interactive marketing services - dallas seo & ppc …...to your industry and are most likely to...

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Interactive Marketing ServicesTony Wright

CEO / Owner

eMail: [email protected]

Office: 972-215-7167

Mobile: 214-529-0703

PLANO, TEXAS

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Welcome to WrightIMCYour new interactive marketing partner.

Thank you for giving WrightIMC the opportunity to show you what we can do for your company. We are confident that you will see us as a great fit for your marketing needs.

Our team is relatively small, with 20 people in our office in Plano, Texas. But, we have big ideas and provide big results. We’re the fourth largest interactive marketing firm in Dallas according to the Dallas Business Journal, and we’ve been featured in the Inc. 500/5000 for two years. We’ve worked with brands of all sizes, and we have ample experience in providing insight into the interactive marketing world. We’re also a tight-knit group that takes pride in everything that we produce. We’re big enough to get it done, but small enough to make sure it’s done right. We look forward to showing you what we can do.

Tony Wright CEO / Owner

At WrightIMC, we don’t take shortcuts. We pride ourselves on our handcrafted approach to digital marketing. No quick fixes. No cookie cutter ideas. Just genuine results.

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Search Engine OptimizationLocal SEO, technical SEO, enterprise-level SEO, link-building, keyword research, analytics implementation, analytics audit, analytics reporting and more.

Paid Search Marketing (Pay-Per-Click)Google, Yahoo, Bing, Facebook, re-targeting, and re-marketing ads.

Website Design & DevelopmentCustom framework and E-Commerce development with multiple CMS’s (Wordpress, Drupal, Joomla, etc.) using PHP and MySQL. Plus, responsive design: Mobile-friendly (phone/tablet) theme according to Google’s mobile algorithm.

Social Media ManagementFacebook, Twitter, Pinterest, etc.

Content MarketingContent creation (blogging, guest posting, etc.), syndication and social bookmarking.

Online Reputation Management Manage online reputation (reviews, negative posts, etc.) and coach on how to fix.

Marketing ConsultingEnsuring your digital marketing efforts are coinciding with your overall marketing strategy.

E-Mail MarketingTurn-key service.

Banner/Online AdvertisingGoogle Display Network and Media Purchasing.

Website Hosting & MaintenanceMonthly server recommendation, setup and maintenance (both website and server)

Our Services

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Why choose WrightIMC?Quite a few of our clients wondered the same thing. In particular, the American Heart Association approached us four years ago and asked us if an online marketing strategy would work for their site, OnlineAHA.org, an online division of their training programs.We recommended a 3 month test with minimal costs to them to determine the viability of online marketing. By the end of the test, we were able to determine that it was indeed profitable. Since inception, they’ve experienced record-breaking sales and traffic each year. Their revenue and traffic from search for last year nearly doubled compared to when they first started with us. They’ve experienced an approximate return of 382.93% from their search marketing campaign.

382.93%INCREASE

IN REVENUE{ }

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Not only do we have years of experience in tackling projects like yours, but we’re also extremely passionate about solving problems for our clients. We speak and teach several times each year to our peers at conferences such as Pubcon, one of the biggest and best online marketing conferences in the world. We’re recognized by Moz.com, an SEO software company that also teaches SEO, in their coveted “Recommended List.” In addition, we’re a Google Partner and each of our staff members who will work on your account is Analytics Certified.

Why are we qualified to do this?

WrightIMC 660 North Central Expressway Suite 450 Plano, TX 75074 Main: 866-509-4717 www.WrightIMC.com

Many of our new clients come to us from other agencies thatwon’t turn over the client’s data to the client. WrightIMC has never held our client’s data hostage. You will always own your Analytics, AdWords, and any other account data specific to your business. We believe it’s the same as if you were hiring an accountant. You wouldn’t hire one who kept all your financial information hidden from you and only reported bits and pieces of their choosing. Neither would we. This is why all of our clients have 100% access to all their accounts and data at all times.

Communicating effectively and often with our clients is ourtop priority. We will designate one of our client service people to act as your central point of contact. However, you will also able to communicate directly with anyone who works on your account. Your client service person acts as an intentional gatekeeper, to make sure he or she knows everything that is going on, so you can, too. And, we know we’re better at doing our jobs for clients when our clients are sharing information with us about their businesses.

You own your data

Constant Communication

2013 FINALIST

BEST OF SHOW

2014

DFW IMA

Recommended Company

Partners

2014Certified

US SEARCH AWARDS2014 FINALIST

GOLD

6WrightIMC 660 North Central Expressway Suite 450 Plano, TX 75074 Main: 866-509-4717 www.WrightIMC.com

DFW AMA Marketer of the Year Our efforts in this campaign resulted in us receiving marketer of the year from the Dallas/Fort Worth American Marketing Association, and we were recognized by the

DFW Interactive Marketing Association with a Best of Show award.

