intellectual capital investments: evidence from panel var analysis

27
Intellectual capital investments: evidence from panel VAR analysis Iuliia Naidenova and Petr Parshakov Department of Financial Management, National Research University Higher School of Economics, Perm, Russia Abstract Purpose – Investments in intellectual capital (IC) are often linked to competitive advantages that improve economic profit and increase the value of a company. However, this effect is reciprocal: companies that generate higher cash flow can invest more in IC. The purpose of this paper is to analyze a dynamic relationship between IC components and economic profit, with a special emphasis on industry specific effects in pharmaceutical, retail, steel, telecommunications, and service sectors. Design/methodology/approach – Panel vector autoregression was used to deal with the mutual influence of IC components, the lag effect, and heterogeneity. The data were taken from Compustat database and covers the period from 2001 to 2010. Findings – The paper proves that there is interaction between investments in the IC components and company performance. However, there are sectoral differences: there is a positive impact of economic profit on human capital in retail; in the steel industry a mutual influence is revealed. Moreover, interaction between different IC components is detected in telecommunication and steel industries. Originality/value – This is the first study to present clear evidence of the effects of performance on IC investment decisions. The time lag in the effects of IC investments was estimated and compared for different industries. On the methodological side, the paper presents a rather simple method capable of yielding results consistent with other studies and yet rich enough to be applied to an analysis of sectoral differences in dynamic IC investment decisions. Keywords Intellectual capital, Vector autoregression, Financial performance, Interaction effect Paper type Research paper 1. Introduction Nowadays the increasing in the importance of the intellectual resources of companies is confirmed by empirical studies and is recognized in the business world (Lev, 1999). Consequently, the financial performance of a company and its equity attractiveness for potential shareholders are also largely driven by its intellectual capital (IC). However, the means by which investment in IC actually allows companies to achieve success is a debatable question. So, if a company invest some funds in intellectual resources and expects them to create a competitive advantage, managers should measure the return on them. IC theory considers such key companies’ resources as employee knowledge, information systems, relationships with suppliers and customers, and management. It combines existing achievements in different areas, such as intangible asset evaluation, theory of competitive advantage, resource-based approach to the theory of the firm, and human capital. It also disseminates approaches to human capital analysis The current issue and full text archive of this journal is available at www.emeraldinsight.com/1469-1930.htm Received 30 January 2013 Revised 7 March 2013 4 April 2013 16 April 2013 Accepted 19 April 2013 Journal of Intellectual Capital Vol. 14 No. 4, 2013 pp. 634-660 r Emerald Group Publishing Limited 1469-1930 DOI 10.1108/JIC-01-2013-0011 The authors would like to thank Elena Shakina, Maria Molodchik, Anna Bykova, Marina Oskolkova, and Dmitri Vinogradov for the valuable advice. This study comprises research findings from the “The changing role of companies’ intangibles over the crisis” carried out within The National Research University Higher School of Economics’ Academic Fund Program in 2013, grant No. 13-05-0021. 634 JIC 14,4

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Page 1: Intellectual capital investments: evidence from panel VAR analysis

Intellectual capital investments:evidence from panel VAR analysis

Iuliia Naidenova and Petr ParshakovDepartment of Financial Management,

National Research University Higher School of Economics, Perm, Russia

Abstract

Purpose – Investments in intellectual capital (IC) are often linked to competitive advantages thatimprove economic profit and increase the value of a company. However, this effect is reciprocal:companies that generate higher cash flow can invest more in IC. The purpose of this paper is toanalyze a dynamic relationship between IC components and economic profit, with a special emphasison industry specific effects in pharmaceutical, retail, steel, telecommunications, and service sectors.Design/methodology/approach – Panel vector autoregression was used to deal with the mutualinfluence of IC components, the lag effect, and heterogeneity. The data were taken from Compustatdatabase and covers the period from 2001 to 2010.Findings – The paper proves that there is interaction between investments in the IC componentsand company performance. However, there are sectoral differences: there is a positive impactof economic profit on human capital in retail; in the steel industry a mutual influence is revealed.Moreover, interaction between different IC components is detected in telecommunication andsteel industries.Originality/value – This is the first study to present clear evidence of the effects of performance onIC investment decisions. The time lag in the effects of IC investments was estimated and compared fordifferent industries. On the methodological side, the paper presents a rather simple method capable ofyielding results consistent with other studies and yet rich enough to be applied to an analysisof sectoral differences in dynamic IC investment decisions.

Keywords Intellectual capital, Vector autoregression, Financial performance, Interaction effect

Paper type Research paper

1. IntroductionNowadays the increasing in the importance of the intellectual resources of companiesis confirmed by empirical studies and is recognized in the business world (Lev, 1999).Consequently, the financial performance of a company and its equity attractiveness forpotential shareholders are also largely driven by its intellectual capital (IC). However,the means by which investment in IC actually allows companies to achieve success is adebatable question. So, if a company invest some funds in intellectual resourcesand expects them to create a competitive advantage, managers should measure thereturn on them.

IC theory considers such key companies’ resources as employee knowledge,information systems, relationships with suppliers and customers, and management.It combines existing achievements in different areas, such as intangible assetevaluation, theory of competitive advantage, resource-based approach to the theory ofthe firm, and human capital. It also disseminates approaches to human capital analysis

The current issue and full text archive of this journal is available atwww.emeraldinsight.com/1469-1930.htm

Received 30 January 2013Revised 7 March 20134 April 201316 April 2013Accepted 19 April 2013

Journal of Intellectual CapitalVol. 14 No. 4, 2013pp. 634-660r Emerald Group Publishing Limited1469-1930DOI 10.1108/JIC-01-2013-0011

The authors would like to thank Elena Shakina, Maria Molodchik, Anna Bykova, MarinaOskolkova, and Dmitri Vinogradov for the valuable advice. This study comprises researchfindings from the “The changing role of companies’ intangibles over the crisis” carried outwithin The National Research University Higher School of Economics’ Academic Fund Programin 2013, grant No. 13-05-0021.

634

JIC14,4

Page 2: Intellectual capital investments: evidence from panel VAR analysis

to other types of IC. There are three levels of IC analysis – macro level,sectoral level, and micro level – and in the present paper IC is considered at thecompany level.

