Cairo, December 2009

Interact Egypt

A Brand New Online Experience

Monday, January 25, 2010

2

“Anybody who's an entrepreneur, leader of an existing company, involved in new

product innovation in any form, if you don't immersively understand these two platforms, you are becoming a dinosaur”

RealNetworks Rob Glaser at TechFlash on Facebook and iPhone, October 2009

Monday, January 25, 2010

Cairo, December 2009 Interact Egypt

Agenda for today

- Digital Media Trends and Digital Citizens

- About us and why we love North Africa

- Seeds of growth: ideas to help your business grow

3

Monday, January 25, 2010

4

Mobile Trends2010

Semantic Web

Location

Open Data

Initiative

App Store

Android

Mobile Adv

Cloud Services

Trans-media

TVMobile Social

Privacy

+ applications+ privacy

+ target ads+ social

+ location

Internet of Things

Sensor conomy

Machine2

Machine

Monday, January 25, 2010

12

12

12

12

Online Video

Connected Devices Social Media

- YouTube- Meta Caffè- Interactive TV- RealPlayer SP

- Mobile Advertising

- Mobile Portals

- Mobile TV

- Mobile Apps

- Looking for friends & community- "Friending" Brands- Beeing creative

5 Interact EgyptCairo, December 2009

Monday, January 25, 2010

Online World in Egypt

6

source: Internet World Stats

Interact Egypt

0

25,000,000

50,000,000

75,000,000

100,000,000

2000

2006

2008

2009

Internet users Population

“There will be 22 Milion Internet users by the end of 2012” (M2 Press Wire)

Cairo, December 2009

Monday, January 25, 2010

Who has the most connected consumer this year?

7

“mobile penetration in Egypt will reach 97 percent by year-end 2014” (Pyramid Research)

0

1.25

2.50

3.75

5.00

Jan 4 2009Feb 22 2009

Apr 12 2009May 31 2009

Jul 19 2009Sep 6 2009

Oct 25 2009

mobinil vodafone etisalat

source: Google Trends

Interact EgyptCairo, December 2009

Monday, January 25, 2010

Social Media Landscape in Egypt

8

0

2.25

4.50

6.75

9.00

Aug 12 2007Dec 2 2007

Mar 23 2008Jul 13 2008

Nov 2 2008Feb 22 2009

Jun 14 2009Oct 4 2009

- Facebook is the most visited site in Egypt after Google

- Over 1 Milion Egyptians are sharing their lives on Facebook

VS

Interact EgyptCairo, December 2009

Monday, January 25, 2010

Interact?What about...

Monday, January 25, 2010

- Founded in 1995 in Italy

- Internet Company

- International Presence with running operations in Egypt, Algeria, Tunisia, Pakistan, Greece and Italy

- Joint Stock Company in December 2008

10 Interact Egypt

Interact Egypt

- Launched in June 2009

- Headquarter for MENA

- R&D for Mobile Solutions

- Centralized Support

Interact SpA

Cairo, December 2009

Monday, January 25, 2010

Title Text

INTERNET COMPANY with

15 years of experience with DIGITAL MEDIA

Wide Network of Technology Partners & Research

Institutions

Innovative and

proactive R&D

Our Strengths

11 Interact Egypt

PROFESSIONAL team with diverse BACKGROUNDS

Prominent customers in

TLC, Broadcasting

and Public Sector

VISION

Cairo, December 2009

Monday, January 25, 2010

Digital Experience on Social Media

12

Social Media

Optimization

Social Media

Monitoring

Interact Egypt

is all about...

Cairo, December 2009

Monday, January 25, 2010

Raw DataNow!

Monday, January 25, 2010

Xmanager

14 Interact Egypt

WebTV Linked Data

SM

Connected Device

Internal DBs

External DBs

ContentAssets

- Monetization

- Integration

- Costs Control

- Outsourcing

Cairo, December 2009

Monday, January 25, 2010

Xmanager

15

- Xrest: transform, cleanse, standardize and distribute data coming from different DBs and external data-sources (Rss, Media Rss, XML, CSV)

- Linked Data: Instant download of machine readable, platform-independent datasets

- Web 2.0 and Web 3.0!

Interact EgyptCairo, December 2009

Monday, January 25, 2010

How many SCREENS

?

Monday, January 25, 2010

Digital Television

17 Interact Egypt

on Mobile on the Web on TV Near by

Digital Signage

Cairo, December 2009

Monday, January 25, 2010

Interact Online TV Platform

18

Content Ingestion

Content Management

Monetization Report & Analysis

Interact Egypt

Content Delivery

More Info: http://www.slideshare.net/interactspa/brochure-online-tv-platform

Cairo, December 2009

Monday, January 25, 2010

Title Text

What about Digital Signage?

- A new an unique medium that combine the power of mass media with the precision of niche marketing

- Remotely controlled distribution and playback of digital contents

- Used for delivering visual messages and advertising content to individuals displays and groups of displays

19

More Info on Digital Signage:http://www.slideshare.net/interactspa/interact-mmb-digital-signage

Cairo, December 2009

Monday, January 25, 2010

Digital Television

20 Interact Egypt

EncodingDRM

IPTVUnified StreamingMobile

TV

Digital Signage

Content MonetizationAd Revenues

Brand AwarenessSocial Networking

Training

- Why?

- What?

Illustration: David Fullarton © RAZORFISHTM LLC. ALL RIGHTS RESERVED

Influence

Cairo, December 2009

Monday, January 25, 2010

We’re proud to have...

21 Interact Egypt

as our first Customers in Egypt

Cairo, December 2009

Monday, January 25, 2010

22

Interact EgyptOmar Shaaban 7bNasr Cityhttp://egypt.interact.it

شكرا  

Interact EgyptCairo, December 2009

Monday, January 25, 2010