Social media takes a lot of work and time to develop into a revenue stream. One of ourclients delivers online education courses for hunter and boater education. They had a small social presence and asked us to come up with a solution. In its simplest form, we created unique content and engaged with industry-specific websites to promote their content.

As a result, their audiences on all social properties increased substantially and contributed to a 182.73% in social conversions for one of their properties and an amazing 3,275% increase in contributed social conversions for their other property.

Need another reason?

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“White Hat” SEO PracticesFive years ago, we took a firm stance that our company would not practice “black hat” strategies. In SEO lingo, black hat strategies are those practices that are known to violate the terms of service of search engines like Google, Bing, and Yahoo. Basically, these practices are seen as artificial ways to increase rankings in the search engines, when the sites and practitioners using them haven’t naturally earned the value with consumers to be ranked highly.

While black hat tactics do produce short-term results, in the long run they can seriously damage a site’s search engine rankings when caught and penalized in the search engine algorithms. We only deal in viable, long-term solutions that naturally build authority for our clients. That is why many of our clients have continued to use our services for three, four, and five years.

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Our search engine optimization strategies have been created and revised over the years as both the needs of clients and search engines change. Our most current process was originally devised more than five years ago, has been adapted constantly, and is in place at several leading search engine optimization firms. Whether optimizing a single site or 100, this is the backbone of every search engine optimization process. Following is a brief overview of the steps involved.

Decision Maker Questionnaire Once an agreement has been reached to optimize a website, a detailed questionnaire is then sent to the key decision maker or owner of the project on the client side. The more specific or detailed the decision maker is in answering the questions, the better. Our team of consulting specialists and search experts will then use this document to get a jumpstart on your website’s unique needs and goals.

Site Structure Analysis WrightIMC wants to ensure that every single page of your site will be indexed by the search engines. Our site structure analysis takes into account numerous factors that may affect rankings, including:

• URL Structure• Age of Domain• Number of Back Links• Page Rank• Check for Robots.txt• Internal Linking Structure• W3C Compliance• Code problems

Keyword Analysis and Prioritization Through the use of various software tools, WrightIMC determines which keywords will be relevant to your industry and are most likely to return excellent results. This step reveals the necessity (or irrelevance) of keywords and phrases that you have been using and will likely uncover additional keywords and phrases you may not have considered. Our specialists then prioritize these keywords according to your unique industry, based on popularity and relevance. The first step in keyword analysis and prioritization is to brainstorm all relevant keywords with the decision-making personnel for the website. This is a powerful way to get the entire company onboard with the search engine optimization efforts, ensuring that no keywords are missed. (continued on next page)

Search Engine Optimization Process


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After the brainstorming session, WrightIMC will then verify each keyword’s validity through several tools, including:• Previous Google Analytics data• Google AdWords Tool• Existing Google AdWords Campaigns

Once we have a “finalized” list of keywords to target, we will prioritize them based on several criteria, taking into account a variety of factors such as:

• Identifying “money” keywords• Analytics• Margins• Special Promotions

Site Recommendations Once our specialists have a better understanding of the keywords the campaign will target, WrightIMC will determine how and where to best use them. Recommendations may be made at this stage to improve site interaction with search engines through the insertion of tags, the creation of new pages, and the editing of existing content. Our page recommendation process includes:• Creation of alt tags• Analysis of competitor and client keyword density• Content recommendations• Determining the keywords that match each page• Creation of title tags• Creation of Meta tags

WrightIMC may determine that you lack necessary content on your site to fully describe your products or services. The SEO team will work with you to develop that content to fully capture your potential target market through search engines.

We will also look at your top competitors. These competitors might not always match what you consider to be your top competitors, but these are the companies that compete with you most often in the search results for your target search phrases. We aren’t talking about Wikipedia, or other informational or product review websites, but only actual businesses that serve a similar target market. We will also look at specific competitors in your industry, but they’re not always going to be who your company is competing against in the search results.


Search Engine Optimization Process (continued)

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Link-Building Strategies The more quality links you have to your website from other websites, the higher your site will show up in the search engine results pages. WrightIMC believes in constantly improving and updating your linking strategy. We have many ways to obtain good links. The most popular are listed below.

First Opportunity Linking This includes requesting links from directories and other sites that have similar content or relevance to your site. Our team of link builders identifies the possibilities and requests the links on your behalf. Over the years, we have also created lists of hundreds of high-quality directories that can provide links in a very short amount of time. This is usually the first step in a link-building program, since it creates a baseline link authority very quickly. Most of these links are free. However, there are several higher quality directories that do charge a fee.