Nowadays, the role of IC in corporate management is being actively investigated.A number of empirical studies show that the contribution of intellectual resources ina company’s value is significant (Bontis et al., 2000; Chen et al., 2004; Tseng and Goo,2005; Huang and Hsueh, 2007; Kamukama et al., 2010; Chang and Hiesh, 2011).A company’s IC is heterogeneous and is usually divided into several components. Sothe interaction between these components is also of interest to researchers. A featurethat should be noted is a theoretically possible delay between the impacts of oneintellectual component on performance or others components (Tseng and Goo, 2005;Kaplan and Norton, 1992; Chen et al., 2004). Although this delay is recognizedtheoretically, empirical investigations usually ignore it in regression analysis.

Thus, researchers recognize a company’s intellectual resources as being crucial forsurvival and for successful competition in the knowledge economy. However, most ofthese studies are based on the assumption that the impact is completely exhausted inone period, while theoretical assumptions run to the contrary. Moreover, these studiesignore the following inverse direction of relationship: company performance (earningsor economic profit) is closely connected with a company’s ability to invest, which inturn causes the growth of intellectual resources. Consequently, in models that do nottake into account the reverse effect, there is some endogeneity, which biases the model’sevaluation results toward giving a higher importance to IC. In the present paper it isattempted to solve this problem as reasonable a way as possible, and in addition to thatto take into account the mutual influence of intellectual resources and their relationshipwith a company’s tangible resources.

The remainder of the paper is organized as follows. Section 2 provides thetheoretical background on IC, its structure and features. Section 3 describes sampleselection, variables, research model, and method of analysis. Section 5 presentsthe results of this research that are discussed further in Section 6.

2. Literature reviewThere is no precise agreement on the definition of IC, but the majority of authors pointsout that it helps a company to compete. Some authors include this feature justin definition of IC: “Intellectual capital is intellectual material-knowledge, information,intellectual property, experience, that can be put to use to create wealth” (Stewart,1997). So the existence of a relationship between IC and a company’s wealthseems to be obvious. Although it is still a point at issue how IC can be converted intocompany wealth.

This wealth creation process can be illustrated by the input-output-outcome concept(Cheng et al., 2010; Molodchik et al., 2012). IC is treated as part of the resources (input)that a company invests in order to gain competitive advantage and to improveperformance (output) which then causes an increase in company value (output).However, papers based on company value miss a lot of information about companieswhich are not listed on a stock exchange. This study is focussed on the first stage, thatis, the transformation of intellectual resources into company performance.

IC is generally recognized as not being a one and indivisible company resource,and for investigation purposes it is usually subdivided into several components.Following previous studies in this field, three main structural components of IC areidentified: human capital, structural capital, and relational capital (Bontis et al., 2000;

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Bontis, 1996, 1998, 1999; Roos et al., 1998; Stewart, 1991, 1997; Sveiby, 1997;Edvinsson and Malone, 1997; Edvinsson and Sullivan, 1996; Moon and Kym, 2006;Nazari, 2010):

. Human capital, in the concept of IC, is treated as knowledge that belongs toemployees, for example skills, abilities, and experience (Stewart, 1997; Lee, 2011).

. Structural capital is defined as “the knowledge that doesn’t go home at night”(Stewart, 1997). Although it is created by employees, it can also be separatedfrom them. First of all, structural capital includes organizational procedures,strategies, patents, manuals, and databases (Nazari, 2010). In other words,structural capital is determined by human capital, but at the same time it isindependent.

. Relational capital is a company’s ability to interact successfully with its externalstakeholders in order to develop the potential of value creation by enhancinghuman and structural capital.

Theoretical models of IC such as Scandia Navigator (Edvinsson and Malone, 1997)describe the interaction between various IC components. Empirical research usuallyconfirms the idea that dimensions of IC are interrelated (Chang and Hiesh, 2011; Huangand Wu, 2010; Cabrita et al., 2007; Kamukama et al., 2010; Bontis et al., 2000; Tseng andGoo, 2005).

Table I combines the hypotheses and findings of previous papers on the relationshipsbetween IC components and company performance. The common idea is that ICcreates competitive advantage for a company so it should contribute to the company’sperformance (Chang and Hiesh, 2011; Huang and Wu, 2010; Cabrita et al., 2007;Kamukama et al., 2010; Bontis et al., 2000; Tseng and Goo, 2005; Dıez et al., 2010).It should be noted that although the research question is roughly the same, the results arecontradictory. For example, some authors found that there is direct influence of humancapital on performance (Chang and Hiesh, 2011; Huang and Wu, 2010; Cheng et al., 2010),while other papers have contrary results (Bontis et al., 2000; Cabrita et al., 2007). Thusfurther research is required.

Some authors also assume that there is a certain inertia which delays total andimmediate use of benefits derived from IC investments. This is what Tseng and Goo(2005) call “effect of time delay”. This means that investments in human, relational,and structural capital take time to be fully implemented: in general, this propertyis common to all types of investment, but taking it into consideration, it shows the needto consider the return on investment in human capital with a certain lag. Norton andKaplan emphasize this feature in the construction of the balanced scorecard (Kaplanand Norton, 1992). They call operational indicators, such as customer satisfaction andrelationships with suppliers, “leading” or “factors of activity,” while they considerfinancial indicators to be “lag indicators.” Chen et al. (2004) also mentioned this effect,explaining the relatively low correlation between two IC components.

According to the literature on the relationship between investments andcompany performance, earnings are the determinant of investments (Love andZicchino, 2006; Eklund, 2010). Consequently inverse direction on influence should exist:company performance affect on investments in intellectual resources. Moreover ininvestment decision-making process management take into consideration thestability of earnings. So company performance in current years may affect on futureinvestments.

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Page 5: Intellectual capital investments: evidence from panel VAR analysis

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Page 6: Intellectual capital investments: evidence from panel VAR analysis

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Considering all of the above, the following hypotheses are proposed:

H1. Investments in IC components are associated with each other.

H2. Investments in IC components positively affect company performance for aperiod of more than one year.

H3. Company performance positively affects investments in IC components.

