科隆上海室内设计展览会—— 科隆国际家具展 强力推动

22.-24.11.2018

interior design days shanghaiby imm cologne

Interior Design

made in Germany

Post Show Report展后报告Post Show Report展后报告

2018 Review回顾 2018

1, 000square metre

平方米 14exhibitors & brands

参展企业和品牌

from German speaking countries & regions

来自德语区国家

The first “interior design days Shanghai-by imm cologne” event, which took

place between 22 and 24 November 2018, went down extremely well with

visitors and exhibitors. For many years now, China has been one of the fastest

growing markets in the world. Products manufactured by the German furniture

industry are particularly popular and they are in very high demand on the

Chinese market. It was therefore logical that the Interior Business Event, imm

cologne, should consolidate its connections with and collaborate with players

on the Chinese design scene.

由德国科隆国际家具展 (imm cologne) 强力推动的

首届科隆上海室内设计展览会于2018 年11 月 24 日

圆满落幕，受到观众和参展商的一致好评。

多年来，中国一直是全球增长速度最快

的市场之一。同时，德国家具业

的产品在中国市场非常

受欢迎，需求日益增大。

imm cologne顺势而为，

加强与中国设计界的

联系并建立合作。

1, 492 visitors

专业观众

Monika WalserCEO & Co-Owner 首席执行官及合伙人

De Sede is a Swiss manufacturing company, which really focuses on design and top quality for all the goods you can sit on like sofas, like chairs etc. We started working in the Chinese market like couple years ago and for us it’s important to find the right partners. It is a great opportunity to introduce the brand even more here in Shanghai and be closer to our customers.

de Sede是一家瑞士制造公司，专注于高端设计和高品质的产品，如沙发，椅子等等。几年前我们开始逐步发展中国市场。对于我们而言，找到合适的伙伴尤为重要。这次来到 idd shanghai是一个很好的展示机会，以更多地介绍传递品牌，也让我们更贴近客户。

Jan Vander HaoenCEO 首席执行官

We have achieved over the last 30 years is to basically bring the comfort of indoor living, outdoors, we develop a product that is going on the worldwide basis internationally and we do this work with very well-known designers around the world. idd is the first year, we’re very pleased with this exhibition. I think the crowds that came to visit our booth and idd in general are very good. We met lots of interior designers, dealers that are repre-senting many brands across the world.

在过去30年里，我们持续不懈地精进室内和户外的家居产品，旨在为客户提供更舒适的生活。在全球范围内，我们不断研发产品，并保持与全球知名设计师的紧密合作。这是idd shanghai的第一年，我们对展会非常满意。到场观众的专业度与品牌定位匹配，在展会现场，我们也遇到了许多来自世界各地的品牌室内设计师和经销商。

来自展商的声音

Vo

ice from

Exhibitors

Dr. Patric DraenertPresient/CEO 总裁/首席执行官

DRAENERT is a family run business, We are producing high sophisticated design tables, chairs, and most of them have interesting techniques. In next few years, China market will be very important for us. idd shanghai is the first time that we present our tables and furniture also yell in shanghai directly. The big benefit for us is that we can present our furniture, our tables directly in our target market.

DRAENERT是一家家族企业，主要生产高端、有设计感的桌椅，产品采用了有趣的技术。对我们而言，在未来，中国将会成为一个非常重要的市场。idd shanghai是我们第一次在上海亮相，通过此次展会，我们的品牌在目标市场上得以传递。

Philipp MainzerManaging Director 董事总经理

e15 is a German brand, founded in 1995, we celebrate natural materials and pure design. We have been active in this market for quite a while. But it’s certainly a different market than what we know from Europe. The grading about idd shanghai is very high quality platform. So it is very good starting point to enter this market.

e15是德国品牌，成立于1995年，我们青睐天然材料和纯粹的设计。这些年，不断在市场探索改进、寻找新的契机。 idd shanghai使我们耳目一新，与我们从欧洲所了解到的市场不尽相同。idd shanghai是一个高质量的平台。这次的参展也是我们进入中国市场非常好的起点。

Lars EriksenManaging Director Gloster Europe 欧洲区总裁

Gloster stands for TEAK, CRAFTS & INNOVATION, we are a company over 50 years old, based in worldwide. Product is not specifically made for one country. We try to be very commercial. We have very good feedback, customer likes it. We will for sure be here again.

Gloster代表着柚木，工艺与创新，我们是一家拥有50多年历史的公司，业务覆盖全球。我们不局限于为个别国家输出产品，目前，我们正试图将品牌商业化。这次在展会现场得到了非常好的反馈，客户喜欢我们的产品，明年将会继续参展。

Frank RethmannVice President 副总裁

Our company history is more than 70 years old right now. our passion from the very beginning always has been the fabrics. We are having different kinds of subsidiaries worldwide and more than 20 countries. Germany always stands for good quality, for reliable partners, also for extremely good international design, and the idd shanghai gives us the opportunity to show this to the Chinese market

我们的公司已有70多年的历史。对面料，我们的热情始终如一。在全球20多个国家我们拥有不同类型的子公司。德国始终代表着良好的品质，可靠的合作伙伴，以及极佳的国际设计，idd shanghai让我们有机会向中国市场展示这一点。

Jan KathCEO 首席执行官

We are on the market about 18 years. We specialized in designing and producing high-end carpets for the international market. I think our products have great future here in the region, in shanghai, in china but also in the rest of the region. I am sure that idd will be a well-established platform for even more vendors, suppliers and producers in the future.

