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TRANSCRIPT
Intellectual Property Teaching Kit
La tutela della proprietà intellettuale: perché, quando e come
Cassino 14 December 2016
Emma Montevecchi
1
GENERAL INTRODUCTION
2Intellectual Property Teaching Kit
The different types of IP (I)
Legal right What for? How?
Utility models New inventions
CopyrightOriginal creative or
artistic forms
Exists
automatically
Patents New inventionsApplication and
examination
Application and
registration
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The different types of IP (II)
Trade marksDistinctive identification
of products or services
Use and/or
registration
Registered
designsRegistration
Trade secrets
External appearance
Valuable information
not known to the public
Reasonable efforts
to keep secret
4
Legal right What for? How?
Registered
designsExternal appearance
Registered
designsExternal appearance
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Copyright� Software
� User manuals
� Ringtones
� Start-up tone� Images
One product - many IP rights
Designs� Form of overall phone
� Arrangement and shape of buttons
� Position and shape of screen
5
Trade secrets� Some technical know-how kept
"in-house" and not published
Trade marks� NOKIA
� Product "208"� Start-up tone
Patents and utility models� Data-processing methods
� Operating system� Operation of user interface
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� IP protects small innovative firms
– W. L. Gore & Associates: GORE-TEX®
– Dolby Laboratories: invented noise-reduction technology
The importance of intellectual property (I)
� IP is an essential business asset in the knowledge economy
– Sandvik AB: innovative high-technology tools
and steel technology
– ARM Holdings: licenses its technology to
microprocessor companies
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The importance of intellectual property (II)
7
� IP is needed to enable the release of IP into the public
domain under controlled conditions.
– General Public License (GPL): Linux
– Creative Commons License
� IP helps guarantee standards for public benefit by means
of licensed trade marks.
– Fairtrade International (FAIRTRADE)
– Forest Stewardship Council (FSC)
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Competitorsbenefit from their efforts
Innovators make significant investments
in developing new products
Heavy pressure
may drive the
innovator out of
business
Get a free ride
on the back of the innovator's
creativity and inventiveness
IP systemRights over the use of inventions, designs,
brands, literary and artistic works
Can offer similar or identical
products at a cheaper price
8
The IP System
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Examples of valuable intellectual property
Coca-Cola® Apple® iPod touch®
Optional
Harry Potter
Polaroid® instant camera DNA copying process
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PATENTS
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What is a patent?
� A legal title which grants the holder
– the exclusive right to prevent others from making, using or offering for sale, selling or importing a product that infringes his patent
without his authorisation
– in countries for which the patent was granted
– for a limited time (up to 20 years).
� In return for this protection, the holder has to disclose the invention to the public.
11
Revealinvention
(disclosure)
Getexclusivity
(patent)
Patent applicant Public
Patents are granted in nearly every country in the world!
Intellectual Property Teaching Kit
What exactly can be patented?
For an invention to be patented, it must usually be
� new to the world (i.e. not available to the public anywhere in the world)
� inventive (i.e. not an "obvious" solution), and
� susceptible of industrial application
In most countries, patents are not granted for business methods or rules of games as such, or for methods of treatment, diagnostics and
surgery on the human or animal body.
Patents protect inventions which solve technical problems:
12
� products,
devices,
systems
� processes,
methods, uses
� chemical substances,
pharmaceuticals
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DATABASES
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What is a database?
� A database is a collection of independent works, data or other materials arranged in a systematic or methodical way and individually accessible by electronic or other means.
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Scope of protection
� Directive 96/9/EC on the legal protection of databases
� Copyright protection
– Structure
– Originality
– Authorship
– Limited protection
� Sui generis protection
– Contents
– Investment
– Maker
� Computer programs excluded
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Rights and limitations
� Copyright
– Restricted acts
– Exceptions
� Sui generis right
– 15 years
– Prevent:
• Extraction
• Re-utilisation
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TRADE MARKS
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What is a trade mark?
� A trade mark is any sign, capable of being represented graphically, which distinguishes the goods and services of one undertaking (company or organisation) from those of another
� Many different types: word, figurative, colour, shape
� Absolute grounds for refusal
– Distinctiveness
� Relative grounds for refusal
– When peaceful co-existence of marks is impossible
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Routes for registration
� National
� International
� EU
– European Union Trade Mark
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Scope of protection
� Exclusive right, but
– principle of speciality
– principle of territoriality
� Potentially perpetual (renewal every ten years)
� Risk of loss of protection if:
– not used after five years
– found to be invalid
� Allowed uses
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DESIGNS
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What is a design?