Measurement is the principal issue in empirical studies on IC. Sveiby (2001) suggestsfour categories of measurement methods to IC: direct intellectual capital (DIC) methods,market capitalization methods, return on assets (ROA) methods, scorecard (Scorecard)methods. ROA methods are based on performance indicators such as economic valueadded or earnings. So, they can be used to assess the return on IC investments (outputmeasures), but are inappropriate for measuring investments in IC. DIC methods measurethe values of intellectual resources by identifying various components. Scorecard methodsimply the creation of a system of indices and indicators that can report company’s IC ina scorecard or graph. Following this classification DIC methods are relevant formeasuring input factors (investments in IC).

In empirical research three main approaches to measure IC components can bedistinguished. First, authors generally use questionnaires to estimate the amountof IC (Huang and Wu, 2010; Cabrita et al., 2007; Kamukama et al., 2010; Bontis et al.,2000; Tseng and Goo, 2005; Dıez et al., 2010). Second, components of VAIC model arefrequently used (Firer and Williams, 2003; Chen et al., 2004; Chan, 2009). Third, ICcomponents are approximated with proxy indicators (Huang and Liu, 2005; Chenget al., 2010; Shakina and Barajas, 2012). The latter approach is similar to the first one tosome extent: the measurement is based on evaluation of separated intellectualresources.

The output of investments in IC also can be measured in several ways. As for the ICcomponents, authors obtain indicators of company performance through interviewingemployees and top managers (Huang and Wu, 2010; Cabrita et al., 2007; Kamukamaet al., 2010; Bontis et al., 2000; Dıez et al., 2010). Also one of the common approachesin performance measurement is the using of financial performance indicators: ROA(Firer and Williams, 2003; Chen et al., 2004; Chan, 2009; Cheng et al., 2010), returnon equity (Cheng et al., 2010), and asset turnover (Firer and Williams, 2003; Chen et al.,2004; Chan, 2009).

Also it should be noted that the terms “intellectual capital” and “intangibles” are nottreated as synonymous in this paper. For the purposes of the current study the authorsuse the term “intangibles” for balance sheet item “Intangibles” only in order to avoidmisunderstanding.

3. DataIn order to evaluate the impact of IC on a company’s performance, it is necessary todetermine an indicator for each IC component. At the same time, since it is necessaryto take into account the delayed impact of investment in IC, indicators inherent indynamics are needed. The measure of human capital (HC) will be the number ofcompany employees (Edvinsson and Malone, 1997; Bajburina and Golovko, 2008;Garanina, 2009; Sullivan, 2000; Wang and Chang, 2005; Zickgraf et al., 2007).This indicator characterizes the number of “carriers” of this component of IC and it is

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known to external investors. On the other hand, this indicator has a disadvantagein that it ignores differences in employee knowledge that depend on their positionin the company.

The proxy indicator of a company’s structural capital (SC) can be represented by thebalance sheet value of its intangible assets (Shakina, 2011; Shakina and Barajas, 2012),since this is an estimate of the value of its patents and licenses. In this case, intangibleasset value fails to include many elements of structural capital, such as manuals,know-how, and corporate culture because the information about them is available onlyto internal stakeholders. However, in this paper it is assumed that the intensity of usefor these structural capital elements is proportional to the intangible assets value, asspecified in the balance sheet. In this case, the intangible assets value can be a proxyindicator for structural capital owned by the company.

In empirical studies relational capital (RC) is usually measured by an indicatorcalculated on the basis of a company’s revenue (Bassi and Van Buren, 1999; Brennanand Connell, 2000; Tsan, 2004; Chen, 2004; Marr and Adams, 2004) or advertisingexpenditures (Edvinsson and Malone, 1997; Tsan, 2004; Wu, 2004; Chen, 2004).However, these indicators characterize a company’s relationship only with customersand do not reflect the part of a company’s value created through relationships withsuppliers. A company’s contribution to the development of relational capital can beestimated as the excess of accounts receivable over accounts payable. The larger thisvalue is, the greater deferral a company offers to its clients and the quicker it pays forsupplier goods and services.

Also it is necessary to consider that tangible assets (TA) are required for acompany’s activity and may affect financial performance.

In order to make a cross-industry comparison, a group of major industries that playan important role in the US economy was selected. Each industry can be characterizedby some specific features that are related to the role of IC:

. The pharmaceutical industry is mainly characterized by significant structuralcapital value, represented by licenses and patents.

. Consulting and educational services were attributed to the service industry.Thus, the key resource for this industry is human capital and establishedrelationships with customers.

. The steel industry is generally classified as one of the traditional industries.Steel companies have minor amounts of IC.

. The retail industry is characterized by small amounts of tangible assets.The most important role here is the attraction of customers, which is viewed asrelational capital.

. The telecommunications industry, like the retail trade, is mostly focussed onthe attraction and retention of customers. Furthermore, the development ofcommunication facilities and customer databases requires investments instructural capital.

Table I contains information on the value of different components of IC relative totangible assets. Selected proxy indicators reflect the expected economic characteristicsof the various industries (Table II).

Empirical studies regarding the influence of IC on a company’s activity use differentmeasures of performance. Short-term indicators measure performance over one period,

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such as ROA (Firer and Williams, 2003; Chen et al., 2004; Shiu, 2006; Ting and Lean,2009), return on equity (Chen et al., 2004), operating profit, or economic profit (EVA)(Huang and Wang, 2008). First, one of the traditional measures that could be deriveddirectly from a company’s reports – net operating profit (NOPAT). Second, EVA is usedin accordance with the value-based management concept, and it helps to take intoaccount not only explicit costs, but also opportunity costs. Moreover, it is believed thateconomic value added better reflects company value creation than operating profit(Stern et al., 2001). EVA is calculated as follows:

EVAi;t ¼ NOPATi; t �WACCi; t � ICi; t�1 ð1Þ

where ICi, t�1 is the sum of the book values of equity and long-term debt capital, andWACCi, t is the weighted average cost of capital:

