intelligently converting online consumers into offline shoppers peje kharrazi | vp national ad...
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Intelligently Converting Online Consumers into Offline Shoppers
Peje Kharrazi | VP National Ad Sales| [email protected]
Can Mobile Ads Work to Drive Customers In Store?
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AGENDA
• Location-Based Innovations
• Measurable Results
• Brand Advantage
• Retailigence Solutions
• adPOP Intro Video
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Sources: Google Shopper Marketing Council, April 2013
InStoreShoppingExperience
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“sweet spot”
Location-basedImportance
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• Mobile location-based technologies
CurrentInnovations - outside
• DMA• Zip Code Targeting• Lat/Long Targeting• Geo-Fencing Around Store
and/or Competitors
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There are no industry standards across all mobile operating systems. And there is no wide adoption of either technology by
any major retailers.
FutureInnovations – in storeNear Field Communication (NFC) is a set of short-range wireless technologies, typically requiring a distance of 4cm or
less to initiate a connection. NFC allows you to share small payloads of data
between an NFC tag and an Android-powered device.
iBeacon is an indoor positioning system that Apple Inc. calls a “new class of low-powered, low-cost transmitters that can
notify iOS7 devices of their presence” by using Bluetooth low energy proximity
sensing to transmit a universally unique identifier.
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Measures only at final transaction stage (however does not measure the entire path to purchase).
Promo&CouponCodes
• Scanned / presented to cashier• Unique identifier can be traced
to publisher/campaign• Register systems needs to be
set up to accept• Consumer can scan more than
once
• Elements
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WhatisMeasurable?
• Ad / microsite• Learn more about product(s)
• Description• Reviews/Video
• Maps• Click to call• Social Sharing• Email to self/friends• Promo/coupon codes• Add to shopping list
• Engagement
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Sources: Google Shopper Marketing Council, April 2013
PreStoreShoppingExperience
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HowBrandsCanTakeAdvantage• Real-time Product Data/Availability
• Product data/availability at major retailers across the country at the local level
• Location-based Targeting• Targeting users on mobile device
based on proximity to retailer where goods/product is sold
• Dynamic Customized Creative• Relevant to consumer • Encourages engagement/action• Guides user to path-of-purchase
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KeyDifferentiation: Data100,000+
Store Locations
1,000+ Brands
12,000,000+ Products
Fashion & Apparel
Home & Office
Appliances
Health & Beauty
Media
Sporting Goods
Electronics/Computers
Pet Supplies
Auto & Auto Parts
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Zip, DMA, State, Regional
Premium Publisher Sites
By Device: Apple, Android
3 Mile Radius Around Stores
TargetingCapabilities
Precise AudienceTargeting
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Mobile Microsite w/Store Locator
Consumer Discovery
Multi-Frame Dynamic Banner
hyperlocal display ads & micrositeMobileToStore
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Mobile Microsite w/Store Locator
Consumer Discovery
Multi-Frame Dynamic Banner
hyperlocal display ads & micrositeMobileToStore
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Mobile Microsite w/Store Locator
Consumer Discovery
Multi-Frame Dynamic Banner
hyperlocal display ads & micrositeMobileToStore
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Mobile Microsite w/Store Locator
Consumer Discovery
Multi-Frame Dynamic Banner
hyperlocal display ads & micrositeMobileToStore
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Mobile Microsite w/Store Locator
Consumer Discovery
Multi-Frame Dynamic Banner
hyperlocal display ads & micrositeMobileToStore
![Page 18: Intelligently Converting Online Consumers into Offline Shoppers Peje Kharrazi | VP National Ad Sales| peje@retailigence.com Can Mobile Ads Work to Drive](https://reader030.vdocuments.site/reader030/viewer/2022032606/56649eab5503460f94bb155c/html5/thumbnails/18.jpg)
Mobile Microsite w/Store Locator
Consumer Discovery
Multi-Frame Dynamic Banner
hyperlocal display ads & micrositeMobileToStore
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Connected to Leading Publishers & Apps
Mobile Shopper Reporting & Analytics(including path-to-purchase insights)
KeyComponents
Custom Microsite(product/brand finder, maps/directions/distance, social)
Dynamic Local Creative(i.e. 142K products x 4,000 stores = 568M creative permutations)
Intelligent Hyperlocal Targeting(based on product availability)
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Proprietary and Confidential
THANK YOU!Peje KharraziVP, National Advertising Sales(310) [email protected]
Ashley GustafsonNational Account Executive(781) [email protected]