� A design is the outward appearance of the whole or parts of a product resulting from its features.
� A product is any industrial or handicraft item.
� Requirements for protection
– Novelty
– Individual character
� Some exclusions
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Registered and unregistered design rights
� National
� International
� EU
– registered Community design
– unregistered Community design
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Scope of protection
� Exclusive right
� Principle of territoriality
� Duration
– registered design rights: maximum 25 years
– unregistered design rights: 3 years
� Allowed uses
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GEOGRAPHICAL INDICATIONS
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What are geographical indications?
� Geographical indications identify a good as originating in the territory of a country or a region or locality in that territory, where a given quality, reputation or other characteristic of the good is essentially attributable to its geographical origin.
� Protection under EU legislation
Protected geographical indication (PGI)
Protected designation of origin (PDO)
26Intellectual Property Teaching Kit
Difference between PGIs and PDOs
� Stricter conditions apply to PDOs:
– Link between place name and product is essentially or exclusively due to the particular geographical environment.
– All stages from production, processing and preparation are located in the defined geographical area.
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UTILITY MODELS
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What is a utility model?
� A utility model grants the holder the
exclusive right to prevent third parties from:
– exploiting an invention (e.g. making,
using, offering for sale)
– without authorisation in the country
where the utility model was registered
for a short period (3 to 10 years).
� The holder has to disclose the invention to
the public.
Reveal
invention(disclosure)
Get protection(utility model)
29Intellectual Property Teaching Kit
Scope of protection compared with patents
Utility models
� Registered territorial IP right
� Available in limited number of countries
� No central filing in Europe
� Protection for 3 -10 years
� Search reports in some countries only
� Registered and published after a few months
� Generally no substantive examination (novelty, inventiveness)
� Reviewed only in revocation or infringement proceedings
Patents
� Registered territorial IP right
� Available in most countries
� Central filing possible (e.g. EPO for Europe)
� Protection for up to 20 years
� Search reports standard
� Application published after 18 months
� Substantive examination
(novelty, inventive step)
� Grant or refusal after substantive examination procedure
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34
SEMICONDUCTOR TOPOGRAPHY RIGHTS
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What are semiconductor topography rights?
Semiconductor topography rights protect layout designs of integrated circuits.
Substantive requirements Formal requirements
TRIPS member states may prescribe:
� registration
� disclosure of electronic function� registration fee
� commercial exploitation
� Original, i.e. the result of the
creator's own intellectual effort
� Not commonplace
� Three-dimensional components and layers
and their interconnections� Copying relatively easy
� Reverse engineering
accepted practice
35Intellectual Property Teaching Kit
Scope of protection
Rights prevent others from reproducing,
selling or importing part or all of the
protected design and of products incorporating it
� No infringement if for
private use, research or teaching� Reverse engineering to foster
innovation
� Independent creation of an identical design
� Innocent infringement
Exceptions and limitations
Duration of protection
10-15 years from the date of creation of the layout design
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COPYRIGHT
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What is copyright?
� Copyright protects any production of the human mind, such as literary and artistic works.
– This production must be an expression and not a mere idea.
– The expression must be original.
� Copyright creates a special legal relationship between authors and their work.
� It confers legal protection for a limited period of time.
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Scope of protection
� Economic rights
- relate to the economic exploitation of the work
- are freely transferable or licensable
� Moral rights
- relate to a moral interest of the author
- are always retained by the author
� Exceptions and limitations
� Infringement and remedies
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40
TRADE SECRETS
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What are trade secrets?
� Information that
– is not generally known or easily discovered
– has a business, commercial or economic value (actual or potential) because the information is not generally known
– is subject to reasonable efforts to maintain secrecy
� Unlimited life, provided the information does not become public knowledge.
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Scope of protection
42
Products/processes where reverse engineering is difficult
Images from www.coca-cola.com
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Means of protection
Contractual
� Restrictive covenants in employment contracts
� Non-disclosure agreements
Practical
� Limited access to information
� "Need to know"
� Encryption of data
� Monitored entry to installations
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IP in the real worldA practical exercise to help you decide what IP to use and when
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An anti-allergy sprayer and spray
45
NEBU-ALLERG
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Which elements can be protected?
46
� Medicinal product
� Nozzle
� Pumping system
� Sprayer can
� Brand name:
– "NEBU-ALLERG"
� Logo
� Slogan:
"Press green for go!"