WACCi; t ¼ kei; t �Ei; t

Vi; tþ kdi; t �

Di; t

Vi; t� ð1� taxi; tÞ ð2Þ

where Di, t is the book value of long-term debt; Ei, t is the book value of equity; taxi, t isthe effective tax rate of the company; kdi; t is the cost of debt determined based on thecompany’s synthetic credit rating as the sum of the risk-free rate and the default spread(found according to S&P ratings); and kei; t is the cost of equity:

kei; t ¼ RFt þ RPt � bi; t ð3Þ

RFt is the risk-free rate, calculated as the geometric mean of the yield of US treasurybills for 30 years. RPt is the risk premium associated with changes in the stock market.It is calculated as the difference between the geometric mean for the stock returns inthe US stock market for 40 years and the risk-free rate. bi, t is the b coefficientcharacterizing the company’s risks associated with whole economy risks (systematicrisks). The unlevered b coefficient ðbui; tÞis obtained from the Damodaran database andthen adjusted according the Hamada formula (Damodaran, 2004):

bi; t ¼ bui; t � 1þ Di; t

Ei; t� ð1� taxi; tÞ

� �ð4Þ

The source of the data is Compustat database. The sample contains information aboutAmerican companies working in pharmaceutical, retail, steel, telecommunications, andservice industries for 2001-2010. The choice of US companies is justified by the factthat the role of IC in the USA is a significant one, according to the KnowledgeEconomy Index of the World Bank and the National Intellectual Capital Model

Number of observations HC/TA SC/TA RC/TA

Pharmaceutical 1,035 0.09 10.47 �7.20Retail 1,080 0.06 1.82 �1.68Services 1,222 0.36 6.82 �6.85Steel industry 390 0.02 0.28 �0.50Telecommunications 1,727 0.04 3.33 �1.19

Table II.A comparison ofindustries on therelative size of intellectualcapital components

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(Lin and Edvinsson, 2008), which estimate the overall level of a country’s developmentand the efficiency of its use of knowledge.

4. Empirical methodologyIt is challenging to estimate the relationship between components of IC and acompany’s performance measures (NOPAT, EVA) because selected variables maysimultaneously affect each other. Thus, it is difficult to mark out the impact of oneselected factor over another, abstracting from the effects of other variables.

In the present research vector autoregression (VAR) is used for this purpose. Theuse of orthogonal response functions (impulse response function, hereinafter IRF) helpsto solve the problem described above. The reaction of one variable (e.g. NOPAT) to ashock in another variable (e.g. HC) can be evaluated, leaving all other variables ofstructural model constant and without considering their changes (shocks).

Panel VAR (panel vector autoregression, hereinafter pVAR) is estimated. It helps tocombine the advantages of VAR (all variables can be assumed as endogenous) and theadvantages of using panel data, allowing the taking into account of the individualheterogeneity of companies (Love and Zicchino, 2006).

pVAR of a second order is used:

zi; t ¼ aþ b1 � zi; t�1 þ b2 � zi; t�2 þ fi þ eit ð5Þ

where zi, t is a vector of four variables {NOPAT, hc, rc, sc}. Another specification wherezi, t¼ {EVA, hc, rc, sc} is used in order to consider the differences in the relationshipsbetween IC and accounting (NOPAT) and economic (EVA) indicators; fi is a company’sindividual features; hc is the increase in the number of employees, measured inthousands; rc is the increase of the difference between accounts receivable andaccounts payable, measured in millions of US dollars; sc is the increase in the value ofintangible assets, also measured in millions of US dollars; and NOPAT is the netoperating profit, calculated on the basis of a company’s effective tax rate. NOPAT andEVA are measured in millions of US dollars.

To analyze the impact of one variable shock to another variable an IRF is applied.However, since the empirical variance-covariance matrix is diagonal, in order to isolateshocks it is necessary to decompose residuals in the model so that they will beorthogonal (this procedure is known as Choleski decomposition) (Love and Zicchino,2006). Building an IRF is crucial for analysis, it permits to focus on how a shockedvariable (e.g. human capital) impacts another variable (e.g. EVA) keeping other shocks(e.g. capital expenditures, structural and relational capital and their lags) constant.

Using VAR for panel data, it is necessary to set a limit on the data structure: therandom structure of cross-sectional data is generally assumed. This assumption is notconsistent with the empirical data: companies are heterogeneous; each has its ownfeatures. Thus, for a correct analysis, it is necessary to allow for individualheterogeneity within a cross-section, i.e. to use a statistic model with “fixed effects”(fixed effect model).

Since fixed effects are correlated with dependent variables (the problem arisesbecause of the usage of lags), mean differencing cannot be used. To avoid this problemof endogeneity, the Helmert procedure is used. This procedure removes the averagevalue, calculated on future values, and keeps transformed and lagged regressorsorthogonal. Thus, they can be used as instrument variables in evaluating the resultingsystem of equations using the method of moments. In this case, the model is not

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super-identified, so using the method of moments is equivalent to using the two-stepOLS. To analyze IRF, it is necessary to assess confidence intervals. Since the IRFmatrix is based on estimated pVAR coefficients, it is necessary to take standarderrors into account. A Monte-Carlo simulation is used in order to generate confidenceintervals, since the distribution of standard errors is not parameterized: a bootstrapapproach is used to approximate the distribution empirically.

5. ResultsThere is no empirical evidence that investments in IC contribute to the performanceof pharmaceutical companies (Figure 1). However, some interesting findings can bederived. First, an increase of capital expenditures leads to an increase of human capitalor a reduction of structural capital. Consequently, structural capital and tangible assetscould be substituted one for another, to some extent. In this case, no positive returnon investment in tangible assets is observed. Second, the relationship betweencapital investments and operating profit could be explained by the fact that capitalinvestments respond to shocks in operating profit. Thus, in the pharmaceuticalindustry, an investment strategy whereby companies consistently invest a certainamount of operating profit into tangible assets can be noted. Also, investments in ICaffect investments in tangible assets.

However, the graph shows a negative relation between economic profit and increasein human capital (Figure 2). Moreover, this response to current shock may become evenstronger over the following several years. The negative relationship with capitalinvestments could be explained by the fact that investments are rising, but there is noreturn on these investments during the analyzed period. Also capital expendituresdistract from a company’s economic profit or their contribution is close to zero.As far as they do not have a sustainable effect on operating profit, it can be resumedthat pharmaceutical companies invest in tangibles without consideration of the costof capital.