我们在市场探索了18年之久。专注于为国际市场设计和生产高端的地毯。我认为我们的产品在中国，在上海以及其他地区都将有很好的发展前景。 在未来，我相信idd shanghai 将成为一个聚拢更多供应商和生产商们的完善的平台。

Wolfgang KettnakerShareholder 合伙人

We were founded in 1870, We have very great heritage in Germany of producing furniture on very high level. We spoke for furniture of craftmanship on the high level and I think this is a real good market for us, for the people who want special things. The benefits of idd in shanghai is our first impact in Asian market, we have very good reaction from the clients here in shanghai.

我们的品牌成立于1870年，在德国有着悠久的家具生产历史。我们为高水准的工艺家具代言，对我们来说中国是一个非常好的市场。idd shanghai是我们第一次在亚洲市场亮相，在这里，我们得到了客户积极的反馈。

Angela RiegerKey Account Manager Asia Pacific KLAFS Academy亚太区学院大客户经理

KLAFS is one of the leading manufacturers in sauna and spa. For china, we see a great potential, as we see a big development in the hotel sector in the luxury travel segment. Here at idd was a pleasure to exhibit for us as we have met many interesting architects and many very interesting potential clients for the future.

KLAFS是桑拿和水疗中心的领先制造商之一。在中国，我们看到了巨大的潜力，我们意识到在豪华旅游业的酒店板块将有很大发展。很高兴能作为idd的展商来到现场，我们遇到了许多有趣的建筑师和潜在的客户。

Rex TengSales & Marketing Manager China 中国区销售与市场经理 Rolf Benz is a high-end quality German made furniture company, founded in 1964. Our exhibits mainly cover living room and dining room such as sofas, dining tables and side tables. We will introduce the furniture products which adapting the local lifestyle in the Chinese market. we have met many designers who are very interested in our products. We are delightful to have this opportunity to exhibit here.

Rolf bens 是一个成立于1964的德国软体品牌。我们的展品主要覆盖客餐厅，比如沙发，餐桌餐饮，茶几。中国会成为我们主要的关注市场之一。 我们会针对中国市场开发适应本地的生活方式的家居产品。我们也遇到很多设计群体对我们的品牌非常感兴趣，我们非常高兴能在这里有个展出的机会。

Axel Schramm

I am standing here for 2 companies.SCHRAMM is responsible for fantastic sleep, we are producing mattresses and beds. It’s a high-end quality customized made. Interlübke for high boards, sideboards, wardrobes and walk-in wardrobes. We don’t want to change completely our products, the philosophy of our products has to be the same, because also here in Asian market expects the same high ends quality. Idd shanghai gives a platform to show it and to present them-selves in Asia, in china, especially here, in shanghai

向大家介绍我们的2个品牌。SCHRAMM为客户提供极佳的睡眠品质，我们生产床垫和床。这是一个定制的高端制造：Interlübke适用于高板，餐具柜，衣柜和步入式衣柜。我们希望我们的品牌理念始终保持一致性，高端的品质依然会在亚洲市场得以延续。本次在中国上海的 idd shanghai为我们提供了一个很棒的展示平台。

Daria Krasnoperova

VOLUME K is a traditional German family owned company and a leading manufacturer of innovative storage solutions. We have received a lot of visitors in our booth, we have received a lot of positive feedback about our product, and a lot of interests from the local interior design companies.

VOLUME K是一家传统的德国家族企业，也是创新存储解决方案的领先制造商。 我们在展会现场的展位上接待了很多参观者，收到了很多关于产品的积极反馈，同时我们也了解到当地室内设计公司对我们的产品也有着极大的兴趣。

Michaek RessManaging Director 董事总经理

Schönbuch is a brand from Germany, founded in 1960, we produce products for the entrance hall of the house and for other parts as well. We do have an agent serving China, and together with her, we decided to come to idd to present our new collection as well as our best sellers to the Chinese market. We got extremely well response from customers all over China.

Schönbuch是一家成立于1960年的德国品牌，我们为房子的玄关和其他部分生产产品。在中国我们已有了代理，这次借在idd shanghai 的参展机会，向中国市场展示新系列和畅销产品，Schönbuch得到了中国客户的极好响应。

Purpose of Visit 参观目的

99%Collect market and product information 收集市场和产品信息

65%Prepare purchasing decision 为采购做准备

58%Seeking for new brands 寻找新的品牌

32%Cultivate existing business contacts and compare with different suppliers 培养现有商务渠道及比较供应商

28% Looking for future cooperation partners 寻找未来的合作伙伴

3%Looking for investment opportunities 寻找投资机会

8%Others 其他

Nature of Business 公司业务性质

45%Interior designers

室内设计师

5%Architects

建筑师

1%Hoteliers

酒店经营者

11%Project developer

项目开发

10%Retailers零售商

13%Distributors, Agents

代理商

4%Media媒体

13%End users

代理商

Percentage of local visitors by region 观众地区分布

76.7%East China 华东地区

7.4%South China

华南地区

6.3%North China

华北地区

2%Northwest China

西南地区

1.6%Northeast China

东北地区

5%Central China

华中地区

1%Northwest China

西北地区

Visitor Analysis 观众分析

It’s really a bountiful visit here, as there are plenty of products worth exploration and definitely worthwhile to recommend to more Chinese customers.