� Domain name
� Advertising material
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Patents and designs (I)
47
Medicinal product
Patents for
– the active ingredient? (the "chemical X")
– the method of making X? Better as a trade secret?
– the formulation? (combination of X with other ingredients)
– the method of use? (i.e. treatment of allergies using X)
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Patents and designs (II)
48
� patent
� utility model
But who owns all this IP?
� patent
� utility model
� designs: registered and unregistered
� trade mark
Pumping system Nozzle
Sprayer can
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Trade marks, copyright and domain names
49
� Brand name: NEBU-ALLERG
� Logo:
� Slogan: "Press green for go!"
� Advertising material:
Who owns all this IP?� Domain names:
- www.nebu-allerg.com
- www.thegreenbutton.com
trade mark ®
trade mark ®
trade mark ®
copyright ©
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PATENTS
Intellectual Property Teaching Kit 47
3
Major discovery
Optional
0
1000
2000
3000
4000
5000
6000
7000
8000
1975 1980 1985 1990 1995 2000 2005 2010 2015
Pate
nt
do
cu
men
ts
Year
Bicycles
Toothbrushes
Superconductors
Patents are all around us
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4
The patent system yesterday and today
Senate of Venice, 1474
"Any person in this city who makes any new and ingenious
contrivance, not made heretofore in our dominion, shall, as
soon as it is perfected so that it can be used and exercised,
give notice of the same to our State Judicial Office, it being
forbidden up to 10 years for any other person in any
territory of ours to make a contrivance in the form and
resemblance thereof".
Today:
• New to the world
• Up to 20 years of protection
• Publication
Optional
• Incentive to innovate
and to share knowledge
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5
The role of the patent system
� To encourage technological innovation
� To promote competition and investment
� To provide information on the latest technical developments
� To promote technology transfer
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6
Patents as a social contract
Reveal
invention
(disclosure)
Get
exclusivity
(patent)
Patent applicantPublic
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Italian IP law
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Art. 65. Invenzioni dei ricercatori delle università e degli enti pubblici di ricerca In deroga all'articolo 64, quando il rapporto di lavoro intercorre con un università o con una pubblica amministrazione avente tra i suoi scopi istituzionali finalità di ricerca, il ricercatore e' titolare esclusivo dei diritti derivanti dall'invenzione brevettabile di cui e' autore. In caso di più autori, dipendenti delle università, delle pubbliche amministrazioni predette ovvero di altre pubbliche amministrazioni, i diritti derivanti dall'invenzione appartengono a tutti in parti uguali, salvo diversa pattuizione. L'inventore presenta la domanda di brevetto e ne dà comunicazione all'amministrazione. Le Università e le pubbliche amministrazioni, nell'ambito della loro autonomia, stabiliscono l'importo massimo del canone, relativo a licenze a terzi per l'uso dell'invenzione, spettante alla stessa università o alla pubblica amministrazione ovvero a privati finanziatori della ricerca, nonche' ogni ulteriore aspetto dei rapporti reciproci. In ogni caso, l'inventore ha diritto a non meno del cinquanta per cento dei proventi o dei canoni di sfruttamento dell'invenzione. Nel caso in cui le università o le amministrazioni pubbliche non provvedano alle determinazioni di cui al comma 2, alle stesse compete il trenta per cento dei proventi o canoni. Trascorsi cinque anni dalla data di rilascio del brevetto, qualora l'inventore o i suoi aventi causa non ne abbiano iniziato lo sfruttamento industriale, a meno che ciò non derivi da cause indipendenti dalla loro volontà, la pubblica amministrazione di cui l'inventore era dipendente al momento dell'invenzione acquisisce automaticamente un diritto gratuito, non esclusivo, di sfruttare l'invenzione e i diritti patrimoniali ad essa connessi o di farli sfruttare da terzi, salvo il diritto spettante all'inventore di esserne riconosciuto autore. Le disposizioni del presente articolo non si applicano nelle ipotesi di ricerche finanziate, in tutto o in parte, da soggetti privati ovvero realizzate nell'ambito di specifici progetti di ricerca finanziati da soggetti pubblici diversi dall'università, ente o amministrazione di appartenenza del ricercatore.
Rights conferred by patents
� Right to prevent others from making, using, offering for
sale, selling or importing infringing products in the country where the patent was granted
Exception: non-commercial purposes (private use, academic research)
� Right to assign, sell or license these rights
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These rights belong to
the patent holder.