Social Media Campaigns Getting your site’s content on sites like Reddit, Visual.ly, StumbleUpon, Pinterest and others can be a great way to garner links. WrightIMC will create optimized accounts for your site on the major social media bookmarking sites and submit content to these sites as it is created. This proposal includes up to 3 hours per month of social media outreach, with the goal of obtaining links through social media.

Link-Baiting Strategies Link-baiting is essentially creating content that encourages linking – like infographics or videos. WrightIMC can help create such content for Your company. Depending upon the campaign, there may be additional costs for implementation which will be discussed when the plan is presented.


Search Engine Optimization Process (continued)

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Content marketing strategies combined with search engine strategies can connect a company to clearly defined target groups of potential clients. In essence, content marketing helps turn people searching the Internet, as well as those sharing information with their connections on social media networks, into customers.

Online searchers are wary of obvious marketing tactics, and they will often reject overt sales pitches and promotional messages. Content marketing delivers your message wrapped in useful content for them to consume. A company can build trust, credibility, and authority online by publishing information that is relevant, valuable, and provides a solution for a prospective customer. Content marketing establishes a firm as an authoritative source of information that helps the prospective client make smart decisions. In turn, that person is more likely to reward the company with their business and loyalty.

Effective content on the Internet is not created in a vacuum. The most effective content is created to answer questions evoked by the myriads of searchers seeking answers online. In order to uncover those questions, the content marketing team utilizes several search marketing tools that track the keywords and queries made by search engine users.

Companies that become their own online media outlet are much more successful at converting Internet consumers. WrightIMC builds companies into online media outlets. We create, produce, optimize, and deliver fresh story-form content to online channels used by a target market.

Success in social media marketing requires planning, effort, and time. Because social media is a rela-tionship-building endeavor, you need to work for at least 6 months to begin seeing consistent results. However, the benefit of such social media relationships is that they become easier to sustain over time. Our overarching goal is to engage and interact with your customers, in order to provide valuable information on a continual basis and upon demand from the audience. In doing so, we can help further develop your brand “personality” and audience.

Social Media Audit Initially, we conduct a one-time analysis of your site’s current presence across social networks and explore possibilities strategies. We determine what aspects of your social media presence are working successfully and what areas can be improved. We will also determine which social media sites would be most suitable to your brand, whether it is a micro-blogging site like Twitter or an image-oriented site like Pinterest.

Content Marketing and Social Media Management


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Social Media Marketing Strategy We can determine what you need, what methods will work optimally for you, and what specific tactics you can use to accomplish your goals. We thoroughly analyze your target demographics, and determine their interests, wants, and needs. We outline the types of content your audience is likely to find useful, memorable, or entertaining, and will encourage further interaction with your company. This is a more consultative approach where the social media management is kept in-house with our experts

Social Media Profile Development We will find the social networks where you should be participating and where people are talking about you. We’ll also help you create and manage your own social media profiles and help you make the most of the conversations you’ll have with your visitors. This will include the development of online profiles on the social networks most appropriate for your business and the creation of customized landing pages for Facebook and Twitter.

Online Monitoring We track your online presence and document when, where, and in what context your business is mentioned, whether in blogs, site reviews, Twitter, Facebook, or discussion forums, and whether your business is mentioned in a positive or negative way.

Blog Consulting WrightIMC will help you determine what kinds of articles your audience would find most compelling and then brainstorm ideas for your blog. We will research and write content for your blog at a set number of posts per month.

Social Media Management Our objective is to develop your online “presence.” We use dedicated software to monitor your social channels and interact with your existing and potential followers. This also includes calculating social media metrics across all profiles, measuring number of followers, impressions, forwards/re-tweets, number of comments or “Likes,”,number of posted link click-throughs, sentiment, and influence scores of our followers. • Search and request new friends/connections on social media sites• Actively link your profiles to related social media sites to extend your overall reach• Implement marketing initiatives across the platforms• Perform link-building activities to generate SEO-friendly links to your site• Forwarding of leads and customer service issues• Create vanity URLs where applicable

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Understanding the right mix of keywords, positioning and cost strategies is the foundation of a successful paid search campaign. We effectively manage your search presence by finding the listing, wording, and messages that will produce the greatest return. High volume keywords get the most attention, and it is important your messaging appears with optimal positioning across the major paid search sites.

There are, however, many strategies that can be lost by ignoring the “lesser” peripheral keywords, also called the “tail” keywords.

Our Approach Test, test, and then re-test. At WrightIMC, we rely on a research-based approach to paid search bid management. This involves continuous testing and adjustment of creative, constant monitoring of results, aggressive manual management of the most successful keywords, and rules-based bid management of peripheral keywords.

