intention broadcasting (pragmatic web track) i-semantic conference september 2009 by zipipop
TRANSCRIPT
Social Media Agency
A model for Computer-mediated Intention Sharing and Coordinating
lunch on monday?
walk on sunday
?
beer today
poker on friday?
coffee on sunda
y?
bik
ing on tuesday?
pic
nic
on sunday?
tennis tonight
co
ncert o
n saturday?poker on saturday? football on thursda
y?
We’re a social media agency
Media Lab, University of Art & Design Helsinki
Culture and Civilization
Needs & Desires
Goals
INTENTIONS
Actions
What is happening is already past.
now
What is happening is the future!
next
New ways to broadcast
Personal networksWe can instantly reach out to multiple networks.
Social Intentions Share and coordinating plans
Organize spontaneous get-togethers
Going for One?
Nothing can happen without people first sharing their intentions.
Entrepreneurship as Intention
Silence is golden
Second-hand goods exchange
Julija Raulas
Freelance services, plumbers, baby-sitting, etc.
Sharing travel destinations
City A to City B, Sunday
who, when, where, how + rating
private driversCrowdsourced:
Intention:
Collated:
Car sharing
plumber, fix sink, Saturday
Info: cost, rating, availability
freelancers and skilled hobbyistsCrowdsourced:
Intention:
Collated:
Freelance work
A Google search of “red tricycle for sale in Helsinki” currently produces near useless results.
Not so smart
“real-time” searchcontext push notifications
Practical Possibilities
red tricycle, 50 euros, local area
second-hand
results come to you
storesCrowdsourced:
Intention:
Collated:
Knowing Intentions is Power
Let’s breakfast at ... on ... at ...
Search or add place
* Dottie’s - crave homemade breakfast?
Mama's on Washington Square
Rose's Café
Original Joe's
You are in San Francisco, USA Change
6 October
Intention Ads
IB-system ModelNot every IB-system uses all these phases.
Problem with intentions
Hard to automate
Plans need to flexible
Capturing of low-level spontaneous intentions
Manageable
SMSemail
calling
Groups
Yahoo’s
Movement Patterns
Sentiment Analysis
Intentions and the Pragmatic Web
“The coordinating of meaning, context and intention to facilitate communication and cooperation in achieving desired outcomes.”
The Good Butler
Habits, quirks and intentions
Forewarned
Faster
More efficient
More personal
Predictive Social Media AnalyticsThe mining and analysis of social media data for self-reflection, pattern extrapolation and future forecasting.
Jose Simoes Fraunhofer FOKUS
Exploring potential for advertising as a case-study
Jarno Koponene Media Lab Helsinki,
FutureSelf
zipitheory.blogspot.com