� Does a patent give you the right to exploit an invention?
� A patent is a negative right. It gives you the right to prevent others from exploiting the invention. It is not an enabling right.
� Patents owned by others may overlap or encompass your own patent.-> Seek a licence before commercialising
For example:
Patent A:
Electric kettle
Your patent B:
Electric kettle with
ceramic heating
elements
- NO!
Intellectual Property Teaching Kit
What is a patent?
Description
Claim(s)Drawing(s)
Abstract
9
Date of filing
Date of publication
Applicant
Inventor
Technical class
Application number
What do patent documents look like?
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What does the description contain?
� Prior art
• teapot with one spout
� Drawback of prior art
• time-consuming
� Problem to be solved
• reduce filling time for multiple cups
� Solution
• provide a second spout
� Advantage of the invention
• filling time is reduced
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Optional
What can and can’t be patented
For an invention to be patentable, it must usually be
� new to the world (i.e. not available to the public anywhere in the world)
� inventive (i.e. not an "obvious" solution), and
� susceptible of industrial application
In most countries, patents are not granted for mere
business methods or rules of games, or for methods of treatment, diagnostics and surgery of the human or
animal body, or for inventions that are contrary to ordre
public or morality, or for plant and animal varieties.
Patents protect technical inventions
which solve technical problems:
11
� Products,
devices, systems
� Processes,
methods, uses
� Chemical substances,
pharmaceuticals
Intellectual Property Teaching Kit
When is an invention "new"?
� When it is not part of the state of the art
� State of the art = everything made available to the public before the date of filing
12
Keep your invention confidential until you have filed your application!
State of the art
Patent application
Year
2012 2013 20142011201020092008
Date of filing
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13
Do’s and don’ts for safeguarding novelty
Don’ts
• Do not publish any articles, press releases, conference presentations/ posters/ proceedings, lectures or blog posts, etc. before you file
• Do not sell any products incorporating the invention
before you file
Do’s
• Sign a non-disclosure agreement (NDA)
• Seek professional advice at an early stage
• File before anyone else does!
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When is an invention "inventive"?
� When it is not obvious to the person skilled in the artin view of the state of the art
� The person skilled in the art
– is a skilled practitioner in the relevant technical field
– has access to the entire state of the art
– is aware of general technical knowledge
– is capable of routine work
He knows EVERYTHING, but has ZERO imagination!
14Intellectual Property Teaching Kit
Assessing novelty
Claim: A pouring vessel comprising(a) a compartment for liquids (1),(b) a handle (2),(c) a lid, and(d) two spouts (5) extending from the compartment (1),(e) whereby the tops of the two spouts are arranged at the same height.
Sta
ge 1
: P
rior
art
The prior art search revealed the following documents:
Document D1:Document D1:Document D1:Document D1:A teapot with one spout.
Document D3:Document D3:Document D3:Document D3:A filter handle with two spouts to be used with a coffee-maker.
Document D2:Document D2:Document D2:Document D2:High efficiency distributor for fertilizer. Each rod has several nozzles for spraying liquid.
Document D4:Document D4:Document D4:Document D4:An oil and vinegar bottle which reveals a second bottle inside. The two spouts are cleverly arranged to ensure the second bottle never drips while the first one is in use.
15Intellectual Property Teaching Kit
Assessing inventive step (I)S
tag
e 2
: P
rob
lem
Sta
ge
1
• Determine the closest prior art and common features:(a) a compartment for liquids
(b) a handle(c) a lid
(d) one spout
• Differences over D1:
- two spouts instead of one
- particular arrangement of the spouts
• Drawback of prior art:
- time-consuming
• Advantage/effect of the invention:
- the time needed to fill multiple cups is reduced
• Objective problem to solve:- how to modify the teapot of D1 to reduce the time needed to fill multiple cups
Intellectual Property Teaching Kit 62
Assessing inventive step (II)
Objective problem for the skilled Objective problem for the skilled Objective problem for the skilled Objective problem for the skilled person: person: person: person: How to modify the teapot of D1 in order to reduce the time needed to fill multiple cups
Is the claimed solution obvious in view of the prior art?
+?
