Interim CAP Social Media Committee Report to the

National Executive Committee

Major Al PabonCommittee Chair

Why was the committee created

• Address an NEC Agenda Item• Create a policy recommendation

Actions to Date

• Research USAF and Industry Best Practices• Discuss ideas and policy recommendations• Recommend a policy to the NEC

Social Media is

An “un-controllable” environment that can be harnessed to tell the CAP Story by units and individual

members.

Proposed CAP Social Media Policy

• Recognized that Social Media has changed our Communications Processes

• Defines “Structured” and “Un-Structured” Social Media

• Defines CAP’s Responsibilities• Defines Member Responsibilities• Defines Common Responsibilities• Supports CAP Core Values

Proposed CAP Social Media Policy

• This policy recommendation and the supporting materials will hopefully encourage CAP Units to engage with Social Media and

• Encourage our members to tell their CAP Stories with their personal Social Media.

Member Discipline

• Policy expects members to act as per the CAP Core Values in the Social Media Environment

• Does not specify disciplinary actions• Existing policy provides commanders with

tools to deal with discipline issues• Trusts the local CC to do the right thing• Members need education and leadership not

a heavy hand

Deliverables

• CAPP 190-1 CAP Social Media Guide• Cadet CDI Case Studies• Senior Member Education Materials• Commander’s Overview• Social Media and the PAO Training Package• Social Media and the PIO Training Package

Timeline

Deliverable/Action Item Due Date

CAPP 190-1 - CAP Guide to Social MediaReady for Member

Comment – 1 Jan 2011Published by 1 March 2011

Cadet Education Materials (CDI Case Studies) 1 February 2011Status Report to the CAP National Board 1 February 2011Senior Professional Development Materials 1 March 2011Public Affairs/Commander Training Materials 1 April 2011Final report to the NEC 1 May 2011Discharge of the Committee 30 May 2011

Requested Action

• A CAP Social Media Policy• CAP Social Media Resources• Social Media Committee Timeline

We respectfully request that the NEC approve the report and the proposals it contains for:

Questions?