke, mushroom,

ebony, slate, silver, noir, and gold.

Pictured are: left back Mendoza

pewter; left front Cali noir; right

back Medelline noir; right front

Rio smoke; cushions Biella ebony

and mushroom.

Tel: 01707 635 258.

15 Haro has updated its flooring

ranges to offer bestselling designs as

ready-made orders. Previously each

floor had to be configured in

consultation with the customer. The

bespoke ordering facility is

unaffected.

www.haro.com.

12

13

14

15

50np3_IMjan.qxp 30/12/09 17:24 Page 50

C A R P E T S

F U R N I T U R E

R U G S

B E D S

U P H O L S T E R Y

A C C E S S O R I E SHeritageThe showstopper from G Plan Cabinets

Interiors 2010ShowGuide

051_Show Cover_V6b_IM0110:051_IM0110_V6b 4/1/10 16:25 Page 51

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From budget to luxury, highlights of products onshow at the NEC, followed by floorplans and anexhibitor list to help find your way around the event

Interiors 2010, the UKs largest interiorstrade event takes place from 24-27January.

The Heritage collection, as shown onour Interiors Show Guide cover, is one ofa number of new collections to belaunched by G Plan in 2010 backed by afull support package and a new stand atB6 Hall 5 (Tel: 0141 300 7300 or visitwww.gplancabinets.co.uk).

One Call Furniture is a young businessmanufacturing fully assembled bedroomfurniture in Essex, so avoiding the longlead times of imports. Ranges go frombudget through to the stylish Visualisecollection.


Birminghambonanza

Alphasons Studio

52interiors_IMjan.qxp 30/12/09 11:59 Page 52

Call one of our agents today for an exclusive appointment to visit our trade showrooms.

South: Gary Priday - 07968 112403 Northern Ireland: Dougie Yeates - 07850 313237North: Eddie Haetzman - 07968 112414 Lincolnshire: Graham Adams - 07711 036127Scotland: Ian Crowther - 07930 314077 Channel Islands: Robin Humphrey - 0796 6227121

Woodside Furniture Ltd., Unit 4, Wreakes Lane, Dronfield, Derbyshire S18 1LN T: 0114 229 0741 W: www.woodsidefurniture.co.uk E: [email protected]

Be inspired

With 15 superb ranges in our portfolio .....

..... can you afford not to talk to us?

The Nimes Range

The Accent Range The Jasmine Range The Nimes Range The Lapwing Range The Juliette Range The Lapwing Range

053_IM_0110 23/12/09 11:17 Page 53

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Hall 5 Stand B80 will be the place tosee our three bedroom collectionscatering for the needs of retailers,wholesalers and landlords, says One CallFurnitures Avi Heller.

Caxton will debut a host of products,including four living and diningcollections, two extended bedroomcollections, a modern bedroom rangealong with an entertainment unit andhall table set.

ROMs new models will include Abalus,sporting various head and arm

Above: Steens willadd a white bedroomrangeRight: SeconiquesShelbyBelow: WildwoodsPatanga


The worlds No.1bed brand

We have compiled quiteliterally thousands ofprofiled pressure maps ofpeople of every size, shapeand weight. With the dataanalysed we have created ourultimate sleep systems - designedto eliminate tossing and turningcaused by uncomfortablepressure points.

esigned in conjunction with orthopaedicexperts to effectively eliminateuncomfortable pressure points, the

Sealy Posturepedic collection features arevolutionary push-back support system,designed specifically to distribute weight awayfrom the heavier parts of our bodies, relievingpressure where its concentrated the most.

That translates into whole-body comfort, allnight, every night. We call this Orthopaedicallycorrect design.

There are four ranges in the Sealy Posturepedic family, the Silver, Gold and

Platinum collections, as well as an Ortho range. All offer the unique Sealy

Posturepedic heritage, with varying levels of comfort and upholstery to suit every

taste and budget. What follows are examples of some of our best selling,

must-stock lines...

