interaxon mind controlled computing

8/8/2019 InteraXon Mind Controlled Computing

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nteraXon is a research driven, experience-centric

echnology company creating innovative “Brains-on ”

olutions that unleash new experiential horizons of self

nd collective discovery, play and mastery.

e Connect with People in Profound Ways



nteraXon is here to bring awareness and understanding ofhe scale and scope of experiential possibilities within

hought-responsive technology, and the global impact it will

ave as it becomes more market-ready.

e design and execute custom experiential marketing

nstallations for brands who are looking to discover and

ccupy new spaces of thought and imagination within the

merging Thought Controlled Computing (TCC) market.

nteraXon is a technology company who

reates new experiences.



TCC – Thought-Controlled Computing

EEG – Electroencephalography

BCI – Brain-Computer Interface

Alpha and Beta waves

ey Terms



CC - How It WorksTHINKAs the neurons in the brain fire, they generate magnetic

fields that can be easily read from the head using anElectroencephalograph, or EEG.

The InteraXon system analyses these readings and

separates the waves by frequency into alpha, beta, gamma

and theta waves, each of which is associated with a

particular conscious state.



CC - How It WorksTRANSLATEAfter analyzing and sorting the waves by type, our software

compares the amount of energy in each band andgenerates a control signal that correlates to the strength of

a particular brain state.

Participants quickly learn to navigate through these states

using a variety of feedback mechanisms built into the

experience.



CC - How It WorksACTIVATE

These complicated technological underpinnings remaininvisible to the end user who comes to experience the syste

as an extension of his or her own body.

The interface can be mastered by participants in five minutor less and is designed to provide clean, immediate feedba

This allows users to concentrate solely on the output

necessary to achieve the desired results.



• The ʻremote controlʼ brain

• Responsive technology – technology which reacts to

the userʼs natural state

ontrol vs Response: wo Interaction Paradigms



y illuminating and transforming previously “untapped”

ealms of the human mind, TCC plays a key role in the

xperiential evolution of human-machine interaction,omputation, and communication as a whole.

nabling users to connect and engage with brands in

n intimate and internal manner, TCC changes the wayeople see and experience themselves, optimistically

romoting ideas and images of self-discovery, actualization

nd mastery.

otential: Creating Transformational

ustomer Experiences



eurofeedback data collected during installations allow

or powerful analytics derived from not only time ofimpressionʼ measured, but also the levels of focus and

elaxation during the experience as well.

alue: Insightful Metrics



ASE STUDY: Bright IdeasVancouver Winter Olympics



• Showcase Ontario Innovation

• Showcase Ontario Destinations

• Instill pride in Ontarians and connect

them to the Olympics

lient: Government of Ontario

Main Goals:



• Nationwide exposure (Niagara Falls, CN Tower,

Parliament Buildings, and Vancouver Olympics)

• 7,000 users in 17 days

• Live online video stream withFacebook Live Stream Box integration

xposure



Media Coverage:

156 sources overall

Total countries: 18Canada, Colombia, Netherlands, Sweden, Spain,Germany,France,

apan,Denmark,China, Hungary, Poland,England,Turkey,Korea, United States, Russiareland)



CENARIO: Lifestyle BeverageInteraXon + Vitamin Water



Experiential Marketing Focus: Exploring Personal States

Primary Idea: Colorful Minds

CENARIO: Lifestyle BeverageInteraXon + Vitamin Water



lignment: nteraXon offers functional drink and food companies a way

o interact with properties of their products that are usuallymmeasurable or unattainable. These sorts of companies

eek new strategies and experiences to further highlight

he efficacy or general essence of their products.

ontext: arge-scale installation in a central public place (Dundas

quare Toronto,Times Square NYC, Shinjuku Station,okyo).



Website: http://www.interaxon.ca

More Info: [email protected]

interaxon mind controlled computing

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