不虚此行，真的很棒，有很多产品值得去推敲。值得和中国的客户去介绍。

I want to see how is the exhibition going, what is the new suppliers that out coming here because maybe we will come next year.

我想看看在科隆上海室内设计展览会是否能遇到新的供应商，为我们明年继续参与做准备。

I would like to take this opportunity to widen my vision for the overseas and German brands with their development trends in the Chinese market. I am very grateful to see that there are a lot of new and different products with unique insights, especially those made in Germa-ny.

We see an all in one show and experience one for all. For the next year, I believe that the space will be expanded, and more participating brands will showcase themselves in the show.

我想借这次机会来看一下目前海外，德国的一些品牌，他们对中国市场的一些发展方向，包括我自己对于这个行业的一些认识。

非常高兴，觉得这次来这个展览看到很多新的不一样的，内在的德国匠造的一些东西。展会五脏俱全，相信明年面积会越来越大，参展品牌越来越多。

Lee Heui SookCEO of DESIGN SEWING HANA CommunicationDESIGN SEWING HANA Communication 首席执行官

Nikita Semenov PhDVice President of topolgroupTopolgroup 副总裁

张鹏飞Operation director of ShinemodaShinemoda 运营总监

Voice from Visitors来自观众的声音

Event ProgrammeWith Industrial Insights同期活动洞悉行业脉搏

The forum presentations given at idd shanghai went down very well with the Chinese visitors. The Cologne-based trade fair organiser and its partner Focus Media Co., Ltd. Compiled a programme consisting of presti-gious designers and architects. There was a VIP launch event as well as a design forum, which featured well-known designers from China and Germany, such as Sebastian Herkner, Philipp Mainzer, Dick Spierenburg, Xiao Aibin, Zhao Yiping, Gary Zeng and Simone Wang.

In addition to presenting his own work, Sebastian Herkner famous German designer and architect, provided his audience with visual representations of numerous design trends. Having taken all kinds of new ideas away with him, he sums up by saying, “I think that the Chinese market has already given this event – the first event of its kind – a warm reception.”

Creative Director of imm cologne, Dick Spierenburg, gave a talk about the top attrac-tion at imm cologne: the Das Haus installation. He was jointly responsible for the project and was very happy with the evet’s debut:” The first idd shanghai event was very dynamic. We had a lovely event space, which provided the perfect canvas on which to present the designer brands. Visitors were inspired by the way the space was set up, the way the brands were presented and the pleasant atmosphere. There was a lot of interest from media outlets, who took the opportunity to make direct contact with representatives from the exhibiting companies.”

idd shanghai的现场论坛受到观众的高度好评。科隆的展会主办方与合作伙伴聚向传媒携手合作，共同邀请并吸引了众多知名设计师和建筑师参与展会和活动。除VIP开幕活动外，现场的设计论坛反响更为热烈，来自德国和中国的知名设计师，如 Sebastian Herkner、Philipp Mainzer、Dick Spierenburg、萧爱彬、赵益平、曾建龙（Gary）和王诗雯等均出席并在现场展开交流。

德国著名设计师、建筑师Sebastian Herkner，还为观众呈现了许多设计趋势。在他的概念里，诸如此类活动已在潜移默化中迎合了中国市场的需求，以首战告捷向行业提交圆满答卷。

科隆国际家具博览会的创意总监Dick Spierenburg在活动中介绍了科隆国际家具博览会上最具吸引力的版块Das Haus（居家）。作为项目的共同负责人，他对其首次国内亮相非常满意，表示“首届idd shanghai活动非常热闹。我们拥有非常完备的展会场地，为设计品牌和产品的展示提供了理想的环境。现场布置、品牌的展示和舒适愉悦的氛围为观众营造了融会贯通的参观体验。同时，媒体也表现出高度的兴趣和支持，并借此机会与品牌企业代表进行了深度探讨。”

科隆上海室内设计展览会—— 科隆国际家具展 强力推动

21.-23.11.2019

interior design days shanghaiby imm cologne

Interior Design

made in Germany

For exhibitor, please contact:参展联系

Ms.Jessica Liu 刘翠平 女士 Tel. 电话: +86-010-65907766 ext. 727 E-mail 邮箱: jessica.liu@koelnmesse.cn

For visitor, please contact:参观联系

Ms. Elaine Shen 沈一 女士 Tel. 电话: +86-021-63906161 ext. 815 E-mail 邮箱: elaine.shen@koelnmesse.cn