D

Arctic LightsMicro-quilted traditional pillow top mattress with knitted fabric

5-Zones of Supersoft foam PostureTech 620 response

spring system Mattress cover incorporates

Tencel, a ground breaking new fibre for heat and moisture control.

www.sealy.co.uk

SILVERCOLLECTION

055-058_IM_0110 23/12/09 11:21 Page 55

Autumn MistMicro-quilted cushion top mattress with knitted fabric

Cumbrian MeadowHigh loft deep micro-quilted mattress with knitted fabric

GOLD7-zone inlay ofLatex in MemoryFoam createspressure knockoutzones and helpsprevent tossingand turning.

PostureTech 660response springsystem has beenredesigned toprovide betterweight distributionaway from theheaviest parts ofyour body.

Sealy Edge Guardgives edge to edgesupport forgreater durabilityand comfort.

Mattress coverincorporates Tencel,a ground breakingnew fibre with naturalcooling properties &outstanding moisturemanagement. It alsoinhibits bacterialgrowth and is as softas silk.

COLLECTION

www.sealy.co.uk

055-058_IM_0110 23/12/09 11:21 Page 56

AvalonMicro-quilted box-pillow top mattress with knitted fabric

LarkhavenHigh loft micro-quilted mattress with knitted fabric

7-zone inlay ofLatex in MemoryFoam createspressure knockoutzones and helpsprevent tossingand turning.

PostureTech 660response springsystem has beenredesigned toprovide betterweight distributionaway from theheaviest parts ofyour body.

Sealy Edge Guardgives edge to edgesupport forgreater durabilityand comfort.

Lumbar Supportbars dispersepressure in areaswhere your weightis concentrated, sothat pressurepoints literallydisappear.

Mattress coverincorporates Tencel,a ground breakingnew fibre with naturalcooling properties &outstanding moisturemanagement. It alsoinhibits bacterialgrowth and is as softas silk.

PLATINUMCOLLECTION

www.sealy.co.uk

055-058_IM_0110 23/12/09 11:21 Page 57

Our patented Sealy Zero Deflection Spring System is built toabsorb both weight and movement, with no buckling or bulging.

That means a firm sleeping surface that will remain consistentacross the entire surface of the mattress.

This is complemented by the traditional hand tufted mattressdesign that locks the upholstery to the Spring System andsubstantially reduces settlement.

The mattresses are double sided and can be turned over androtated.

The Millionaire Ortho also incorporates Sealy Edge Guard,a dense foam construction around the perimeter of the springunit. This edge to edge support allows you to sleep right up to theedge of the mattress without it buckling or crushing.

The extra support and durability make the Ortho Collection idealfor people of above average stature...or indeed anyone who lovesa really firm mattress!

Sealy has always been

synonymous with beds that

have an orthopaedically

correct design. Indeed we

have a rich heritage in

engineering sleep systems

that can boast of being firm

yet incredibly comfortable.

Our new Ortho Collection

draws on all that heritage and

experience and has been

specifically designed for

anyone who prefers a very firm

sleep surface...

So what makes this Ortho collection so special?

Millionaire OrthoTraditionally hand tufted mattress with edge guard and damask fabric

Backcare EliteTraditionally hand tufted mattress with damask fabric

Sealy United Kingdom, Station Road, Aspatria, Wigton Cumbria CA7 2AS Tel: 016973 20342 Fax: 016973 21666

www.sealy.co.uk

ORTHOCOLLECTIONSealy Ortho - our firmest range ever.

055-058_IM_0110 23/12/09 11:21 Page 58

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Top: Barlow TyriesLoopAbove: DriveMedicals Restwell Lars

functions; Step, aimed at youngconsumers; Surf, featuring a cocoon styleand Ivo, a modern swivel chair. Its 20cmconcept gives the opportunity to havetwo wall away models, Deimos andHelios, with the possibility of an electricrecliner, a bed or a vario function.

MiBed is introducing the mid-marketHestia brand offering a selection ofmemory foam mattresses oncombinations of Reflex foam or 1,000,

1,200 or 2,000 spring countpocket units. Outlast fabric isstandard on two models with

aloe vera finished velour onthe others. All mattresses


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have flag stitched handles, ventilatorsand are tape edge finished.