Our Process For all PPC accounts with existing programs, we must start with an observation period of at least two weeks before significant changes are made. During those two weeks we will evaluate the campaign structure as well as the keywords and bidding strategies. In week three, we will begin making changes to the campaign structures as well as adding, subtracting or changing keywords. These initial changes will be small, but will be used to test hypotheses created during the observation period. Beginning in week 6, hardline changes will be made to the account and this is when we see significant improvements. We continually monitor and tweak PPC campaigns, as we strive to achieve perfection.

Constant Monitoring of ResultsThere are many factors that can change during the course of a campaign. Search providers can change distribution partnerships, keyword creative can lose its effectiveness, or a search term can merely lose its popularity. Therefore, it is necessary to constantly monitor the results of your initiatives. By aggressively monitoring the campaign, WrightIMC can effectively manipulate the variables of a campaign to perform optimally under any set of conditions.

Reporting It is important that you are kept aware of what is going on in your PPC Campaign. We provide weekly reports on the progress of the campaign. While we have standard reports, we can customize our reporting to fit your needs. Of course, if major changes happen in the campaign we will notify you immediately.

Paid Search Strategies

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Email marketing will be a key component of your overall digital marketing plan through Pardot. The main objectives are customer development, customer acquisition, building brand and customer loyalty, increase customer retention, maintaining relationships, and selling directly to subscribers. According to the Direct Marketing Association, email marketing shows an ROI of approximately 4,300%, proving it to be extremely cost-effective and measurable.

WrightIMC’s email marketing process is strategically customized to fit each client’s needs.

Here are some of the best practices in email marketing that we use:

Email recipient list• Built with an online opt-in process with the option to opt-out at any time• List segmentation• Lead nurturing drip campaigns based on behavior Privacy - no email addresses will ever be shared• Consistency - brand identity, language, delivery Effective subject lines - gets your message opened• Optimized content - show expertise & authority while getting the message read• Calls to action prevalent• HTML and custom, rich media - gets your message to the inbox and not the spam box (trusted source)• Business’ contact information - i.e. address, website, phone number, etc. - always included• Testing - run through spam filter

Measurement• Bounce rate, unsubscribe rate, open rate, Click Through Rate(CTR)• Responsive design• Social media integration - share links Shopping cart abandonment triggers• Can recapture 15-20% leads

Email Marketing


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Google Display Network The Google Display Network is the medium that advertisers use to show their image, video or other rich media ads on Google Partner sites. It is accessible through AdWords and has several advantages that the traditional search network does not have. For example, you can target websites that have partnered with Google (display partners), YouTube, and specific Google properties.

Another advantage of the Google Display Network is retargeting. By targeting users who have already been to your site, your brand becomes top-of-mind with the potential customer as they are surfing other sites. To be more specific, when users visit your site, they get “cookied” or identified with a specific piece of code. If a retargeting campaign is implemented, those cookies will show them ads relevant to your marketing initiatives if they leave your site without making a purchase or other conversion decision.

WrightIMC requires all handlers of the Google Display Network to be certified by Google because it is more advanced than the search network.

Our design team will create a template of the ads for the various AdGroups that the Google Display Network will target. After the ads are approved by the client, the campaign can go live. Since these ads are visual, it will take 3-5 business days for a Google team member to look at the ad and approve it for use on their network. During that time frame, we will implement code on the site in order start a retargeting campaign and track conversions. Once the ads are approved and the code is implemented WrightIMC will manage the placements of the ads, bid limits, keywords, and retargeting.

Direct Ad Buys/Other NetworksThere are a number of other online display networks that operate similarly to Google Display Network. WrightIMC has access to all of them, and because they incorporate different websites, we may purchase display advertising through them to target your audience. Likewise, we often recommend buying bulk impressions directly from a website, commonly a newspaper or other geographically local site, in order to get the reach and frequency you need to reach a targeted audience.

The media purchases for display advertising are paid for directly by our clients, and WrightIMC charges a management fee to cover its work in developing and managing the campaigns.

Banner/Online Advertising


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In the last couple of years, Google and Bing have started to include “local” listings, relevant to the keywords a user enters, in the main organic search results. Sometimes these results include maps, and other times the search engine recognizes the IP address of the user and serves up results relevant to the geographic location of the searcher. The data the search engines use for these listings come from a variety of sources including online directories, links from other sites, and other esoteric sources. These diverse data sources represent a departure from how the search engines gather data for their “traditional” results.