Sta
ge 3
: S
olu
tion
D1
63
D4
D3
D2
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How to obtain patent protection in Europe (options 1 and 2)
� Separate procedures for each state
� Procedures differ according to national law
� One application filed at one office for upto 42 states
� One procedure
� Applicant selects the desired states
� One European patent for up to42 states
� Results in a bundle of national patentsIT UKDE
DE IT UK
The regional route: European Patent Convention
The national route
Intellectual Property Teaching Kit 64
EP
IT NOFI
TR
RO
DE
Key facts about the unitary patent
� A European patent with unitary effect
� Further option in addition to
European patents and national patents
� Protection in a single step for 26 participating EU member states
� Unitary effect can be registered by the patentee
after the grant of the European patent
� Unitary character for said 26 states:
limitation, transfer, revocation, lapse
(only in respect of all states)
� No translation after grant, machine translation sufficient
� One-stop shop with centralised post-grant administration by the EPO
(single renewal fee, register entries)
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Key facts about the Unified Patent Court
UPC includes two European instances:
Court of First Instancewith local and regional divisions located in the member states, and central divisions
Court of Appeal
� A specialised patent court with exclusive jurisdiction for litigation relating to European patents with “classic” unitary effect (“unitary patents”) and European patents
� Multinational panels composed of legally and technically qualified judges
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How to obtain patent protection in Europe (option 3)
The international route: Patent Cooperation Treaty (PCT)
� One single application for up to 148 countries*
� Harmonisation of formal standards
(language, patent agent, fees)
� Search report and opinion on patentability
� After 30-31 months, decision by applicant on which countries to proceed in.
PCT
IN
US
AU
GB
CN
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*December 2013
67
The grant procedure before the EPO
Withdraw?
18 months
Approx. 4-5 years 9 months
Applicationfiled
Searchreport
Publication GrantOpposition
period
expires
Examination
CHTR
RO
y
GB
DE
CZFR
Validation at national offices
Invention becomes
visible to the public!
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What can happen after a European patent has been granted?
� Opposition
� Limitation/revocation
� Renewal fees
� Invalidity proceedings (before a court)
� Infringement proceedings(before a court)
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What is infringement?
� Making use of a patented product or process without
the consent of the patent owner
� Making, offering, putting on the market, importing or stocking the product
� Making, offering, putting on the market, importing or
stocking a product directly obtained from a protected
process
� Using a process or offering the process for use
70
� Infringement is determined by the national courts or by the Unified Patent Court (once it enters into force)
� What constitutes infringement in one country may
differ from other countries
� Patent proprietors can claim damages and other
remedies from alleged infringers
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How is infringement determined? (I)
Claims
� Define the features of the invention =
matter for which protection is sought
� Description and drawings are used
to interpret the claims
71
PAPER-FIX produce scissors with eye rings covered by plastic in Italy and sell them in the UK
Infringement occurs when the infringing
product possesses all the features of the
claimed invention
Example:
HAIRY-CUT have a UK patent
claiming cutting means with two eye rings
Are PAPER-FIX infringing
HAIRY-CUT's patent?
Extent of protection
� Everything that is literally
covered by the claims
� May also encompass
equivalents
Optional
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How is infringement determined? (II)
72
1. Generally speaking, production
and sale are acts of infringement.
2. UK: Yes. The scissors are within
the extent of protection.
3. Italy: No. HAIRY-CUT do not have a patent in Italy. PAPER-FIX and others can freely produce insulated scissors (provided no one else has a
patent there → perform patent search!)
Are PAPER-FIX infringing HAIRY-CUT's patent?
What about the garden shears imported into the
UK by SHEAR-MAN?
UK: No. The shears do not have eye rings. They are outside the extent of protection.
Optional
PAPER-FIX
sell
in UK
Cutting means
with two eye
rings
Scissors with
plastic eye rings
HAIRY-CUT's
UK patent
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• Exclusivity enables investment and higher
returns on investment
• Strong, enforceable
legal right
• Makes invention tradable (licence, sale)
• Reveals invention
to competitors (after 18 months)
• Can be expensive
• Grant may take 3-5 years
• Patent enforceable only after grant; proceedings
can be costly
Advantages and disadvantages of getting a patent
Advantages Disadvantages
Intellectual Property Teaching Kit 73
Alternatives to patenting
• Cheap• Prevents others from patenting
the same invention
• Does not offer exclusivity • Reveals the invention to
competitors
• Cheap (but there is the cost of
maintaining secrecy)
• Does not reveal the invention
• No protection against reverse-engineering/duplication of
invention
• Difficult to enforce• Secrets often leak quite fast
• No effort required• Does not offer exclusivity• Competitors will often learn details
Disclose (publish) the information
Keep it a secret
Do nothing
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What to consider before filing an application
Is your invention patentable?