Dura Beds is adding to both its pocketspring and open coil collections whileSteens will give special attention to achildrens range and a FSC sourced whiteMDF bedroom collection.

From Forte is the high gloss Sorrentobedroom range in black or white.

Benjamin Adam Upholstery willhighlight its British craftsmanship whileRestwell will debut manual and electricarmchair recliners along with swivelrecliners and massage chairs.

Right: Sofa SourcesJordanBelow: FortesSorrentoBottom right: CasaBellas Mayfair


Caxton will be launching 9 new and improved collections at the 2010 Interiors Show, NEC, January 24th - 27th.4 all new Living and Dining Room Collections.2 new extended Bedroom Collections.A new Entertainment Unit, new Hall Table set and 1 brand new and exciting Bedroom Collection.Nine compelling reasons to visit us at Stand D2, Hall 5.

061_IM_0110 23/12/09 11:25 Page 61

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Barlow Tyries new Loop collectioncombines teak, Textilene and powdercoated aluminium and includes astacking armchair, 160cm dining table,side table and sun lounger.

Also new for 2010 is the Quattrostainless steel range, featuring a stackingarmchair with a choice of teak or powdercoated armrest inserts, available inGraphite, White and Quicksilver. Quattrocombines Textilene with stainless steeland includes both a square andrectangular dining table, each with aslate grey laminate top; there is also acontemporary styled sun loungerfeaturing Barlow Tyries Infinity backrest,which enables the position of thelounger to be altered by the slightestfraction.

The centrepiece of Hyder Livingslaunches will be the Pod bed, marking itsentry into bespoke furniture. Only onePod bed will be made each month andthe customisable options are virtuallylimitless. From the colour chosen tovarious media options such as personalmusic player docking stations, visualentertainment and lighting, consumerscan turn the futuristic looking creationinto a highly personalised bed.

Top: CaxtonsDriftwoodLeft: MiBeds Memory


What is reected here is an individual, exclusive lifestyle. The detailed fronts in high gloss give the room depth and structure.It is beautiful to look at and lovely to know that such a nish gives you a feeling of warmth and emotion. To enable you togive in to your unmistakable feelings, we deliver a little bitfaster and direct now - with our DHD and installation service.

Exciting ideasSTAND G4

4

HALL 5Come and

discuss our

Nationwide DHD and

Installation service

NEC

Quality, innovation and ambitious design - that is our aim. Accordingto these standards we develop the exceptional, the stylish and theparticular. For all who have greater expectations of their furniture.

imm cologne Hall 7.1 | A No. 50, 51/B No. 51, 61

Wellembel GmbH | Wollmarktstrae 121 | 33098 Paderborn | Germany | Tel.: +49 (0) 52 51-88 31 50 | Mail address: [email protected] | www.welle.com

Interiors_monthly.indd 1 27.11.2009 11:48:04

063_IM_0110 23/12/09 11:27 Page 63

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Among Seconiques plethora oflaunches will be the pine Shelby bedrange, made up of 3ft and 4ft 6in modelsand storage designs in the same sizeswith two and four drawers respectively.

Velda will show a range of adjustable and fixed sleep systems as it introduces its 2010 collection.

Drawing on the technological strength of its sister company Armour Home, Alphason Designs hasbrought SoHo furniture into the 21stcentury with the introduction of the i-adapt desk. This allows portableelectrical devices to be charged at thesame time in one location.

Also on display will be the AlphasonStudio range, an eclectic mix of premiummedia cabinets. Flagship models in therange are two media cabinets designedexclusively by Studio Conran.

Trade associations also have stands atthe show. The Furnishing TradesBenevolent Association, the industrysonly dedicated charity, is set to unveil anew look, direction and event, while theWorshipful Company of Furniture Makerswill make its Interiors debut.