Thus, it can be assumed that, in the pharmaceutical industry, investments intangible and intellectual assets (human and structural capital) have a return onlywithin a period longer than four years. However, consideration of a model with longertime intervals requires consideration of more factors.

In the retail industry, no direct influence of IC on financial performance wasobserved (Figures 3 and 4). However, investments in structural capital frequently leadto a decrease in economic value added. Additionally human capital grows with anincrease in operating profit (or economic profit). So, retail companies try to hire newemployees when their profits go up, but graphs show that this policy do not leads to arise in profits. Also, as in the pharmaceutical industry, the capital expenditures isinfluenced by the shocks in structural and human capital and shocks in operatingprofit. Investments in structural capital and tangible assets are interrelated positively.In the retail industry they are probably complementary resources for a company.

For the telecommunications industry, a positive impact of investments in the humanand structural components of IC and investments in tangible assets on economic valueadded is typical (Figure 5). At the same time the value of NOPAT has no linearrelationship to IC (Figure 6). Also, it should be noted that there is a complexrelationship between investments in IC and investments in tangible assets.

Consulting and educational services have no clear linear relationship betweeninvestments in tangible and intellectual assets and a company’s financial results(Figures 7 and 8). In this case, making a profit does not increase investments. It can be

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e: E

rror

s are

5%

on

each

side

gen

erat

ed b

y M

onte

-Car

lo w

ith 5

00 re

ps

06

–9.5

470

115.

6343

Res

pons

e of

CA

PE

X to

sc

shoc

k0

6

–9.2

210

38.7

715

Res

pons

e of

CA

PE

X to

rc

shoc

k0

6

–4.0

880

4.39

33

Res

pons

e of

CA

PE

X to

CA

PE

X s

hock

06

–0.1

958

179.

3978

(p 2

0) E

VA

EV

A(p

80)

EV

A

(p 2

0) h

chc

(p 8

0) h

c(p

20)

sc

sc(p

80)

sc

(p 2

0) r

crc

(p 8

0) r

c(p

20)

CA

PE

XC

AP

EX

(p 8

0) C

AP

EX

Figure 2.Impulse responses for2 lag VAR of EVA, human,relational, structuralcapital, and tangibleassets for pharmaceuticalcompanies

646

JIC14,4

Page 14: Intellectual capital investments: evidence from panel VAR analysis

Res

pons

e of

NO

PA

T to

NO

PA

T s

hock

s

(p 2

0) N

OP

AT

NO

PA

T

NO

PA

T

NO

PA

T

(p 8

0) N

OP

AT

06

–6.2

588

219.

3983

Res

pons

e of

NO

PA

T to

hc

shoc

k

s

(p 2

0) h

chc

(p 8

0) h

c

06

–15.

3322

53.4

725

Res

pons

e of

NO

PA

T to

rc

shoc

k

s

(p 2

0) r

crc

(p 8

0) r

c

06

–2.9

140

2.41

18

Res

pons

e of

NO

PA

T to

sc

shoc

k

s

(p 2

0) s

csc

(p 8

0) s

c

06

–19.

7271

86.8

934

Res

pons

e of

NO

PA

T to

CA

PE

X s

hock

s

(p 2

0) C

AP

EX

CA

PE

X(p

80)

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PE

X

06

–47.

6632

44.1

928

Res

pons

e of

hc

to N

OP

AT

sho

cks

06

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540

2.00

48

Res

pons

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hc

to h

c sh

ock

s0

6–0

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0

8.21

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Res

pons

e of

hc

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c sh

ock

s0

6–0

.071

4

0.04

23

Res

pons

e of

hc

to s

c sh

ock

s0

6–1

.020

0

0.79

78

Res

pons

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hc

to C

AP

EX

sho

cks

06

–0.8

771

1.27

77

Res

pons

e of

rc

to N

OP

AT

sho

cks

06

–0.0

058

0.00

42

Res

pons

e of

rc

to h

c sh

ock

s0

6–0

.003

9

0.00

43

Res

pons

e of

rc

to r

c sh

ock

s0

6–0

.128

1

0.11

24

Res

pons

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rc

to s

c sh

ock

s0

6–0

.000

8

0.00

06

Res

pons

e of

rc

to C

AP

EX

sho

cks

06

–0.0

012

0.00

09

Res

pons

e of

sc

to N

OP

AT

sho

cks

06

–58.

6737

131.

8430

Res

pons

e of

sc

to h

c sh

ock

s0

6–7

2.52

16

312.

9201

Res

pons

e of

sc

to r

c sh

ock

s0

6–1

2.40

47

13.0

871

Res

pons

e of

sc

to s

c sh

ock

s0

6–1

.0e+

02

361.

7500

Res

pons

e of

sc

to C

AP

EX

sho

cks

06

–26.

1536

114.

9918

Res

pons

e of

CA

PE

X to

NO

PA

T s

hock

s0

6–1

.509

9

120.

6269

Res

pons

e of

CA

PE

X to

hc

shoc

k

Not

e: E

rror

s are

5 p

erce

nt o

n ea

ch si

de g

ener

ated

by

Mon

te-C

arlo

with

500

reps

s0

60.

0000

63.3

014

Res

pons

e of

CA

PE

X to

rc

shoc

ks

06

–5.5

197

2.79

18

Res

pons

e of

CA

PE

X to

sc

shoc

ks

06

–3.5

249

54.6

775

Res

pons

e of

CA

PE

X to

CA

PE

X s

hock

s0

6–1

4.63

10

123.