� Conduct a prior art search
� Get advice on legal requirements
Should you patent your invention?
Cost/benefit analysis
Have you clarified the rights to the invention
with the company, its employees and business partners?
SEEK LEGAL ADVICE!
New?
Inventive?
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What might happen if I decide not to patent my invention?
Somebody else might patent it!
Competitors might take advantage
of it!
Potential for licensing, selling or
transferring the
technology would be
severely curtailed!
Intellectual Property Teaching Kit 76
How patents are used
� Protecting products and processes
– increasing turnover and profits
– attracting investors
� Licensing
� Cross-licensing
� Blocking competitors
� Building reputation
� Not (yet) used
77
Survey of approx. 7 000
European patents in 2005
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The value of European patents
Patent value (EUR)
Optional
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Survey of approx. 9 600
inventors in 2005
Sh
are
of
pa
ten
ts (
%)
Sh
are
of
pa
ten
t (%
)
Re-inventing the wheel - literally
� 15-25% of all R&D efforts are wasted each year on inventions that have already been invented.
� Don't start your R&D until you have done a search!
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Solutions found in patent documents
10%protected
90%in public domain
You can find many great solutions for free!
ElsewhereIn patents
Where do competitors publish their R&D?
Approximately 80% of the information
which can be found in patents is not available
anywhere else in comparable detail.
Reasons
� Applications rejected/withdrawn or patent
invalidated
� Payment of renewal fees discontinued
� Patents have lapsed
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Searching for patents is easy
Free worldwide patent information at
www.espacenet.com
35Intellectual Property Teaching Kit
… but a basic knowledge of patent jargon is needed!
Beware of "naïve" keyword searches!
"energy-storingmeans"
spring "spherical object with floppy filaments"
Sometimes the applicant
simply doesn't want his
application to be found.
"plurality of balls""fastening means"
Patent jargon is used to
broaden scope of the patent.
nail, screw, rivet ball bearing
toy ball
82
Optional
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Quiz
1. Can anyone apply for a patent?
2. Who is the inventor?
3. What is the difference between
patent holders and inventors?
4. What can you get a patent for?
5. What are the requirements for obtaining a patent?
6. What is the term of a patent?
7. What routes are there for obtaining
a patent in Europe?
8. What is the difference between
a patent application and a patent?
9. Even if an invention is patentable,
is it always wise to apply for a patent?
83
Optional
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PATENT CASE STUDY
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Two companies with two very different IP strategies
1. Large internationally known company
2. SME
Two very different IP strategies
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Question
Who invented
• the personal computer (PC)?
• the point-and-click graphical user interface (GUI)?
• the laser printer?
• the Ethernet?
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Answer
� They were all invented by Xerox PARC
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What did Xerox PARC do wrong?
� They didn’t patent the technologies they invented, and these technologies were later used by others with great success.
� They did not keep them secret.
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What do all these companies have in common?
� Apple
� 3Com
� Adobe Systems
� Microsoft
� IBM
� Hewlett Packard
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� You’re not protected!
� Others will be happy to capitalise on your ideas ... for free!
What happens if you don’t protect your IP?
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How did Xerox learn from this experience?
� XNE (Xerox New Enterprises)
– Licenses technologies for a fee or royalty
– Some are spun off, earning huge returns when the companies go public on the stock market
� XIG (Xerox Innovation Group)
– R&D
– IP
– Business development for licensing
– New business opportunities
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A different approach: the case of Célula 3PP
� Micro-company set up in 2007
� Spin-off from TOPO, a plastics injection company from the
Marinha Grande region of Portugal
� Challenged by customer to make a cheaper and more efficient
valve
� How did they go about tackling this challenge?
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What did Célula 3PP do?
– http://lngroup.swork.biz/celula3pp/index.php?id=1229
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Célula 3PP’s IP
� Patent
� Industrial design
� Trade mark (Tethys)
– http://patentscope.wipo.int/search/en/WO2009110813
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A success story thanks to IP
� Industrial property
� Patent information
� GAPI (IP support centre)
– 22 offices in Portugal
– www.marcasepatentes.pt/index.php?section=228
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Online resources
� Patents and other IP tools
– www.epo.org
– www.espacenet.com
– http://wipo.int
– http://patentscope.wipo.int/search/en/search.jsf
– www.wipo.int/reference/en/
� Xerox and PARC inventions
– http://en.wikipedia.org/wiki/Xerox
– http://en.wikipedia.org/wiki/Xerox_PARC
� Célula 3PP
– http://lngroup.swork.biz/celula3pp/index.php?id=1229
– http://patentscope.wipo.int/search/en/WO2009110813
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PATENT EXERCISES
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Intellectual Property Teaching Kit
About this module
� Recap
– What does the cover page of a patent document look like?