Therefore, we have created a separate process for local search engine optimization that includes the following steps:• Research presence and accuracy of listings in all applicable data sources• Monitoring local listings from different IP addresses to ensure maximum visibility• Optimization of the “Local Business Listing” in all major search engines• Strategic plan to solicit additional positive business reviews in major and vertical search engines

Local Search Engine Optimization Deliverables include• Creation and implementation of Local Search Engine Optimization plan for one location• Monthly analytics and activity reports• Includes optimization for Google Maps, Google Places, Google+, Yahoo Local and Bing Local• Claiming and optimization of other major citation sites• We can only optimize for the city in which the business is located.(A business can’t rank for Dallas if the office is in Plano.)

What we must have from our clients• Legal business name, address, phone number, and sales contact email address• Address cannot be a P.O. box• An email address for citation verification (we can create a Gmail account, or client can provide adomain email address – we need full access)

• Photos/images for the business• Other valid business information: business description, website address, accepted payment types,hours of operation, etc.

Local Search Engine Optimization


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Project DescriptionFour years ago, the American Heart Association wondered if an online marketing strategy would work for their site, OnlineAHA.org, an online division of their training programs. WrightIMC recommended a three-month test with minimal costs to determine the viability of Online Marketing. By the end of the test, WrightIMC determined that the campaign was indeed profitable and that OnlineAHA should proceed with the campaign in its entirety. Since inception, the American Heart Association/OnlineAHA has experienced record-breaking sales and traffic every year that the campaign was active.

The strategy consisted of the following:

• Improve the findability of OnlineAHA web pages in organic search results of search engines;• Implement a pay-per-click advertising campaign in search engine search results pages to drive qualified traffic and generate revenue;• Utilize pay-per-click ads on related websites to drive qualified traffic; and• Create various banner ads to advertise on Google’s Display network.

Results $25 million in new revenue

25% increase in traffic (year-over-year)

382% ROI (return on investment)

SEO Case Study - Online AHA.org


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Project DescriptionIn 2012, The Residences at the Ritz-Carlton Dallas contracted with WrightIMC, with a goal to help increase online leads and sales in their luxury condo and penthouse tower residences. WrightIMC implemented numerous strategies such as SEO/PPC and converting the entire website to the WordPress platform, which included a landing page with numerous images of the surrounding neighborhoods. Since 2012, The Residences at the Ritz-Carlton has seen a noticeable difference in the amount of traffic generated, and more importantly, it’s traffic that’s remaining on their website. In 2012, with the conversion to WordPress, The Residences at the Ritz-Carlton has seen their SEO position increase in the marketplace, and, in turn, has dramatically improved the amount of web inquiry submissions to over 30% (year-over-year basis). WrightIMC has helped played a significant role in achieving an additional 25% in sales productivity, with recognition of over $40 million in sales volume.

Results$40 million in new revenue

30% increase in traffic

SEO Case Study - Ritz-Carlton Dallas


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Web Design & Development

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In today’s business, design is obviously important … but so is functionality. Our goal is to create a website that you can be proud to show your customers, and equally as important, one that also drives additional awareness and revenue to The Reich & Binstock Attorneys At Law.

About WrightIMC’s Web Design & Development Team

Your BrandIs Our

Passion

Our Philosophy Is Simple

Nothing is more important to your brand than how your website looks and operates. WrightIMC’s Web Design and Development team has years of experience creating websites for some of the best brands around, including American Airlines, JCPenney, Land’s End, Hilton Hotels and many others. You’ve seen our work. For example, creative director Brad Cook rebranded Capital One and designed the iconic logo seen worldwide on banks, credit cards, and even football stadiums.

Our Lead Developer, Hien Khuu, can code in just about any framework available on the market today, and whether we build your site in straight HTML, WordPress, Drupal or something else, he’ll make sure the site functions as it should and that its code is a work of art. CEO, Tony Wright, has created information architecture and site navigation strategies for hundreds of companies, always ensuring that both site visitors and search engines can easily find what they need. Our video partner, Eyecon Video Productions, has produced videos and commercials for hundreds of well-known brands (and many that are just getting started).

We use the best technology for the job and make sure that your brand is represented properly in what we believe is your most important marketing channel. We believe that your website is the center of your marketing universe. All of your other marketing channels should work to make your site - the only thing you truly control - more visible to the right customers. In order to do that, we need to understand your customers and how to best interact with them. Before one pixel of the site is designed, we need to understand your customers.


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Website Technology PlatformsBecause of standards compliance requirement, and in order to create a search engine-friendly website, we recommend building websites using a custom framework for the WordPress platform. WordPress uses PHP and MySQL.

User ControlThe site will also include Custom User Control. The system will provide personnel the ability to create, edit, and remove users and to determine what type of access and control different types of users have. For example, there will be at least one site administrator, who will have the capability to create site managers who will themselves be able to make changes to the content of the website.

