Sponsors of Tomorrow

Erin BoydellADV 492Assignment 10

New Media Marketing Plan

An Intelligent Company Integrated Electronic Corporation

Founded on July 18, 1968

Largest semiconductor chip producer in the world

Manufactures the processors that are used in the majority of laptop computers and makes many other devices that relate to computing and communication

Biggest customers are Hewlett-Packard and Dell

According to Tech Report, In Q1 of 2010, Intel achieved a net income of $2.4 billion on revenue of $10.3 billion!

Challenges and Goals

Challenges Must always be ahead of the

technological curve

Manufacture better quality products than their big name competitors such as Samsung and Toshiba

Keep up their corporate responsibility by: reaching out to their

communities Recycling and reducing

waste as well as making their products more energy efficient

improving the workplace and education

Goals Extend silicon technology and

manufacturing leadership

Deliver unrivaled microprocessors and platforms

Grow profitability worldwide

Excel in customer orientation

Corporate Responsibility Goals

Environment: five-year goals related to global warming, product energy efficiency, waste reduction and recycling

Workplace: strive for workforce equality

Community: uphold 40% employee volunteer rate and develop volunteer programs

Education: focus on the Intel Teach Program and the Intel Higher Education Program

Why use Social Media? Social Media is a new and effective way to market your product to the billions of people

who surf the web on a daily basis

Inexpensive yet extremely successful

Gives customers the opportunity to join the conversation instead of only being talked at

Allows you to see who is viewing your ads, where they are located and how often they view your page. This makes it possible to really narrow down the locations of where you want your advertising to go.

Intellectual use of Social Media

74,433 and counting fans interact and communicate about the latest Intel technology

View and give feedback on videos and photos and talk with other customers about their experiences and opinions

Consumers can enter sweepstakes to win Intel products and print off coupons

Allows Intel to tap into the billions of people who use facebook on a daily basis

Blogging Intellectually created a blog site called Blogs@Intel and Technology@Intel

Intel’s top leaders, researchers and technologists communicate their views and invite discussion on topics consumers are experiencing in their daily lives

Offers an “inside look” at Intel’s operations and provides opportunities for customers to exchange ideas and ask questions directly with employees

Invites readers to join the discussion

Following @IntelInside @Intel

links to other sites where followers can find more information about Intel products and reviews

Followers are able to enter sweepstakes and promotions by retweeting and mentioning @Intel

Following of 14,142 people

@Intelinside

Followers can ask for assistance with their Intel products

Also gives updates about Intel products

Has a following of 1,262 people

Intel & YouTube

Intel utilizes YouTube by posting videos that demonstrate how to use their products

Intel has their own channel on the site called “Channel YouTube”

Users are able to watch their latest commercials and internet ads

People will be able to comment on the videos and give feedback and as well as ask questions

BudgetAllocate more of the advertising budget to internet

Originally 15%-20% of the budget, now 35%-40%The use of social media will be produce maximum

reach to a large amount of people with minimal ad dollars spent

TimelineThis campaign should last from a range of 9 – 12

monthsMarket heavily from January to November to gain

the business of these product users:Holiday Shoppers Entering College FreshmanBusiness Professionals

Intelligence creates Success

Tools Intel will use to measure success of the social media campaign: Total views of videos and

web pages Total followers on twitter Total fans on the facebook

fan page Total comments on

Blogs@intel Type of feedback people are

leaving on the various social media sites

Use Google Adwords to track success