– What does a patent document consist of?
– What are the requirements for patentability?
� Patent case studies
– The significance of dates in the patent process
– What happens during examination
– How claims evolve during examination
98
Cover page of a typical patent document
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The parts of a patent document (I)
� Title
� Abstract
– Short summary of the invention
� Description
– Field of the invention (the technical area to which the invention relates)
– Background of the invention (details of the prior art)
– Detailed description of the invention: how does the invention provide a technical
solution to the technical problem?
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The parts of a patent document (II)
� Description (cont.)
– Brief description of the drawings
– Detailed description of at least one way of carrying out the invention (embodiment
of the invention)
� Claims
– What is the scope of the invention/the protection sought?
� Drawings (if any)
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More about the claims
� Two types of claim
– Independent claims: the invention in its broadest scope
– Dependent claims: any claim which includes all the features of any other claim
� Independent claim
Claim 1 An A (product/process/apparatus/use) comprising
B
C Technical features of the claimed invention
D
� Dependent claim
Claim 2 An A as claimed in claim 1, comprising
E Further particulars of claim 1
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Requirements for patentability
The invention must be
� new/novel
AND
� inventive
AND
� industrially applicable
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The test for novelty
� The test for novelty is an objective test.
� Are all the components of the claim of the invention known?
� Are they disclosed as the state of the art in existing products or publications?
� The disclosure can be anywhere in the world and in any form.
� The disclosure is relevant if it was made before the filing/priority date of the patent
application concerned.
� All it takes to destroy novelty is for a single prior art item to disclose all the features
of the claimed invention.
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Two examples
- Sugru
- Hövding airbag cycle helmet
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Sugru (I)
� Original idea from student Jane Delehanty for her master’s degree in product design from the Royal College of Art.
� Problem: So many products have a limited lifetime and physical parts seem to break all the time.
� Solution: A silicone rubber which is hand-formable, sticks to almost anything, air cures at room temperature, becomes strong and durable even in extreme weather conditions and has a soft touch, but is “grippy”.
� Called sugru, from the Irish “sugradh” meaning “play”.
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Sugru (II)
Advantages
� It is a pliable substance which quickly sets to form a firm repair, mount or grip.
� It has the mouldability of a high-temperature curing silicone but retains the adhesive properties and room-temperature curing of glues and sealants.
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What does sugru look like?
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History of the sugru patent
� Priority application filed on 30 November 2006
� PCT application filed on 29 November 2007
� PCT application published on 5 June 2008
� Entered regional phase in Europe, national phases in the US, UK and China
� European patent already granted
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Exercise 1
Discussion
1. What do you think the inventive concept is?
2. What do you think the applicants claimed in their application?
• a product
• a process
• a composition
• all of the above
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Claims at the PCT stage
There are ten claims in total.
� Claim 1: Independent claim directed to a composition
� Claims 2-10: Dependent claims
� Claim 9: Product claim of the composition of claims 1 to 6
� Claim 10: Process claim for producing a product according
to claims 1 to 6
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Claim 1 of the PCT application
“A one part room temperature curable silicone elastomer composition where the uncured composition has a Williams plasticity from 80 mm to 900 mm.”
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Is it novel?
� Priority date: 30 November 2006
� Test for novelty: Did any document/publication exist before 30 November 2006 which, when taken alone, discloses the invention claimed in the sugru application?
� First published search report states claims 1 to 10 may not be novel and/or inventive. Why?
� The examiner cited seven prior art documents:
– EP0575863A dated 29 December 1993
– US5171773A dated 15 December 1992
– US4476155A dated 9 October 1984
– GB2288406A dated 18 October 1995
– EP0905195A dated 31 March 1999
– US2006/142472A1 dated 29 June 2006
– WO03/072267A dated 4 September 2003
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What did the applicants do next?