Content ControlOur client’s personnel will be able to control the content of all of the pages on the website, with the exception of areas that for technical reasons will need to be unchangeable.

Design IntegrationThe graphic design created for the site will be integrated into the system, maintaining as accurately as possible the layout created by the artist.

Visitor FeedbackThere are potentially several areas of the site that will require specific types of feedback, and forms will be created for each area. Common pages where forms will be placed include:• Request for information• Contact Us

Once the final site architecture is created, there may be additional visitor feedback touch points. As long as they do not require database or e-commerce integrations, additional touch points are included in our basic web design program.

Website Design & Development


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SEO FeaturesThe system will automatically find URLs and links within the site that are very descriptive and friendly to search engines.

For example, rather than having a URL that reads: http://www.site.com/aircraft?aid=12&guid=0DBEF3E-BA86&dlr=1

The URL would read: http://www.site.com/category/product-description-here

W3C ComplianceThere are certain standards for constructing web pages. Pages that adhere to these standards typically rank better in search engines than pages that do not. For this reason all pages that are created will be validated against the guidelines set by the W3C using tools at http://validator.w3c.org.

Optimized Site StructureThe structure of the site will be heavily optimized, with all search engine unfriendly code like JavaScript and CSS extracted to external files. Additionally, the structure of the site will use modern CSS/XHTML technique to deliver textual content with the lowest possible amount of code.

Analytics & Reporting Every week our team analyzes your account data to set baselines and to ensure we’re on the right track. At the end of the month, we compile a report to inform you of what we did, the results off our efforts, and what we recommend or will do moving forward. In preparation for our reporting style, we will need to ensure that Google Analytics is properly set up on your site.• Assess and Configure Analytics• Setup Dashboard

View our Online Portfoliohttp://wrightimc.com/our-work/

Website Design & Development (continued)


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Firearms Legal

RISC

Reynolds & Reynolds

Inception Lighting

State Fair of Texas

Hammerle Law

A#1 Air

Jim Montgomery Swim

Pack Rabbit

Website Design Portfolio


http://wrightimc.com/portfolio/state-fair-of-texas/

http://wrightimc.com/portfolio/state-fair-of-texas/

http://wrightimc.com/portfolio/a1-air/

http://wrightimc.com/portfolio/a1-air/

http://wrightimc.com/portfolio/pack-rabbit/

http://wrightimc.com/portfolio/pack-rabbit/

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Our executive team has more than 100 years of combined interactive marketing experience. This group sets the strategy for our team and makes sure that every project our team touches exudes quality and generates results.

Our Executive Team


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Tony Wright CEO / Owner

I have spent my 15+-year career helping companies of all sizes be profitable online through strategic, hands-on work in interactive marketing as well as traditional and interactive public relations and journalism.

My work has earned me the accolades of “search marketing and social media expert,” although I prefer the term “geek.” An expert knows everything and I learn something new every day.

I have extensive experience in online crisis communication and brand reputation strategy, including corporate blogging and corporate monitoring, most notably directing the online corporate reputation management strategy for American Airlines immediately following the events of Sept. 11, 2001. Buy me a drink and I’ll tell you about that day. It was a doozy

I have my hands in every project, strategy and implementation done here at WrightIMC. I manage online media strategies, public relations, and other interactive marketing projects for our clients. I provide valuable input into creative, technical and strategic projects as well, ensuring that the strategic visions of all interactive marketing programs mesh with campaign goals. Basically, the buck stops here.

In addition, I created and directed the implementation of WrightIMC’s proprietary Consumer Insight Marketing process. This process provides clients with a roadmap for an integrated marketing campaign, tying together traditional and interactive. WrightIMC uses a research-based approach to understand the questions consumers are asking – and how to provide the answers to those questions. The process also provides valuable insight into all other aspects of an organization’s marketing practices.

I’ve spoken at many industry events, including Search Engine Strategies, E-tail and others. I frequently contribute articles, columns and quotes to various national and trade publications that are widely read and cited. My work for clients has been recognized in several local and national award campaigns, including the Excellence in Interactive Marketing Award, the Katie Awards, Webawards and the PRweek awards. I also serve as Vice-President and former President of the Dallas/Fort Worth Search Marketing Association, as well as the professional advisory committee for the School of Mass Communication at Texas Tech University.

I live in Allen, Texas, with my wife, two sons, and daughter. My father and both of my brothers work in our office, and all of them help out WrightIMC in some way. It helps to have lawyers and CPAs in the family. I am an amateur BBQ cook, amateur theologian and professional drinking buddy (really, you should pay me to do this). I read everything I can get my hands on and my iPad is my favorite gadget. I graduated from Texas Tech (Wreck Em’) with a Master’s degree in Mass Communication and from John Brown University with a degree in Journalism. Oh, and I once had dreams of becoming an opera singer. And no, I will not sing for you – unless you pay me to be your drinking buddy.