5674

(p 2

0) N

OP

AT

(p 8

0) N

OP

AT

(p 2

0) h

chc

(p 8

0) h

c(p

20)

rc

rc(p

80)

rc

(p 2

0) s

csc

(p 8

0) s

c

(p 2

0) C

AP

EX

CA

PE

X(p

80)

CA

PE

X

(p 2

0) N

OP

AT

(p 8

0) N

OP

AT

(p 2

0) N

OP

AT

NO

PA

T(p

80)

NO

PA

T

(p 2

0) N

OP

AT

NO

PA

T(p

80)

NO

PA

T

(p 2

0) h

chc

(p 8

0) h

c

(p 2

0) h

chc

(p 8

0) h

c

(p 2

0) h

chc

(p 8

0) h

c

(p 2

0) r

crc

(p 8

0) r

c

(p 2

0) r

crc

(p 8

0) r

c

(p 2

0) r

crc

(p 8

0) r

c

(p 2

0) s

csc

(p 8

0) s

c

(p 2

0) s

csc

(p 8

0) s

c

(p 2

0) s

csc

(p 8

0) s

c

(p 2

0) C

AP

EX

CA

PE

X(p

80)

CA

PE

X

(p 2

0) C

AP

EX

CA

PE

X(p

80)

CA

PE

X

(p 2

0) C

AP

EX

CA

PE

X(p

80)

CA

PE

X

Figure 3.Impulse responses for2 lag VAR of NOPAT,

human, relational,structural capital, and

tangible assets for retailcompanies

647

Intellectualcapital

investments

Page 15: Intellectual capital investments: evidence from panel VAR analysis

Res

pons

e of

EV

A to

EV

A s

hock

s

(p 2

0) E

VA

EV

A(p

80)

EV

A

06

–2.4

642

183.

3500

Res

pons

e of

EV

A to

hc

shoc

ks

(p 2

0) h

chc

(p 8

0) h

c

06

–33.

5667

30.5

799

Res

pons

e of

EV

A to

sc

shoc

ks

(p 2

0) s

csc

(p 8

0) s

c

06

–54.

4724

4.22

04

Res

pons

e of

EV

A to

rc

shoc

ks

(p 2

0) r

crc

(p 8

0) r

c

06

–0.9

900

1.26

20

Res

pons

e of

EV

A to

CA

PE

X s

hock

s

(p 2

0) C

AP

EX

CA

PE

X(p

80)

CA

PE

X

06

–40.

4744

44.6

731

–0.1

146

2.88

83

Res

pons

e of

hc

to h

c sh

ock

s0

6–0

.967

1

7.68

61

Res

pons

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hc

to s

c sh

ock

s0

6–1

.497

7

0.23

02

Res

pons

e of

hc

to r

c sh

ock

s0

6–0

.068

1

0.03

97

Res

pons

e of

hc

to C

AP

EX

sho

cks

06

–1.0

620

1.28

54

Res

pons

e of

sc

to E

VA

sho

cks

06

–1.1

e+02

206.

8695

Res

pons

e of

sc

to h

c sh

ock

s0

6–6

5.07

90

283.

9501

Res

pons

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sc

to s

c sh

ock

s0

6–6

7.02

60

362.

8218

Res

pons

e of

sc

to r

c sh

ock

s0

6–4

.364

5

2.16

15

Res

pons

e of

sc

to C

AP

EX

sho

cks

06

–23.

9217

132.

7474

Res

pons

e of

rc

to E

VA

sho

cks

06

–0.0

047

0.00

43

Res

pons

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rc

to h

c sh

ock

s0

6–0

.003

7

0.00

44

Res

pons

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rc

to s

c sh

ock

s0

6–0

.003

7

0.00

39

Res

pons

e of

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to r

c sh

ock

s0

6–0

.125

3

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34

–0.0

014

0.00

08

Res

pons

e of

CA

PE

X to

EV

A s

hock

s0

60.

0000

85.6

449

Res

pons

e of

CA

PE

X to

hc

shoc

ks

06

–2.0

065

54.5

671

Res

pons

e of

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PE

X to

sc

shoc

ks

06

–18.

7166

43.8

465

Res

pons

e of

CA

PE

X to

rc

shoc

ks

06

–6.6

456

2.15

70

Res

pons

e of

CA

PE

X to

CA

PE

X s

hock

s0

6–2

.588

6

129.

4921

Res

pons

e of

EV

A to

EV

A s

hock

s0

6

(p 2

0) E

VA

EV

A(p

80)

EV

A

(p 2

0) E

VA

EV

A(p

80)

EV

A

(p 2

0) E

VA

EV

A(p

80)

EV

A

(p 2

0) E

VA

EV

A(p

80)

EV

A

(p 2

0) h

chc

(p 8

0) h

c

(p 2

0) h

chc

(p 8

0) h

c

(p 2

0) h

chc

(p 8

0) h

c

(p 2

0) h

chc

(p 8

0) h

c

(p 2

0) s

csc

(p 8

0) s

c

(p 2

0) s

csc

(p 8

0) s

c

(p 2

0) s

csc

(p 8

0) s

c

(p 2

0) s

csc

(p 8

0) s

c

(p 2

0) r

crc

(p 8

0) r

c

(p 2

0) r

crc

(p 8

0) r

c

(p 2

0) r

crc

(p 8

0) r

c

(p 2

0) r

crc

(p 8

0) r

c

(p 2

0) C

AP

EX

CA

PE

X(p

80)

CA

PE

X

(p 2

0) C

AP

EX

CA

PE

X(p

80)

CA

PE

X

(p 2

0) C

AP

EX

CA

PE

X(p

80)

CA

PE

X

(p 2

0) C

AP

EX

CA

PE

X(p

80)

CA

PE

X

Res

pons

e of

CA

PE

X to

CA

PE

X s

hock

s0

6

Not

e: E

rror

s are

5 p

erce

nt o

n ea

ch si

de g

ener

ated

by

Mon

te-C

arlo

with

500

reps

Figure 4.Impulse responses for 2lag VAR of EVA, human,relational, structuralcapital, and tangibleassets for retail companies

648

JIC14,4

Page 16: Intellectual capital investments: evidence from panel VAR analysis

Res

pons

e of

NO

PA

T to

NO

PA

T s

hock

s

(p 2

0) N

OP

AT

NO

PA

T(p

80)

NO

PA

T

06

–2.3

e+02

1.3e

+03

Res

pons

e of

NO

PA

T to

CA

PE

X s

hock

s

(p 2

0) C

AP

EX

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PE

X(p

80)

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PE

X

06

–2.0

e+02

159.

3653

Res

pons

e of

NO

PA

T to

rc

shoc

k

s

(p 2

0) r

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(p 8

0) r

c

06

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11.2

696

Res

pons

e of

NO

PA

T to

sc

shoc

k

s

(p 2

0) s

csc

(p 8

0) s

c

06

–2.7

e+02

99.0

638

Res

pons

e of

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PA

T to

hc

shoc

k

s

(p 2

0) h

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c

06

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e+02

53.5

631

Res

pons

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T s

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pons

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pons

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X to

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k

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0

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189

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777.

