interchem (ireland) ltd portfolio
TRANSCRIPT
Fruitful Marketing
Interchem Portfolio
Market Research Study
Quantitative Research Online survey
Qualitative Research Face to face interviews
Presented findings to team
Engaged team in workshop to put build strategic plan
Rebranding logo
Brand elements
Display material
Marketing campaign strategy and plan
Engage and empower team to roll out
Webinar
Marketing material
National media: press and radio
Marketing Campaign –Pheromones
Brand elements - photos
PharVet Catalogue Folder
Online coverage Print
Media – Ad placements, PR
News Events Product promotions Technical articles Photos
Customer Event - Fertility Conference
“Cattle Reproduction: Adding Value to Vets and Farmers” in collaboration with Ceva
Top international speakers
70 attendees
Launched Prid E
Lots of press coverage
Follow up webinar with key speaker
New Interchem and PharVet Websites
Better navigation
Social media integration
Customer portal
Event hub
Social Media Development
Grew 3 Facebook pages
Established other social media networks
Pet Owners from Interchem Interchem for the Vet Industry
PharVet
7 webinars (as on June 2014)
1000 views
4 more scheduled...
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Email Newsletters
Trifexis SMS Reminders
“Sheena has been instrumental in the
revised strategic direction of the Interchem business. Her first project with Interchem was compiling a customer market research study, the results of which provided the fundamental direction of the business model we are now moving forward. Interchem are also providing cost effective value additions to our business including PR support to customers, educational webinars, informative email newsletters and other quantifiable marketing support. Working with Fruitful Marketing provided us with focused, practical and achievable actions needed over the short and medium term to ensure the practice continued on it’s growth path.”
Testimonial
Sheena Hopper
Oldwood | Moygaddy | Maynooth | Co. Meath
Email: [email protected]
Tel: 01 5054682 | Mob: 086 8721056 | www.fruitfulmarketing.ie
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