Intellectual Property & The Internet

through the lens of social media

Maximillian Kaizenmaxkaizen.com

TOP SECRET

Distorteddestroyed

Evolving

aka. built to share

supercharged?

ISH

Empires of the Future Empires of the Mind

areThe

The

REMIXINGREALITY well before the Internet

the Internet is a copy machineKevin Kelly. Chief Maverick, Wired Magazine

SOCIAL MEDIA = cheaper production + cheaper distribution

ACCESS trumps OWNERSHIP8

NEW LANDNEW LAWSNEW LANGUAGE

could you putyour privacypolicy into

140 characters?

TRUTHINESS

learning to live in a POST-FACT SOCIETY

Stephen Colbert, 2005

Farhad Manjoo, 2009

“all your base are belong to us”

learning to live in aPOST-SECRET SOCIETY

ASSYMETRY

it’s the gateway drug to absolute evil

The Best Way to get

is to enforce it strictlya Bad Law repealed

absent legal protection, creativity dries upartists won’t bother & will all shuffle off to get

office jobs or be hippie good-for-nothing bums straining the country’s resources

DEVELOP BETTER TASTE IN PROBLEMS

WEB ECONOMICS

99c

what’s better than free?

FASHIONFOOD

COMEDY

SOCIAL MEDIA

Innovation in Low IP environments

market value by determined by desirability2-sided positionality

COMPOUND

“The most powerful force in the universe”Albert Einstein

INTEREST

“I not only use all the brains that I have, but all that I can borrow.”Woodrow Wilson

“Given enough eyeballs all bugs are shallow.” aka Linus’ Law

Eric Raymond

“Our focus should be not on emerging technologies but on emerging cultural practices”

Prof Henry Jenkins. MITvia @allankent

CULTUREPRECEDESCOMMERCE

Parodies & Dilutions

TRADEMARKS

FAN FICTIONR

BEST PRACTICE

AS A COPYRIGHT USER ONLINEYOUR RIGHTS responsibilities

• If someone else created a valuable piece of content, don’t use it without CREDITING them. Simple.

• In keeping with FAIR USE, do not reproduce whole stories. Use only the portions of headline and content needed to make your point or identify the story. Add your own commentary and content, and link to the original wherever possible.

• Read Terms & Conditions or rely on the counsel of someone who does. You may be signing over YOUR COPYRIGHTS to sites you use. That free tool you’re using is using you, make sure you know what you’re trading.

• INNOCENT INFRINGEMENT is no defense. Until laws have evolved take care, use Creative Commons or copyleft resources and reward those artists, scientists and academics who share valuable portions their work.

BEST PRACTICE

AS A COPYRIGHT OWNERYOUR RIGHTS responsibilities

• COPYFRAUD of works that are free for everyone to use - seeking licenses and fees to reproduce works in the public domain - is infringement.

• Learn about FAIR USE and make it easy for those who want to reference your work to know how to, in a way that highlights, links back and doesn’t infringe copyright.

• Deriving financial reward from your work is not exclusive to traditional copyright. Flexible, permissionless licenses are available that enables greater (aka viral) distribution for digital content and retains COMMERCIAL value for the license holder.

• Cease and desist letters used to try to silence criticism is a meritless expression of trademark and copyrights. Research the legal right to PARODY and bounds of free expression.

Goldilocks Zone{

{

PROPERTY ACCESS

digital citizenship

COMPLIANCEBEYOND

CONTEXT MATTERSNot all that is legal

is a good fit for our times. Outdated laws open loopholes for idiocy and crime.

CREDITS

IMAGES, VIDEO, REFERENCES. THANKS TO:

Ivo Kendra http://www.flickr.com/photos/yellowsofa/4122664579/

Michelle Milla http://www.flickr.com/photos/michellemilla/4771634845/

ani-bee http://www.flickr.com/photos/missnita/398994567/

PNNL Pacific Northwest National Laboratory http://www.flickr.com/photos/pnnl/4296223336/

LewishamDreamer http://www.flickr.com/photos/lewishamdreamer/3261133259/in/photostream/

The Giant Vermin http://www.flickr.com/photos/tudor

Okinawa Soba http://www.flickr.com/photos/okinawasoba

Pixel y dixel http://www.flickr.com/photos/pixelydixel/2712989489/

Iko http://www.flickr.com/people/iko/

Karanj http://www.flickr.com/photos/karanj/31869410

Piracy Paradox (2 sided positionality) Prof Sprigman. Virginia University

This work is licensed under CCAttribution.NonCommercial.NoDerivatives. Maximillian Kaizen 2010

THANKS

Instead, he chooses quietly to work on ways to ensure a future web of even

greater openness and neutrality in scientific, intellectual and political exchange.

He is what my grandfather would have called a real mensch.”

“This is a man who could have taken a hundredth of a cent for every commercial transaction for just five years and been rich beyond computation,he could have linked himself with corporations, put his name about in public, branded himself and offered his opinions on everything and everyone.

Stephen Fry on Sir Time Berners-Lee