[email protected]


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John Confer Principal

I joined the WrightIMC team with more than seven years of sales and marketing experience, including seven years as a member of The Sherwin-Williams Company management team.

While at Sherwin-Williams, I was responsible for planning and implementing numerous market plans to drive existing and new business to the local Sherwin-Wil-liams paint stores. My team was responsible for growing the Grand Prairie, Texas, store sales more than 100 percent in the four years I was there. My hard work and determination helped me earn a Masters Club Spectrum of Excellence Award for my sales and profit gains.

As a Principal and Project Manager of WrightIMC, my responsibilities will include overseeing the day-to-day activity of the website development team and client interfaces. Some of my other duties consist of overseeing the, account services for the majority of the WrightIMC clientele, business development –always be selling- and help in promoting WrightIMC’s image in the local Dallas/Ft. Worth interactive community. For you fans of Mad Men, I see myself as a cross between Roger Sterling and Peter Campbell.

In April of 2008, I became SEMPO certified and completed the Search Engine Marketing Professional Organizations course for Search Engine Optimization. I am also Google Analytics Certified and serve as a member of DFWIMA (Dallas/Fort Worth Interactive Marketing Association), the Social Media Club of Dallas, and DFWSEM (Dallas Fort Worth Search Engine Marketing Association). I am a frequent attendee and participant of numerous search engine marketing industry events, including the well-received PPC Summit in Boston, Pubcon Las Vegas, State of Search, and Search Marketing Expo New York.

I am a 2001 graduate of Texas Tech University with a Bachelor’s Degree in Public Relations and minor in Marketing. Besides being an extremely loyal alumnus of the Texas Tech Mass Communications program, I have also been a season ticket holder of Texas Tech Football for the past 12 years. By week you will find me at the WrightIMC casa, and by weekend you will find me in section 122 at Jones AT&T Stadium in Lubbock, Texas.


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Tim Wagner President

I joined WrightIMC in March 2011 as Vice President, with responsibilities including new business development, client service, and content development. Tony Wright and I became friends in college, and I even worked for him then – as sports editor while he was editor of the school newspaper. We share affinities for Texas, barbecue and Shiner Bock, so you might just call it kismet.

Before joining WrightIMC, I spent nine years in American Airlines’ corporate communications department, culminating as senior PR manager and corporate spokesman. I specialized in reputation management and crisis communications during the volatile time following Sept. 11, 2001, when several economic shocks devastated the airline industry. It was an adventure – a brutal one – but one that led me to discover strengths I never knew I possessed.

In addition, I directed proactive public relations efforts for the operational areas of American Airlines, resulting in feature coverage of maintenance practices and pilot operations in the Wall Street Journal, NPR, and other national and regional media outlets. I also managed communications for corporate social responsibility, environmental sustainability, as well as some financial communications, for American. I don’t know how to put this, but I was kind of a big deal. Much like Ron Burgundy…

I began my career at Walmart in Bentonville, Ark., as a copywriter for their employee magazine and intranet. I wrote and designed for the monthly news publication distributed to more than 1 million employees worldwide. In 1997, I was co-producer of an internal online magazine, Wal-Mart Now! – one of the first employee intranet publications. Walmart was nice to have on my resume, but it also taught me a behavior that serves me well in my life – a sense of urgency. My public relations and Internet skills led me on to positions in the sporting event management and grocery industries before landing at American Airlines in 2001.

I earned my B.S. in Public Relations from John Brown University in 1996, graduating cum laude, with honors, and with a minor in Business Administration. After college, I learned HTML/Web development, photography, publication, and graphic design skills. Being a jack of all communications trades let my employers utilize me in ways that might have taken three employees with only specialized skills. That fact probably kept me around at AA when the company downsized year after year.

I’m married to the sister of two of my best friends – and that’s a long, funny story best told over cocktails. We have a young son who starts my day laughing or shaking my head and ends it pretty much the same way. In my spare time, I refurbish antique furniture and firearms. I’m an avid outdoorsman. I’d rather be outside, right now and always. In 2009 I wrote a short essay that was selected from 3,000 others by Outdoor Life Magazine as the winner of its Grand Slam Adventure contest. I traveled to South Africa for a week-long safari that was filmed and photographed. A feature article ran in Outdoor Life’s December 2009 issue, and I have some amazing trophies on my wall as a result.


