interbee 2017 - microsoft invitation session - ai real impact to media industry
TRANSCRIPT
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Tony EmersonManaging Director Worldwide Media & Entertainment
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Source Cisco Zettabyte Era Whitepaper
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From mass marketing to targeted, social marketing
“We are not innovating, we are slow to adapt, and our costs are too high –
if we don’t change this quickly, we won’t be able to compete.“
CEO of a leading European media company
Search and Social
Media Providers
have displaced
television as the biggest
sellers of advertising.
“Top 30 Global Media Owners 2017”
Zenith Optimedia, Bloomberg
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The ultimate goal is to
provision relevant,
personalized, engaging
content experiences
adapted to the
situation in which they
are consumed
Personal MediaCreating personalized content experiences
through explicit and implicit personalization
leveraging Advanced Analytics and Artificial
Intelligence - “My Media”
Immersive MediaCreating new content experiences
on new devices
Mass MediaMedia companies are defined by their ability
to reach large audiences with the same
content
AI-based Media Indexing
API economy
Ambient Intelligence
Audience Analytics
Virtual Assistants Robot Journalism
Virtual Reality
Mixed Reality
Augmented Reality
Natural User
Interfaces
(Voice, Bots,
Gestures, …)
Ultra High
Definition
Real-time Digital Marketing
Online MediaHigh
Definition
Broadcasting
Music
Publishing
PublishingTV and Film
Production
Where is the media
industry going?
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• Automatically create all of the metadata (spoken text, written text, faces,
places, shots, objects etc) for any video, including from their archives
• Produce dynamic advertisements so that the content of the program for has
increased viewer relevance, value, and response
• Collaboratively upload & edit videos in real-time and through the Cloud to
speed up time to air for new stories
• Dynamically change content in response to audiences reaction – Remember
“Choose Your Own Adventure” novels? - Or Add Interactive Elements.
• Create automated summaries or highlight reels of video content based on
scene detection, specific people, and motion within the video
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https://www.microsoft.com/en-us/research/blog/microsoft-researchers-achieve-new-conversational-speech-recognition-milestone/
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Value added Partners
Streaming /
CDNContent
ProtectionProcessingIngest
Azure Media Services
PlayerAI
(Artificial Intelligence)
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Video Indexer
Cognitive Services Labs
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Video AI is the key to solving these challenges….
Improve Content Discoverability
Increase Content Value
Personalize the Viewing Experience
Uncover Hidden Content Insights
Reduce Manual Labor
Increase Revenue / Drive Viewing Targeted Advertising
Predictive modeling & recommendations
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UFA is creating an archive for future business
The vision is to completely move the entire
production process – from filming to playout
– to the cloud”
— Ernst Feiler,Director of Technology, UFA
‟
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A robust, scalable cloud platform, and
expansive ecosystemLeadership in audiovisual content
creation solutions
Louis Hernandez, Jr.Chairman and CEO,
Avid
At Avid Connect on April 22, 2017, Avid and
Microsoft announced that Microsoft Azure
is the preferred cloud platform for Avid’s future
Software-as-a-Service offerings.
“Our competitive evaluations of the leading
cloud providers showed that Microsoft Azure
is the most open, trusted and global cloud
platform that also enables true hybrid-cloud
computing — which we believe is very
important to media enterprises.”
“With Avid’s unique platform approach and
its extensive domain knowledge, combined
with our own powerful Azure cloud platform,
we believe that this unique alliance is well-
positioned to lead the media industry into
the cloud.”
Scott GuthrieEVP Cloud and Enterprise Group,
Microsoft
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Intelligent Streaming
議会中継
AI (Artificial Intelligence)
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https://blogs.technet.microsoft.com/mpn_japan/2017/11/13/ai-for-media/
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Fuji TV reaches younger audiences online
We selected Microsoft Azure for the future
of our live streaming offerings because of its
stability, expandability, easy operation,
committed support teams and passionate
field staff.”
— Fuji TV,NAB Show 2015
‟
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Video Indexer
Cognitive Services Labs
Custom Custom Custom Custom Custom
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Hyperlapseスタビライザーとタイムラプス
Video summarizationハイライトシーンによるサマリービデオの自動作成
Face Redaction特定の人の顔にぼかしを入れる
Azure Media Services
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Auto Face & Object
Tagging/ Live Captioning
+
Live Translation
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Cognitive
ServicesCustom
AI Models
Custom Services
Bring your Own Data
Flexibility
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vi.microsoft.com