intellectual property for the startup and small business
TRANSCRIPT
Intellectual Property For The Startup and Small Business
Andrew L. Eisenbergwww.leehayes.com@LeeHayesLaw
About Your Speaker
Andrew L. Eisenberg• Partner – Lee & Hayes, PLLC• Former General Counsel – Audiotoniq, Inc. • Founder – Startup Law Austin • Co-Founder – Small Business Council• Co-Founder – First Success • Registered Patent Attorney – USPTO• Inventor - 3 issued patents and 1
application
- University of Michigan – B.S.E - University of Notre Dame – J.D.
@andreweisenberg
Domain 711501 Alterra Parkway, Suite 450 Austin, Texas 78758
512.456.5140
Changing Landscape of Intellectual Property
1975 1985 1995 2005 2015
17%32%
68% 80% 84%
83%68%
32% 20% 16%
S&P 500Intangible Tangible
What is Intellectual Property?
Patents
TrademarksTM
Copyrights
PATENTBASICS
• Inventive• New • Useful • Not Obvious
• Public Disclosure• US vs. Foreign Rights• 1 Year Grace Period
• Inventor
• Cannot Copy• Contributes to the Claims
• Term: Roughly 20 years from Filing
PATENTPROVISIONALSPlace Holders
• Pros:• Reduced Fees• Editable• Secures date• Reduced requirements• Never publishes
• Cons:• Never issues• Starts utility timer• Only applicable to
extent subject matter is described
How Can IP Support My Business?
HOW TO PATENTNot Just About Your Idea
• Identify key concepts from your product and future products
• Identify competitors and potential purchasers
• Identify related assets of the competitors and purchasers
• Identify differentials
STRATEGYGoal Portfolio • Initial Filing(s)
• Plan for Continuations
• Provisionals v. Utility
• Reserved Ideas
• Mix and Match
• Quality and Quantity
Balancing the Costs of IP
• Merchandising “cool factor”
• Counterfeiting• Growth Stage • Reverse Engineering• License Opportunity • Exit Strategy – Purchasers• Timing
Intellectual Property Priorities
Questions?
www.leehayes.com@LeeHayesLaw
@andreweisenberg
Domain 7 11501 Alterra Parkway, Suite 450 Austin, Texas 78758
512.456.5140
What isPatentable Subject Matter?
Electronics
Software
Materials
MANUFACTUR-ING
LITERATURE
SHIPPING
DESIGNS
ITEMS
MEDICAL DEVICES
BRANDING
RETAIL
SERVICES
zFOOD
DEVICESSAAS
APPS
PLATFORM
DRUGS/PHARMA
PLUGINS
CIRCUITS
MACHINES COMPONETS
ART
Physical Products