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lifestyle 3 Historically building a brand was rather simple A logo was a straightfor- ward guarantee loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader033vdocumentssitereader033viewer20220504015f7f63e8ab75704be4380b85html5thumbnails2jpg width=140 height=200 divdivdiv class=ts-pagebutton class=gotoPage data-page=3Page 3button div class=ts-imageimg data-url=intelligent-business-intermediate-the-dream-of-a-more-exciting-lifestyle-3-historicallyhtmlpage=3 data-page=3 class=ts-thumb lazyload alt=Page 3: Intelligent Business Intermediate Coursebook · the dream of a more exciting lifestyle 3 Historically building a brand was rather simple A logo was a straightfor- ward guarantee loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC 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