Interbrand

INTER-RE-BRAND?

KEY RESEARCH

HUGE NAMES: Small sample from Interbrand’s list of global clients

KEY RESEARCH

76.6%OF YOUNG CREATIVES

DO NOT KNOW OF INTERBRAND

KEY RESEARCH

EDUCATING BRAND VALUE( )

CENTRAL IDEA/THEME

Amongst Young Creatives

TOP 100 FUTURE DESIGNERS•interbrand set brief•5 categories (TYPe, brand, illustration, web, motion graphics)

•top 20/category•1 design/person•age 18-25•reach audience via facebook

Touchpoint

Development