6888

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EX

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PE

X

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0) r

crc

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0) r

c(p

20)

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sc(p

80)

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(p 2

0) h

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0) h

c

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0) N

OP

AT

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PA

T(p

80)

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PA

T

Res

pons

e of

rc

to N

OP

AT

sho

ck

s0

6

Res

pons

e of

rc

to C

AP

EX

sho

ck

s0

6

Res

pons

e of

rc

to r

c sh

ock

s0

6

Res

pons

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rc

to s

c sh

ock

s0

6

Res

pons

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rc

to h

c sh

ock

s0

6

Res

pons

e of

sc

to N

OP

AT

sho

cks

06

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pons

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sc

to C

AP

EX

sho

cks

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pons

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to r

c sh

ock

s0

6

Res

pons

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sc

to s

c sh

ock

s0

6

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pons

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to h

c sh

ock

s0

6

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pons

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to N

OP

AT

sho

cks

06

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pons

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to C

AP

EX

sho

cks

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Res

pons

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hc

to r

c sh

ock

s0

6

Res

pons

e of

hc

to s

c sh

ock

s0

6

Res

pons

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hc

to h

c sh

ock

s0

6

(p 2

0) C

AP

EX

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PE

X

(p 2

0) r

crc

(p 8

0) r

c(p

20)

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sc(p

80)

sc

(p 2

0) h

chc

(p 8

0) h

c

(p 2

0) N

OP

AT

NO

PA

T(p

80)

NO

PA

T

(p 2

0) C

AP

EX

CA

PE

X(p

80)

CA

PE

X

(p 2

0) r

crc

(p 8

0) r

c(p

20)

sc

sc(p

80)

sc

(p 2

0) h

c

hc(p

80)

hc

(p 2

0) N

OP

AT

NO

PA

T(p

80)

NO

PA

T

(p 2

0) C

AP

EX

CA

PE

X(p

80)

CA

PE

X

(p 2

0) r

crc

(p 8

0) r

c(p

20)

sc

sc(p

80)

sc

(p 2

0) h

chc

(p 8

0) h

c

Not

e: E

rror

s are

5 p

erce

nt o

n ea

ch si

de g

ener

ated

by

Mon

te-C

arlo

with

500

reps

Figure 5.Impulse responses for2 lag VAR of NOPAT,

human, relational,structural capital, and

tangible assets fortelecommunications

companies

649

Intellectualcapital

investments

Page 17: Intellectual capital investments: evidence from panel VAR analysis

Res

pons

e of

EV

A to

EV

A s

hock

s

(p 2

0) E

VA

EV

A(p

80)

EV

A

06

0.00

00

6.5e

+03

Res

pons

e of

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A to

hc

shoc

ks

(p 2

0) h

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(p 8

0) h

c

06

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00

489.

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Res

pons

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A to

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shoc

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0) s

c

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344.

1633

Res

pons

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(p 2

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120.

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pons

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X

06

0.00

00

710.

6732

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749

0.88

09

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828

8.48

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013

1.60

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718

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37

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1.38

41

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485.

6896

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12.0

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00

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0) s

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0) s

c

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0) r

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c(p

20)

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PE

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AP

EX

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0) C

AP

EX

Res

pons

e of

hc

to E

VA

sho

cks

06

Res

pons

e of

hc

to h

c sh

ock

s0

6

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pons

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to s

c sh

ock

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6

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pons

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c sh

ock

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6

Res

pons

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to C

AP

EX

sho

cks

06

(p 2

0) E

VA

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A(p

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hc

hc(p

80)

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c(p

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pons

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sc

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cks

06

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pons

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ock

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6

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pons

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6

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pons

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cks

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pons

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pons

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06

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pons

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PE

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0) C

AP

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Figure 6.Impulse responses for2 lag VAR of EVA, human,relational, structuralcapital, and tangibleassets fortelecommunicationscompanies

650

JIC14,4

Page 18: Intellectual capital investments: evidence from panel VAR analysis

Res

pons

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6 66 6

Figure 7.Impulse responses for2 lag VAR of NOPAT,

human, relational,structural capital, and

tangible assets for servicecompanies

651

Intellectualcapital

investments

Page 19: Intellectual capital investments: evidence from panel VAR analysis

–4.1

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AFigure 8.Impulse responses for2 lag VAR of EVA,human, relational,structural capital, andtangible assets forservice companies

652

JIC14,4

Page 20: Intellectual capital investments: evidence from panel VAR analysis

assumed that the relationships between assets and a company’s activity in the processof value creation are more complex than simple linear ones.

In the steel industry, the key factors of value increase are human capital andtangible assets (Figures 9 and 10). It should be noted that, in the steel industry,investments have a weak impact on reported financial performance. Also, in the steelindustry, capital investments depend only on the value of capital investments inprevious periods. This justifies the assumption that IC does not play a significant rolein the steel industry, which is commonly regarded as being a traditional one.

6. ConclusionIn this paper, the authors analyzed the mutual influence of investments on differenttypes of IC and company performance using pVAR. The results suggest that there is arelationship between investments in intellectual assets and financial performance.There is also a reverse relationship. The significance of shocks in the impact offinancial performance on investments in intellectual assets indicates the need to takethis into account in future research on the contribution of IC to company performance.

Insofar as growth in IC is regarded as an investment, it should contribute tocompany performance for a long period of time (more than one year). The resultsevidence that such investments can give a positive return over the course of six years.However, return on IC is frequently close to zero, or fluctuates with changing sign, oreven is negative for a long period. Also, empirical research shows that managementtakes into consideration company performance when making investment decisions oncapital expenditures, but not on IC. Moreover, there is a significant difference betweenthe influence of investments on operating profit and on economic profit. Consequentlythe cost of capital should be taken into account. Contrary to the theoretical assumptionthat economic profit can not be earned from investments in tangible assets, researchresults show evidence that the influence of capital expenditures on EVA is significant.Furthermore the dependence between investments in IC components supports the ideathat they could substitute or complement each other.