Above: Hyders ZedbedLeft: Veldas AthenaBelow: DurabedsCambridge


Leaders in

INNOVATION - DESIGN

TECHNOLOGY and QUALITY

FOR OVER 50 YEARS

Visit us at Interiors 201024-27 January | Stand G34 | Hall 5 | NEC Birmingham

Velda UK Ltd10 - 12 Charter StreetHartshillBrierley HillWest MidlandsDY5 1LA

[email protected]: 01384 486070Fax: 01384 485220

Contact us at:

065_IM_0110.pdf 23/12/09 11:30 Page 65

www.manchestercentral.co.uk

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SHOW PREVIEWInteriorsHall1 Angraves Cane Furniture G54Antix G14

Artefact Interiors B29Artistic Upholstery E40/E50Ashley Manor Upholstery C51Ashwood Designs F51Asia Trading A32Ateliers Du Drugeot G38BakerBedford Furniture F63Belvedere A1Blenheim Carpets C42Cacio - Industria de Mobiliario G77CadLine B13Camelgroup D36Christopher Mudd Design G65Classic Windsors B7Collins and Hayes Furniture D5Content by Conran D55Covercraft Upholstery E24Daniel James Fabrics D35David Gundry Upholstery E33David Harber Sundials C44Derwent Upholstery E45Duresta Upholstery F5Ercol Furniture G33Finaframe A34FIRA International F79Flame Upholstery C5Fusion Designs UK C40G Plan Upholstery E13Gascoigne Designs G15Haverhill Fine Furniture A3Hawkins Bros A24Heico Fasteners UK A15Henderson Russell C54Heuga Home Flooring A36Iain James Furniture F33Jack and Rose D11James Hare D25John Sankey D39Jonathan Charles UK E20La Boissellerie G46Le Comptoir Des Continents A8Listander & Co G69

Lloyd Loom Of Spalding C25Made on Earth Collection B37Meubles Batel G34Mobiliano A40Mocape Moveis G40Nathan Furniture G37Nethroo Imports & Exports C13Old Oakland (UK) D17Pad UK D24Parker & Farr Furniture F21Parker Knoll E65Pughs Antiques A7REH Kennedy G2Renaissance Studio D26Richard Stamp Agencies F2Roche Designs C20Rug-Maker.com C45SB Nord G6Sable Island F31

Sandringham Fine Art C47Seagreen D30Sibona D34Signature Living UK F74Steed Upholstery F64Sylvain Huart Agency B20/B22/B24/B25Tetrad E05The Original BookWorks C43The Portfolio Collection B16Trowbridge Gallery D43Wade Upholstery G5Westbridge Furniture E78Whitehead Designs E11Wildwood Trading Company B28Willis & Gambier (UK) D45Winsor Furniture F40Wood Bros (Furniture) B3Wychwood Design A18Yarwood Leather D28

Nathans Parisienne


069_IM_0110 23/12/09 11:41 Page 69

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InteriorsHall2

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ACID A15AIMMP D41AIPI-Portuguese Lighting Association E1Aleal C25Ambient Lounge A41APB A1Artcopi A3Barefoot Trading A17Barlow Tyrie D20Birmingham City University D61Bubinga F9Calligaris B5Collinet A9Couture A6Culinary Concepts F4Domitalia E61Effezeta C17Elle Interiors A19

FX Borg Furniture E21Fama C10Felix Monge A2Forege A5Furniture Origins (UK) D21Greenapple Systems E33Hemelaer Belgium E20Jean Piffeteau A7Katell A23Kingsway Cane Furniture F23/F31Kluskens Eiken Meubels D9Kok Maison A4Komandor Lublin C8Las Salotti F30Long Eaton Guild C48Manborne Larimar A16Maze Rattan E24Mollio F3

MSS A8MWA Aktuell Vertriebs F51/F61Okker F12Oxleys E4PHS T/A Ascott Designs A13Proskills UK A20Raiel F10Responsive Designs B24Rom D5S AND B Furniture B3/C1Seduta D'Arte C5Service Master A10Sits B15Skovby Mobelfabrik B23Urban Haven C35View Company A24Westminster Teak E5Yask Furniture Factory D10


071_IM_0110 23/12/09 11:42 Page 71

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NewDesignBritainThe cream of youngdesigners will becompeting at theBirmingham event

Interiors 2010 will host this years NewDesign Britain finalists, featuring thehottest young design talent in furnishi

interior january

Documents

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