� Options
– Abandon the patent application or
– Request a preliminary examination (optional) and/or
– Enter the national/regional phase
� Decision
– To continue prosecution by entering the national/regional phase in Europe, the USA, the UK and China
� The claims had to be amended to ensure they were novel and inventive
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Comparison between original PCT claim 1 and the amended EP version
International patent application Amended granted EP claim
A: A one part room temperature curable
silicone elastomer composition
B: where the uncured composition has
a Williams plasticity from 80 mm to 900
mm.
A: A one part room temperature curable
silicone elastomer composition
B: where the uncured composition has a
Williams plasticity from 80 mm to 900 mm,
and
C: where the composition is a non-adhesive
composition, the composition comprising:
D: 20 to 60% by weight of a hydroxy-
terminated poly(dimethylsiloxane) of
viscosity greater than 350 000 mPA s
(25°C);E: 3 to 66% by weight of a reinforcing filler;
D: 10 to 60% by weight of a non-reinforcing
filler;
F: 2 to 6% by weight of a crosslinker and
G: a suitable quantity of a curing catalyst.
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Patent status of sugru as of March 2013
� Granted EP patent: validation in the designated contracting states is in progress
� Examination has been requested in the other countries
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Example 2: Hövding airbag cycle helmet
� Swedish inventors Anna Haupt and Terese Alstin from Lund University
� Problem: Regardless of safety, people do not like to wear helmets while riding their bike as it ruins their hair-do and does not look cool
� Solution: Airbag helmet
� What is it? A collar containing an airbag with helium as the inflating agent and sensors including gyroscopes and accelerometers
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What does the airbag helmet look like?
www.youtube.com/watch?v=WCd8qQv6Htw&feature=plcp
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� What do you think the inventive concept is in this case?
� What do you think the applicants claimed?
� How would you have structured a suitable claim?
Exercise 2
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What did Hövding claim in their PCT application?
� A system for protecting a portion of the body of a user in case of an abnormal movement, such as a fall or a collision (product claims 1 to 9)
� A method for protecting a head of a user in case of an abnormal movement, such as a fall or a collision (method claims 10 to 12)
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Claim 1 of Hövding’s PCT application
(A) A system for protecting a portion of the body of a user in case of an abnormal movement, such as a fall or a collision, wherein said system comprises
(B) an apparel and
(C) an airbag arranged therein: characterised in that said airbag comprises:
(D) a first part suitable for surrounding a neck portion and back head portion of a user after inflation; AND
(E) a second part suitable for forming a hood surrounding a skull of a user after inflation,
(F) said first part and second part being folded and arranged in said apparel before inflation.
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Is it novel?
� Priority date: 26 October 2005
� Test for novelty: Did any document/publication exist before 26 October 2005 that, when taken alone, discloses the invention claimed in the patent application?
� International search report states claims 1 to 9 may not be novel and/or inventive. Why?
� The examiner cited three prior art documents:
– DE1975451A1 dated 10 June 1999
– DE3616890A1 dated 26 November 1987
– WO0154523 dated 2 August 2001
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What did the applicants do next?
� Options
– Abandon the patent application or
– Request a preliminary examination and/or
– Enter the national/regional phase in various countries
� Decision
– To continue prosecution by requesting optional international preliminary examination report (IPER issued)
� The claims had to be amended to ensure they were novel and inventive
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Comparison between original PCT claim 1 and the amended claim
Original claim 1 Amended claim 1
A: A system for protecting a portion of the
body of a user in case of an abnormal
movement, such as a fall or a collision,
wherein said system comprises
B: an apparel and
C: an airbag arranged therein:
characterized in that said airbag
comprises:
D: a first part suitable for surrounding a
neck portion an back head portion of a
user after inflation; AND
E: a second part suitable for forming a
hood surrounding a skull of a user after
inflation,
F: said first part and second part being
folded and arranged in said apparel
before inflation.
A: A system for protecting a portion of the body
of a user in case of an abnormal movement,
such as a fall or a collision, wherein said system
comprises
B: an apparel and
C: an airbag arranged therein: characterized in that said airbag comprises:
D: a first part suitable for surrounding a neck
portion an back head portion of a user after
inflation; AND
E: a second part suitable for forming a hood
surrounding a skull of a user after inflation,
F: said first part and second part being folded
and arranged in said apparel before inflation, and
G: said first part being adapted for inflation prior
to inflation of the second part.
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What did the examination report say and what happened next?
� Examination report: claims 1 to 12 are new and inventive.
� Consequences: entry into national/regional phase in various countries and regions, including China, Europe, Japan, Russia, Sweden and the United States.
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Intellectual Property Teaching Kit