interact 2015, krane jeffery - ip network create – an rtl group company
TRANSCRIPT
THE POWER OF TELEVISION IN THE DIGITAL
SPACE
PEOPLE ADORE OUR CONTENT
CONTENT +DISTRIBUTION
THE ‘SHORT’STORY
CONTENT,DISTRIBUTION+MONETISATION
+
+
RISEOF CONTENTMARKETING
BRAND SHIFT TO CONTENT MARKETING
SEE PEOPLE AS AUDIENCESNOT CONSUMERS
LIKEACT TRUST
USEFUL
ENTERTAINING
FIND YOUR “WHY?”
ADDRESSINGTHE CHALLENGES
Source: B2C Content Marketing 2015, Content Marketing Institute (>5,000 marketers, in 25 industries in 109 countries)/emarketer Content Syndication 2014
2/3’s of brands struggle to
contextualise their content
campaigns
RTL has the assets and
capability to tell a brand’s
story, in relevant environments
KEY CHALLENGES OF CONTENT MARKETING
Half of marketers struggles to
have their brand content
discovered by consumers
RTL offer mass reach
destinations in targeted
environments with engaged
audiences
Trust and heritage of our
channel brands and shows
make audiences fans,
generating talkability and social
buzz
CREATEMost marketers cite a challenge
around placing their content in
safe and trusted environments
online, whilst making it sharable
CONVERGE CONNECT
3 WAYS CAN HELP YOU
IDEATION & PRODUCTION DESTINATION & DISTRIBUTION TRUST & SHARABILITY
KRANE JEFFERY