In addition, the authors identified a number of sectoral peculiarities regarding therelationship between IC and company performance:

. In industries with long production cycles, such as pharmaceuticals, investmentsin human and tangible resources could have a positive return after a longperiod of time, such as five years and more. For short-term investment returns, itis advisable to select companies with less current investments in tangible assetsand human capital.

. In the retail industry, major investments in structural capital often do not lead tocorresponding increases in operating profit, meaning that economic value addeddecreases.

. In the telecommunications industry, investments in human and structuralcapital and tangible assets contribute to the creation of economic value added. Inthis case, the most important roles are played by investments in human capitaland tangible resources of the previous year, and, as for structural capital,investments from the two previous years. Relational capital has no direct effecton company performance. Consequently, the efficiency of this type of capital isdetermined by the efficiency of other resources. Thus, telecommunicationcompanies with large investments in human, structural, and tangible assetsshould be treated as preferred objects for investing.

653

Intellectualcapital

investments

Page 21: Intellectual capital investments: evidence from panel VAR analysis

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Figure 9.Impulse responses for 2lag VAR of NOPAT,human, relational,structural capital, andtangible assets for steelcompanies

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Figure 10.Impulse responses for 2

lag VAR of EVA, human,relational, structuralcapital, and tangible

assets for steel companies

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. In the steel industry, investments in human capital and tangible resources playthe most significant role, and their positive impact on value created remainsduring a long period of time with no significant weakening. Thus, choice ofthe investment object should be based on a maximum amount of investmentsaccumulated over time.

. Value creation in companies providing consulting and educational services is aless definite process. To analyze the efficiency of investments in this industry,more detailed proxy indicators of investments or an individual study of everycompany from this sector is necessary.

The results of this research support the idea that it is necessary to take into account themutual dependence of IC components and performance – otherwise incorrectconclusions may be arrived at, due to the endogeneity problem. Another implication ofthis study is that it is essential to use dynamic models when modeling IC outputs.The authors consider the chosen methodology (orthogonal response functions) to besuitable for the analysis of such a complex process as the transformation of IC intovalue. Another important practical implication is that, surprisingly, IC does notsignificantly affect performance (or even have negative impact) in pharmaceutical,retail, and service industries. This paper suggests a relatively easy way of estimatingthe time delay between IC investment and value creation. Taken together, thisinformation can be used to develop a portfolio strategy based on IC of companies.

The findings in this research are subject to at least three limitations. First, currentlyused proxies seem to be suitable, but it is interesting to collect more relevant data,especially for knowledge-intensive industries. Second, the authors consider only linearmodels; however, instinctively there are reasons to suppose nonlinearity in such asystem. It is necessary to say that linear approximation is still correct, but a nonlinearmodel can have more descriptive power. Third, for practical implications EVA can beeasily replaced by market capitalization for portfolio-building purposes. However, insuch a case much more control variables are required – market capitalization seemsto be driven by many factors, not only IC investments.

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Appendix

VariableNumber of

observations Average SD Minimum Maximum

Pharmaceutical industryInvestments in human capital (hc) 927 0.33 3.53 �20.66 63.35Investments in structural capital (sc) 998 437.63 4,252.49 �8,886.00 71,206.00Investments in relational capital (rc) 868 �0.20 15.52 �276.59 307.00Investments in tangible assets (CAPEX) 1,160 205.50 569.53 0.00 3,106.19NOPAT 1,170 763.63 2,264.92 �1,200.18 15,911.69EVA 1,162 625.09 1,977.94 �4,264.83 12,693.93Retail industryInvestments in human capital (hc) 971 0.74 8.12 �84.77 139.00Investments in structural capital (sc) 963 9.80 424.14 �5,783.00 6,656.37Investments in relational capital (rc) 1,005 0.01 0.21 �2.74 4.17Investments in tangible assets (CAPEX) 1,128 210.47 505.32 �0.08 4,010.00NOPAT 1,131 214.36 569.24 �3,590.83 5,986.91EVA 1,121 150.00 480.40 �3,419.14 5,550.54Service industryInvestments in human capital (hc) 1,189 0.55 3.38 �35.00 32.00Investments in structural capital (sc) 1,327 33.52 217.84 �990.70 4,337.70Investments in relational capital (rc) 1,117 0.20 20.02 �327.10 351.60Investments in tangible assets (CAPEX) 1,515 24.55 65.22 0.00 1,342.00NOPAT 1,515 67.84 218.21 �1,384.12 2,524.13EVA 1,125 42.04 166.77 �395.96 2,524.13Steel industryInvestments in human capital (hc) 351 1.10 10.50 �37.88 149.19Investments in structural capital (sc) 400 128.27 1,017.72 �6,249.43 13,463.59Investments in relational capital (rc) 404 �0.01 3.87 �64.71 31.43Investments in tangible assets (CAPEX) 457 344.75 1,179.32 0.00 14,157.90NOPAT 460 500.65 1,718.62 �1,427.34 19,800.47EVA 459 336.05 1,349.93 �3,057.31 17,030.97TelecommunicationsInvestments in human capital (hc) 1,519 0.55 9.78 �99.49 196.91Investments in structural capital (sc) 1,625 305.99 4,538.37 �37,429.86 104,839.00Investments in relational capital (rc) 1,664 0.25 8.25 �40.05 317.76Investments in tangible assets (CAPEX) 1,896 1,074.78 2,616.27 0.00 20,478.00NOPAT 1,904 845.28 2,538.20 �14,961.28 32,009.89EVA 1,892 318.85 2,224.89 �27,376.30 31,227.48

Table AI.Descriptive statics

of data used

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About the authors

Iuliia Naidenova is an Assistant Professor at NRU HSE. Her research interests are related tointellectual capital evaluation and strategic financial management. The research results arepublished in Russian scientific journals and international conferences. For further informationsee: http://www.hse.ru/en/org/persons/14538835. Iuliia Naidenova is the corresponding authorand can be contacted at: [email protected]

Petr Parshakov is an Assistant Professor at NRU HSE. His field of research interest includestime series econometrics, asset pricing, performance evaluation and forecasting. The studyresults are published in different Russian scientific journals and international conferences.For further information see: http://www.hse.ru/en/org/persons/14678557

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