INTELLECTUAL PROPERTY RIGHTSSubmitted by :

Simiraaj M.Design (2nd sem)

NIFT,Kannur.Dated on 28.02.2014

CONTENTS

• Introduction on IPR

• Trademark • Copyright

• Design protection

INTRODUCTION

Intellectual property (IP) refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce. IP is protected in law by, for example, patents, copyright, design protection and trademarks, which enable people to earn recognition or financial benefit from what they invent or create. By striking the right balance between the interests of innovators and the wider public interest, the IP system aims to foster an environment in which creativity and innovation can flourish.

A lock to protect your

ideas

TRADEMARK ?

A trademark ™ is a recognizable sign, design or expression which identifies products or services of a particular source from those of others. The trademark owner can be an individual, business organization, or any legal entity. A trademark may be located on a package, a label, a voucher or on the product itself. For the sake of corporate identity trademarks are also being displayed on company buildings.

KFC• Kentucky Fried Chicken changed its name into KFC in

2005• They trademarked their name into KFC because it was

easy to say and also the word ‘fried’ didn't sound healthy and to de-emphasize the same.

• Later the state said they would charge fee for using the state name ‘Kentucky’ and thus decided to revert it to KFC.

• The trademark of KFC included the caricature of Harland Sanders, the founder with 3 colors , red, black & white along with the taglines ‘ finger licking good’ which was recently in 2013 changed to ‘sogood’ under restaurant industry.

• The trade mark of KFC is registered under USPTO (United States Patent and Trademark Office)

COPYRIGHT ?

Copyright is a form of intellectual property applicable to any expressible form of an idea or information that is substantive and discrete. It is a legal concept, enacted by most governments, that grants the creator of an original work exclusive rights to its use and distribution, usually for a limited time, with the intention of enabling the creator of intellectual wealth to receive compensation for their work and be able to financially support themselves.

CARTOON NETWORK

The cartoon ‘DEXTER’S LABORATORY’ is a copyright shared by Genndy Tartakovsky and cartoon network. As he is working as part of Hanna Barbera productions under which Carton Network is he shared the rights for the real time success of it. it is therefore recorded as copyright owners as The Cartoon Network, Inc., Genndy Tartakovsky which means cartoon network incorporated with Genndy Tartakovsky.

DESIGN PROTECTION ?

DESIGNS are concerned with the appearance of a product - features of e.g. shape, configuration, texture or materials not dictated by functional considerations. A design means the appearance of part or of the whole product. It may consist of two-dimensional features, such as patterns, lines or colour or of three-dimensional features, such as shape, texture or surface of an article. There is no particular acronym for design protection.

Taking into consideration the welfare and comfort of babies in the bath, the French enterprise BABY AND CHILDREN designed and produced a baby hammock for the bathroom. Its simple and original design managed to appeal mothers and babies world wide. In order to ensure protection for its new product BABY AND CHILDREN deposited an international application for Industrial Design protection registration in March 2000. Once the registration was completed BABY AND CHILDREN managed to commercialize its product in over 10 countries, either directly or granting licenses based on its registered industrial design. The success of this product has been considerable. The hammock is today one of BABY AND CHILDREN ‘s leading products and the company, armed with legal monopoly provided by Industrial Design protection, continues to market its product around the world.

CONCLUSION

Intellectual property (IP) contributes enormously to our national and state economies. Dozens of industries across our economy rely on the adequate enforcement of their patents, trademarks, and copyrights, while consumers use IP to ensure they are purchasing safe, guaranteed products. We believe IP rights are worth protecting, both domestically and abroad.

THANKYOU