Online Reputation Management

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Online Reputation Management

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BRAND

Evaluate

& Interpret

Act &

Engage

Track &

Monitor

Managing Online Reputation

The Three Routines

Online Reputation Management

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Setup Google Alerts for entity names of

Interakt Digital Group, founders of

Interakt & key persons in Interakt

Use Social Mention for measuring

sentiments about the company and to

spot-check specific keyword phrases

across the social media channels

Search for keywords in the Search

Engines to check the listings that

appear next to the brand

How do I look online?

Track & Monitor

Online Reputation Management

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Am I looking good or bad?

Evaluate & Interpret

Branding

Personnel

Regional

Read through the results, try to interpret the

true meaning, mark it as positive or

negative and place these into several

categories,

Online Reputation Management

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When I look bad…

Evaluate & Interpret

Identify the risk factors

Who can be harmed & how?

Evaluate the risks

Record the findings

Track & monitor the listing

When there is a negative review or

negative listing,

Online Reputation Management

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It’s GOOD to be reactive

Act & Engage

Contact Its creator to remove the content

Report to the site administrator and try to

remove the content

Report to the search engines and try to

remove the listing from the search

results

Develop a campaign to suppress the

negative ones with fresh positive content

To counteract the negative content, we

might need to,

Online Reputation Management

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It’s BEST to be proactive

Act & Engage

Optimize the Website For the entity names of Interakt Digital Group,

founders of Interakt & key persons in Interakt

Diversify the Web Presence Publish positive messages about the brand,

founders and projects in the website & social

media channels

Use Social Media to Expand the Brand Distribute the content in multiple social media

channels on a regular basis

Build the Trust Quickly respond to conversations (positive or

negative) that come up online

Pay Attention to the Online Presence Monitor the search results & social media

channels for brand reputation at least once a

week

Online Reputation Management

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I’m POSITIVE & Healthy

Act & Engage

Create professional identities in the

social media channels like LinkedIn,

Yelp, Google Places and request

customers to endorse, write

reviews/testimonials

Identify niche relevant directories,

communities, marketplaces, forums to

create business profile, upload business

portfolio and get listed in the search

results i.e. Wikipedia, CrunchBase,

Campaign Asia etc

Online Reputation Management

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I’m POSITIVE & Healthy

Act & Engage

Prepare case studies, presentations and

distribute the content in the social media

channels like SlideShare

Upload and distribute brand related

photos, videos in the social media

channels like YouTube, Flickr,

Picasa etc.

Publish blogs, articles, news, press

releases in the website and distribute the

content in social media channels i.e.

blog directories, article directories, press

release directories, Facebook, Twitter,

Orkut, Google+ etc.

Online Reputation Management

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BRAND

Evaluate

& Interpret

Act &

Engage

Track &

Monitor

Managing Online Reputation

Influence & Persuade

Thank You

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