Clint Spaulding Vice President

Clint Spaulding is our resident Technical SEO geek, specializing in large-scale local optimization and enterprise-level website optimization. He can look at a website’s code like a mechanic looks at an engine, identify crossed wires, and pull the most possible horsepower out of it. If you want to move your site, re-brand, restructure, or squeeze the most value from what’s already there, he will make sure it’s done responsibly and effectively - and help mitigate the risks involved.

Clint has taken the lead in some of our largest projects, including: improving aggregate local visibility for multinational restaurant establishments; spending a year on-site consulting with one of the largest travel brands in the industry; and auditing and presenting opportunities to one of the largest brands in automotive batteries. He is also a large part of improving our family-owned, startup, and regional clients.

Internally, Clint leads our resourcing and project management, acting as the traffic controller for client work. He is our internal liaison between our production teams, client service managers, strategists, and accounting. His primary focus is on delivering what has been contracted and what has been requested. We value his ability to put the right personnel in the right positions to deliver results on time and on budget.

Clint is a Texas native who started search optimization as a hobby, earning income through affiliate marketing and building websites for small businesses. He spent his formative years honing his managerial skills while managing a number of successively larger retail chain stores. He joined WrightIMC as an SEO hobbyist-turned-intern in January 2011. His acumen was quickly determined to be exceptional, and he was hired as a full-time employee that spring. Clint has steadily advanced in leadership roles and was promoted to Vice President in fall 2014.

Because more is never enough, he is currently pursuing his degree in Computer Science and Physics.


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Hien Khuu Director of Development

Hien Khuu brings more than 15 years’ experience in the IT industry, dating back from the ancient art of mainframe programming. After the Y2K saga, he found himself doing various IT jobs from technical support for Palm Pilot, Network Security Support, and Software Development. In the midst of dabbling into different areas of IT, he took on an opportunity to do web/database programming with a marketing agency in Madison, Wisconsin.

The transition between mainframe to web development was quite an experience. It was like literally seeing the light, going from a dark, dull boring green screen to beautiful colors and designs on a web browser. This was where all the wonderful acronyms began: HTML, CSS, PHP 3, MySQL, and MSSQL. He remembers when “Google” first started and was one of the pioneers who jumped on the meta keyword and description band wagon.

At WrightIMC, Hien is responsible for the development area which includes front-end development, back-end development, database architecture, database administration, server setup, and systems integration. His passion is to provide the best, customize technology solution to fit our diverse clients, which is definitely not a one size fits all.

Hien joined WrightIMC in early 2014. Prior to WrightIMC, he worked for another agency in Dallas and led development on interactive solutions for clients such as the following: Shell Global Solutions, Dar Pro Solutions, Cimmaron Oil and Gas, Emerus, Baylor Health Care System, Eagle Hospital Physicians, and MedSynergies.

With his little spare time, Hien loves spending time with his family and enjoying the local restaurants, bars, parks, and entertainment venues.


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Brad Cook Creative Director

Brad brings more than 15 years’ experience, blending a diverse background with a love for art and design. Finding inspiration in places, music, people and textures, he draws on the commonplace to develop creative that’s anything but.

At Wright IMC, Brad provides creative direction on every client. He clearly defines clients’ key messages, in order to translate them into visual concepts that deliver beyond expectations.

Brad joined WrightIMC in the fall of 2013; prior to that, he has led design teams and campaigns for many national brands at JCPenney, Epsilon, Hawkeye, Harwood Marketing and Weber Shandwick on clients such as: AAA, Charter Communications, Hilton, Save the Children, AT&T ,Alltel, Sprint, Cablevision, Bank of America, Capital One, American Airlines, TGI Friday’s, Domino’s Pizza, Kraft Nabisco, Kimberly Clark, Hollywood Casino and The Humane Society.

Brad is a 1997 graduate of The University of Texas, with a degree in Studio Arts & Design.

Among many other BBQ cook-off victories, Brad is the 2015 State Fair of Texas Blue Ribbon Champion in Ribs!


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A few words about ROIWith what we know about your company right now, we feel it would be irresponsible for us to even guess at what your return on investment will be for your new business model.

We can, however, talk about our typical client’s success – although it’s important to understand that just like with a stockbroker, past results aren’t guarantees of future success. The majority of our clients see a 3 times net return on their investment by month 6. Some may take a little longer to reach that point. Our minimal goal for anything we do is a 3 times net return. And, many of our clients see a much higher return than that. We work hard to track every project we undertake so that we can accurately report what your true ROI and ROAS are. The beauty of digital marketing is that we have tools, like Google Analytics, call tracking features, and other software that allow us to accurately measure visitors from where and when they come to your site through a transaction.

We can’t guarantee your results. But, we do guarantee our work.

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